Addressable Media

Name

Addressable Media

Legal name

Addressable Media

Website

https://addressable.tv

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Connected TV & Digital Advertising Services

NAICS

Media Buying Agencies (54183), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Connected TV (CTV) & OTT Performance Advertising (BPAFACAG)

akta.pro secondary industries

Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB), Video/CTV/OTT Media Buying (MPAAABAE)

Keywords

• Connected TV advertising
• Social media advertising
• Search advertising
• Digital advertising platform
• Premium video inventory

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Operations

Revenue model

1. Connected TV Advertising: Premium CTV inventory across 200+ U.S. DMAs with brand-safe, high-quality programming from major streaming platforms and networks. Delivers measurable results through transparent reporting.
2. Social Media Advertising: Global-scale social advertising across all major platforms with advanced audience segmentation and continuous performance optimization.
3. Search Advertising: Strategic search campaigns driving qualified leads and measurable conversions across all major search engines with 24/7 campaign monitoring.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Addressable Media is a data-driven advertising technology company that plans, buys, and manages Connected TV, Social Media, and Search advertising campaigns for brands. The company provides premium brand-safe CTV inventory across 200+ U.S. DMAs through major OTT platforms and broadcast networks, alongside global social and search campaign management, real-time analytics, and transparent cross-channel reporting from a single strategic partner.

Product overview

Addressable Media operates as a unified advertising technology platform offering three integrated core services: Connected TV (CTV) Advertising, Search Advertising, and Social Media Advertising. The platform provides data-driven audience segmentation, real-time analytics, and transparent reporting across all channels. CTV inventory spans 200+ U.S. DMAs with brand-safe premium programming across major OTT platforms. Search and Social services operate globally with continuous optimization for ROI maximization.

Differentiator

Problem solved

Functional benefit

Products and services

• Connected TV (CTV) Advertising Premium Connected TV advertising offering brand-safe, high-quality programming including live sports, awards shows, holiday programming, and original content across 200+ U.S. DMAs. Distributed through major OTT platforms and broadcast networks to reach engaged streaming and live TV audiences, for brands seeking premium video inventory with transparent reporting and measurable results.
• Search Advertising Strategic paid search campaign management across all major search engines, designed to drive qualified leads and measurable conversions. Includes 24/7 campaign monitoring and continuous optimization to maximize ROI, targeted at brands seeking performance-driven search advertising with transparent reporting.
• Social Media Advertising Global-scale paid social advertising across all major social media platforms, with advanced audience segmentation for highly relevant ad delivery spanning awareness through conversion. Targets brands seeking worldwide social reach with data-driven targeting and continuous performance optimization.

Quantifiable outcome

• Billions in sales generated for major brands
• +3 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

26 partnerships are on record, tiered core and key.

