Barker Weber Insurance Agency

What Barker Weber Insurance Agency does

Barker Weber Insurance Agency is an independent insurance brokerage founded in 1982 and headquartered at 2501 Spring Arbor Rd, Jackson, Michigan. The firm serves individuals, small-to-mid businesses, and employer groups across the mid-Michigan region through three core product lines: Personal Insurance (home, auto, health, life, motorcycle, boat, and specialty coverages), Commercial Insurance (manufacturing, contractors, churches, auto garage, dealerships, professional services, and liability/malpractice), and Group Benefits (health, disability, life, dental, vision, and voluntary products). The agency operates on a commission-based revenue model, earning fees from 20+ insurance carrier partners including Progressive, Travelers, Hartford, CNA, MetLife, Prudential, Frankenmuth, Auto-Owners, Safeco, and others, allowing it to shop the market on behalf of clients rather than being captive to a single insurer.

The firm employs over 20 licensed sales and servicing agents with credentials spanning Property & Casualty, Life & Health, Accident & Health, and securities licenses (Series 1, 6, 7, 63, 65). Its go-to-market combines in-person service at the Jackson headquarters, phone and email support, and online quote request forms with preferred contact method selection. Marketing channels include the company website, Facebook, community events (e.g., Jackson Christmas Parade), and direct agent relationships. The technology stack consists of standard industry platforms with no proprietary systems or disclosed AI/ML capabilities.

Barker Weber is privately held and founder-owned, with no institutional investors, no parent company, and no disclosed funding history. Co-founder Bill Barker serves as Owner/Chairman, while Daniel Weaver, who joined in 2011 as COO, now serves as President. The agency has grown from its original 3-person operation to over 20 staff while maintaining a local, community-anchored brand identity described as "Jackson's Most Trusted Insurance Agency."

Name

Barker Weber Insurance Agency

Legal name

Barker Weber Insurance Agency

Website

https://barkerweberinsurance.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Barker Weber Insurance Agency is an independent insurance brokerage founded in 1982, serving individuals, small-to-mid businesses, and employer groups across mid-Michigan with personal, commercial, and group benefits products through 20+ carrier partnerships and a commission-based revenue model.

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

Keywords

• Personal insurance coverage
• Commercial business insurance
• Group employee benefits
• Independent insurance agency
• Insurance brokerage services

Headquarters

HQ city

Jackson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Insurance Commissions: As an independent insurance agency, Barker Weber earns commissions from insurance carriers for policies sold and serviced. They represent multiple insurance companies enabling them to match clients with appropriate coverage at competitive prices.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Barker Weber Insurance Agency is an independent insurance brokerage that sells and services personal insurance, commercial insurance, and group benefits products on behalf of multiple insurance carriers. The agency compares coverage and pricing across its carrier portfolio to match clients with appropriate policies, and provides ongoing servicing including claims advocacy and bill pay support. Operations are anchored at its Jackson, Michigan headquarters with 20+ licensed sales and servicing agents covering the mid-Michigan region since 1982.

Product overview

Barker Weber Insurance Agency is an independent insurance agency serving mid-Michigan since 1982, offering a portfolio of Personal Insurance (Home, Auto, Health, Life, Motorcycle, Boat, Roadside Assistance), Commercial Insurance (Manufacturing, Professional Services, Contractors, Churches, Auto Garage, Dealerships, Liability & Malpractice), and Group Benefits (Health, Disability, Life, Dental, Vision, Voluntary Products) products. The agency functions as a broker representing multiple insurance carriers, allowing them to compare coverage and pricing across the market to find the best fit for each client's unique needs. Additional services include Claims Processing and Bill Pay for supported insurance carriers.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Insurance Individual and family insurance coverage including Home, Auto, Health, Life, Motorcycle, Boat, Umbrella, Condo & Renters, Power Sports, Flood, Roadside Assistance, Farm, Identity Theft, Equipment, Valuables, and Miscellaneous coverage sold through multiple carrier partners to individual consumers in mid-Michigan.
• Commercial Insurance Business insurance coverage for industries including Manufacturing, Professional Services, Contractors, Churches, Auto Garage, Dealerships, Retail, and Medical/Professional Liability (including malpractice) industries, sold to business clients across mid-Michigan through multiple carrier partners.
• Group Benefits Employee benefits packages including Health, Disability, Life, Dental, Vision, and Voluntary Products (accident, critical illness, hospital recovery) coverage sold to businesses for their employees through group benefits carrier partners.
• Claims Processing Services Claims submission and processing assistance offered to clients via telephone, email, or direct carrier communication, providing advocacy during the claims process for policyholders across personal, commercial, and group benefits lines.
• Bill Pay Services Multiple bill payment options including online payment, phone, mail, and in-person payments offered to clients for various insurance carrier policies serviced by the agency.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered core.

