GOIN' POSTAL
GOIN' POSTAL is a US retail shipping franchise founded in 2002 by the Price Family, operating nationwide under parent GP Brands Inc. It licenses independently owned stores a proprietary multi-carrier shipping POS, granting access to UPS, FedEx, DHL, and USPS at roughly 25% of competitor franchise costs.
- Company typePrivate
- Founded2002
- HeadquartersZephyrhills, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What GOIN' POSTAL does
GOIN' POSTAL is a US retail shipping franchise company founded in 2002 by the Price Family in Zephyrhills, Florida, operating under parent entity GP Brands Inc. The first company-owned store exceeded expectations by generating consistent profit within two years, and the company launched its franchise program in early 2004, ultimately building a nationwide network of independently owned retail shipping locations across all 50 states plus Washington D.C.
The franchise offering is built around a proprietary multi-carrier shipping point-of-sale system developed and supported in-house by GP Brands, which the company states is unique within the franchised retail shipping industry. Franchisees gain access to all four major US shipping carriers — UPS, FedEx, DHL, and USPS (including USPS Approved Shipper / CMRA status) — along with ancillary services such as mailbox rentals, notary, faxing, copying, and truck rental partnerships with Penske and U-Haul. Training is delivered at the Zephyrhills headquarters via "Shipping Store University," which includes hands-on experience in the company-owned test store.
The business model targets entrepreneurs seeking affordable entry into retail shipping, with a one-time franchise fee of $15,000 (or $10,000 for veterans), a flat-rate monthly royalty of $525, and a total initial investment range of $46,750-$109,500 — approximately 25% of competitor costs such as The UPS Store ($159,000-$496,000) or PostNet ($209,000-$261,000). The 15-year license term with free renewal, combined with protected territories and a no-ad-fund policy, differentiates the offering from percentage-based royalty models. The franchisor captures revenue from franchise fees, recurring royalties, and equipment/POS sales, while franchise acquisition relies primarily on referrals, online advertising, and a free FDD download flow rather than franchise brokers.
GOIN' POSTAL firmographics
Firmographics- Name
- GOIN' POSTAL
- Legal name
- GP Brands Inc.
- Website
- https://goinpostal.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- GOIN' POSTAL is a US retail shipping franchise founded in 2002 by the Price Family, operating nationwide under parent GP Brands Inc. It licenses independently owned stores a proprietary multi-carrier shipping POS, granting access to UPS, FedEx, DHL, and USPS at roughly 25% of competitor franchise costs.
- Ownership category
- akta.pro rank
GOIN' POSTAL industry classification
Industry- Product category
- Retail Shipping Franchise Services
- NAICS
- Postal Service (49111)
- akta.pro primary industry
- Carrier-Owned Parcel Locker Networks (TLAAAMAA)
Keywords
Where GOIN' POSTAL is headquartered
LocationHeadquarters
- HQ city
- Zephyrhills
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
GOIN' POSTAL business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Franchise Fees: One-time initial franchise fee of $15,000 for the license to use the Goin' Postal name, trademarks, corporate identity, and access to their systems and training. Veterans receive a $5,000 discount, reducing the fee to $10,000.
- Monthly Royalties: Flat-rate monthly royalty of $525 per franchisee. Royalties increase approximately 5% every 3rd year for the term of the franchise agreement. This flat-rate model differs from competitors who use percentage-based systems.
- Franchise Setup Services: Additional revenue from equipment sales and setup services. The initial $25,000 covers the franchise fee ($15,000) and required purchases such as POS systems ($10,000).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard Franchise Fee |
| One time/ perpetual license | Pay-as-you-go | Total Initial Investment |
| Subscription | Monthly | Monthly Royalty |
| One time/ perpetual license | Pay-as-you-go | Veteran Discount |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
GOIN' POSTAL product offering
Product offeringCore offering
GOIN' POSTAL franchises retail shipping stores that offer packing, shipping, mailbox rentals, notary, fax, copying, and business services to local consumers and small businesses. Franchisees gain access to a proprietary multi-carrier shipping POS system, protected territories, training at corporate headquarters, and ongoing support. The brand operates as a low-cost alternative to larger shipping franchises like The UPS Store and PostNet.
Product overview
Goin' Postal is a retail shipping franchise network offering a portfolio of shipping, packing, mailbox, and business services. The core offering is the Goin' Postal franchise, which provides independently owned stores access to multiple shipping carriers (UPS, FedEx, USPS, DHL) through a proprietary multi-carrier shipping POS system created and supported by the franchisor. Stores can also offer ancillary services including mailbox rentals, document services, notary, fingerprinting, and office supplies. The franchise model includes comprehensive training through Shipping Store University and ongoing operational support.
Differentiator
Problem solved
Functional benefit
Brands
- GP Brands: Parent company of Goin' Postal franchise system
Products and services
- Goin' Postal Franchise A retail shipping franchise opportunity offering independently owned and operated stores access to multi-carrier shipping (UPS, FedEx, USPS, DHL), a proprietary POS system, mailbox rentals, business services, protected territory, comprehensive training, and ongoing operational support for an initial franchise fee of $15,000 and flat $525 monthly royalty.
Quantifiable outcome
- Approximately 90% of small businesses fail in first couple years, while franchised small businesses have much better success rate
- +1 more outcomes
Companies that use GOIN' POSTAL
Customer profileSegments4 records
Ideal customer profiles4 records
GOIN' POSTAL technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
GOIN' POSTAL partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- UPScoreUPS is one of the primary shipping carriers available through Goin' Postal franchise locations. The company provides franchisees with assistance in applying for UPS carrier accounts as part of the franchise setup package.
