What Grupo Positiva does

Grupo Positiva (legal name GP EMISSAO INSTANTANEA E GESTAO DE DOCUMENTOS LTDA, CNPJ 07.385.089/0001-09) is a privately held Brazilian technology services company headquartered in Rio de Janeiro that has operated in the document and equipment outsourcing market since 1993. Its core offerings are (i) Outsourcing de Impressoras e Multifuncionais, a managed print service bundling equipment rental, supplies, maintenance, and remote monitoring; (ii) Locação de Notebooks e Desktops, a device-as-a-service rental line for end-user hardware; (iii) Gestão Eletrônica de Documentos (GED/ECM), an electronic document management platform hosted on Amazon AWS with OCR-based indexing, ICP-Brasil digital authentication, version history tracking, and LGPD-compliant role-based access control; and (iv) Terminais de Autoatendimento (self-service kiosks), customized terminals integrating NDD print billing software, Datacard card issuance hardware, and Cielo payment processing for use cases spanning instant card issuance, check-in, queue management, and document printing.

The business is built around recurring managed-services revenue from long-tail enterprise and institutional customers, supplemented by project-based revenue for large events and custom terminal deployments. Underlying technology components include secure print release via badge and biometric authentication, per-user and per-department print quota and cost-center billing, real-time consumable monitoring, and integration with payment processors for paid kiosk workflows. Strategic technology partnerships with Epson and Xerox (printer hardware), NDD Digital (billing software), Datacard (card issuance), Cielo (payments), and Amazon Web Services (cloud hosting) underpin the stack. The company is independently owned, has 51–100 employees, reports coverage across 27 Brazilian Federal States, 4,500+ active clients, and over 200,000 equipment units deployed, and lists Itaú, Toyota, Carrefour, DataPrev, Marinha do Brasil, Imprensa Oficial, and the Rio 2016 Olympic Games among its named customers.

The go-to-market is sales-led and direct: a commercial team engages enterprise customers via an 0800 toll-free line (0800 777 9010), WhatsApp business numbers for sales (21 98778-8017) and technical support (21 2136-4640), and website contact forms, with a complementary online store (loja.grupopositiva.com) for smaller purchases. Pricing is project-customized and not publicly disclosed. Content marketing via an educational blog covering print outsourcing, document management, and self-service terminal topics supports top-of-funnel demand generation across LinkedIn, Facebook, Instagram, and Twitter. No public revenue figures, funding rounds, acquisitions, or leadership changes are disclosed in the available sources.

Name

Grupo Positiva

Legal name

GP EMISSAO INSTANTANEA E GESTAO DE DOCUMENTOS LTDA

Website

https://grupopositiva.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

51–100 employees

Short description

Grupo Positiva is a privately held Brazilian managed services provider headquartered in Rio de Janeiro, delivering outsourced printing, electronic document management on AWS, and customized self-service terminals to over 4,500 enterprise and institutional clients across 27 Brazilian states.

Ownership category

akta.pro rank

Product category

Managed Print and Document Management Services

NAICS

Document Preparation Services (561410), Business Support Services (5614), Office Administrative Services (5611)

SIC

Services-Facilities Support Management Services (8744), Services-Management Services (8741), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

POS Installation, Maintenance & Field Services (FSAMADAJ)

akta.pro secondary industries

POS Hardware Leasing, Financing & Rental (FSAMADAI), Mobile POS (mPOS) Devices & Handheld Terminals (HDACAKAB)

Keywords

• Managed print services
• Document management solutions
• Self-service kiosks
• Equipment rental outsourcing
• Electronic document management

Headquarters

HQ city

Rio De Janeiro

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Printer and Multifunctional Outsourcing: Full managed print services including equipment rental, supplies (toner, cartridges, paper), maintenance, and software management. This is a recurring managed services model bundled with hardware provision.
2. Notebook and Desktop Rental: Rental of notebooks and desktops to businesses with bundled support and maintenance, providing modern equipment without capital expenditure for clients.
3. Electronic Document Management (GED/ECM): Digital document management services including scanning, storage, classification, and archival, both cloud-hosted on AWS and with physical document storage options.
4. Self-Service Terminals (Totens): Customized self-service terminal solutions including hardware, software integration (NDD billing, Cielo payment), installation, and ongoing technical support, covering applications such as instant card issuance, check-in, password queue management, and document printing.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Grupo Positiva provides outsourced managed print services, rental of notebooks and desktops, electronic document management (GED/ECM), and customized self-service terminal (kiosk) solutions for Brazilian businesses. Service bundles include equipment, supplies, maintenance, technical support, and software such as print billing, OCR-driven document capture, and ICP-Brasil-compliant digital authentication. Operations span 27 Brazilian states with 365-day support, serving enterprise clients across banking, retail, automotive, education, and government.

Product overview

Grupo Positiva is a Brazilian technology services company offering a portfolio of hardware outsourcing solutions for businesses. The core offerings include Outsourcing de Impressoras e Multifuncionais (printer and multifunction device rental and management), Locação de Notebooks e Desktops (notebook/desktop rental), Gestão Eletrônica de Documentos/GED (electronic document management with OCR and digital signatures), and Terminais de Autoatendimento (customizable self-service kiosks). These services are complemented by add-on modules including Software de Bilhetagem de Impressão (print management/billing software), Impressão Segura (secure badge/biometric print release), Monitoramento Remoto (remote equipment monitoring), and Emissão Instantânea de Cartões (instant card issuance). The company operates nationally with technical coverage across 27 Brazilian states, serving over 4,500 clients with approximately 200,000 equipment units deployed.

