What PL International does

PL International is a privately held, India-headquartered construction equipment dealership founded in 2014 and operating as an exclusive distributor for internationally recognized manufacturers including Kobelco (excavators for mining and construction), KYB Conmat (batching plants, concrete pumps, self-loading mixers), Ammann and Apollo (compactors, pavers, asphalt mixing plants), Sinoboom (aerial work platforms), Lonking (loaders and material handling), and Potain (tower cranes). The company supplies equipment to contractors, builders, and construction companies engaged in roads, buildings, infrastructure, hydropower, transmission, and irrigation projects across Kenya, Uganda, Ghana, Rwanda, the Philippines, and the Middle East. It maintains wholly owned regional operating subsidiaries in Kenya (PL International Holdings Kenya Limited, Nairobi) and Ghana (PL International Holdings Gold Coast Limited, Accra), with regional headquarters in Makati City (Philippines) and operational support offices in Mumbai and Ahmedabad alongside its Vadodara headquarters.

The product portfolio spans four categories. Road equipment includes Ammann ARS 110 soil compactors (Cummins Tier 3, 12,280 kg), ARX 91 tandem rollers, Apollo WM 6 HES mechanical pavers, ANP 1000–2000 batch mix asphalt plants (80–160 t/h), DrumMix 60 parallel-flow drum mix plants (60–120 t/h), and bitumen distributors (4,000–10,000 liter capacities). Building equipment covers mobile and stationary concrete batching plants with Sicoma Italy twin-shaft mixers and PLC-based SCADA automation, self-loading concrete mixers (CSLM 4300, 4.3 Cu.M. drum output), stationary concrete pumps (72 Cu.M./hr theoretical output), tower cranes, passenger and material hoists, and forklifts. Mining equipment comprises Kobelco XD Series excavators (SK220 XDLC at 21,800 kg / 158 HP and SK380 XDLC at 37,400 kg / 280 HP) with reinforced components, ECO-mode fuel-saving systems, Arm regeneration, and Auto Idle Stop. Ancillary lines include tipper trucks, backhoe loaders, and cement trading.

Revenue is generated through two streams: hardware sales under exclusive dealership agreements (the primary stream) and after-sales services including commissioning, operator and maintenance training, annual maintenance contracts with and without spares, remote technical assistance, paid service, spare parts supply, annual equipment health checks, and operator training certification. Pricing is quote-based and customized to each customer's equipment type, specifications, quantity, and project requirements, with multi-year contracts typical. Go-to-market relies on the dealership channel itself as the principal route to market, supplemented by direct website inquiry forms, co-marketing with OEM brand partners (Ammann Event 2023, customer factory visits, Kenya and Uganda dealership launch events in 2019), and customer testimonials. The leadership team is anchored by Partners/Directors Prashant Mashru (25 years, also runs related-entity Prashant Logistics tower crane leasing business) and Dharmesh Mashru (20 years, prior Deutsche Bank / Alchemy Capital / Euromax Capital), with senior sales leadership under SVP Ruzan Lala. No external funding rounds, institutional investors, or public listing have been disclosed; ownership appears to be founder/management-held.

Name

PL International

Legal name

PL International

Website

https://plint.in

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

PL International is a privately held India-headquartered construction equipment dealership founded in 2014, operating as exclusive distributor for brands including Kobelco, KYB Conmat, and Ammann Apollo across Africa, the Philippines, and the Middle East, serving contractors and construction companies building infrastructure projects.

Ownership category

akta.pro rank

Product category

Construction Equipment Dealership

SIC

Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082)

akta.pro primary industry

Industrial MRO Supplies for Vehicle/Equipment Workshops (Bearings, Hydraulics, Pneumatics, Fasteners) (TLAKAOAK)

Keywords

• Construction equipment dealership
• Construction machinery supply
• Road construction equipment
• Mining equipment distribution
• After-sales equipment services

Headquarters

HQ city

Vadodara

HQ country

India

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Construction Equipment Sales: PL International operates as a dealership company supplying construction equipment of internationally renowned manufacturers to customers across Africa, the Philippines, and Middle East. Equipment includes excavators, batching plants, tower cranes, road machinery, and material handling equipment.
2. After-Sales Services: Commissioning, training for operation and maintenance, annual maintenance contracts (with and without spares), remote technical assistance, paid service, spare parts supply, annual health checkup, and operator training certification.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

PL International is a construction equipment dealership company that operates as an exclusive dealer for internationally renowned manufacturers including Kobelco, KYB Conmat, Ammann Apollo, Sinoboom, Lonking, and Potain. The company supplies excavators, batching plants, tower cranes, road construction machinery (compactors, pavers, asphalt plants), and material handling equipment to contractors, builders, and construction companies across Africa, the Philippines, and the Middle East. They also provide comprehensive after-sales services including commissioning, operator training, annual maintenance contracts, spare parts supply, and operator certification programs.

