Rotkäppchen-Mumm Sektkellereien

What Rotkäppchen-Mumm Sektkellereien does

Rotkäppchen-Mumm Sektkellereien GmbH is a German family-owned multi-brand beverage conglomerate founded in 1856 and headquartered in Freyburg (Unstrut), with 501–1,000 employees and operations across Germany, France, Italy, and Spain. The company is the stated market leader in three German beverage categories — sparkling wine (Sekt), branded wine (Markenwein), and spirits — and manages a portfolio of more than twenty owned brands organized across five product categories: sparkling wine, wine, spirits, wine-based beverages, and alcohol-free alternatives. Flagship brands include Rotkäppchen (Germany's leading Sekt brand), Mumm & Co., Geldermann, Doppio Passo (Germany's most successful Italian wine brand), Chantré, Echter Nordhäuser, Pfeffi, ECKES Liköre, and the Ludwig von Kapff specialist wine retail chain. The company also distributes the Rotkäppchen Nacht der Chöre music event and operates the Bayreuth Festspiele premium partnership through Geldermann.

The company's production technology centers on traditional bottle fermentation (Flaschengärung) of sparkling wines, with Geldermann (acquired in 2003) using extended lees aging — up to five years for the Grande Réserve — and French-inspired cuvée crafting by Chef de Cave Marc Gauchey. Crémant production is restricted to grapes from the single defined Baden region under protected-designation rules, a regulatory differentiator. Operations span three production sites: Freyburg (sparkling wine, Sektkellereistraße 5), Breisach am Rhein (Geldermann Privatsektkellerei), and Nordhausen (Nordbrand Nordhausen — Echter Nordhäuser, Pfeffi, ECKES Liköre, Fläminger Jagd), with base wine sourced from Germany, France, Italy, and Spain. The Italian brands Ruggeri and Doppio Passo provide international brand exposure.

Rotkäppchen-Mumm generates revenue primarily through the sale of branded alcoholic and de-alcoholized beverages across three go-to-market channels: (1) German food retail (Lebensmitteleinzelhandel) for mass-market and premium products, (2) gastronomy and specialist wine trade for premium and exclusive lines (e.g., Geldermann Les Grands, Kloss & Foerster), and (3) direct-to-consumer through multiple brand-specific online shops plus the Ludwig von Kapff retail and digital wine merchant. The wholly-owned Eggers & Franke Group subsidiary operates as the exclusive German distributor for third-party premium international brands (Charles Heidsieck, Piper-Heidsieck, Rare Champagne, Dubliner Irish Whiskey), generating distribution fee revenue. Pricing is per-unit at retail; Geldermann products range from €11.99 (Crémant Baden Brut/Rosé) to €25 (limited Bayreuth Festspiel Cuvée, 1,000 bottles), with the overall portfolio spanning mass-market through ultra-premium tiers.

Name

Rotkäppchen-Mumm Sektkellereien

Legal name

Rotkäppchen-Mumm Sektkellereien GmbH

Website

https://rotkaeppchen-mumm.de

Company type

Private

Founded year

1856

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Rotkäppchen-Mumm Sektkellereien is a German family-owned multi-brand beverage conglomerate and market leader in sparkling wine, branded wine, and spirits, producing and selling its portfolio across food retail, gastronomy, specialist wine trade, and direct-to-consumer channels.

Ownership category

akta.pro rank

Product category

Sparkling Wine

NAICS

Wineries (312130), Distilleries (31214), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820), Beer, Wine, and Liquor Retailers (445320)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

Keywords

• Sparkling wine production
• Premium spirits manufacturing
• Wine-based beverages
• Alcohol-free alternatives
• Beverage distribution services

