Macaulay Controls Company

What Macaulay Controls Company does

Macaulay Controls Company, headquartered in Webster, Texas, is a manufacturers' representative firm founded in 1965 by Richard Macaulay. The firm sells and services water and wastewater treatment equipment and instrumentation — including chemical feed systems, process analyzers (pH, chlorine, turbidity, dissolved oxygen, ammonia), precision instrumentation (flow, level, pressure, temperature), and high-performance valves (knife gate, control, solenoid) — for municipal water and wastewater utilities across Texas and Oklahoma. It acts as the regional sales and technical-support channel for more than 20 OEMs including Emerson, ProMinent, Ashcroft, Cla-Val, FLOW-TRONIC, Blue-White, Wey Valve, Sage Metering, Assmann Corporation, and Cattron, providing field-proven products backed by a field service team with over 25 years of experience in calibration, commissioning, installation, and preventative maintenance.

The company's business model combines two revenue streams: (1) equipment and instrumentation sales, where revenue is generated via representation commissions and equipment pass-through to municipal facilities, and (2) professional services for ongoing maintenance, repair, and calibration. Distribution is handled through direct field sales — engineers and sales personnel work alongside consulting engineers and end users on application analysis, design assistance, and product specification for municipal projects. Pricing is not publicly disclosed and is quote-based, determined through direct engagement with utility customers and engineering consultants; the firm does not maintain a public e-commerce channel.

Since April 2023, Macaulay Controls has operated as a subsidiary of United Flow Technologies (UFT), a water/wastewater distribution platform owned by private equity firm H.I.G. Capital. The UFT platform includes peer companies such as Misco Water, Tesco Controls, Southwest Valve and Equipment, HPT, Iowa Pump Works, Engineered Equipment Solutions, Kodru-Mooney, and others, enabling cross-portfolio relationships for joint customer engagement. Leadership is split between President Phillip Kim (who succeeded Kari Macaulay Hollway after she transitioned to Executive Manager Emeritus in 2024), reflecting the first non-family-led operational structure in the firm's history.

Name

Macaulay Controls Company

Legal name

Macaulay Controls Company

Website

https://macaulaycontrols.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

11–50 employees

Short description

Macaulay Controls Company is a Texas-based manufacturers' representative firm, founded in 1965, that sells and services water and wastewater treatment equipment — including chemical feed systems, instrumentation, analyzers, and valves — for municipal utilities in Texas and Oklahoma.

Ownership category

akta.pro rank

Headquarters

HQ city

Webster

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Equipment and Instrumentation Sales: Manufacturers' representative firm selling a full line of water and wastewater treatment equipment, valves, instrumentation, and chemical feed systems. Revenue generated through product sales to municipal water and wastewater facilities, supported by application analysis, design assistance, and field services.
2. Service and Installation: Field services including maintenance, calibration, commissioning, repairs, and preventative maintenance for water and wastewater treatment equipment.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Macaulay Controls Company is a manufacturers' representative firm that sells and services water and wastewater treatment equipment, instrumentation, valves, and chemical feed systems across Texas and Oklahoma. The firm represents over 20 industry-leading manufacturers, providing municipal facilities with complete solutions including product supply, application analysis, design assistance, field installation, calibration, commissioning, and preventative maintenance for chemical feed and instrumentation applications.

Product overview

Macaulay Controls Company is a manufacturer's representative firm providing a comprehensive portfolio of water and wastewater treatment equipment across Texas and Oklahoma. The core product offering consists of five main categories: Chemical Feed Equipment (complete liquid, gas, and tablet systems with pumps, regulators, and containment), Precision Instrumentation (flow, level, pressure, and temperature measurement devices), Water Treatment Analyzers (systems for monitoring pH, ORP, chlorine, dissolved oxygen, and other water quality parameters), High-Performance Valves (knife gate, electronic, solenoid, and flow control valves), and Service/Installation capabilities (field maintenance, calibration, commissioning, and repairs). The company represents over 20 industry-leading manufacturers including ProMinent Fluid Controls, Emerson, Ashcroft, Assmann Corporation, Blue-White Industries, Cattron, Cla-Val, FLOW-TRONIC, Sage Metering, and Wey Valve, among others, offering complete solutions for chemical feed and instrumentation applications throughout the water and wastewater treatment process.

