Together For Her

What Together For Her does

Together For Her, operated under parent company Avegen and headquartered in Pune, India, is a digital health platform focused exclusively on maternal and pregnancy care. The platform is delivered through a mobile application (available on Google Play and Apple App Store) and consists of the Together Care Program — a stage-based, digitally delivered care companion for expectant mothers covering preconception through postpartum, including personalized nutrition planning, video-based educational content, pregnancy progress tracking, reminders, and remote connectivity with doctors or nurses. The ecosystem also includes a Hospital Search Platform that scores maternity facilities against nine WHO-aligned Quality of Care indicators, a Provider Portal for hospitals, NGOs, and corporates with a tiered Appreciation Program (Platinum, Gold, Silver, Bronze), and a multilingual editorial library in English, Hindi, and Marathi.

The technology is mobile-first and content-driven rather than AI-driven: clinically vetted educational content, structured care plans, and a two-sided marketplace connecting mothers with quality-rated hospitals. Distribution combines direct-to-consumer app acquisition with B2B2C channels through hospital partner networks, NGO engagements, and corporate wellness programs. Hospital partners are spread across cities including Agra, Thane, Pune, Navi Mumbai, Mumbai, and Bokaro, giving the platform modest multi-city Indian reach.

The business model is anchored on the Together Care Program subscription delivered through the app, with enterprise-style partnerships (hospitals, NGOs, corporates) acting as supplementary distribution and engagement layers. Specific pricing is not publicly disclosed, and the company is privately held under Avegen with no independent funding rounds, revenue figures, or management team details available in the source material. (Note: firmographic records list the year founded as 2017, while company history attributes establishment to 2020; the more specific operational record has been used for strategic-move dating.)

Name

Together For Her

Legal name

Together For Her

Website

https://togetherforher.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Together For Her is an India-based, mobile-first digital health platform under Avegen that delivers a stage-based pregnancy care program (Together Care Program) to expectant mothers via app, alongside a WHO-aligned hospital search platform and a provider portal serving hospitals, NGOs, and corporates.

Ownership category

akta.pro rank

Product category

Maternal Health Services

NAICS

Other Individual and Family Services (624190)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Pregnancy & Prenatal Care Telehealth (OB tele-visits, prenatal monitoring) (HLALAHAC)

akta.pro secondary industries

Maternal & High-Risk Pregnancy Remote Monitoring (BP, glucose, fetal/uterine monitoring) (HLALAFAG), Lactation, Postpartum & Perinatal Support Services (HLAFAJAN), Family Care Navigation & Care Coordination Platforms (multi-member care plans, referrals) (HLALAHAL)

Keywords

• Pregnancy care
• Maternal health
• Digital health platform
• Prenatal support
• Maternity care

Headquarters

HQ city

Pune

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Together Care Program (App-based Subscription): Digital pregnancy care program delivered through mobile app, providing personalized care plans, remote doctor monitoring, nutrition tracking, and educational content from pregnancy through postpartum. Revenue likely generated through app downloads and care program subscriptions, though specific pricing not publicly disclosed.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Together For Her operates a mobile-first digital health platform that delivers pregnancy care to expectant mothers and new mothers, from conception through postpartum. The Together Care Program provides personalized stage-based care plans, nutrition tracking, video-based educational content, reminders, and remote doctor connectivity. The platform also includes a hospital search and review system built on WHO-recommended Quality of Care indicators, and a provider portal for hospitals, NGOs, and corporate employers to track mothers and collect patient feedback.

Product overview

Together For Her is a digital health platform focused on maternal health, consisting of a mobile app (Together For Her App) paired with the Together Care Program that provides digitally-delivered pregnancy support including personalized nutrition tracking, remote doctor monitoring, and stage-based guidance. The platform also includes a Hospital Search Platform for discovering and reviewing maternity hospitals based on WHO Quality of Care indicators, a Provider Portal for hospitals, NGOs, and corporates to track and support expectant mothers, and a library of Educational Resources and Articles in multiple languages. The product ecosystem connects expectant mothers with healthcare providers throughout the pregnancy and postpartum journey.

Differentiator

Problem solved

Functional benefit

Products and services

• Together For Her App A mobile pregnancy care application available on iOS and Android that provides expectant mothers with reliable information, personalized care plans, nutrition tracking, and doctor-monitored support from pregnancy through postpartum.
• Together Care Program A digitally-delivered care program available through the app that guides mothers through pregnancy stages (1-5 months, 6-7 months, 8-9 months, post-delivery) with personalized nutrition plans, video-based information, remote doctor communication, progress tracking, reminders, interactive quizzes, and one-to-one sessions.
• Hospital Search Platform A hospital discovery and review platform allowing pregnant women to search for maternity hospitals based on WHO-defined Quality of Care (QoC) indicators, facility ratings, and services offered including Blood Bank, Anesthesiologist, LDR, Epidural, Lactation Consultant, NICU, Immunization, Wi-Fi, Cashless Insurance Payment, and Pediatric Unit.
• Provider Portal A digital platform for healthcare providers (hospitals, NGOs, corporates) to track mothers remotely, provide personalized information, identify risks early, improve care adherence, and gain data insights. Includes a hospital appreciation program with Platinum, Gold, Silver, and Bronze tiers.

Quantifiable outcome

• Platform enables mothers to identify quality hospitals and receive continuous care support throughout pregnancy journey

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Flo Health: Women's health app spanning cycle tracking, pregnancy mode, and postpartum support. Closest competitor to TFH on the digital pregnancy companion side, with a much larger global user base — directly comparable product, persona, and B2B (B2B2C employer benefits) motion.
• The Bump (The Knot Worldwide): Pregnancy-tracking app and content site with hospital search and provider reviews. Comparable to TFH on the two-sided marketplace framing (mothers + hospitals) and the editorial-content-led GTM.
• BabyCenter: Global pregnancy and parenting app owned by Everyday Health Group. Direct peer to Together For Her — same core proposition (clinically-reviewed pregnancy content, week-by-week tracking, hospital/birth planning) delivered through a mobile app to expectant mothers. India is a stated market for BabyCenter.
• Ovia Health: US-based reproductive and maternal health platform with strong B2B2C distribution through employers and health plans; comparable to TFH's positioning around fertility-pregnancy-postpartum support and corporate wellness GTM.
• Parentlane: Indian pregnancy and parenting app offering stage-based content, milestone tracking, and expert Q&A; the closest India-native direct competitor to Together For Her on product and audience.
• Maven Clinic: Virtual maternal and family health clinic serving employers and payers; matches TFH's ambition to be a care-delivery layer (not just content) and its corporate-wellness/B2B2C distribution angle.
• Philips Pregnancy+: Pregnancy tracking app from Philips with daily content, fetal development visuals, and hospital-prep tools. Comparable to TFH's Together Care Program on stage-based content delivery and information-vetting framing.

Emerging players

• HealthifyMe: Indian digital health platform with nutrition tracking and coaching — overlapping with TFH's pregnancy nutrition planning feature and the broader Indian mobile-health user base, though not pregnancy-specialized.

Regional players

• MFine: India-based on-demand teleconsultation and chronic-care platform; relevant Indian peer with OB/GYN consultations in its catalog, competing for the same India-focused provider-partnership and consumer mindshare as TFH.
• Practo: India's largest consumer telehealth platform; offers teleconsultations and some maternal/OB content, and competes for the same Indian pregnant-woman end user and provider relationships that TFH targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/TogetherForHer
• Facebookfacebook.com/togetherforherhealth
• Instagraminstagram.com/together_forherhealth
• LinkedInlinkedin.com/company/togetherforher

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Together For Her