Product overview

PL International is a construction equipment dealership company operating as a distributor and exclusive dealer of internationally renowned manufacturers including Ammann, Apollo, KYB Conmat, Kobelco, Sinoboom, Lonking, and Potain. The company supplies equipment to markets in Africa (Kenya, Uganda, Ghana), the Philippines, and the Middle East. Their product portfolio spans four main categories: Road Equipment (soil & asphalt compactors, tandem rollers, pavers, asphalt plants, bitumen distributors), Building Equipment (concrete batching plants, tower cranes, concrete pumps, self-loading mixers, hoists, forklifts), Mining Equipment (tracked excavators like Kobelco SK220 and SK380), and Agriculture Equipment. The company also offers comprehensive after-sales services including commissioning, operator training, maintenance contracts, and spare parts supply. They were incorporated in 2014 and operate across multiple geographic locations including India (Vadodara, Mumbai), Kenya, Ghana, and the Philippines.

Differentiator

Problem solved

Functional benefit

Products and services

• Kobelco SK220 XDLC Excavator

Quantifiable outcome

• Prashant Logistics (related entity) is one of the largest leasing companies in Western India for Tower Cranes

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• KobelcocoreChannel Partner/ Reseller/ DistributorExclusive dealership partnership for Kobelco construction equipment including SK220 XDLC and SK380 XDLC excavators designed for mining applications. PL International supplies Kobelco equipment to customers across Africa, Philippines, and Middle East.
• KYB ConmatcoreChannel Partner/ Reseller/ DistributorExclusive dealership for KYB Conmat batching plants and concrete machinery. Products include mobile and stationary batching plants with Twin Shaft Mixer technology from Sicoma Italy, concrete pumps, and related equipment.
• Ammann ApollocoreChannel Partner/ Reseller/ DistributorExclusive dealership for Ammann Apollo road construction equipment including soil and asphalt compactors, pavers, and asphalt mixing plants. Equipment includes ARS 110 Soil Compactor, ARX series tandem rollers, and ANP asphalt mixing plants.
• SinoboomminorChannel Partner/ Reseller/ DistributorDealership partnership for Sinoboom equipment including boom lifts and other access equipment for construction applications.
• LonkingminorChannel Partner/ Reseller/ DistributorDealership partnership for Lonking construction equipment including loaders and other material handling equipment.

Scale indicators4 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• SANY Group: Global construction equipment OEM with extensive direct and dealer presence in Africa and Southeast Asia. Comparable because SANY competes for the same contractors and infrastructure projects PL International serves, and is a peer OEM that PL-style dealers distribute alongside or against.
• Wirtgen Group: Specialized OEM (now part of John Deere) for road construction and compaction equipment. Directly comparable product overlap with PL International's Ammann road-equipment portfolio (compactors, pavers, asphalt plants).
• Manitou Group: Manufacturer of material-handling, earthmoving, and access equipment distributed through dealer networks globally. Comparable product overlap with PL International's loader, forklift, and aerial-work-platform (Sinoboom) lines.
• XCMG: Chinese construction machinery manufacturer with broad global distribution into emerging markets. Comparable to PL International's product categories (road equipment, batching plants, excavators) and overlap with African and Southeast Asian end-customers.
• CASE Construction Equipment: Global construction equipment brand (CNH) with multi-region dealer distribution for excavators, loaders, and compact equipment. Comparable as an OEM that competes with Kobelco and Lonking equipment distributed by PL International.
• LiuGong Machinery: Global construction equipment OEM with strong emerging-market dealer networks, including earthmoving and material-handling equipment closely matching PL International's Loaders & Backhoe, Forklift, and Excavator categories.

Emerging players

• Wacker Neuson: Compact and mid-sized construction equipment manufacturer expanding its dealer footprint in emerging markets. Adjacent peer because it serves similar contractor end-customers with overlapping product categories (compactors, concrete equipment, mini-excavators).

Direct peers

• Kanu Equipment: Heavy equipment dealer with operations across West and Central Africa, distributing earthmoving, road-building, and material-handling equipment. Comparable as a regional construction-equipment distributor targeting African infrastructure end-markets.
• Barloworld Equipment: Long-standing Caterpillar dealer serving Southern and East Africa with construction equipment and aftermarket support. Directly comparable business model: exclusive OEM dealership, multi-country African footprint, and emphasis on after-sales service.
• Mantrac Group: Authorized Caterpillar dealer across multiple African markets, distributing heavy construction and mining equipment. Closest structural comp to PL International as an exclusive, multi-country equipment distributor serving African contractors and infrastructure projects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/pl-international

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PL International