Differentiator

Problem solved

Functional benefit

Products and services

• Chemical Feed Equipment Complete liquid, gas, and tablet chemical feed systems including pumps, regulators, leak detection, mixers, scales, and containment solutions for water and wastewater treatment programs at municipal facilities.
• Precision Instrumentation Process instrumentation devices measuring flow, level, pressure, and temperature with field-proven technologies providing real-time data for process clarity and optimization in water treatment operations.
• Water Treatment Analyzers Complete systems for monitoring and controlling water quality parameters including pH, ORP, conductivity, turbidity, chlorine, dissolved oxygen, and ammonia at municipal water and wastewater facilities.
• High-Performance Valves High-performance knife gate, electronic, solenoid, pump, and flow control valves designed for water utility systems with remote control capabilities.
• Service and Installation Field services including maintenance, calibration, commissioning, installation, preventative maintenance, repairs, and inspections of chemical feed, chlorination, and instrumentation equipment at municipal water and wastewater facilities.

Quantifiable outcome

• Reduce chemical costs due to overfeed problems
• +2 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

20 partnerships are on record, tiered core and minor.

• Misco WatercoreStrategic or Co-development PartnerMisco Water is a UFT platform company and partner in the water and wastewater platform. Executives from Misco Water have provided testimonials about the positive culture fit and strategic alignment with UFT.
• Tesco ControlscoreStrategic or Co-development PartnerTesco Controls is a UFT platform company providing SCADA solutions for remote monitoring and controls. President Hamid Sarshar has provided positive commentary about working with UFT.
• HPT (Hydro Processing Technologies)coreStrategic or Co-development PartnerHPT is a UFT platform company. SVP of Sales Neil Raymond has commented on UFT Management team's expertise and knowledge.
• Southwest Valve and EquipmentcoreStrategic or Co-development PartnerSouthwest Valve is a UFT platform company. Vice President Virgil Diaz noted that having UFT on their side allows exploration of more opportunities to grow the business.
• Kodru-MooneycoreStrategic or Co-development PartnerKodru-Mooney is a UFT platform company acquired alongside Macaulay Controls in April 2023.
• Iowa Pump WorkscoreStrategic or Co-development PartnerIowa Pump Works is a UFT platform company. President Jerry Turnbull noted that UFT invested in their people and customers.
• Engineered Equipment Solutions (EES)coreStrategic or Co-development PartnerEES is a UFT platform company. VP Brian Dieke mentioned UFT brought relationships to their business through portfolio company connections.
• Newman Regency GroupminorChannel Partner/ Reseller/ DistributorChannel partner with offices in Texas (Richardson, Stafford) and Oklahoma City. Provides valve and equipment distribution in the region.
• Municipal ValveminorChannel Partner/ Reseller/ DistributorChannel partner with offices in Texas (Addison, Humble). Provides municipal valve distribution in the region.
• Hydro ControlsminorChannel Partner/ Reseller/ DistributorChannel partner in the UFT platform providing hydro control equipment distribution.
• ProMinent Fluid ControlscoreChannel Partner/ Reseller/ DistributorProMinent is a manufacturer of diaphragm and peristaltic metering pumps, chemical feed and analytical equipment, liquid and dry polymer feed systems. Macaulay Controls received Top Performance Award from ProMinent. ProMinent has been a leader in chemical feed and water treatment systems for over 35 years.
• FLOW-TRONICcoreChannel Partner/ Reseller/ DistributorFLOW-TRONIC provides flow meters for open channel, closed pipes, and channels. Macaulay Controls was awarded 'Rookie of the Year' by FLOW-TRONIC for highest sales in first year. FLOW-TRONIC is an ISO 9001-2015 certified company with over 30 years experience.
