MySports
- Company typePrivate
- Founded2017
- HeadquartersErlenbach, Switzerland
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
MySports firmographics
Firmographics- Name
- MySports
- Legal name
- MySports
- Website
- https://mysports.ch
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
MySports industry classification
Industry- Product category
- Sports Streaming
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)
- SIC
- Cable & Other Pay Television Services (4841)
- akta.pro primary industry
- Sports OTT & League Pass Streaming Channels (MPABAHAJ)
- akta.pro secondary industries
- Sports OTT Aggregators & Bundling Services (MPAKAOAB), International Sports Broadcasters & Rights Networks (MPABAJAE)
Keywords
Where MySports is headquartered
LocationHeadquarters
- HQ city
- Erlenbach
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
MySports business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Direct Subscription: Monthly and annual subscription fees for accessing live and replay hockey content via MySports app. Annual subscriptions offer discounted pricing (Vorteilspreis) with 12-month minimum contract duration.
- TV Provider Distribution: MySports content distributed through Swiss TV providers including Swisscom, Sunrise, Salt, Sky, net+, Quickline, Wingo, zattoo, teleboy, and others, generating revenue through provider partnerships
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly subscription for MySports via App |
| Subscription | Annual | Annual subscription for MySports via App |
| Subscription | Monthly | MySports via TV Providers |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
MySports product offering
Product offeringCore offering
MySports is a Swiss subscription-based OTT streaming service that delivers live and on-demand ice hockey content to Swiss fans. Its offering includes complete live coverage of the Swiss National League from season start to championship, up to 300 selected NHL games per season (including all Stanley Cup Playoffs) with a focus on Swiss players and European prime-time broadcasts, and live coverage of the Champions Hockey League (CHL). Content is distributed via a proprietary multi-platform app and through partnerships with every major Swiss TV provider.
Product overview
MySports is a subscription-based live sports streaming platform and TV channel focused exclusively on ice hockey content. The core offering includes live coverage of the Swiss National League (all games from season start to championship), the NHL (up to 300 games per season including complete Stanley Cup Playoffs), and the Champions Hockey League (CHL). Content is delivered through the MySports App available on smartphones, tablets, Apple TV, Android TV, and web browsers, as well as through partner TV providers (Swisscom, Sunrise, Salt, Sky, and others). The platform also produces original documentary content ('Homemade-Dokumentationen') featuring player profiles and behind-the-scenes stories. MySports is part of the Sunrise telecommunications group.
Differentiator
Problem solved
Functional benefit
Brands
- MySports Live: The live streaming platform for watching hockey games
Products and services
- MySports Streaming Service Core subscription streaming product for Swiss hockey fans, offering live and on-demand ice hockey content via the MySports app and TV provider packages. Targets individual Swiss consumers interested in National League, NHL, and CHL coverage.
- MySports App
Companies that use MySports
Customer profileSegments1 record
Ideal customer profiles1 record
MySports technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature3 records
MySports partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- SwisscomcoreSwiss telecom provider offering MySports as part of their TV package subscriptions. Customers can subscribe to MySports through Swisscom's TV offering.
- SunrisecoreSwiss telecom provider (Sunrise GmbH) offering MySports as part of their TV packages. Also serves as media contact for press inquiries.
- SaltcoreSwiss telecom provider offering MySports as part of their TV subscription packages.
- SkycoreInternational broadcaster offering MySports content through their Swiss sports channel packages.
- net+ (netplus)minorSwiss regional telecom provider offering MySports in their TV packages.
- QuicklineminorSwiss telecom cooperative offering MySports as part of their TV offerings.
- WingominorSwiss telecom brand offering MySports through their TV packages.
- zattoominorSwiss IPTV provider offering MySports content.
- teleboyminorSwiss streaming platform offering MySports packages.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
MySports competitors and assessment
Company assessmentDirect peers
- DAZN: Global sports OTT subscription service offering live and on-demand sports across multiple disciplines. DAZN is a directly comparable sports-focused OTT with similar subscription economics and multi-device app delivery; it competes head-to-head for European hockey rights and consumer wallet share.
- beIN Sports: Global sports pay-TV and streaming network offering hockey and a broad portfolio of live sports. Comparable sports OTT/broadcaster peer with multi-territory distribution model and subscription/packages structure.
- Sportdigital: European sports pay-TV channel broadcasting hockey (including CHL) and other niche sports; bundled alongside MySports in the Swiss offering but a comparable specialized sports OTT channel in adjacent markets.
- blue Sport: Swiss pay-TV sports channel operated by Swisscom, offering live sports including hockey rights. Direct Swiss-market competitor with overlapping National League coverage and the same telecom distribution context.
- ESPN+: US sports OTT subscription service owned by Disney focused on out-of-market NHL, MLB, and college sports. A direct comparable in the dedicated sports OTT subscription model with comparable pricing tiering.
- Viaplay: Nordic and European sports and entertainment OTT owned by NENT Group, formerly carrying major hockey leagues including NHL and Champions Hockey League. Closely comparable in vertical sports OTT model with regional focus.
- NHL.tv: The NHL's official out-of-market streaming subscription product offering live and on-demand NHL games. Direct peer for the ~300 NHL games per season MySports carries, with overlap on Swiss-player-focused coverage and Stanley Cup rights.
Regional players
- Premier Sports: UK/Ireland-based sports subscription OTT focused on ice hockey (including NHL), rugby, and other niche sports. Direct comparable in the vertical sports OTT subscription model but serving a different geography.
Emerging players
- Sport1: German-language sports media platform with streaming and free-TV components covering hockey and other sports. Comparable niche sports streaming peer in the DACH region where MySports' Swiss audience overlaps culturally.
Broad incumbents
- Sky Sport Schweiz: Swiss arm of Sky's pay-TV sports offering, a distribution partner to MySports but also a competitor in premium sports subscription content. Larger incumbent with broader portfolio including Bundesliga, tennis, and F1.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
MySports social profiles
Digital presenceMySports financial estimates
Financial estimateRevenue estimate
Valuation estimate
MySports leadership team
Management profileNumber of profiles
Profiles10 records
MySports funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MySports M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MySports
What does MySports do?
MySports is a Swiss subscription-based OTT streaming service that delivers live and on-demand ice hockey content to Swiss fans. Its offering includes complete live coverage of the Swiss National League from season start to championship, up to 300 selected NHL games per season (including all Stanley Cup Playoffs) with a focus on Swiss players and European prime-time broadcasts, and live coverage of the Champions Hockey League (CHL). Content is distributed via a proprietary multi-platform app and through partnerships with every major Swiss TV provider.
Is MySports a public or private company?
MySports is a private company. It is classified as corporate owned and is currently operating.
When was MySports founded?
MySports was founded in 2017. It employs 11 to 50 people.
Where is MySports based?
MySports is headquartered in Erlenbach, Switzerland, in the Europe region.
How does MySports make money?
Two revenue lines are on record. Direct Subscription is the primary driver. The others are TV Provider Distribution.
Who are MySports's main competitors?
Direct peers on record are DAZN, beIN Sports, Sportdigital, blue Sport, ESPN+, Viaplay and NHL.tv. Premier Sports is listed as a regional player. Sport1 is listed as an emerging player. Sky Sport Schweiz is listed as a broad incumbent.
Does MySports have an API?
No public API is recorded for MySports.
What industry is MySports in?
MySports's product category is Sports Streaming. Its primary akta.pro industry code is MPABAHAJ, Sports OTT & League Pass Streaming Channels, with a secondary code of MPAKAOAB, Sports OTT Aggregators & Bundling Services. Its NAICS code is 5162 and its SIC code is 4841.