On-Line Electronics
On-Line Electronics is a privately held US specialty distributor of terminal blocks, heavy-duty connectors, WAGO Remote I/O systems, and industrial control components, serving industrial equipment manufacturers and automation integrators through e-commerce and phone sales with manufacturer-direct pricing.
- Company typePrivate
- Founded1976
- HeadquartersPrescott Valley, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What On-Line Electronics does
On-Line Electronics, Inc. is a privately held, specialty-stocking distributor of terminal blocks, heavy-duty connectors, power distribution products, industrial controls, and related electromechanical components, headquartered in Prescott Valley, Arizona. The company was founded around 1976, operates with 11-50 employees, and has been continuously in business for more than 30 years. Its product catalog is anchored by WAGO (terminal blocks, DIN rail, and the 750/850/852/768/767 series Remote I/O and industrial Ethernet systems) and complemented by Harting heavy-duty connectors, Altech enclosures and circuit breakers, Brady labeling products, Baco controls, Marathon terminal blocks, LTW, Mencom, Sealcon, Singatron, and roughly 15 additional industrial component brands.
The company's go-to-market is bottom-of-funnel e-commerce on onlineelec.com combined with inside phone sales at 1-800-335-5111 and online quote-request forms. It carries over $1 million in stocked inventory and offers same-day shipping for orders placed by 3PM MST, supported by a price-match guarantee and manufacturer-direct pricing. The customer base comprises US-based industrial equipment manufacturers, control panel builders, and industrial automation integrators who need reliable, stocked sources of WAGO, Harting, and related components along with samples and technical support for engineering teams; the company also offers value-added design, production, stocking, and delivery services for higher-touch accounts. The storefront is published in English, Spanish, and Portuguese, suggesting intent to serve Mexico and Brazil in addition to the domestic US market, though no fulfillment infrastructure outside the US is disclosed. Revenue is generated transactionally through per-unit hardware sales at prices ranging from under $1 for small components to over $1,900 for complex managed industrial Ethernet switches, and no subscription, tier, or membership pricing model is offered.
On-Line Electronics firmographics
Firmographics- Name
- On-Line Electronics
- Legal name
- On-Line Electronics, Inc.
- Website
- https://onlineelec.com
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- On-Line Electronics is a privately held US specialty distributor of terminal blocks, heavy-duty connectors, WAGO Remote I/O systems, and industrial control components, serving industrial equipment manufacturers and automation integrators through e-commerce and phone sales with manufacturer-direct pricing.
- Ownership category
- akta.pro rank
Where On-Line Electronics is headquartered
LocationHeadquarters
- HQ city
- Prescott Valley
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
On-Line Electronics business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Product Sales (Hardware): Revenue is generated through direct sales of electronic components and industrial controls including terminal blocks, connectors, power distribution products, wire duct, enclosures, and related accessories. The company operates on a transactional model with per-unit pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | — | Standard per-unit pricing with no formal tier structure visible |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
On-Line Electronics product offering
Product offeringCore offering
On-Line Electronics is a specialty-stocking distributor of terminal blocks, heavy duty connectors, power poles, industrial controls, and related electronic components. The company distributes products from manufacturers including WAGO, Harting, Altech, Brady, Marathon, LTW, Mencom, Sealcon, and Baco Controls, with core focus on WAGO Remote I/O Systems (Series 750, 852, 850, 768, 767) supporting fieldbus protocols such as PROFIBUS, EtherCAT, CANopen, DeviceNet, PROFINET, and EtherNet/IP. The company also offers value-added design, production, stocking, and delivery solutions, stocking over $1 million in inventory with same-day shipping for orders placed by 3 PM MST.
Product overview
On-Line Electronics is a specialty-stocking distributor of terminal blocks, heavy duty connectors, power poles, industrial controls, and related electronic components. The company operates as a distributor offering products from multiple manufacturers including WAGO, Altech Corp, Harting, Baco Controls, Marathon, Brady, LTW, Mencom, Sealcon, and Singatron. The core product portfolio centers on WAGO Remote I/O Systems (Series 750, 852, 850, 768, 767) which provide modular digital and analog signal interface modules for various fieldbus protocols (PROFIBUS, EtherCAT, CANopen, DeviceNet, PROFINET, EtherNet/IP). Supporting products include terminal blocks (DIN rail and PC board types), heavy duty connectors (Harting HAN series), industrial enclosures (IP65-rated in various materials), circuit breakers, wire duct, cable management products, and accessories like ferrules, crimp tools, fuses, and relays. The company provides value-added design, production, stocking, and delivery solutions and stocks over $1 million in inventory with same-day shipping capability.
Differentiator
Problem solved
Functional benefit
Products and services
- Terminal Blocks Electrical terminal block connectors including WAGO terminal blocks, DIN rail mounted terminal blocks, PC board terminal blocks, and terminal strips for wire connection and distribution in industrial control systems.
