The City of Treasure Island
The City of Treasure Island is a Florida municipal government providing public safety, public works, parks and recreation, permitting, parking, and emergency management services to residents, local businesses, and visitors across a 3.5-mile Gulf Coast barrier island.
- Company typePrivate
- Founded1955
- HeadquartersSt. Petersburg, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What The City of Treasure Island does
The City of Treasure Island is an incorporated municipal government in Pinellas County, Florida, providing public services across 3.5 miles of Gulf Coast beachfront to residents, local businesses, and visitors. Incorporated on May 3, 1955 through the merger of four communities, the city operates under a commission-manager form of government with an elected Mayor and four District Commissioners, supported by a 101-250 person workforce across departments including Public Safety, Public Works, Parks & Recreation, Community Development, Finance, and Communications/IT.
The city's service portfolio spans core municipal functions — virtual resident parking permits ($5/year), beach and metered parking ($5.00-$6.50/hour) across 24 lots with ~600 spaces, building permits via OPPS-TI, business tax receipts, beach wedding permits ($100-$300), facility rentals, marina and boat ramp access, and emergency management — delivered through a stack of third-party SaaS platforms including Passport Parking, ParkMobile, Granicus, GovDelivery, CivicRec, JustFOIA, DemandStar, Everbridge, and ArcGIS. Notable technology components include License Plate Reader (LPR) computer vision for automated parking enforcement and a ReCollect-integrated waste collection calendar. Revenue is generated through property taxes, franchise fees, parking and permit fees, business tax receipts, and facility rentals, with pricing differentiated between residents (typically receiving 50% facility discounts) and non-residents/tourists.
The city is currently investing in capital infrastructure (Public Safety Complex, Public Works Facility, Treasure Bay Living Shoreline), pursuing LEED for Cities Certification, and developing a Commercial Redevelopment Master Plan to shape future economic growth. Service delivery is increasingly digital, with WCAG 2.0 AA accessibility work in progress, ADA beach mats and beach wheelchairs, and multi-channel citizen engagement spanning the city website, weekly e-newsletter ("The Coffer"), social media, and emergency alerts.
The City of Treasure Island firmographics
Firmographics- Name
- The City of Treasure Island
- Legal name
- City of Treasure Island
- Website
- https://mytreasureisland.org
- Company type
- Private
- Founded year
- 1955
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- The City of Treasure Island is a Florida municipal government providing public safety, public works, parks and recreation, permitting, parking, and emergency management services to residents, local businesses, and visitors across a 3.5-mile Gulf Coast barrier island.
- Ownership category
- akta.pro rank
The City of Treasure Island industry classification
Industry- Product category
- Municipal Government Services
- NAICS
- Justice, Public Order, and Safety Activities (922), Marinas (713930)
- SIC
- Services-Amusement & Recreation Services (7900), Sanitary Services (4950)
- akta.pro primary industry
- Public Works & Municipal Infrastructure (Streets, Stormwater, Facilities) (BPAIACAF)
Keywords
Where The City of Treasure Island is headquartered
LocationHeadquarters
- HQ city
- St. Petersburg
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
The City of Treasure Island business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D
Revenue model
- Tax Revenue: Property taxes, local business taxes, franchise fees, and other municipal revenue sources that fund city operations and services.
- Permit and License Fees: Fees collected for building permits, beach wedding permits, special event permits, and other regulatory services.
- Parking Fees: Parking fees collected from metered city-owned parking lots and beach parking, using ParkMobile app and text-to-park options.
- Facility Rental Fees: Rental fees for City Hall facilities (Promenade Deck, Quarterdeck, Crow's Nest), Community Center, Sunset Beach Pavilion, and Treasure Bay Clubhouse.
- Lien Search Fees: Fees for lien searches conducted by the city, set at $50 per search.
