American Van Equipment
American Van Equipment manufactures and sells cargo van and truck accessories—shelving, ladder racks, partitions, drawer units, flooring, and mobile office solutions—directly to contractors, tradespeople, small fleets, and mobile technicians through e-commerce, six US showrooms, and phone/catalog channels as a subsidiary of Clarience Technologies.
- Company typePrivate
- Founded1978
- HeadquartersLakewood, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What American Van Equipment does
American Van Equipment is a US-based manufacturer and direct retailer of cargo van and truck accessories, founded in 1978 and headquartered in Lakewood, New Jersey. The company produces and sources commercial-grade interior and exterior equipment including shelving systems, ladder racks, partitions and bulkheads, drawer units, Legend flooring and wall liners, mobile office solutions, truck boxes, and small parts organizers. Approximately 80% of products are manufactured in-house using high-grade steel and aluminum construction, with vehicle-specific fit engineered for Ford Transit, RAM ProMaster, Mercedes Sprinter, Chevy Express/GMC Savana, Ford E-Series, Nissan NV, Ford Transit Connect, and several mini-van platforms; many items ship pre-assembled for simplified installation.
The company operates a direct-to-consumer go-to-market combining an e-commerce storefront (americanvan.com), toll-free phone ordering, print and online catalog, and six physical showrooms spanning New Jersey, New York, Florida, Texas, and Colorado. Revenue is generated through one-time product sales, configurable custom solutions, and fleet/bulk orders priced from approximately $25 for individual accessories to over $3,500 for complete upfit packages, with bundle savings of up to $250 and periodic promotional discounts. Customer segments are horizontal: contractors and tradespeople (HVAC, plumbing, electrical, general contracting), small fleets, and mobile technicians purchasing as SMBs or individual buyers.
American Van Equipment is a privately held subsidiary of Clarience Technologies, a strategic parent whose portfolio also includes SafeFleet. Distribution is broadened through reseller partnerships with Prime Design, Buyers Products, Ranger Design, Legend Flooring, WorkPro, and Slick Locks, allowing the company to act as a one-stop upfitting destination. The company maintains NTEA trade association membership, SAM government contractor verification, and Made in America certification, and reports over 11,600 certified customer reviews averaging 4.8 stars on the YOTPO platform.
American Van Equipment firmographics
Firmographics- Name
- American Van Equipment
- Legal name
- American Van Equipment
- Website
- https://americanvan.com
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- American Van Equipment manufactures and sells cargo van and truck accessories—shelving, ladder racks, partitions, drawer units, flooring, and mobile office solutions—directly to contractors, tradespeople, small fleets, and mobile technicians through e-commerce, six US showrooms, and phone/catalog channels as a subsidiary of Clarience Technologies.
- Ownership category
- akta.pro rank
American Van Equipment industry classification
Industry- Product category
- Commercial Van and Truck Equipment
- NAICS
- Motor Vehicle Body and Trailer Manufacturing (33621)
- SIC
- Truck & Bus Bodies (3713), Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Truck Body & Upfitting Manufacturing (Box Bodies/Service Bodies/Cranes/Liftgates) (IMACABAI)
Keywords
Where American Van Equipment is headquartered
LocationHeadquarters
- HQ city
- Lakewood
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
American Van Equipment business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others
Revenue model
- Product Sales: Direct sales of van accessories and equipment including ladder racks, shelving, partitions, storage units, and van-specific solutions through e-commerce and showrooms
- Custom/Configured Solutions: Customizable shelving and storage solutions that can be configured to meet specific trade requirements and vehicle specifications
- Fleet Orders: Bulk and fleet orders for contractors and businesses outfitting multiple vehicles
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | One time | Newsletter Subscriber Discount |
| Unit Pricing | One time | Van Packages |
| Unit Pricing | One time | Clearance Items |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
American Van Equipment product offering
Product offeringCore offering
American Van Equipment manufactures and supplies cargo van and truck accessories—including ladder racks, shelving systems, partitions/bulkheads, drawer units, flooring and wall liners, mobile office solutions, truck boxes, and complete van upfitting packages—custom-engineered for specific commercial van models. The company sells predominantly direct-to-consumer through its e-commerce site, six physical showrooms nationwide, toll-free phone sales, and catalog ordering, with about 80% of products manufactured in-house at its Lakewood, NJ facility.