- Heavy Duty Connectors Industrial heavy duty connectors including Harting HAN connectors, HD power connectors, and rectangular industrial connectors for demanding industrial applications.
- Industrial Enclosures Industrial enclosures from Altech Corp including steel, stainless steel, aluminum, and polyester IP65-rated enclosures for protecting electronic equipment in harsh environments.
- Circuit Breakers Circuit protection devices including DIN rail mounted circuit breakers and power distribution blocks for overcurrent protection in industrial control systems.
- Industrial Controls Industrial control products including Baco Controls rotary cam switches, disconnect switches, and pushbuttons for machine and equipment control applications.
- WAGO Remote I/O Systems Industrial remote I/O systems including multiple series (750, 852, 850, 768, 767, 765, 759, 758, 753, 752, 2851, 2789, 2759) that provide digital and analog signal interface modules for fieldbus communication protocols including PROFIBUS, EtherCAT, CANopen, DeviceNet, PROFINET, and EtherNet/IP.
- WAGO 852 Series Industrial Ethernet Switches Industrial managed and unmanaged Ethernet switches including 5 to 12-port models with 100Base-TX, 1000Base-T, and fiber optic SFP options for industrial network infrastructure.
- WAGO 850 Series I/O Enclosures IP65-rated industrial I/O enclosures in steel, stainless steel, aluminum, and polyester for housing WAGO I/O modules in harsh industrial environments.
- WAGO 768 Series I/O Industrial I/O modules including EtherCAT fieldbus couplers and 2x ETHERNET controllers for automation applications.
- WAGO 767 Series SPEEDWAY I/O IP67-rated SPEEDWAY I/O modules with M8/M12 connectors for decentralized field-level I/O in industrial automation.
- Wire Duct Wire routing and protection products including solid, slotted, and high-density slotted wire duct in multiple sizes and colors (gray, white, black, blue) for efficient wire management.
- Wire and Cable Wire and cable products including audio cable, fire alarm and security cable, coaxial cable, computer cable, network cable, control cable, instrumentation cable, thermocouple cable, hook-up wire, and high-temperature wire.
- Ferrules Wire ferrules for terminating stranded wires to ensure reliable connections in terminal blocks and connectors.
- Liquid Tight Strain Reliefs Cable strain relief connectors including Sealcon strain reliefs and conduit products for sealing cables in industrial environments.
- Crimp Terminals and Tools Solderless terminals, crimp terminals, and crimping tools for wire termination and connection applications.
- Fuses and Fuse Holders Fuses and fuse holders for circuit protection in electrical and electronic systems.
- Relays and Sockets Industrial relays and sockets for control circuit switching and automation applications.
- DIN Rail Products DIN rail mounting products including rail-mounted power supplies and DIN rail mount enclosures for component mounting in control cabinets.
- Label Printers and Supplies Brady label printers and supplies for wire identification and industrial labeling applications.
- Value-Added Services Custom value-added services including design assistance, production, stocking, and delivery solutions for terminal blocks and connectors.
Companies that use On-Line Electronics
Customer profileSegments2 records
Ideal customer profiles2 records
On-Line Electronics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
On-Line Electronics partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, major and minor.
- WAGOcoreOn-Line Electronics is a major WAGO distributor, recognized as WAGO Distributor of the Year and member of the WAGO Million Dollar Sales Club. They stock extensive WAGO inventory including terminal blocks, DIN rail products, and Remote I/O systems across multiple series (750, 752, 753, 758, 759, 765, 767, 768, 850, 852, 2759, 2789, 2851).
- HartingcoreAwarded Harting Top Performer Han Division recognition for Outstanding Sales Performance. Distributes Harting HD Power Connectors, Industrial Connectors, and HAN Connectors.
- Altech CorpcoreDistributes Altech industrial enclosures, circuit breakers, and DIN rail mounted circuit breakers. Altech is listed as a primary brand partner.
- Brady CorporationcoreHeld as Brady Platinum Partner status, distributing Brady labeling products, safety identification, and industrial printing solutions.
- Marathon Special ProductsmajorDistributes Marathon Power Distributor Terminal Blocks, Single/Double Row Terminal Blocks, and KULKA Style Terminal Blocks.
- LTW (Lantek)majorDistributes LTW Connectors, Solar Connectors, and Circular Connectors for industrial applications.
- SealconmajorDistributes Sealcon strain reliefs, conduit, and connectors for industrial and hazardous location applications.
- Mencom CorporationmajorDistributes Mencom industrial connectors and networking products.
- SingatronmajorDistributes Singatron connector products for industrial applications.
- Baco ControlsmajorDistributes Baco rotary cam switches, disconnect switches, and pushbutton controls.