- FedExcoreFedEx is one of the primary shipping carriers available through Goin' Postal franchise locations. The company provides franchisees with assistance in applying for FedEx carrier accounts as part of the franchise setup package.
- DHLcoreDHL international shipping services are available through Goin' Postal franchise locations. The company provides franchisees with assistance in applying for DHL carrier accounts as part of the franchise setup package.
- USPS (United States Postal Service)coreGoin' Postal stores are part of the Post Office's Approved Shipper Program and are Commercial Mail Receiving Agencies (CMRA). USPS services are integrated into the multi-carrier shipping offerings.
- ChatmeterminorWeb-based marketing partnership to help Goin' Postal franchise locations show up prominently within search engines. Chatmeter also provides multi-platform social media tools to save franchisees time on posting.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
GOIN' POSTAL competitors and assessment
Company assessmentDirect peers
- The UPS Store: The dominant U.S. franchised retail shipping network; offers the same multi-carrier shipping, mailbox, packing, and business services as Goin' Postal but at a much higher investment point ($159,000–$496,000), backed by direct UPS brand and capital support.
- PostNet: Direct franchised competitor in retail shipping, packing, mailbox, and business services with comparable carrier integrations; cited by Goin' Postal as a competitor ($209,000–$261,000 investment), positioning similarly on the SMB entrepreneur value proposition.
- PostalAnnex+ (Annex Brands): Franchised retail shipping and business services network (owner of PostalAnnex+, Parcel Plus, and others); competes directly with Goin' Postal on the same shipping, mailbox, and business services menu with multi-carrier UPS/FedEx/USPS/DHL access.
- Pak Mail: Franchised retail shipping and packaging store network offering packing, shipping, mailbox rental, and business services; another direct franchise competitor in the same multi-carrier retail shipping category.
- Postal Centers USA: Franchised U.S. retail shipping and business services chain offering UPS/FedEx/USPS shipping, mailbox rentals, notary, and document services; competes for the same small-business-franchisee market as Goin' Postal.
Broad incumbents
- FedEx Office (formerly FedEx Kinko's): Carrier-owned retail chain offering shipping, packing, printing, and business services; not franchise-based but competes at the same retail shipping customer level and is a key upstream carrier partner.
- UPS (United Parcel Service): Primary shipping carrier whose retail agent network (including The UPS Store) overlaps with Goin' Postal's franchise footprint; UPS also embeds UPS Access Point drop-off through independent retail locations, creating direct retail-shipping competition.
- United States Postal Service (USPS): Primary U.S. postal operator whose Approved Shipper Program and CMRA structure directly enables Goin' Postal's franchise model; Post Offices and USPS.com are the institutional baseline against which Goin' Postal's retail shipping services compete.
Emerging players
- Staples (U.S. retail): Office superstore offering packing, shipping label printing, and drop-off services via UPS/FedEx/USPS; competes for SMB shipping traffic from a retail (not franchise) footprint and could become a more direct third-party drop-off competitor.
- FedEx Onsite drop-off locations: FedEx's emerging network of carrier-branded drop-off points inside independent retail locations; represents the carrier-led version of the PUDO concept that could pull shipping volume away from franchised retail shipping networks like Goin' Postal.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
GOIN' POSTAL social profiles
Digital presenceGOIN' POSTAL financial estimates
Financial estimateRevenue estimate
Valuation estimate
GOIN' POSTAL leadership team
Management profileNumber of profiles
Profiles2 records
GOIN' POSTAL funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GOIN' POSTAL M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GOIN' POSTAL
What does GOIN' POSTAL do?
GOIN' POSTAL franchises retail shipping stores that offer packing, shipping, mailbox rentals, notary, fax, copying, and business services to local consumers and small businesses. Franchisees gain access to a proprietary multi-carrier shipping POS system, protected territories, training at corporate headquarters, and ongoing support. The brand operates as a low-cost alternative to larger shipping franchises like The UPS Store and PostNet.
Is GOIN' POSTAL a public or private company?
GOIN' POSTAL is a private company. It is classified as family owned and is currently operating.
When was GOIN' POSTAL founded?
GOIN' POSTAL was founded in 2002. It employs 1 to 10 people.
Where is GOIN' POSTAL based?
GOIN' POSTAL is headquartered in Zephyrhills, United States, in the North America region.
How does GOIN' POSTAL make money?
Three revenue lines are on record. Franchise Fees are the primary driver. The others are monthly Royalties and franchise Setup Services.
Who are GOIN' POSTAL's main competitors?
Direct peers on record are The UPS Store, PostNet, PostalAnnex+ (Annex Brands), Pak Mail and Postal Centers USA. Broad incumbents are FedEx Office (formerly FedEx Kinko's), UPS (United Parcel Service) and United States Postal Service (USPS). Emerging players are Staples (U.S. retail) and FedEx Onsite drop-off locations.
Does GOIN' POSTAL have an API?
No public API is recorded for GOIN' POSTAL.
What industry is GOIN' POSTAL in?
GOIN' POSTAL's product category is Retail Shipping Franchise Services. Its primary akta.pro industry code is TLAAAMAA, Carrier-Owned Parcel Locker Networks. Its NAICS code is 49111.