Face It TOGETHER

Name

Face It TOGETHER

Legal name

Face It TOGETHER, Inc.

Website

https://wefaceittogether.org

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Addiction Recovery Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Outpatient Mental Health and Substance Abuse Centers (62142)

SIC

Services-Health Services (8000)

akta.pro primary industry

Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN)

Keywords

• Peer recovery coaching
• Addiction wellness services
• Substance use support
• Recovery capital assessment
• Family addiction program

Headquarters

HQ city

Sioux Falls

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Grants and Donations: As a 501(c)(3) nonprofit, Face It TOGETHER relies heavily on grants and generous donors. More than 90% of all completed coaching sessions are provided at no cost to members thanks to this funding.
2. Coaching Session Fees: For paying members, individual sessions are $100; multi-session packages available (six for $510, 12 for $960, 20 for $1,400). However, most members receive services free of charge.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels11 records

Core offering

Face It TOGETHER provides peer-based addiction wellness coaching delivered by trained coaches with lived experience in alcohol or other drug addiction. Services are offered in-person at locations in Sioux Falls, SD and Colorado Springs, CO, and remotely via secure video, phone, and text across all 50 U.S. states, supplemented by a proprietary Recovery Capital Index assessment and a specialized Loved Ones Program for family members.

Product overview

Face It TOGETHER is a nonprofit organization offering peer-based addiction wellness coaching services. The core offering is Peer Coaching Services, which combines one-on-one sessions with trained coaches who have lived experience with addiction. The organization operates a platform-plus-services model featuring: the core Peer Coaching Services (available in-person and remotely via video, phone, and text); the proprietary Recovery Capital Index assessment for measuring and tracking member wellness across multiple dimensions; and a dedicated Loved Ones Program for family members impacted by a person's addiction. Services are provided free of charge to over 90% of members through grant funding and donations, with remote coaching available nationwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Peer Coaching Services Practical, goal-oriented one-on-one coaching provided by trained peer coaches with lived experience in addiction, available in-person in Sioux Falls and Colorado Springs and remotely nationwide for individuals impacted by alcohol or other drug use.
• Recovery Capital Index (RCI) Proprietary assessment tool that measures multiple dimensions of addiction wellness and recovery capital, independent of treatment modality or substance of abuse, used to evaluate member strengths, challenges, and progress over time.
• Loved Ones Program Specialized peer coaching program designed for family members and others impacted by a person's addiction, helping them address codependent behaviors, communication, and overall wellness separate from the person with addiction.
• Remote Coaching Confidential peer coaching delivered via secure video platform, phone, and text messaging that extends peer coaching services to all 50 U.S. states, Washington D.C., Puerto Rico, and internationally to five Canadian provinces and five other countries.

Quantifiable outcome

• 89% of members report increased sense of hope
• +5 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core, supporting and flagship.

• Brothers and Sisters Behind BarscoreStrategic or Co-development PartnerPartnership to provide free, compassionate peer coaching in Watertown and Codington County, South Dakota. Jessica provides in-person coaching services through this partnership.
• GE Johnson Construction CompanysupportingGTM or Marketing PartnerLocal organization that supported the opening of Face It TOGETHER's Colorado Springs location in 2021, providing essential funding for community expansion.
• AshokaflagshipStrategic or Co-development PartnerRecognized by Ashoka as a social entrepreneur, acknowledging the innovative model for addiction recovery that has potential for broader social transformation.
• START-SD (Stand Together to Address Recovery Today)coreStrategic or Co-development PartnerPart of a grant to support individuals transitioning out of South Dakota prison systems, providing pre and post-release coaching support.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Shatterproof: National nonprofit focused on addiction and recovery, similarly leveraging evidence-based programs, advocacy, and corporate partnerships — directly comparable to Face It TOGETHER as a mission-driven, grant-supported peer-support organization.
• SMART Recovery: Largest science-based alternative to 12-step mutual-help, offering peer-led mutual support groups for addictive behaviors. Comparable in its non-clinical, abstinence-agnostic approach and community-based peer support model.
• Modern Recovery Programs: Nonprofit peer recovery support provider offering peer coaching, sober living referrals, and family programs — directly comparable in its peer-based model and dual focus on individuals plus loved ones.

Broad incumbents

• Hazelden Betty Ford Foundation: Largest U.S. addiction treatment nonprofit, offering residential, outpatient, and digital services. Comparable as an established nonprofit behavioral-health provider, but operates as a broad incumbent rather than a peer-coaching specialist.
• Caron Treatment Centers: Long-established nonprofit addiction treatment provider with a national footprint across prevention, intervention, and recovery support. Comparable as a mission-driven addiction services nonprofit, though much larger and more clinical in orientation.
• Workit Health: Telehealth addiction treatment company offering medication-assisted treatment and online therapy with embedded recovery coaching. Comparable as a tech-enabled peer-support and addiction services provider operating at very different scale and reimbursement model.
• Lionrock Recovery: Telehealth intensive outpatient program for substance use with online group counseling and peer support. Comparable in its remote, non-12-step, professional-plus-peer model of recovery support.

Emerging players

• Quit Genius (Eden): Digital substance-use treatment platform combining coaching with clinician-led therapy. Comparable in its technology-enabled coaching layer addressing addiction, though commercial payer-funded rather than donor-funded.
• Phoenix Multisport: Nonprofit recovery community built around fitness, sober events, and peer connection. Comparable as a non-clinical, peer-driven recovery community with similar values around lived experience.
• Sober Grid: Social-network app connecting people in recovery for peer support and meeting finders. Comparable in its emphasis on peer-to-peer recovery connection, though delivered through a mobile-first social model rather than formal coaching.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/wefaceit2gether
• YouTubeyoutube.com/channel/UCKI-4Ker7SINISHv_Vw9jgA
• Facebookfacebook.com/wefaceittogether
• LinkedInlinkedin.com/company/face-it-together
• Instagraminstagram.com/faceittogether

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Face It TOGETHER