• EmersoncoreChannel Partner/ Reseller/ DistributorEmerson provides Rosemount pressure, temperature, level and wireless transmitters, analytical technologies, magnetic and vortex flowmeters, Micro Motion coriolis mass flow and density meters, and analytical measurement technology including DO, pH, ORP, Chlorine and Ammonia sensors.
• AshcroftcoreChannel Partner/ Reseller/ DistributorAshcroft provides pressure gauges, switches, diaphragm seals, transducers, and transmitters for industrial applications.
• Assmann CorporationcoreChannel Partner/ Reseller/ DistributorAssmann Corporation provides plastic/polyethylene tanks for chemical storage, containers, and basins in capacities up to 12,000 gallons. Uses rotational molding process for stress-free tanks. Added to Macaulay Controls product offering in 2024 for South Texas region.
• Sage MeteringcoreChannel Partner/ Reseller/ DistributorSage Metering is an industry leader in high-performance Thermal Mass Flow Meters. Founded in 2002, provides NIST Traceable thermal mass flow meters for industrial, commercial, and environmental monitoring including carbon credit verification for Greenhouse Gas Reduction.
• Cla-Val CompanycoreChannel Partner/ Reseller/ DistributorCla-Val provides automatic control valves for flow, pressure, solenoid, electronic, backflow, pump and level control, and air valves.
• Blue-White IndustriescoreChannel Partner/ Reseller/ DistributorBlue-White provides peristaltic and diaphragm metering pumps, flowmeters, tank systems, and skid systems for water treatment applications.
• Wey ValvecoreChannel Partner/ Reseller/ DistributorWey Valve is a leading global supplier of high performance, zero leakage knife gate valves.
• Cattron (Formerly Antx)coreChannel Partner/ Reseller/ DistributorCattron provides SCADA solutions for remote monitoring and controls, cloud-based systems, and alarm dialers. Enables remote monitoring and control of lift stations, water towers, pumps, and wells.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Misco Water: UFT platform sister company providing water and wastewater treatment equipment and service. Highly comparable regional rep/distributor business model and customer base.
• Tesco Controls: UFT platform sister company specializing in SCADA and remote monitoring solutions for water/wastewater utilities. Comparable OEM-rep model with municipal customer overlap.
• HPT (Hydro Processing Technologies): UFT platform sister company focused on water and wastewater process treatment. Similar regional rep model serving industrial and municipal customers.
• Iowa Pump Works: UFT platform sister company providing pumping equipment and service to water/wastewater markets. Comparable distribution model and municipal customer base.
• Southwest Valve and Equipment: UFT platform sister company distributing valves and related equipment to water/wastewater customers. Direct overlap in valves category with Macaulay's portfolio.
• Newman Regency Group: Channel partner with Texas offices, distributing valves and equipment to municipal water utilities. Same regional territory and rep/distributor business model.
• Tencarva Machinery Company: Large regional industrial equipment representative and distributor serving municipal and industrial water/wastewater markets across the U.S. Southeast and beyond. Comparable rep-firm model with broader geographic reach.

Broad incumbents

• Xylem Inc. Global water technology leader (including legacy Evoqua) offering pumps, instrumentation, treatment, and digital solutions. Competes with Macaulay's represented OEMs at the manufacturer level for large municipal contracts.
• Mueller Water Products: Large U.S. manufacturer of water infrastructure products including valves, hydrants, and metering. Competes indirectly via direct sales to the same municipal customers Macaulay serves through its OEM partners.
• Badger Meter: Manufacturer of flow measurement and other water instrumentation sold partly through rep networks. Overlaps with Macaulay's instrumentation and flow-metering categories and competes for the same end customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MacaulayControls
• LinkedInlinkedin.com/company/macaulay-controls

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Macaulay Controls Company