Headquarters

HQ city

Freyburg

HQ country

Germany

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Sparkling Wine (Sekt): Production and sale of sparkling wines under multiple brands including Rotkäppchen (market leader), Mumm & Co., Geldermann (premium), Jules Mumm, Kloss & Foerster, and Ruggeri (Italian). Covers sparkling wine categories from mass-market to premium traditional bottle fermentation.
2. Branded Wine: Quality wines from Germany, France, Italy, and Spain, including Doppio Passo (Italy's most successful wine brand in Germany), distributed through retail and direct channels.
3. Spirits: Spirits portfolio including Chantré (wine brandy), Echter Nordhäuser (grain spirit/Kornbrand), Pfeffi (peppermint liqueur), Mariacron, ECKES liqueurs, Fläminger Jagd (herbal liqueur), and Asmussen rum.
4. Wine-Based Beverages: Ready-to-drink products including Rotkäppchen Fruchtsecco, Sprizzerò, and Mocca Perle.
5. Alcohol-Free Products: De-alcoholized versions of sparkling wines and wines including Mumm Alcohol-Free, MM Extra Alcohol-Free, and Doppio Passo Primitivo Alternativa.
6. Distribution Services (Eggers & Franke): The Eggers & Franke Group acts as exclusive German distributor for third-party brands including Dubliner Irish Whiskey, generating distribution/transaction fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Rotkäppchen-Mumm Sektkellereien produces, markets, and distributes a multi-brand portfolio of sparkling wines, quality wines, spirits, wine-based beverages, and alcohol-free alternatives under brands including Rotkäppchen, Mumm, Geldermann, Doppio Passo, Chantré, Echter Nordhäuser, Pfeffi, ECKES Liköre, and Mariacron, reaching consumers through food retail, gastronomy, specialist wine shops, and direct-to-consumer online stores, while its subsidiary Eggers & Franke Group provides distribution for third-party premium brands such as Dubliner Irish Whiskey.

Product overview

Rotkäppchen-Mumm Sektkellereien GmbH is Germany's market leader in sparkling wine (Sekt), branded wine (Markenwein), and spirits. The company operates as a multi-brand beverage conglomerate with a portfolio organized across five product categories: sparkling wine, wine, spirits, wine-based beverages, and alcohol-free. Core sparkling wine brands include Rotkäppchen, Mumm & Co., MM Extra, Geldermann (private sparkling wine house with French heritage), and Kloss & Foerster (gastronomy exclusive). Wine brands include Doppio Passo (Italy-originated, Germany's most successful Italian wine brand) and Ludwig von Kapff (specialist wine merchant and online shop). Spirits brands include Chantré (wine brandy), Echter Nordhäuser (Kornbrand with Meisterstück premium line), Pfeffi (peppermint liqueur), ECKES Liköre, Mariacron, Fläminger-Jagd (herbal liqueur), and Elfhundertzwölf. Wine-based beverages include Rotkäppchen Fruchtsecco, Sprizzero, and Mocca Perle. The alcohol-free range includes MM Extra Alkoholfrei, Mumm Alkoholfrei, and Doppio Passo Primitivo Alternativa. The group also includes Eggers & Franke (premium international brand distributor) and Nordbrand Nordhausen (distillery subsidiary). Brands are distributed through retail, foodservice, wholesale, and direct-to-consumer online shops.

Differentiator

Problem solved

Functional benefit

Brands

• Rotkäppchen: Flagship sparkling wine brand, Germany's market leader in sparkling wine and wine-based cocktails
• Mumm & Co.
• Geldermann
• Chantré
• Echter Nordhäuser
• Pfeffi
• Fläminger Jagd
• Doppio Passo
• ECKES Liköre
• Eggers & Franke
• Ludwig von Kapff
• MM Extra
• Kloss & Foerster
• Jules Mumm
• Ruggeri
• Blanchet
• Mariacron
• Asmussen
• Elfhundertzwölf
• Reidemeister & Ulrichs
• Club of Wine
• Club of Spirits
• Sprizzero
• Salem
• Breisach

