Integrity Multisport

What Integrity Multisport does

Integrity Multisport Inc. (formerly Multirace) is a Florida-based private event management company founded in 2003 and headquartered in Jupiter, FL, specializing in the production of multisport endurance events including triathlons, duathlons, aquabikes, half marathons, and 10K races. The company operates approximately 20 sprint-distance triathlons and duathlons annually across Florida venues including Key West, Miami, Key Biscayne, Fort Lauderdale, and St. Petersburg (Fort DeSoto), with a March-to-December operating season anchored by the Miami Man Half-Iron Triathlon in November, which is described as the longest and largest triathlon in South Florida and draws participants from all 50 states and dozens of foreign countries. All events are sanctioned by USA Triathlon, and the company maintains a specialized Para & Adaptive Athlete Program.

The company operates a proprietary timing and scoring infrastructure built around RaceResult GPS timing chips and custom software developed in-house by Race Director Rob, who brought prior software engineering experience to the business. This system powers real-time results, split times, and dual-mode athlete tracking (timing system segment tracking plus Life360 GPS location tracking). The technology is integrated with third-party platforms TriRegistration (race entry and timing chip distribution), TriDirector (website and newsletter), and Triathlon Scoring (results display). The business model is purely transactional and consumer-direct: revenue derives from tiered race registration fees (with discount windows at 60+, 30+, 14+, and 7+ days before events), optional RaceShield registration insurance add-ons, and non-transferable race credits. Sponsorship revenue from partners including Mack Cycle (title sponsor), Orlando Health, Gatorade Endurance, and Trilogy Real Estate supplements the model.

The company is founder-owned and operated, with Race Director Rob as the primary named leader and Mercedes Childers as co-founder and CFO. There is no disclosed external funding, no M&A activity, and headcount is reported at 11-50 employees. The customer base is exclusively individual athletes ranging from first-time triathletes to elite age-groupers and Para/Adaptive athletes, with a notable community of high-frequency repeat participants (some completing 50-150+ events with the company). The business is seasonal, asset-light in venue usage, and operates a horizontal segmentation approach across the Florida endurance sports market.

Name

Integrity Multisport

Legal name

Integrity Multisport Inc.

Website

https://integritymultisport.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Integrity Multisport Inc. is a Jupiter, Florida-based private event management company founded in 2003 that produces triathlons, duathlons, aquabikes, and half marathons across Florida venues, serving individual athletes from beginners to elite competitors and Para/Adaptive athletes under USA Triathlon sanctioning.

Ownership category

akta.pro rank

Product category

Multisport Event Management Services

NAICS

Other Spectator Sports (711219)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Triathlon & Multisport Events (Triathlon, Duathlon, Aquathlon) (MPAKAIAB)

Keywords

• Multisport event management
• Triathlon race production
• Race timing services
• Endurance sports events
• Florida triathlon series

Headquarters

HQ city

Jupiter

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Race Registration Fees: Primary revenue from athlete registration fees for triathlon, duathlon, aquabike, and running events. Pricing varies by race distance (Sprint, International, Olympic, Half Iron) with tiered pricing based on registration timing (early bird discounts available 60+, 30+, 14+, 7+ days before events).
2. RaceShield Insurance: Optional registration insurance offered during checkout allowing athletes to get refunds for covered reasons (illness, injury, emergency). Sold as an add-on during registration process.
3. Race Credits: When athletes cannot attend, they can request race credit minus a transfer fee. Credits must be used by December 31 of the year issued and are non-transferable.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Integrity Multisport is a Florida-based multisport event management company that produces and operates triathlon, duathlon, aquabike, and half marathon races across South Florida venues from Key West to Miami to St. Petersburg. The company delivers end-to-end race production including online registration, USAT sanctioning, professional timing and scoring using a proprietary system, live athlete tracking, on-site race logistics, and post-race results. The portfolio includes approximately 20 sprint distance triathlons and duathlons annually, plus signature events like the Miami Man Half-Iron Triathlon that draw participants from all 50 states and dozens of foreign countries.

Product overview

Integrity Multisport is a Florida-based multisport event production company operating a portfolio of triathlon, duathlon, aquabike, and half marathon events across South Florida venues. The core product is race event production including sprint triathlons, International/Olympic distance triathlons, Half-Iron (70.3) distance events (Miami Man), and half marathons at Key Biscayne and Key West. Supporting services include a GPS-based timing and results system (RaceResult), athlete tracking via timing chips and GPS, an online registration platform (TriDirector/triregistration), para and adaptive athlete accommodations, and pre-race educational clinics. The company sanctions all events through USA Triathlon and serves athletes of all levels from beginners to elite competitors.