- Amphenol PCDminorListed as an available brand for distribution.
- MolexminorListed as an available brand for distribution.
- EatonminorListed as an available brand for distribution.
- WeidmullerminorListed as an available brand for distribution.
- WielandminorListed as an available brand for distribution. Distributes wire duct products.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
On-Line Electronics competitors and assessment
Company assessmentDirect peers
- Mouser Electronics: Global authorized distributor of semiconductors and electronic components, stocking WAGO, Harting, Molex, and Amphenol lines. Comparable to On-Line Electronics as a broad-line, e-commerce-driven components distributor targeting design engineers and OEMs.
- Newark / element14: Multi-brand electronic components distributor (part of Avnet) carrying WAGO, Harting, Molex, Brady, Eaton and similar lines. Closely comparable as a one-stop industrial and electronic components source for engineers, with stronger scale and digital tooling.
- Master Electronics: Authorized distributor of electronic components and electromechanical products, including connector and industrial control lines. Closely comparable as a mid-sized, multi-brand distributor serving industrial and OEM customers with an e-commerce and inside-sales model.
- Digi-Key Electronics: One of the largest global catalog distributors of electronic components, including WAGO, Harting, and other industrial connector lines that On-Line Electronics also carries. Directly comparable as a multi-brand, e-commerce-first broad-line components distributor serving industrial engineers.
- Powell Electronics: Specialty distributor focused on connectors, interconnect, and electromechanical products, with deep supplier relationships. Comparable to On-Line Electronics in product mix (Harting-style heavy-duty connectors, industrial interconnect) and in value-added services such as kitting and custom assembly.
- AutomationDirect: Direct-to-customer industrial automation supplier (PLCs, I/O, power, terminations, enclosures) with a fixed-price, no-quote model. Comparable to On-Line Electronics in target customer (panel builders, OEMs) and product category (WAGO-style I/O and terminals), though with broader private-label coverage.
- Heilind Electronics: Specialty distributor of connectors, relays, switches, and sensor products, including Amphenol, Molex, Harting, and TE lines. Comparable to On-Line Electronics in being a connector-and-electromechanical-focused specialty distributor with strong manufacturer relationships and value-added services.
- Galco Industrial Electronics: Specialty industrial electronics distributor carrying hard-to-find and surplus automation, control, and motor-related components. Comparable to On-Line Electronics as a smaller, specialist-focused distributor serving industrial MRO and OEM customers.
- RS Components (Allied Electronics & Automation): Industrial-focused electronic and automation product distributor with a strong WAGO and Harting catalog and a US operation (Allied). Directly comparable in product mix (terminal blocks, connectors, industrial controls) and customer base (OEMs, MRO, panel builders).
Broad incumbents
- WAGO Corporation: The principal manufacturer whose terminal blocks, Remote I/O, and DIN-rail products make up the bulk of On-Line Electronics' catalog. While not a direct competitor, WAGO's growing direct e-commerce channel competes with On-Line for the same end customers and could disintermediate distributors.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
On-Line Electronics social profiles
Digital presenceOn-Line Electronics financial estimates
Financial estimateRevenue estimate
Valuation estimate
On-Line Electronics leadership team
Management profileNumber of profiles
On-Line Electronics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
On-Line Electronics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about On-Line Electronics
What does On-Line Electronics do?
On-Line Electronics is a specialty-stocking distributor of terminal blocks, heavy duty connectors, power poles, industrial controls, and related electronic components. The company distributes products from manufacturers including WAGO, Harting, Altech, Brady, Marathon, LTW, Mencom, Sealcon, and Baco Controls, with core focus on WAGO Remote I/O Systems (Series 750, 852, 850, 768, 767) supporting fieldbus protocols such as PROFIBUS, EtherCAT, CANopen, DeviceNet, PROFINET, and EtherNet/IP. The company also offers value-added design, production, stocking, and delivery solutions, stocking over $1 million in inventory with same-day shipping for orders placed by 3 PM MST.
Is On-Line Electronics a public or private company?
On-Line Electronics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was On-Line Electronics founded?
On-Line Electronics was founded in 1976. It employs 11 to 50 people.
Where is On-Line Electronics based?
On-Line Electronics is headquartered in Prescott Valley, United States, in the North America region.
How does On-Line Electronics make money?
One revenue line is on record: product Sales (Hardware).
Who are On-Line Electronics's main competitors?
Direct peers on record are Mouser Electronics, Newark / element14, Master Electronics, Digi-Key Electronics, Powell Electronics, AutomationDirect, Heilind Electronics, Galco Industrial Electronics and RS Components (Allied Electronics & Automation). WAGO Corporation is listed as a broad incumbent.
Does On-Line Electronics have an API?
No public API is recorded for On-Line Electronics.