Differentiator

Problem solved

Functional benefit

Products and services

• Outsourcing de Impressoras e Multifuncionais (Printer and Multifunction Device Outsourcing) Managed print outsourcing service providing printer and multifunction device rental along with supplies (toner, cartridges, paper), maintenance, and technical support for corporate print fleets across Brazil. Includes software for print billing, quotas, and remote monitoring.
• Locação de Notebooks e Desktops (Notebook and Desktop Rental) Corporate notebook and desktop rental service providing modern computing equipment for businesses with flexible terms and bundled maintenance and support.
• Gestão Eletrônica de Documentos (GED) - Electronic Document Management Electronic Document Management (GED/ECM) system providing digitization, storage, organization, and retrieval of documents with OCR indexing, ICP-Brasil digital authentication, version control, and LGPD-compliant access controls. Hosted on AWS.
• Terminais de Autoatendimento (Self-Service Terminals) Customizable self-service kiosk terminals (totens) for applications including check-in, badge/credential printing, instant credit card issuance, document printing, queue management, and payment processing. Includes hardware, NDD billing software, Cielo payment integration, installation, and ongoing support.

Quantifiable outcome

• 100% SLA fulfillment during Rio 2016 Olympic Games across 2,500 printing devices and 40+ million documents in 15 days
• +3 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature11 records

Partnerships

Six partnerships are on record, tiered core.

• EpsoncoreTechnology or IntegrationEpson is featured prominently in the 'Alianças Estratégicas' (Strategic Alliances) section of the Grupo Positiva website. As a major printer manufacturer, Epson provides the printing equipment that forms the backbone of Grupo Positiva's managed print outsourcing services. The partnership enables Grupo Positiva to deploy Epson multifunctional devices and printers as part of its outsourced print management solutions.
• XeroxcoreTechnology or IntegrationXerox is listed in the 'Alianças Estratégicas' (Strategic Alliances) section alongside Epson. Xerox provides professional-grade printing and multifunction equipment that Grupo Positiva incorporates into its managed print service offerings. The partnership enables deployment of Xerox enterprise devices as part of the print outsourcing solution.
• NDD DigitalcoreTechnology or IntegrationNDD Digital is featured in the Strategic Alliances section and is explicitly mentioned as the provider of the print billing software (NDD) used on Grupo Positiva's self-service terminals. The software enables print job tracking and billing on laser/network devices, and supports online monitoring for terminal operations. This is a core technology integration for Grupo Positiva's terminal solutions.
• DatacardcoreTechnology or IntegrationDatacard is listed in the Strategic Alliances section. As a provider of card issuance systems and secure card printing technology, Datacard is a key technology partner enabling Grupo Positiva's instant card issuance terminal solutions (emissão instantânea de cartões).
• CielocoreTechnology or IntegrationCielo is a leading Brazilian payment processor whose payment system is integrated with Grupo Positiva's NDD online billing software for self-service terminal solutions. This integration enables secure payment processing within terminal deployments such as self-checkout and instant card issuance kiosks.
• Amazon Web Services (AWS)coreTechnology or IntegrationAmazon AWS is the cloud hosting provider for Grupo Positiva's Electronic Document Management (GED/ECM) system. The system inherits AWS's rigorous security protocols, providing a secure and scalable cloud infrastructure for document storage, classification, and access management compliant with LGPD requirements.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Xerox: Xerox is a global managed print services leader and one of Grupo Positiva's named strategic OEM partners. Xerox sells direct MPS, document management, and workflow automation solutions across Brazil, overlapping directly with Grupo Positiva's printer outsourcing and GED offerings.
• HP (HP Inc.): HP offers managed print services, device-as-a-service, and document workflow solutions globally and in Brazil. It competes head-on with Grupo Positiva's printer/multifunction outsourcing and notebook/desktop rental lines, and is also a potential OEM partner.
• Ricoh: Ricoh is a major global provider of managed print services, office hardware, and document management solutions with operations in Brazil. Its MPS and ECM offerings compete directly with Grupo Positiva's printer outsourcing and GED businesses.
• Konica Minolta: Konica Minolta is a global MPS and office solutions vendor with a Brazilian subsidiary offering managed print services, production print, and document management. It competes with Grupo Positiva for the same enterprise outsourcing contracts.
• Lexmark: Lexmark is a global MPS and enterprise print hardware vendor with operations in Brazil, offering managed print services and document workflow solutions that overlap directly with Grupo Positiva's printer outsourcing business.
• Brother International: Brother is a global printer and multifunction device manufacturer with a Brazilian operation offering both hardware and managed print services. It competes with Grupo Positiva in the printer outsourcing and managed print market in Brazil.
• Canon Brasil: Canon offers office multifunction devices, managed print services, and document management solutions in Brazil through its local subsidiary. It is a direct competitor to Grupo Positiva in printer outsourcing and enterprise document workflows.

Broad incumbents

• Epson: Epson is Grupo Positiva's named strategic alliance partner for printing equipment, but it also sells printers, multifunctionals, and print management solutions in Brazil. As a major OEM with direct enterprise sales, it is a broader incumbent that could disintermediate Grupo Positiva.
• TOTVS: TOTVS is the largest Brazilian enterprise software company, offering ERP, ECM, and digital workflow solutions. It overlaps with Grupo Positiva's GED/ECM business and, with its scale, represents a broad incumbent competing for the same enterprise IT budgets.

Emerging players

• NDD Digital: NDD Digital provides the print billing and management software that Grupo Positiva integrates into its self-service terminals. While currently a strategic technology partner, NDD also sells directly to enterprises and other channel partners in Brazil, making it a partial software-side competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/grupopositiva
• Facebookfacebook.com/grupopositivaoficial
• LinkedInlinkedin.com/company/grupo-positiva
• Instagraminstagram.com/grupopositiva

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Positiva