Differentiator

Problem solved

Functional benefit

Products and services

• Sprint Triathlon Events
• Mack Cycle 305 Triathlon
• Miami Man Triathlon Flagship Half-Iron (70.3) distance triathlon held the 2nd Sunday in November in South Florida, also offering an International distance option. The signature event of the company, drawing participants nationally and internationally and used as a warm-weather prep race for World Championships.
• Fort DeSoto Trilogy Series Series of sprint triathlon races held at Fort DeSoto Park in St. Petersburg, Florida, structured as a multi-race Trilogy series across the calendar year. Aimed at multisport athletes collecting series points and repeat participation.
• Duathlon Events Run-bike-run duathlon races hosted in Florida, including the Mack Cycle/Key Biscayne Duathlon. Designed for multisport athletes who prefer to race without the swim segment.
• Aquabike Events Swim-bike races (no run segment) for athletes who prefer multisport competition without the run. Hosted at Florida venues as part of the company's annual event portfolio.
• Half Marathon Events Half marathon (13.1 miles) running events held at Key Biscayne and Key West, Florida. Targeted at runners seeking competitive races at iconic Florida venues.
• Las Olas Triathlon Triathlon event hosted in the Fort Lauderdale, Florida area. Aimed at South Florida multisport athletes.
• Race Timing and Results System GPS-based timing chip and proprietary scoring system used across all company events to produce split times and complete race results. Timing chips are issued to every participant.
• Athlete Tracking Live tracking service for spectators and athletes showing current race segment and real-time athlete location on the course, combining timing chip data and GPS-based mobile tracking.
• Para & Adaptive Athlete Program Specialized program providing USAT-compliant accommodations for para and adaptive athletes, including equipment approvals, guide coordination, and accessible course setup. Supports both the USAT Paratriathlon Division and the company's own Adaptive Athlete Division (AAD).
• Race Registration Platform Online registration system used for all company events, supporting tiered early-bird pricing, race credit transfers, transfer policies, and optional RaceShield refund insurance purchased at checkout.
• Pre-Race Clinics Educational clinic events held the day before each race, covering all aspects of triathlon competition so athletes can ask questions and prepare for race day.

Quantifiable outcome

• All 50 states and dozens of foreign countries represented at major events like Miami Man
• +1 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core, supporting and minor.

• Mack CyclecoreStrategic or Co-development PartnerTitle sponsor for multiple events including Mack Cycle/Key Biscayne Duathlon, Mack Cycle 305 Triathlon, and Mack Cycle Fitness. Provides bike fitting services and bike rental for athletes. Long-standing partner with dedicated transition area for VIP athletes.
• City BikescoreChannel Partner/ Reseller/ DistributorRecommended bike shop for bike rentals, shipping, and equipment. Partner in bike services ecosystem for athletes needing equipment support.
• TriDirectorcoreTechnology or IntegrationTechnology platform powering the company's website, newsletter subscriptions, and race management systems.
• Triathlon ScoringsupportingTechnology or IntegrationResults and scoring platform partner for displaying race results.
• TriRegistrationcoreTechnology or IntegrationRace registration platform handling athlete sign-ups, timing chip distribution, and race day logistics.
• Trilogy Real Estate GroupsupportingGTM or Marketing PartnerSponsor for Fort DeSoto Trilogy series races.
• Orlando HealthsupportingGTM or Marketing PartnerHealthcare partner providing medical support and sponsor branding at events.
• Gatorade EndurancesupportingGTM or Marketing PartnerOfficial hydration and nutrition sponsor providing sports drink and endurance products at water stations for Half Iron and longer distance events.
• Bicycle Accident Law (Matt)minorGTM or Marketing PartnerLocal law firm sponsoring athlete CT Wike's racing efforts, seen through event banners.
• Clydesdale BicyclesminorGTM or Marketing PartnerCustom bike manufacturer specializing in bikes for larger athletes (up to 550 lbs), partnered with athlete CT Wike to design custom titanium triathlon bike 'Gliméra'.
• Zize BikesminorChannel Partner/ Reseller/ DistributorBike manufacturer building bikes that support up to 550 pounds for larger athletes.
• USA Triathlon FoundationsupportingStrategic or Co-development PartnerOfficial sanctioning body for all events. Ambassador program for athlete ambassadors like Claudio Navas.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Ironman (World Triathlon Corporation): The dominant global triathlon series operator, offering Sprint through Full Ironman distance events. Comparable because it sells the same core multisport race experiences to the same athlete demographic, but at vastly larger scale and broader geographic reach.
• Fleet Feet: National running store franchise that also produces and sponsors endurance events across multiple US markets. Comparable in that it bundles retail, community programming, and race production targeting the same endurance athlete customer — though with a much broader running focus rather than triathlon specialization.

Direct peers

• Challenge Family: International triathlon series (formerly Rev3) operating middle- and long-distance triathlon events globally with a similar athlete-first, community-driven brand positioning. Highly comparable business model: race production, regional partnerships, and standardized timing/results infrastructure.

Others

• USA Triathlon: The national governing body that sanctions Integrity Multisport's events and also produces its own championship races. Comparable as the regulatory counterpart and a potential partner, and as an event operator for national-level competitions in the same sport.
• RunSignup: Registration, timing, and race management platform serving thousands of endurance event organizers including many triathlon series. Comparable as the underlying technology infrastructure for race registration and results — adjacent ecosystem participant rather than direct competitor.
• CompuScore: Specialized endurance event timing and scoring services provider. Comparable in that it provides the same timing-chip and results technology function that Integrity Multisport has built in-house via its RaceResult-based system.

Regional players

• Pacific Crest Endurance Events: Pacific Northwest-based multisport event producer hosting triathlons, duathlons, and running races. Comparable in operating model — regional race portfolio, community-driven athlete base, and USAT-sanctioned events — though geographically distinct from Integrity Multisport's Florida footprint.
• Big Shoulders Events: Chicago-based endurance event organizer producing triathlons, open-water swims, and running events. Comparable as a regional multisport/race management business with community-driven athlete relationships, but operating in a different geography.
• Outer Banks Triathlon (OBX Triathlon): Regional coastal triathlon event operator hosting sprint and Olympic distance races in North Carolina's Outer Banks. Comparable in targeting destination/endurance triathletes at scenic coastal venues with a similar community-driven athlete experience model.

Emerging players

• Clash Endurance: Newer multi-day triathlon festival format targeting age-group athletes with a premium race-week experience. Comparable in its athlete experience focus and middle-distance offering, though with a more festival-oriented commercial model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/integritymultisportinc
• Instagraminstagram.com/integritymultisportinc
• LinkedInlinkedin.com/company/integrity-multisport

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Integrity Multisport