Product overview
American Van Equipment offers a comprehensive portfolio of cargo van and truck accessories and equipment designed for commercial work vehicles. The core offering includes van ladder racks, shelving and bin storage systems, van partitions and bulkheads, drawer units, flooring and wall liners, mobile office solutions, and complete van packages for professional upfitting. Products are designed for specific van models including Ford Transit, RAM ProMaster, Mercedes Sprinter, Chevy Express/GMC Savana, Ford E-Series, Nissan NV, Ford Transit Connect, and pickup trucks. The company manufactures approximately 80% of products in-house and offers pre-assembled installation for many items.
Differentiator
Problem solved
Functional benefit
Products and services
- Ladder Racks Roof-mounted ladder racks for cargo vans and pickup trucks, including base racks, rear access racks, lock-down racks, side access rotation racks, cargo carrier racks, inside van racks, pickup ladder racks, and headache racks. Sourced from Prime Design and Ranger Design suppliers.
- Shelving and Bin Storage Interior shelving systems for cargo vans including steel and aluminum shelving for standard height, high roof, and mini vans, modular storage systems, bin storage systems, floor saver shelving, and shelving accessories, available per van model.
- Van Partitions and Bulkheads Safety partitions separating the driver/passenger compartment from the cargo area, available in steel, aluminum, welded wire, and composite materials for mini vans, standard height vans, and high roof vans.
- Van Packages Complete bundled van upfitting packages combining shelving, racks, partitions, and accessories designed for specific professions such as HVAC, contractors, plumbing, and electrical professionals, available for Ford Transit, RAM ProMaster, Mercedes-Benz Sprinter, and Chevy Express/GMC Savana, with savings up to $250.
- Drawer Units Floor storage drawer systems including aluminum slide drawers, Stor-King steel drawers, and Stor-King aluminum drawers for organized tool and equipment storage.
- Legend Flooring and Wall Liners Interior protection products including rubberized flooring and wall liners specifically designed for commercial work vans such as Mercedes Sprinter, Ford Transit, RAM ProMaster, and Chevy Express/GMC Savana.
- Mobile Office In-cab workspace solutions including laptop mounts, computer stands, van desks, and power adapters for mobile professionals.
- Truck Boxes Heavy-duty storage boxes for pickup trucks including diamond tread aluminum topsider truck boxes, crossover truck boxes, and underbody truck boxes, sourced from Buyers Products.
- Racks and Holders Various organizational holders and racks including door storage trays, form and book racks, job-specific holders such as refrigerant tank towers, pipe caddies, bucket holders, wire reel carts, tank holders, and fold-away storage solutions.
- Small Parts Storage Organization solutions for small parts and tools including modular drawer units, floor mounted cabinets, multi drawer cabinets, lockable upright cabinets, and cubby storage bins.
- Window Screens Protective window screens for cargo vans including standard height and higher roof van window screens, and mini van window screens.
- Interior Lighting and Power Inverters Electrical accessories including interior LED lighting (WorkPro brand) and power inverters for mobile power needs in cargo vans.
- Vehicle Access Equipment for improved vehicle access including automatic and mechanical side steps.
- Truck and Van Accessories Miscellaneous accessories including video and camera systems, safety equipment, tie-downs, tool storage, work lights, and vehicle security products such as Slick Locks drill-free hasp van locks.
Quantifiable outcome
- 11,646 certified reviews with 4.8 star average rating
- +2 more outcomes
Companies that use American Van Equipment
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
American Van Equipment technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
American Van Equipment partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Clarience TechnologiescoreParent company of American Van Equipment. Clarience Technologies is a portfolio company that owns multiple vehicle equipment brands including American Van Equipment and SafeFleet. American Van operates as a subsidiary under the Clarience Technologies umbrella.
- Prime DesigncorePrime Design is a supplier/manufacturer of ladder rack products including the AluRack cargo carriers and rear access ladders. American Van sells Prime Design products alongside their own branded equipment.
- Buyers ProductscoreBuyers Products supplies truck boxes, headache racks, and related equipment sold through American Van. Products include GuardDogg heavy-duty steel truck racks and Diamond Tread aluminum truck boxes.
Scale indicators5 records
Recent moves4 records
Expansion highlights4 records
American Van Equipment competitors and assessment
Company assessmentDirect peers
- Buyers Products: Diversified manufacturer of truck boxes (Diamond Tread aluminum), headache racks, lighting and cargo management sold through distribution including American Van. Overlaps with American Van on truck/van storage, headache racks and accessories, and serves the same trades/truck owner channel.
