S&L Food Sales

Wholesale Food Distributionslfoodsales.com

S&L Food Sales is a family-owned wholesale food distributor and logistics provider serving independent grocery stores and foodservice operators across Northern California, offering ecommerce ordering, 20,000+ SKUs via a C&S Wholesale Grocers partnership, and a CARB-compliant delivery fleet.

Company typePrivate
Founded1980
HeadquartersChico, United States
Headcount11–50
GTM typeB2B
OfferingServices

What S&L Food Sales does

S&L Food Sales is a family-owned wholesale food distribution and logistics company headquartered in Chico, California, serving Northern California for over 40 years. The company distributes food and meat products to two primary customer segments: independent retail grocery stores and foodservice operators (restaurants, delis, and food service businesses). Each customer account is managed by a single dedicated Account Manager, and the company employs a sales team with 100+ combined years of food distribution experience.

The company's offering integrates four components: an ecommerce order management system (slfoodsales.pepr.app) enabling 24/7 online ordering; foodservice distribution covering both front- and back-of-house needs; retail grocery distribution providing access to over 20,000 SKUs via a partnership with C&S Wholesale Grocers with 24-hour turnaround; and proprietary logistics services using a late-model, 100% CARB-compliant fleet with GPS tracking, dry and chilled capabilities, and 24/7 availability. Cold-chain integrity is maintained from acceptance through delivery.

Revenue is generated through wholesale product margins on direct sales of groceries, foodservice supplies, fresh produce, and commodity meat items (beef, pork). The company maintains no public funding, no subsidiaries, and operates from a single Chico facility under private family ownership led by founder Larry Stephenson (President) and a tenured management team.

S&L Food Sales firmographics

Firmographics

Name: S&L Food Sales
Legal name: S&L Food Sales
Website: https://slfoodsales.com
Company type: Private
Founded year: 1980
Operating status: Operating
Headcount range: 11–50 employees
Short description: S&L Food Sales is a family-owned wholesale food distributor and logistics provider serving independent grocery stores and foodservice operators across Northern California, offering ecommerce ordering, 20,000+ SKUs via a C&S Wholesale Grocers partnership, and a CARB-compliant delivery fleet.
Ownership category
akta.pro rank

S&L Food Sales industry classification

Industry

Product category: Wholesale Food Distribution
NAICS: Grocery and Related Product Merchant Wholesalers (4244), Meat and Meat Product Merchant Wholesalers (42447)
SIC: Wholesale-Groceries & Related Products (5140)
akta.pro primary industry: Specialty & Gourmet Foods Distribution (CRAOABAF)
akta.pro secondary industries: Corporate & Catering Online Ordering/Delivery (AFAIAMAK), Specialty & Gourmet Foods Wholesale Distribution (CRAOAAAI)

Keywords

Wholesale food distribution
Foodservice supply
Grocery redistribution
Cold chain logistics
Commodity meat supply

Where S&L Food Sales is headquartered

Location

Headquarters

HQ city: Chico
HQ country: United States
HQ region: North America

Offices1 record

Markets served

S&L Food Sales business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

Wholesale Food Product Sales: Wholesale distribution of food products including groceries, foodservice supplies, fresh produce, and commodity items (beef, pork) to retail grocery stores and foodservice operators. Revenue generated through product margins on direct sales.
Logistics and Transportation Services: Transportation and delivery services for customers, including 24/7 service availability with CARB-compliant fleet. Both dry and chilled delivery capabilities.

Pricing tiers

Model	Billing	Price
Other	Pay-as-you-go	Wholesale pricing available to verified customers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

S&L Food Sales product offering

Product offering

Core offering

S&L Food Sales is a regional wholesale food distributor that sells groceries, foodservice supplies, fresh produce, and commodity items (beef, pork) to retail grocery stores and foodservice operators across Northern California. Operations are supported by an ecommerce order management platform for online ordering and an in-house, CARB-compliant logistics fleet providing 24/7 dry and chilled delivery.