Products and services

• Rotkäppchen Sekt Germany's leading sparkling wine brand offering fine-perlage premium sparkling wines, popular classics, and vintage sparkling wines for every occasion, distributed across food retail and direct-to-consumer channels.
• Mumm & Co. Sekt Premium sparkling wine brand offering carefully selected high-quality wines available in Mumm Dry, Mumm Extra Dry, and Mumm Rosé Dry variants, distributed across retail and direct-to-consumer channels.
• Geldermann Privatsektkellerei Sekt Premium private sparkling wine house specializing in traditional bottle fermentation (Flaschengärung) with French-origin winemaking, offering Les Premiers (retail), Les Grands (gastronomy/fachhandel), Les Spécialités (limited edition), and Crémant Baden lines with extended lees aging (e.g., Grande Réserve ages 5 years).
• Kloss & Foerster Sekt Elegant sparkling wine brand made from carefully selected wines, available exclusively through specialist wholesale and German restaurants for the upscale trade and gastronomy channel.
• Doppio Passo Wine Italy-originated wine brand featuring quality wines from Germany, France, Italy, and Spain, including Primitivo from Puglia, positioned as Germany's most successful Italian wine brand.
• Ludwig von Kapff Wine Retail Wine merchant brand and online shop offering wines, spirits, and sparkling wines from around the world, positioned as one of Europe's most modern specialist wine retailers with 330 years of heritage.
• Chantré Weinbrand Wine brandy (Weinbrand) brand combining traditional craftsmanship with modern technique, positioned for special occasions.
• Echter Nordhäuser Kornbrand Traditional Kornbrand spirits brand from the Nordhausen distillery including the Meisterstück premium line featuring extended-aged Kornbrand variants.
• Pfeffi Pfefferminzlikör Peppermint liqueur brand from Nordbrand Nordhausen, popular among young consumers, available in standard and limited seasonal editions such as Pfeffi Black.
• ECKES Liköre Liqueur brand portfolio including Weisser Pfirsich, Kirschlikör, Eierlikör, and Kaffeelikör; winner of the German Brand Award 2026 for its brand relaunch design.
• Fläminger Jagd Kräuterlikör Herbal liqueur (Kräuterlikör) brand rooted in Eastern Germany, known for community engagement and its fox mascot promotional on-pack campaigns.
• Rotkäppchen Fruchtsecco Wine-based sparkling beverage (weinhaltiger Fruchtsecco) featuring fruity freshness, part of the wine-based drinks category.
• MM Extra Alcohol-Free Sekt Versatile sparkling wine brand including alcohol-free variant MM Extra Alkoholfrei made from de-alcoholized wine with aromas of ripe apples, vineyard peach, apricot, and pineapple.
• Eggers & Franke Group Distribution Services Sales and distribution group within Rotkäppchen-Mumm handling premium international brands (Champagne, spirits, wine) for the German market, distributing Dubliner Irish Whiskey and representing Charles Heidsieck, Piper-Heidsieck, and Rare Champagne as exclusive Germany distributor.
• Doppio Passo Primitivo Alternativa (Alcohol-Free) Alcohol-free de-alcoholized Primitivo wine variant under the Doppio Passo brand, positioned in the alcohol-free segment of the German market.

Quantifiable outcome

• Geldermann achieved 3.5% revenue increase year-over-year in 2022 with 2.3 million bottles sold in German food retail

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor, core and flagship.