- Business Tax Receipts: Annual business tax certificates issued through the Community Development Department for local businesses operating in Treasure Island.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Resident Parking Permits - $5/year per vehicle |
| Usage-based | Pay-as-you-go | Beach Parking Rates - $5.00-$6.50/hour |
| Transaction based/ take rate | Pay-as-you-go | Beach Wedding Permits - $100-$300 per event |
| One time/ perpetual license | Pay-as-you-go | Lien Search - $50 per search |
| One time/ perpetual license | Multi-year contract | Business Tax Receipts - Annual fiscal year license |
| Unit Pricing | Pay-as-you-go | Youth Camp Programs - $120-$1,200 per season |
Distribution channels8 records
Marketing channels9 records
The City of Treasure Island product offering
Product offeringCore offering
The City of Treasure Island is a Florida municipal government that delivers core public-sector services to its residents, businesses, and visitors, including resident/visitor parking management with LPR-based enforcement, online permitting and planning (building permits, business tax receipts, beach wedding and special event permits), parks and recreation (Treasure Bay Golf & Tennis, public beach accesses, parks), public safety coordination, code enforcement, sanitation and recycling, emergency management, public records services, marina/boat ramp operations, and rental of city facilities such as the community center. Its offerings are funded by taxes, user fees, and licensing/business tax receipts and are delivered through City Hall, online portals, and on-island public facilities.
Product overview
The City of Treasure Island operates as a municipal government providing public services to residents, businesses, and visitors. The city's service portfolio is organized into distinct operational divisions including: Parking Administration (virtual permits via Passport Parking, ParkMobile payment integration, License Plate Reader enforcement); Community Development (OPPS-TI online permitting system for construction); Public Works (waste collection via Waste Pro/ReCollect, stormwater management); Parks & Recreation (Treasure Bay Golf & Tennis facility, boat ramps/marina, beach access, facility rentals); Public Safety (police, fire/EMS, emergency management); and Administrative Services (public records via JustFOIA, board appointments, city commission meetings via Granicus). The city utilizes multiple third-party platforms to deliver digital services including CivicRec for recreation, Granicus for meeting videos, and GovDelivery for notifications. The technology infrastructure includes License Plate Reader (LPR) computer vision for parking enforcement and ArcGIS mapping. Most services are accessible online with ADA compliance accommodations.
Differentiator
Problem solved
Functional benefit
Products and services
- Resident and Visitor Parking Permits City-issued parking permits and decals for residents and visitors, enforced on city streets and lots using License Plate Recognition (LPR) technology for compliance. Sold to Treasure Island residents, property owners, and visitors.
- Online Permitting and Planning System (OPPS-TI) Web-based portal for submitting building permits, planning applications, and inspection requests, and for tracking application status. Used by property owners, contractors, and design professionals doing work within city limits.
- Business Tax Certificate / Business Tax Receipt Annual business tax receipt (local business license) issued to businesses operating within the city. Required for any business operating in Treasure Island.
- Beach and Special Event / Wedding Permits Permits authorizing beach weddings, ceremonies, and special events on city beaches and at city venues. Issued to residents and visitors hosting events.
- City Facility Rentals (Community Center, Pavilions) Rental of city-owned indoor and outdoor facilities including the community center and park pavilions for private events, classes, and gatherings. Available to residents and non-residents.
- Treasure Bay Golf & Tennis City-operated public golf (miniature/par-3 style facility as branded) and tennis complex offering pay-to-play rounds and court time to residents and visitors.
- Boat Ramps and Marina Services City-owned boat ramps and marina providing launching, docking, and related boating access for residents and visitors.
- Trash, Recycling, and Bulk Pickup Services Curbside sanitation and recycling collection, including bulk pickup, provided to residential and commercial properties within city limits.
- Public Records Requests Formal process for members of the public to request city records under Florida public records law, submitted online or in person.
- Lien Search Services Paid municipal lien search reports for properties within city limits, typically requested by title companies, real estate attorneys, and closing agents during property transactions.
- Emergency Management Services City-coordinated emergency preparedness, response, and recovery services including evacuation information, alert systems, and coordination with county/state emergency management.
- Code Enforcement Services Investigation and enforcement of city codes including nuisance, signage, and property maintenance standards, available to residents and businesses reporting violations.
Companies that use The City of Treasure Island
Customer profileSegments4 records
Ideal customer profiles3 records
The City of Treasure Island technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability2 records
Feature1 record
The City of Treasure Island partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core, moderate and minor.
- Pinellas Countycore
- Pinellas County Sheriff's Officecore
- Gulf Beaches Public Library Consortiumcore
- Gulf Beaches Librarycore
- Homeless Leadership Alliance of Pinellasmoderate
- Life Intervention Focus Team (LIFT)core
- Suncoast Credit Unionminor
- Caddy's Treasure Islandminor
- Pinellas Public Library Cooperative (PPLC)moderate
- Granicuscore
- DemandStarmoderate
- Passport Parkingcore
- ParkMobilecore
- Rec1 / CivicReccore
- JustFOIAcore
- GovernmentJobs.commoderate
- GovDeliverycore
- Waste Procore
- Visit St. Pete/Clearwaterminor
- Tampa Bay Beaches Chamberminor
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
The City of Treasure Island competitors and assessment
Company assessmentDirect peers
- City of St. Pete Beach: Adjacent Pinellas County barrier-island municipality of comparable scale operating similar beach, parking, and recreation services; the closest direct operational peer for Treasure Island.
