Pebble IT
Pebble IT is an Australian database services firm specializing in Oracle-to-PostgreSQL migration, database consulting, and managed database services. It serves government, enterprise, and SMB clients across Australia and Papua New Guinea with on-shore expertise and first-mover vendor partnerships.
- Company typePrivate
- Founded2004
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Pebble IT does
Pebble IT Solutions Pty Ltd is an Australian privately held database services firm headquartered in Sydney with operations extending into Papua New Guinea. The company specializes in consulting, software asset management, and managed services for enterprise database environments, with a primary focus on Oracle, PostgreSQL, Microsoft SQL Server, and multi-cloud deployments across AWS, Azure, Oracle Cloud, and on-premise infrastructure. Its core offerings include database migration services, notably Oracle-to-PostgreSQL migrations using automated tools from Splendid Data's Cortex and Spectral Core's SQL Trans; ongoing database administration and managed services; multi-cloud deployment and management; and low-code application development via Oracle APEX.
The company positions itself as a vendor-independent advisor to organizations seeking to reduce Oracle licensing costs and navigate Oracle audit exposure, with value propositions including on-shore Australian teams, security-cleared personnel for government work, and 20+ years of accumulated database expertise. Its revenue model is primarily quote-based professional services and recurring managed services on multi-year contracts, supplemented by licensing and resale of partner products including PostgresPURE, Cortex, and Spectral Core's SQL Trans. Distribution is direct enterprise field sales with a free consultation model for initial migration assessments, supplemented by partner referrals through technology vendor channels.
The customer base spans Australian federal and state government agencies, large enterprise customers (NEC Australia, Veolia Water Australia, Southern Steel, Penn Stainless Products, a leading energy provider, 4 Tel), as well as SMB, agriculture, and not-for-profit segments. Pebble IT claims operational scale metrics of 10,000+ databases managed and $20M+ in Oracle compliance savings delivered to clients over its history. The company is bootstrapped with no disclosed external investment, holds first-mover partnership status in Australia with several key technology vendors, and recently expanded into Oracle GovCloud government migrations in 2024 and Oracle-to-PostgreSQL automated migration services in 2025.
Pebble IT firmographics
Firmographics- Name
- Pebble IT
- Legal name
- Pebble IT Solutions Pty Ltd
- Website
- https://pebbleit.com.au
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pebble IT is an Australian database services firm specializing in Oracle-to-PostgreSQL migration, database consulting, and managed database services. It serves government, enterprise, and SMB clients across Australia and Papua New Guinea with on-shore expertise and first-mover vendor partnerships.
- Ownership category
- akta.pro rank
Pebble IT industry classification
Industry- Product category
- Database Migration and Managed Services
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Database/Application Data Layer Modernization (DB migration, ORM, caching) (BPAEAFAL)
Keywords
Where Pebble IT is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Pebble IT business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Database Migration Services: Professional services for migrating Oracle, SQL Server, and legacy databases to modern platforms including PostgreSQL and Microsoft Fabric. Includes assessment, planning, and execution of database migrations.
- Database Services: Ongoing database administration, support, and management services. Includes DBA services, updates, backups, and performance optimization.
- Cloud Services: Multi-cloud database services for AWS, Azure, Oracle Cloud, and hybrid environments. Includes cloud migration and optimization.
- Low-Code App Development: Design, build, run, and support services for applications in Australia.
- Partner Products (PostgresPURE, Cortex, Spectral Core): Resale and implementation of third-party enterprise PostgreSQL and migration products including PostgresPURE, Cortex, and Spectral Core SQL Trans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Professional Services - Database Migration |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Pebble IT product offering
Product offeringCore offering
Pebble IT provides consulting, database migration, managed database services, and software asset management focused primarily on Oracle and PostgreSQL environments. The company helps organizations migrate from Oracle, SQL Server, and legacy databases to modern platforms including PostgreSQL and Microsoft Fabric, while also delivering ongoing database administration, multi-cloud database services, and Oracle license compliance review. It additionally resells and implements partner products such as PostgresPURE, Splendid Data Cortex, Spectral Core SQL Trans, Oracle Exadata, and Dell PowerFlex.
Product overview
Pebble IT is a specialized database services company offering a portfolio of database products and professional services focused on database migration, management, and modernization. The core product portfolio includes: Oracle Exadata and Oracle Database SE Stack for Oracle database environments; PostgresPURE (by Splendid Data) as an enterprise-grade PostgreSQL distribution; Oracle/PostgreSQL – Cortex (by Splendid Data) as an automated Oracle-to-PostgreSQL migration engine; Oracle Apex for low-code development; Oracle Linux & KVM for virtualization; Dell PowerFlex & Data Domain for storage; Azul OpenJDK for Java; and POCI Cloud Resource Scheduler for cloud optimization. Services include Database Migrations, Database Services, Cloud Services, and Low-Code App Development. The company positions itself as Australia's leading expert in database migration, particularly Oracle-to-PostgreSQL migrations, with strategic partnerships with Spectral Core (SQL Trans) and Splendid Data (PostgresPURE and Cortex).
Differentiator
Problem solved
Functional benefit
Products and services
- PostgresPURE Enterprise-grade PostgreSQL distribution by Splendid Data that bundles PostgreSQL with validated companion tools including pgBouncer, repmgr, PostGIS, pgBackRest, pgAudit, pgAdmin4, and pg_partman, designed as a Red Hat-style professionally maintained distribution for regulated industries. Offered by Pebble IT as the first Australian partner.
- Oracle/PostgreSQL – Cortex Automated Oracle-to-PostgreSQL migration engine by Splendid Data that provides enterprise-scale data migration and code transformation for Oracle to PostgreSQL and Microsoft Fabric migrations. Delivered by Pebble IT as the first Australian partner.