Product overview

S&L Food Sales is a family-run wholesale food distribution company serving Northern California for over 40 years. Their core offering consists of four integrated services: an ecommerce order management system that enables online ordering; foodservice distribution with dedicated account managers; retail distribution through the C&S Wholesale Grocery program providing access to over 20,000 SKUs; and logistics services with a CARB-compliant fleet featuring GPS tracking and both dry and chilled delivery capabilities. The ecommerce platform serves as the primary ordering interface, while the distribution and logistics services are delivered through the company's regional infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

Ecommerce Order Management System Online ordering platform at slfoodsales.pepr.app that allows customers to place orders digitally 24/7, designed for both retail grocery and foodservice customers to save time and money.
Foodservice Distribution
Retail Grocery Distribution
Logistics and Delivery Services

Quantifiable outcome

As fast as 24-hour turnaround for C&S redistribution program orders
+1 more outcomes

Companies that use S&L Food Sales

Customer profile

Named customers1 record

Segments2 records

Ideal customer profiles2 records

S&L Food Sales technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

S&L Food Sales partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

C&S Wholesale GrocerscoreChannel Partner/ Reseller/ DistributorS&L Food Sales provides customers access to the C&S Wholesale Grocery redistribution program, offering over 20,000 quality SKUs with fast turnaround times as little as 24 hours. This partnership enables S&L to offer expanded product selection without maintaining all inventory directly.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

S&L Food Sales competitors and assessment

Company assessment

Broad incumbents

US Foods: Second-largest US broadline foodservice distributor with comparable product breadth and digital ordering platforms. Direct competitor for S&L's restaurant, deli, and institutional accounts in overlapping Northern California territories.
Performance Food Group: Major US broadline foodservice and convenience distributor with Vistar and Core-Mark segments. Competes head-to-head with S&L on foodservice contracts and operates regional distribution centers in or near Northern California.
C&S Wholesale Grocers: Largest US grocery wholesale distributor and S&L's redistribution partner. Operates as both a supplier and an indirect competitor, since C&S services retailers and foodservice operators at scale similar to S&L's target accounts.
Sysco Corporation: Largest US broadline foodservice distributor, serving restaurants, healthcare, and hospitality operators. S&L competes with Sysco's regional sales force for foodservice accounts across Northern California and shares the same wholesale distribution model.

Direct peers

Labatt Food Service: Family-owned broadline foodservice distributor focused on Texas and the Southwest. Similar family-owned DNA, broadline distribution model, and foodservice customer focus as S&L.
Gordon Food Service: Family-influenced, privately held broadline foodservice distributor with regional store and distribution center footprint. Closely mirrors S&L's family-run, customer-centric model while operating at larger scale across the western US.
Ben E. Keith Company: Privately held foodservice distributor and Anheuser-Busch beer wholesaler with regional Southwest and Southeast operations. Direct comparable on private, multi-generational ownership and broadline foodservice distribution.
Shamrock Foods Company: Family-owned foodservice and retail dairy distributor with West Coast operations. Comparable on family ownership, cold-chain capabilities, and dual foodservice/retail distribution model.
Smart Foodservice: Cash-and-carry and delivery foodservice distributor owned by U.S. Foods with West Coast store footprint. Competes with S&L for restaurant and small foodservice operators via warehouse-club-style shopping.

Others

Golbon: Independent foodservice distribution marketing and buying group of which S&L is a member. Peer as an ecosystem participant: S&L benefits from Golbon's collective purchasing power and shared marketing programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

S&L Food Sales financial estimates

Financial estimate

Revenue estimate

Valuation estimate

S&L Food Sales leadership team

Management profile

Number of profiles

Profiles13 records

S&L Food Sales funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

S&L Food Sales M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about S&L Food Sales

What does S&L Food Sales do?

Is S&L Food Sales a public or private company?

S&L Food Sales is a private company. It is classified as family owned and is currently operating.

When was S&L Food Sales founded?

S&L Food Sales was founded in 1980. It employs 11 to 50 people.

Where is S&L Food Sales based?

S&L Food Sales is headquartered in Chico, United States, in the North America region.

How does S&L Food Sales make money?

Two revenue lines are on record. Wholesale Food Product Sales are the primary driver. The others are logistics and Transportation Services.

Who are S&L Food Sales's main competitors?

Broad incumbents on record are US Foods, Performance Food Group, C&S Wholesale Grocers and Sysco Corporation. Direct peers are Labatt Food Service, Gordon Food Service, Ben E. Keith Company, Shamrock Foods Company and Smart Foodservice. Golbon is listed as an others.

Does S&L Food Sales have an API?

No public API is recorded for S&L Food Sales.

What industry is S&L Food Sales in?

S&L Food Sales's product category is Wholesale Food Distribution. Its primary akta.pro industry code is CRAOABAF, Specialty & Gourmet Foods Distribution, with a secondary code of AFAIAMAK, Corporate & Catering Online Ordering/Delivery. Its NAICS code is 4244 and its SIC code is 5140.