- Sortimo USA: US arm of Sortimo International, manufacturing modular van racking, BOXX system cases and in-vehicle organization for trades. Directly comparable product set (modular shelving, drawer units, mobile workshop layouts) targeting similar trades and fleet customers.
- Adrian Steel: Largest dedicated US van shelving, rack and partition upfitter, selling directly to contractors, utilities and fleets. Most directly comparable to American Van in core categories (steel shelving, Masterlock-style partitions, ladder racks) and customer base (small contractors, small fleets), with significantly broader distribution via a large direct-sales rep force.
- Weather Guard (WernerCo): Brand of WernerCo focused on truck and van tool storage, truck boxes and ladder racks. Overlaps with American Van's truck box, ladder rack and accessory categories and competes in the same contractor/SMB buyer pool, with deeper brand recognition and broader retail distribution.
- Masterack: Leggett & Platt-owned manufacturer of steel van shelving, partitions, ladder racks and drawer units for commercial work vans. Direct line-by-line competitor in the same SBC/contractor and fleet customer set as American Van.
- Prime Design: Manufacturer of AluRack ladder systems and rear access ladders for commercial vans; existing supplier to American Van that also sells direct and through other distributors. Competes head-to-head with American Van's proprietary ladder rack SKUs in the same Ford Transit / Sprinter applications.
- Ranger Design: Canadian-based manufacturer of van shelving, drawer systems and Max Rack ladder racks, sold in the US through distributors including American Van itself. Directly competes with American Van's in-house shelving lines and ladder rack SKUs, especially for Ford Transit and Sprinter.
- Reading Truck (Reading Body Works): US commercial vehicle upfitter with national installation footprint offering van shelving, partitions, racks and full upfit packages. Most comparable to American Van on fleet-side contract structure, though larger in scale and with in-house installation services.
Broad incumbents
- Knapheide: Large established commercial vehicle body and upfitting manufacturer serving work trucks, vans and fleet operations nationally. Significantly larger scale and broader portfolio, but overlaps directly with American Van on van upfitting, shelving and partitions for fleet and government buyers.
Emerging players
- Legend Fleet Solutions: Manufacturer of Legend brand rubberized flooring, wall liners and interior protection for Sprinter, Transit and ProMaster, sold direct and via American Van. Partial overlap targeting the same vehicle-specific interior protection category, with growing direct fleet sales that could compete with American Van's showroom-fleet pipeline.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
American Van Equipment social profiles
Digital presenceAmerican Van Equipment financial estimates
Financial estimateRevenue estimate
Valuation estimate
American Van Equipment leadership team
Management profileNumber of profiles
Profiles1 record
American Van Equipment funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
American Van Equipment M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about American Van Equipment
What does American Van Equipment do?
American Van Equipment manufactures and supplies cargo van and truck accessories—including ladder racks, shelving systems, partitions/bulkheads, drawer units, flooring and wall liners, mobile office solutions, truck boxes, and complete van upfitting packages—custom-engineered for specific commercial van models. The company sells predominantly direct-to-consumer through its e-commerce site, six physical showrooms nationwide, toll-free phone sales, and catalog ordering, with about 80% of products manufactured in-house at its Lakewood, NJ facility.
Is American Van Equipment a public or private company?
American Van Equipment is a private company. It is classified as corporate owned and is currently operating.
When was American Van Equipment founded?
American Van Equipment was founded in 1978. It employs 101 to 250 people.
Where is American Van Equipment based?
American Van Equipment is headquartered in Lakewood, United States, in the North America region.
How does American Van Equipment make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are custom/Configured Solutions and fleet Orders.
Who are American Van Equipment's main competitors?
Direct peers on record are Buyers Products, Sortimo USA, Adrian Steel, Weather Guard (WernerCo), Masterack, Prime Design, Ranger Design and Reading Truck (Reading Body Works). Knapheide is listed as a broad incumbent. Legend Fleet Solutions is listed as an emerging player.
Does American Van Equipment have an API?
No public API is recorded for American Van Equipment.
What industry is American Van Equipment in?
American Van Equipment's product category is Commercial Van and Truck Equipment. Its primary akta.pro industry code is IMACABAI, Truck Body & Upfitting Manufacturing (Box Bodies/Service Bodies/Cranes/Liftgates). Its NAICS code is 33621 and its SIC code is 3713.