• Allied/NationwidecoreChannel Partner/ Reseller/ DistributorInsurance carrier partner providing personal and commercial insurance products. Barker Weber offers Nationwide products as part of their carrier portfolio.
• Auto-OwnerscoreChannel Partner/ Reseller/ DistributorInsurance carrier partner specializing in auto and home insurance. One of the carriers listed for bill pay and claims processing.
• ForemostcoreChannel Partner/ Reseller/ DistributorInsurance carrier partner providing specialty insurance products including auto, home, and landlord coverage.
• Frankenmuth InsurancecoreChannel Partner/ Reseller/ DistributorRegional insurance carrier partner offering personal and commercial insurance products with Michigan roots.
• Pioneer State MutualcoreChannel Partner/ Reseller/ DistributorMichigan-based insurance carrier partner providing auto, home, and commercial coverage.
• ProgressivecoreChannel Partner/ Reseller/ DistributorNational insurance carrier partner providing auto and other personal insurance products.
• SafecocoreChannel Partner/ Reseller/ DistributorInsurance carrier partner (Liberty Mutual subsidiary) offering personal insurance products.
• State AutocoreChannel Partner/ Reseller/ DistributorInsurance carrier partner offering personal and commercial insurance products.
• HagertycoreChannel Partner/ Reseller/ DistributorSpecialty insurance carrier partner focused on classic and collector vehicle insurance.
• TravelerscoreChannel Partner/ Reseller/ DistributorMajor national insurance carrier partner providing personal and commercial insurance products.
• West BendcoreChannel Partner/ Reseller/ DistributorInsurance carrier partner offering commercial and personal insurance products.
• Michigan MillerscoreChannel Partner/ Reseller/ DistributorMichigan-based insurance carrier partner offering personal and commercial coverage.
• HartfordcoreChannel Partner/ Reseller/ DistributorNational insurance carrier partner (The Hartford) offering business and personal insurance products.
• CNAcoreChannel Partner/ Reseller/ DistributorCommercial insurance carrier partner providing business insurance solutions.
• Principal FinancialcoreChannel Partner/ Reseller/ DistributorInsurance carrier partner providing retirement and insurance solutions.
• MetLifecoreChannel Partner/ Reseller/ DistributorNational insurance carrier partner offering personal and group insurance products.
• PrudentialcoreChannel Partner/ Reseller/ DistributorInsurance carrier partner providing life insurance and financial products.
• HAPcoreChannel Partner/ Reseller/ DistributorHealth insurance partner (Health Alliance Plan) offering health coverage options.
• Delta DentalcoreChannel Partner/ Reseller/ DistributorDental insurance carrier partner for group benefits offerings.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Hylant Group: Mid-sized independent insurance brokerage operating across the Midwest and U.S. with personal, commercial, and benefits lines through multiple carrier relationships. Direct comparable in independent agency model and multi-line strategy.
• Kapnick Insurance Group: Independent insurance agency headquartered in Michigan offering personal, commercial, and group benefits products across multiple carrier partners. Highly comparable in size, multi-line model, and Midwest independent agency structure.
• Burnham & Flower Insurance Group: Michigan-based independent insurance agency serving personal, commercial, and group benefits customers through multiple carrier partnerships. Closely comparable in geography and independent brokerage model.
• M3 Insurance: Midwestern independent insurance agency with personal, commercial, and group benefits offerings, multi-carrier representation, and a regional office network. Comparable in independent brokerage model and target customer segments.
• The Accel Group: Independent insurance agency operating in the Midwest with personal, commercial, and employee benefits lines. Comparable independent agency structure and multi-carrier brokerage approach.

Broad incumbents

• Arthur J. Gallagher & Co. One of the largest global insurance brokerage and risk management firms, offering personal, commercial, and benefits lines through thousands of carrier relationships. Broad incumbent competitor that could acquire or compete with regional agencies like Barker Weber.
• Marsh McLennan: Global professional services firm and the world's largest insurance broker, operating across risk, strategy, and people services including insurance brokerage. Represents the upper end of the brokerage market against which Barker Weber competes indirectly.
• Brown & Brown, Inc. National insurance brokerage ranked among the largest in the U.S., with a roll-up acquisition strategy that targets independent agencies like Barker Weber. Comparable in independent agency model at a vastly larger scale.
• Acrisure: One of the fastest-growing insurance brokerage platforms, built largely through roll-up acquisitions of independent agencies. Direct strategic relevance as a potential acquirer and broader industry benchmark for independent agency consolidation.
• Hub International: Large North American insurance brokerage providing personal, commercial, and employee benefits solutions with a strong Midwestern footprint. Comparable in independent agency heritage and a logical strategic acquirer for agencies like Barker Weber.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/barkerweberinsurance

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barker Weber Insurance Agency