- Oracle Exadata Oracle's engineered database system for high-performance database workloads. Pebble IT is Australia's first and longest-standing Oracle Exadata partner, delivering sales and implementation services.
- Oracle Database SE Stack Oracle Standard Edition database solutions with third-party alternatives to provide Enterprise Edition features such as partitioning, compression, and tuning packs at reduced cost. Offered to clients as part of Oracle cost optimization engagements.
- Oracle APEX Oracle Application Express low-code development platform for building enterprise applications, sold and implemented by Pebble IT.
- Oracle Linux & KVM Oracle Linux operating system with KVM virtualization for high-performance database infrastructure, sold and implemented by Pebble IT.
- Dell PowerFlex & Data Domain
Quantifiable outcome
- $20M+ Oracle Compliance Savings achieved for clients
- +2 more outcomes
Companies that use Pebble IT
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles4 records
Pebble IT technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Pebble IT partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Spectral CorecoreFirst Australian partner for Spectral Core, bringing enterprise-scale data migration and code transformation for Oracle to PostgreSQL and multiple databases into Microsoft Fabric. Provides organizations freedom to move data and consolidate for key decisions.
- Splendid DatacoreFirst Australian partner, trusted to deliver PostgresPURE and Cortex. Brought PostgresPURE to Australia where it is running in enterprises. Cortex helps organisations realise massive savings in migrating from Oracle.
- Dell TechnologiescoreFirst partner to sell and implement Dell PowerFlex in Papua New Guinea. Works with clients on high-performance infrastructure for Oracle and other workloads to replace Exadata and/or provide VMware alternatives.
- OraclecoreEarly Oracle specialists with extensive Oracle database expertise including Exadata, Standard Edition, APEX, Linux & KVM. First Oracle partner in Australia to sell and implement Exadata.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Pebble IT competitors and assessment
Company assessmentDirect peers
- Datavail: A US-headquartered database managed services and consulting firm providing Oracle, SQL Server, PostgreSQL, and cloud database administration — directly comparable to Pebble IT's managed services and database modernization model, just at larger scale in North America.
- Rimini Street: Provides independent third-party enterprise software support, originally for Oracle and SAP, helping clients reduce vendor lock-in costs. Highly comparable to Pebble IT's value proposition of escaping Oracle licensing costs and providing independent database expertise.
- DataIntensity: A specialized Oracle database managed services and consulting firm serving enterprise customers with Oracle applications, database administration, and cloud services. Direct analogue to Pebble IT's Oracle-centric services portfolio.
- EnterpriseDB: Enterprise PostgreSQL company offering Postgres-based products, tools, and services for Oracle migration. Highly comparable to Pebble IT's PostgresPURE + Cortex-led Oracle-to-PostgreSQL migration practice.
- Cintra Software & Services: Oracle and database services firm providing consulting, managed services, and migration support. Comparable in customer segment (mid-market and enterprise Oracle estates) and service mix to Pebble IT.
Broad incumbents
- Avanade: Joint venture between Accenture and Microsoft delivering large-scale enterprise technology services including database modernization on Microsoft platforms. Comparable as a much larger incumbent that also pursues Oracle-to-Azure / Microsoft Fabric migration deals.
- NTT Data: Global IT services provider with significant ANZ presence offering Oracle, cloud, and data modernization services. A larger-scale incumbent competing for the same enterprise and government database transformation mandates.
- Accenture: Global professional services firm with substantial Oracle, cloud migration, and data practice. Competes for large enterprise and public-sector database modernization programs that Pebble IT also targets.
Regional players
- Fujitsu Australia: Major ANZ-headquartered IT services provider with strong government and enterprise database services practice. Regional incumbent competing for the same Australian and PNG public-sector database contracts.
- Data#3: Australian-headquartered IT services and solutions provider focused on enterprise customers across cloud, data, and modern workplace. Comparable as a domestic ANZ player that bundles enterprise software with managed services, often competing for the same Oracle and Microsoft customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Pebble IT social profiles
Digital presencePebble IT financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pebble IT leadership team
Management profileNumber of profiles
Profiles2 records
Pebble IT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pebble IT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pebble IT
What does Pebble IT do?
Pebble IT provides consulting, database migration, managed database services, and software asset management focused primarily on Oracle and PostgreSQL environments. The company helps organizations migrate from Oracle, SQL Server, and legacy databases to modern platforms including PostgreSQL and Microsoft Fabric, while also delivering ongoing database administration, multi-cloud database services, and Oracle license compliance review. It additionally resells and implements partner products such as PostgresPURE, Splendid Data Cortex, Spectral Core SQL Trans, Oracle Exadata, and Dell PowerFlex.
Is Pebble IT a public or private company?
Pebble IT is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pebble IT founded?
Pebble IT was founded in 2004. It employs 11 to 50 people.
Where is Pebble IT based?
Pebble IT is headquartered in Sydney, Australia, in the Oceania region.
How does Pebble IT make money?
Five revenue lines are on record. Database Migration Services are the primary driver. The others are database Services, cloud Services, low-Code App Development and partner Products (PostgresPURE, Cortex, Spectral Core).
Who are Pebble IT's main competitors?
Direct peers on record are Datavail, Rimini Street, DataIntensity, EnterpriseDB and Cintra Software & Services. Broad incumbents are Avanade, NTT Data and Accenture. Regional players are Fujitsu Australia and Data#3.
Does Pebble IT have an API?
No public API is recorded for Pebble IT.
What industry is Pebble IT in?
Pebble IT's product category is Database Migration and Managed Services. Its primary akta.pro industry code is BPAEAFAL, Database/Application Data Layer Modernization (DB migration, ORM, caching). Its NAICS code is 54151 and its SIC code is 7373.