- City of Indian Shores: Small Pinellas barrier-island town offering a near-identical service portfolio (beach access, parking, town permits) at similar population scale to Treasure Island.
- City of Holmes Beach: Anna Maria Island barrier-island city with comparable population, beach-tourism dependence, and marina/boat-ramp operations — a structurally similar small Florida beach municipality.
- City of Madeira Beach: Neighboring Gulf beach municipality and existing library-consortium partner with a similar small-city beach operating model, including parking, marina, and beach wedding permits.
- Town of Longboat Key: Florida Gulf Coast barrier-island town with comparable size, beach-driven tourism base, and similar municipal service mix — a closely matching operational peer.
- City of North Redington Beach / Town of Redington Shores: Tiny adjacent Pinellas barrier-island municipalities that share the Gulf Beaches Public Library Consortium with Treasure Island and operate nearly identical small-scale beach services.
- City of Indian Rocks Beach: Small barrier-island beach municipality in Pinellas County with the same narrow beachfront tax-base model and beach-management operating profile.
Broad incumbents
- City of Clearwater: Larger Pinellas County municipality operating the same beach, parking, permitting, and recreation service lines but at a much greater scale; useful as a regional benchmark for service digitization and revenue mix.
- City of Sarasota: Larger Florida Gulf Coast municipality with similar beach-adjacent recreation and tourism service mix; useful benchmark for what Treasure Island's service platform could scale toward.
Others
- ParkMobile: Technology vendor / enabling partner that powers Treasure Island's metered parking payments and is integrated with its LPR enforcement system — a relevant ecosystem reference for understanding the city's parking stack.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
The City of Treasure Island social profiles
Digital presenceThe City of Treasure Island compliance and trust
Trust signalCompliance1 record
The City of Treasure Island financial estimates
Financial estimateRevenue estimate
Valuation estimate
The City of Treasure Island leadership team
Management profileNumber of profiles
Profiles2 records
The City of Treasure Island funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The City of Treasure Island M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The City of Treasure Island
What does The City of Treasure Island do?
The City of Treasure Island is a Florida municipal government that delivers core public-sector services to its residents, businesses, and visitors, including resident/visitor parking management with LPR-based enforcement, online permitting and planning (building permits, business tax receipts, beach wedding and special event permits), parks and recreation (Treasure Bay Golf & Tennis, public beach accesses, parks), public safety coordination, code enforcement, sanitation and recycling, emergency management, public records services, marina/boat ramp operations, and rental of city facilities such as the community center. Its offerings are funded by taxes, user fees, and licensing/business tax receipts and are delivered through City Hall, online portals, and on-island public facilities.
Is The City of Treasure Island a public or private company?
The City of Treasure Island is a private company. It is classified as state government owned and is currently operating.
When was The City of Treasure Island founded?
The City of Treasure Island was founded in 1955. It employs 101 to 250 people.
Where is The City of Treasure Island based?
The City of Treasure Island is headquartered in St. Petersburg, United States, in the North America region.
How does The City of Treasure Island make money?
Six revenue lines are on record. Tax Revenue is the primary driver. The others are permit and License Fees, parking Fees, facility Rental Fees, lien Search Fees and business Tax Receipts.
Who are The City of Treasure Island's main competitors?
Direct peers on record are City of St. Pete Beach, City of Indian Shores, City of Holmes Beach, City of Madeira Beach, Town of Longboat Key, City of North Redington Beach / Town of Redington Shores and City of Indian Rocks Beach. Broad incumbents are City of Clearwater and City of Sarasota. ParkMobile is listed as an others.
Does The City of Treasure Island have an API?
No public API is recorded for The City of Treasure Island.
What industry is The City of Treasure Island in?
The City of Treasure Island's product category is Municipal Government Services. Its primary akta.pro industry code is BPAIACAF, Public Works & Municipal Infrastructure (Streets, Stormwater, Facilities). Its NAICS code is 922 and its SIC code is 7900.