USA Triathlon Foundation

What USA Triathlon Foundation does

USA Triathlon Foundation is a 501(c)(3) nonprofit organization and the official charitable arm of USA Triathlon, headquartered in Colorado Springs, Colorado with 15 employees. Its purpose is to channel philanthropic capital into three interconnected programmatic pillars: encouraging youth participation in multisport, expanding pathways to access and inclusion, and igniting Olympic and Paralympic ambitions. Core programs include USA Kids Tri (youth grassroots racing), the Multisport Inclusion Experience (adaptive/beginner athlete onboarding), the Together We Thrive diversity, equity, inclusion and access initiative, the Gwen Jorgensen Scholarship Fund, and the newly launched Elevate28 campaign targeting $28 million in donations through 2029.

The foundation generates revenue entirely through philanthropic donations, major-gift fundraising, and corporate partnerships, processed through third-party donation platforms (Bonterra/Classy, GoFundMe) and the USA Triathlon website donation portal. It does not sell products or services, does not operate proprietary technology, and does not disclose financial figures in source materials. Programs are delivered through USA Triathlon's national event and membership infrastructure (e.g., USA Triathlon Nationals, Multisport National Championships), and major fundraising activations are anchored to the LA28 Olympic & Paralympic Games window to drive donor urgency. Notable partners include the Bohler Family Infinity Foundation, Zoot, TicketSocket, and individual donors such as Michael and Audra Mallow.

Strategically, the foundation is in a fundraising-acceleration phase: it is scaling the Inclusion Experience from a single 2025 pilot to five races nationwide in 2026, expanding USA Kids Tri into additional U.S. geographies, and operating the Gwen Jorgensen Scholarship Fund's second recipient cohort. Commercial growth and revenue mechanics are driven by donor pipeline and event-based activation rather than product pricing or go-to-market sales.

Name

USA Triathlon Foundation

Legal name

USA Triathlon Foundation

Website

https://usatriathlonfoundation.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

USA Triathlon Foundation is the 501(c)(3) charitable arm of USA Triathlon, channeling donations into youth multisport programs, adaptive-athlete inclusion initiatives, and elite Olympic/Paralympic pathways across the United States.

Ownership category

akta.pro rank

Product category

Nonprofit Sports Foundation

NAICS

Grantmaking and Giving Services (8132), Grantmaking Foundations (813211)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Olympic & Multi-Sport Movement Organizations (NOCs, Olympic Committees) (MPAKACAI)

akta.pro secondary industries

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK), Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF), Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)

Keywords

• Charitable sports foundation
• Youth athletic development
• Olympic athlete funding
• Nonprofit fundraising campaigns
• Scholarship and grants

Headquarters

HQ city

Colorado Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Philanthropic Donations: The foundation operates as a 501(c)(3) non-profit organization receiving donations from individual donors, corporate partners, and family foundations. Donations support three philanthropic priorities: encouraging youth participation, inspiring pathways to access and inclusion, and igniting Olympic and Paralympic dreams. The foundation runs major fundraising campaigns including Elevate28 targeting $28 million through 2029.
2. Corporate Partnerships: Official partners such as Zoot provide support to the foundation. Partnerships include marketing integrations and co-branded initiatives with corporate sponsors of USA Triathlon.
3. Donor-Supported Programs: Programs funded entirely by donations include USA Kids Tri youth programs, the Multisport Inclusion Experience, Gwen Jorgensen Scholarship Fund, and elite athlete development through Elevate28.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The USA Triathlon Foundation is a 501(c)(3) nonprofit that raises and deploys charitable donations to fund youth triathlon programs, inclusion initiatives, and elite/Olympic & Paralympic athlete development. Its core activity is operating philanthropic programs—USA Kids Tri, the Multisport Inclusion Experience, Elevate28, the Gwen Jorgensen Scholarship Fund, and Together We Thrive—supported by individual donations, corporate partnerships, and family foundation grants. The foundation functions as the official charitable arm of USA Triathlon, channeling 100% of donations into programs that grow multisport from grassroots to elite levels.