• Dubliner Irish WhiskeyminorChannel Partner/ Reseller/ Distributor · 11 June 2026Eggers & Franke Group acquired exclusive German distribution rights for Dubliner Irish Whiskey products including Dubliner Bourbon Cask Irish Whiskey, Dubliner Honeycomb Liqueur, and Dubliner Fiery Irish Liqueur.
• Charles Heidsieck, Piper-Heidsieck & Rare Champagne (EPI Group)coreChannel Partner/ Reseller/ Distributor · 20 September 2022The Eggers & Franke Group (Rotkäppchen-Mumm subsidiary) distributes the Champagne houses Charles Heidsieck, Piper-Heidsieck & Rare Champagne on the German market. These are premium Champagne brands from the family-owned EPI Group. In 2022, these brands achieved B Corp certification, being the first in Champagne.
• Bayreuth Festspiele (Richard Wagner Festival)flagshipStrategic or Co-development Partner · 1 January 2022Geldermann Privatsektkellerei has been official partner of the Bayreuth Festspiele for multiple years (at least since 2019). The company creates exclusive limited-edition cuvées for the festival and operates branded sec bars at the venue. The partnership involves co-creation of special festival cuvées by Chef de Cave Marc Gauchey.
• Bayreuth Festspiele Gastronomy (Wahnfood/eila)minorGTM or Marketing PartnerPartnership with local Bayreuth event companies (Wahnfood, eila) for operating festival gastronomy during Bayreuth Festspiele. These partners manage the catering and restaurant operations at the festival venue.
• Reclam Verlag (Publishing House)minorGTM or Marketing PartnerPartnership with Reclam publishing house for Bayreuth Festspiel-Cuvée 2021 that included a special edition of the Parsifal opera guide with signed copies by Katharina Wagner.
• Ruyter & Ast (Club of Wine/Spirits)minorChannel Partner/ Reseller/ DistributorRotkäppchen-Mumm operates online shops 'Club of Wine' and 'Club of Spirits' in collaboration with colleagues at Ruyter & Ast, offering selected wines and spirits with a price-pleasure guarantee.
• Top German Chefs (for Geldermann)minorGTM or Marketing PartnerGerman top chefs create exclusive recipes paired with Geldermann cuvées in the 'Doppelpass' program, combining culinary expertise with sparkling wine appreciation for marketing purposes.
• Joseph Moog and Kris Menace (Musicians)minorGTM or Marketing PartnerCollaboration with pianist Joseph Moog and sound designer Kris Menace (Kris Menace aka Christoph Höffel) for Geldermann Édition Musique N°3 Keys - creating a musical piece 'Sparkling Keys' inspired by the sparkling wine production process and the taste of the cuvée.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Rémy Cointreau: Premium spirits and liqueurs house (Rémy Martin, Cointreau, LOUIS XIII). Relevant peer for the high-end liqueur and brandy arms (Chantré Weinbrand, ECKES Eierlikör) of the Nordbrand portfolio and for international premium spirit distribution.
• Pernod Ricard: Global wine & spirits major (Mumm Champagne via G.H. Mumm, Martell, Chivas, Absolut). Particularly relevant as a Champagne-aligned, multi-category incumbent whose German Sekt/spirits route-to-market overlaps with Rotkäppchen-Mumm's Eggers & Franke axis.
• Diageo: World's largest pure-play spirits company (Johnnie Walker, Smirnoff, Baileys, Captain Morgan). Provides the broad-incumbent benchmark for spirits scale, German retail penetration, and portfolio-level route-to-market – comparable to Rotkäppchen-Mumm's spirits/punch list.
• LVMH (Moët Hennessy): Global luxury conglomerate whose Wines & Spirits division (Moët & Chandon, Dom Pérignon, Veuve Clicquot, Krug, Hennessy) competes with Rotkäppchen-Mumm across premium sparkling wine, prestige cuvées, and brand-distributed spirits – the dominant premium incumbent.

Direct peers

• Berentzen-Gruppe AG: Listed German spirits group (Berentzen Korn, Puschkin, Mariacron-style brand portfolio) directly competitive with Nordbrand Nordhausen's Echter Nordhäuser, Pfeffi and ECKES Liköre in German off-trade and on-trade spirits distribution.
• Mast-Jägermeister SE: German herbal liqueur leader competing with Fläminger Jagd and adjacent categories of the Nordbrand portfolio. Independent family-owned peer (like Rotkäppchen-Mumm) with global export push and German on-premise gravity.
• Henkell Freixenet: German Sekt heritage producer (Henkell, Fürst von Metternich) merged with Spanish Cava giant Freixenet. Directly competes with Rotkäppchen-Mumm in German Sekt retail and Foersch/Gastronomy accounts; combined entity is the most relevant like-for-like multinational Sekt/Cava/Wine comparison.
• Vranken-Pommery Monopole: Listed French Champagne house (Pommery, Vranken, Heidsieck & Co.). Natural premium/super-premium sparkling wine peer – competes with Geldermann Les Grands at gastronomy and specialist trade; illustrates the comparable premium Champagne-route-to-market archetype.
• Schloss Wachenheim AG: German public Sekt producer (Trochen, Wachenheim, Faber) competing head-to-head with Rotkäppchen-Mumm in mass and mid-tier German sparkling wine, plus a comparable branded wine footprint across European retail. Closest publicly comparable peer for the core Sekt business.

Emerging players

• Zonin 1821: Italian family-owned wine and Prosecco producer (Zonin, Ca' Bolani, Castello di Albola). Comparable as an integrated old-world wine/prosecco multi-brand competitor – relevant to Rotkäppchen-Mumm's Doppio Passo, Ruggeri, and broader German-sold Italian wine range.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInde.linkedin.com/company/rotkaeppchen-mumm

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rotkäppchen-Mumm Sektkellereien