What Sätila does

Sätila of Sweden AB is a privately held, family-owned Swedish knitwear manufacturer and direct-to-consumer brand founded in 1896 and headquartered in Sätila, Sweden. The company designs, develops, and produces a unified catalog of knitted apparel and accessories — sweaters, dresses, ponchos, vests, beanies, scarves, mittens, gloves, headbands, legwarmers, and caps — primarily for women's and men's lifestyle and outdoor use, in materials ranging from wool and merino wool to alpaca, mohair, lamb's wool, and organic cotton. Its core manufacturing asset is an in-house factory at the company's original location, where more than 90% of products are knitted and approximately 25% are fully produced from knitting through sewing, leveraging jacquard knitting techniques and fully fashion knitting technology to minimize yarn waste.

The business is operated as a direct-to-consumer channel: a company-owned e-commerce storefront at satila.com (localized across five European markets — Sweden, Finland, Netherlands, Germany, and Austria, with Klarna-based checkout) and a single physical factory outlet in Sätila. Pricing spans 199 kr for entry beanies to roughly 2,499 kr for premium dresses. There is no disclosed wholesale, B2B, or distributor-led revenue stream; selectivity of distribution and emphasis on Swedish craftsmanship, repair services, and OEKO-TEX STANDARD 100 certification form the brand positioning. The company is currently operated by the third generation of the founding family, with no external investors, parent company, or disclosed funding rounds in the record.

Sustainability and circularity are explicit brand pillars: a dedicated "Vintage" resale channel monetizes second-hand and discontinued inventory; climate accounting (scope 1-3) is run with GreenGoat; and long-standing charitable partnerships integrate giving directly into checkout. Headcount is in the 11–50 range, and financial scale is undisclosed.

Name

Sätila

Legal name

Sätila of Sweden AB

Website

https://satila.com

Company type

Private

Founded year

1896

Operating status

Operating

Headcount range

11–50 employees

Short description

Sätila of Sweden is a 1896-founded, family-owned Swedish knitwear manufacturer selling sweaters, hats, scarves, and accessories direct-to-consumers in Sweden, Finland, the Netherlands, Germany, and Austria via satila.com and one factory outlet.

Ownership category

akta.pro rank

Product category

Knitwear and Knitted Apparel

NAICS

Apparel Manufacturing (315), Apparel Knitting Mills (3151), Apparel Accessories and Other Apparel Manufacturing (31599), Knit Fabric Mills (313240), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Knit Outerwear Mills (2253), Knitting Mills (2250), Women's, Misses', And Juniors Outerwear (2330), Retail-Women's Clothing Stores (5621), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Knitwear & Sweaters Manufacturers (CRAAAAAJ)

akta.pro secondary industries

Scarves/Shawls/Winter Neckwear Manufacturing (IMAOAFAD), Gloves & Mittens Manufacturing (IMAOAFAB), Gloves & Mittens (CRAAAJAG)

Keywords

• Knitted apparel
• Knitwear accessories
• Wool sweaters
• Hats beanies scarves
• Outdoor lifestyle clothing

Headquarters

HQ city

Sätila

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Direct retail sales: The company generates revenue through direct-to-consumer sales via its e-commerce website and factory outlet store, selling knitted garments including sweaters, scarves, hats, ponchos, and dresses. Products are sold at various price points from approximately 199 kr to 2,499 kr.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Sätila designs, develops, and manufactures a range of knitted apparel and accessories — including sweaters, dresses, ponchos, vests, beanies, hats, scarves, mittens, gloves, headbands, legwarmers, and caps — and sells them directly to consumers through its own e-commerce platform and a factory outlet store. More than 90% of products are knitted in the company's own factory in Sätila, Sweden, with approximately 25% manufactured entirely in-house from knitting to sewing.

Product overview

Sätila is a Swedish outdoor lifestyle brand established in 1896, specializing exclusively in knitted garments and accessories. The company operates its own factory in Sätila, Sweden, where more than 90% of products are knitted and approximately 25% are manufactured entirely in-house from knitting to sewing. The product portfolio consists of a unified line of knitted apparel including sweaters (for men and women), dresses, ponchos, vests, beanies, scarves, mittens, gloves, headbands, legwarmers, and caps. Products are made from natural materials including 100% wool, Norwegian wool, merino wool, lamb's wool, alpaca blends, mohair blends, and organic cotton. Sätila's brand is built on Swedish craftsmanship, traditional knitting techniques combined with modern technology, and sustainability with local Swedish manufacturing.