Product overview

USA Triathlon Foundation operates as a unified set of philanthropic programs rather than a traditional product platform. The Foundation supports three core programmatic pillars: youth participation (through USA Kids Tri programs), access and inclusion (via Together We Thrive and the Inclusion Experience), and elite athlete development (through Elevate28 and the Gwen Jorgensen Scholarship Fund). These programs function as interconnected initiatives under the Foundation's charitable umbrella, each designed to grow the sport at different levels—from grassroots youth racing to Olympic-level competition. Donations to the Foundation flow through a third-party donation platform to fund these various programs.

Differentiator

Problem solved

Functional benefit

Products and services

• USA Kids Tri

Quantifiable outcome

• 22 athletes completed their first triathlon through the Inclusion Experience program at 2025 Nationals
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• ZootminorGTM or Marketing PartnerOfficial partner of the USA Triathlon Foundation. Zoot is an athletic apparel brand that provides partnership support to the foundation.
• TicketSocketminorGTM or Marketing PartnerPresenting sponsor of the Foundation 'Celebration of Sport' event hosted in Milwaukee on August 6, in conjunction with 2026 USAT Nationals.
• Gwen JorgensencoreStrategic or Co-development PartnerOlympic gold medalist and USA Triathlon athlete whose namesake scholarship fund is administered in partnership with the foundation. The Gwen Jorgensen Scholarship Fund represents a groundbreaking partnership supporting the second class of recipients announced in June 2026.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• USA Swimming Foundation: Charitable arm of USA Swimming, the National Governing Body for swimming in the U.S. Operates an analogous model of donor-funded youth, inclusion, and elite athlete development programs tied to the Olympic & Paralympic pipeline.
• US Ski & Snowboard Foundation: Fundraising arm of US Ski & Snowboard supporting athlete grants and youth development across winter sports. Comparable as a National Governing Body foundation with elite athlete scholarship and youth pipeline programs.
• USA Track & Field Foundation: Charitable arm of USA Track & Field supporting elite athlete grants and youth participation initiatives. Comparable structure as a 501(c)(3) tied to an Olympic NGB with similar donor-supported elite and grassroots programs.
• USA Wrestling Foundation: Charitable arm of USA Wrestling supporting Olympic freestyle and Greco-Roman athletes and youth participation. Comparable as a 501(c)(3) NGB foundation with elite athlete development and youth programmatic focus.
• Challenged Athletes Foundation: Nonprofit providing grants and programming to adaptive athletes across multiple sports, including paratriathlon. Directly comparable to USA Triathlon Foundation's Inclusion Experience pillar serving para-athletes.
• USA Cycling Foundation: Charitable arm of USA Cycling supporting youth cycling, elite development, and inclusion initiatives. Highly analogous as a sport-specific 501(c)(3) serving as the fundraising vehicle for cycling's Olympic and grassroots pathway.
• USA Gymnastics Foundation: Charitable arm of USA Gymnastics providing athlete support and youth access programs. Comparable as a 501(c)(3) tied to an Olympic NGB with elite athlete funding and grassroots participation initiatives.

Others

• National Governing Bodies Council (USOPC): U.S. Olympic & Paralympic Committee body coordinating the network of NGBs and their foundations. Relevant as the umbrella ecosystem that funds and supports the foundation's LA28 Olympic & Paralympic-aligned programs.

Broad incumbents

• International Triathlon Union Development Programs: World Triathlon (formerly ITU) operates international development and inclusion programs that overlap with USA Triathlon Foundation's national mission at a global scope. Comparable as the international governing body for triathlon development.

Emerging players

• Dare2tri: Nonprofit focused on paratriathlon and adaptive multisport community building with youth and elite programming. Niche-but-direct overlap with USA Triathlon Foundation's elite and inclusion priorities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/usa-triathlon-foundation

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about USA Triathlon Foundation