• RokucoreTechnology or IntegrationMajor OTT streaming platform partner for Connected TV content distribution. Addressable Media accesses premium CTV inventory through Roku to reach engaged viewers across the platform's user base.
• Fire TV (Amazon)coreTechnology or IntegrationKey OTT platform partner providing access to Fire TV's streaming audience for CTV advertising inventory distribution.
• HulucoreTechnology or IntegrationPremium streaming partner delivering CTV inventory with access to Hulu's subscriber base for targeted advertising campaigns.
• Apple TVcoreTechnology or IntegrationOTT platform partner enabling access to Apple TV's premium streaming audience for CTV advertising inventory.
• ESPNkeyTechnology or IntegrationMajor sports network partner providing live sports advertising inventory including pre-game, in-game, and post-game ad placements across CTV.
• NBC (NBCUniversal)keyTechnology or IntegrationMajor broadcast network partner delivering premium CTV advertising inventory across entertainment and sports programming.
• CBS SportskeyTechnology or IntegrationSports broadcasting partner providing access to premium sports advertising inventory including live events and sports programming.
• ABCkeyTechnology or IntegrationMajor broadcast network partner delivering CTV advertising inventory across entertainment and live programming.
• NFLkeyTechnology or IntegrationProfessional football league partner providing access to live NFL game advertising across CTV platforms.
• NBAkeyTechnology or IntegrationProfessional basketball league partner delivering premium sports advertising inventory during NBA games and related programming.
• MLBkeyTechnology or IntegrationMajor League Baseball partner providing access to live baseball game advertising across CTV inventory.
• NHLkeyTechnology or IntegrationNational Hockey League partner delivering premium hockey sports advertising inventory across CTV platforms.
• DirecTVcoreTechnology or IntegrationSatellite TV and streaming partner providing CTV advertising inventory access through DirecTV's platform.
• DISH NetworkcoreTechnology or IntegrationSatellite and streaming provider partner delivering CTV advertising inventory through DISH's platform ecosystem.
• Fubo TVcoreTechnology or IntegrationStreaming TV platform partner providing access to live sports and entertainment content for CTV advertising.
• YouTube TVcoreTechnology or IntegrationLive TV streaming partner delivering CTV advertising inventory through YouTube TV's platform.
• Sling TVcoreTechnology or IntegrationOTT streaming partner providing access to CTV advertising inventory through Sling TV's live TV streaming service.
• Paramount (Paramount Global)keyTechnology or IntegrationMajor media company partner delivering CTV advertising inventory across Paramount's streaming and broadcast properties.
• TNT (Warner Bros. Discovery)keyTechnology or IntegrationCable and streaming network partner providing CTV advertising inventory across TNT's sports and entertainment programming.
• AMCkeyTechnology or IntegrationCable network partner delivering premium entertainment programming advertising inventory across CTV platforms.
• SamsungcoreTechnology or IntegrationSmart TV manufacturer partner providing CTV advertising inventory through Samsung Smart TV platform.
• LGcoreTechnology or IntegrationSmart TV manufacturer partner delivering CTV advertising inventory through LG Smart TV platform.
• NCAAkeyTechnology or IntegrationCollege athletics association partner providing access to NCAA tournament and college sports CTV advertising inventory.
• SEC (Southeastern Conference)keyTechnology or IntegrationCollege athletics conference partner delivering SEC sports programming CTV advertising inventory.
• ACC NetworkkeyTechnology or IntegrationCollege sports network partner providing ACC conference sports advertising across CTV platforms.
• Tennis ChannelkeyTechnology or IntegrationTennis sports network partner delivering tennis programming CTV advertising inventory.

Scale indicators6 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• The Trade Desk: Public DSP leader with strong CTV focus, enabling agencies and advertisers to buy programmatic inventory across CTV, video, display, audio, and social. Direct competitor for cross-channel media buying budgets Addressable Media targets.
• Magnite: Independent SSP specializing in CTV and video programmatic supply. Operates in the same CTV advertising ecosystem as Addressable Media, on the sell-side counterpart that Addressable accesses through partnerships.
• Tinuiti: Independent performance marketing agency with strong CTV, social, and search buying capabilities. Closest competitor in the multi-channel media buying agency segment, with similar target customers and unified-channel positioning.
• MiQ (Media iQ): Programmatic media company operating a DSP and managed-service media buying offering across CTV, video, display, and audio. Competes head-to-head for the same brand advertiser budgets Addressable Media serves.
• Amobee: Cross-channel advertising platform providing CTV, video, social, and programmatic buying solutions to brands and agencies. Direct competitor for unified cross-channel media planning and activation.
• Kargo: Premium-focused CTV and cross-channel advertising platform offering brand-safe video and CTV inventory. Direct competitor in the brand-safe premium CTV buying space Addressable Media emphasizes.
• Digilant: International programmatic media buying agency operating across CTV, display, video, social, and search. Similar size and positioning to Addressable Media, with comparable multi-channel managed-service offering.

Broad incumbents

• Publicis Groupe (Publicis Media / Starcom): Global advertising holding company with major media buying agencies including Starcom and Zenith that handle CTV, social, and search budgets for large brands. Operates at vastly greater scale and competes for the same enterprise advertising wallet.
• WPP / GroupM: World's largest media investment group, operating agencies like GroupM, Mindshare, Wavemaker, and Essence. A dominant incumbent in cross-channel media planning and buying, competing directly for Addressable Media's enterprise clients.
• Roku (Roku Ads): Owns and operates a major CTV OS and a first-party ad platform (Roku Ads). Listed as a partner of Addressable Media but also a competing channel for advertisers evaluating direct platform buying.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks2 records

Key highlights5 records

Customer concentration

• Xx.com/AddressableT
• LinkedInlinkedin.com/company/addressable-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Addressable Media