Differentiator

Problem solved

Functional benefit

Products and services

• Sweaters (Herr/Dam) Knitted sweaters for men and women in materials including 100% wool, merino wool, lamb's wool, alpaca blends, and nylon blends, featuring jacquard, polo, and classic patterns for outdoor and lifestyle wear.
• Dresses (Dam) Knitted dresses in lamb's wool blends for women, including polo-style dresses with collar details and jacquard patterns such as the Högalid dress, Grace dress, and Boda dress.
• Ponchos (Dam) Knitted ponchos in lamb's wool or merino wool blends for women, including the Elina poncho (lamb's wool/polyamide blend) and the Ellinor poncho (merino wool/polyacrylic blend).
• Vests (Dam) Knitted women's vest in lamb's wool blend, produced using fully fashion knitting technique to minimize yarn waste, including the Läckö vest which is manufactured entirely in Sätila's own factory.
• Beanies and Hats (Herr/Dam) Knitted beanies and hats for men and women, including lifestyle beanies, outdoor beanies, fisherman beanies, thin beanies, and bobble hats in lamb's wool, Norwegian wool, and mohair blends.
• Scarves (Herr/Dam) Knitted scarves for men and women in triangle, ribbed, wide, narrow, and chunky styles, including the Elis triangle scarf in merino wool and the Grace scarf.
• Mittens and Gloves (Herr/Dam) Knitted mittens and gloves for men and women with or without fleece lining, including the Grace mittens with star pattern and fleece lining and the Rede mittens in lamb's wool with fleece.
• Headbands (Herr/Dam) Knitted headbands in lamb's wool with Polycolon lining for moisture-wicking, including the Grace headband featuring traditional Nordic star pattern.
• Legwarmers and Socks (Herr/Dam) Knitted legwarmers and socks for men and women for cold-weather protection, including Grace legwarmers and Ryda legwarmers.
• Caps (Herr/Dam) Knitted and woven caps for men and women for outdoor lifestyle wear.

Quantifiable outcome

• Products designed to maintain shape and color after many washes
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Three partnerships are on record, tiered minor.

• Naturskyddsföreningen (Swedish Environmental Protection Association)minorOthersLong-standing member of Naturskyddsföreningen, supporting their activities and projects both as a member company and with annual donations. Customers can also donate 20 kr to the association when making purchases through the webshop.
• Barncancerfonden (Childhood Cancer Fund)minorOthersSätila supports Barncancerfonden, the largest financier of childhood cancer research in Sweden. Customers can round up their purchase by 10 kr to donate. The goal is to fund research to save more children and make treatment less harsh.
• AlmiminorStrategic or Co-development PartnerSustainability goals were developed together in a project with Almi. The main goals are based on Agenda 2030 and ISO 26000.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Kjus: Norwegian premium sportswear and knitwear brand focused on technical and lifestyle ski/golf apparel — partial overlap in premium Scandinavian knitwear with sustainability and performance positioning, but with a sport-specific focus distinct from Sätila's lifestyle orientation.
• Klättermusen: Swedish outdoor brand producing technical jackets, base layers, and accessories with strong sustainability positioning — comparable as a fellow Swedish sustainability-led outdoor brand with overlapping cold-weather consumer segment, but with a broader technical-apparel focus.

Direct peers

• Woolrich: American heritage brand (founded 1830) specializing in wool outerwear, knitwear, and cold-weather accessories — directly comparable as a multi-generational heritage wool and knit outerwear/accessory brand with similar cold-weather positioning.
• Devold: Norwegian wool and knit heritage brand producing base layers, sweaters, hats, and mittens from Norwegian wool with strong sustainability positioning — directly comparable product mix, materials, and Scandinavian heritage brand storytelling.
• Hestra: Swedish family-owned manufacturer of gloves, mittens, and hats — directly comparable heritage brand with overlapping knit accessory products (gloves, mittens, beanies), similar Scandinavian DTC heritage positioning, and shared end-customers in outdoor and lifestyle segments.
• Dale of Norway: Norwegian heritage knitwear brand established in 1879, manufacturing premium wool sweaters, hats, and accessories with proprietary knitting patterns — directly comparable as a Scandinavian heritage knitwear manufacturer serving outdoor and lifestyle customers.
• Saint James: French heritage knitwear manufacturer (founded 1889) producing wool sweaters, sailor tops, scarves, and beanies with own-factory production in Normandy — directly comparable heritage knitwear manufacturer with vertical integration and similar European DTC positioning.
• Johnstons of Elgin: Scottish heritage knitwear manufacturer (founded 1797) producing cashmere and wool sweaters, scarves, hats, and accessories with in-house Scottish manufacturing — directly comparable vertical integration, heritage positioning, and natural-fiber knit accessory assortment.

Broad incumbents

• Tiger of Sweden: Swedish fashion heritage brand offering broader apparel categories including knitwear — comparable as a fellow Swedish heritage clothing brand with multi-generational history and European DTC retail, but with a broader (non-knit-focused) assortment.
• Fjällräven: Swedish outdoor lifestyle brand (founded 1960) with broader product portfolio including jackets, backpacks, and knit accessories — comparable as a fellow Swedish heritage outdoor brand with overlapping cold-weather knit accessories and shared Nordic consumer base, but with far larger scale and broader category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/satila1896
• Facebookfacebook.com/satilaofsweden

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sätila