Helite Moto USA

What Helite Moto USA does

Helite Moto USA is a privately held direct-to-consumer retailer specializing in motorcycle airbag safety systems, operating from a US distribution office in Boca Raton, Florida, and selling exclusively through its BigCommerce e-commerce storefront at helitemoto.com. The company markets under the HELITE brand and serves individual motorcyclists across street riding, commuting, track-day/racing, and style-conscious use cases who seek enhanced protection against the neck, spinal, and torso injuries associated with motorcycle crashes.

The product portfolio is built on two trigger architectures: a mechanical tether system that deploys via a lanyard connected to the motorcycle, and an electronic system using an accelerometer, gyroscope, and GPS sensor stack with a fall-detection algorithm that fires the airbag at 360-degree coverage from approximately 18 km/h. Core SKUs include the Turtle 2 and Double Turtle airbag vests (28L protection volume on Double Turtle), full-grain leather airbag jackets, Free-Air Vented mesh jackets for hot climates, a Custom Leather vest for discrete protection, GP Air Track vests tuned for racing suits, and the H-MOOV airbag backpack. All products integrate proprietary Turtle Technology with SAS-TEC level 1 back protection and carry CE certification from the independent laboratory CRITT Sport Loisirs. Inflation times are 80ms (electronic) and 100ms (mechanical), and airbag units are reusable after deployment via CO2 cartridge replacement.

The business model is unit-priced hardware sales at price points ranging from $24 (Knox protectors) and $25 (textile helmets/headwear) up to $1,149 (leather airbag jackets), with flagship vests clustering at $729-$899. The go-to-market is direct-to-consumer e-commerce with flat $30 US shipping, supported by an email newsletter, an affiliate/referral program via goaffpro, and a free consultation-meeting scheduling flow for sizing and product guidance. The company does not utilize third-party retailers, distributors, or physical storefronts. Revenue is generated entirely through one-time hardware purchases plus repeat cartridge/accessory sales, with no disclosed subscription, leasing, or service-revenue stream.

Name

Helite Moto USA

Legal name

Helite Moto

Website

https://helitemoto.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Helite Moto USA is a private direct-to-consumer e-commerce retailer selling HELITE-brand mechanical and electronic motorcycle airbag vests, jackets, and backpacks to individual US riders seeking CE-certified crash protection.

Ownership category

akta.pro rank

Product category

Motorcycle Safety Airbag Gear

NAICS

Automotive Parts and Accessories Retailers (44133)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Motorcycle Riding Gear & Apparel Retail (CRAMANAA)

akta.pro secondary industry

Powersports Safety, Helmets & Protective Gear Manufacturing (IMACAEAN)

Keywords

• Motorcycle airbag vests
• Motorcycle safety gear
• Airbag jackets
• Protective riding apparel
• Motorcycle impact protection

Headquarters

HQ city

Reno

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Infrastructure, Personnel

Revenue model

1. Motorcycle Airbag Hardware Sales: One-time purchase revenue from selling motorcycle airbag vests, jackets, and accessories including CO2 cartridges and replacement parts. Products sold include electronic and mechanical trigger versions with varying price points from $125 to $1,149.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Helite Moto USA designs, distributes, and retails wearable motorcycle airbag safety systems, including mechanical tether-triggered and electronic sensor-triggered vests, jackets, and backpacks. The products integrate proprietary Turtle Technology with SAS-TEC back protection and inflate in 80-100 ms to shield vital areas (cervical, back, pelvis, sacrum, thorax). The company sells directly to consumers through its own BigCommerce-powered e-commerce store at helitemoto.com, shipping across the United States via FedEx and USPS Ground.

Product overview

Helite Moto USA is a provider of motorcycle airbag safety gear, offering a portfolio of intelligent airbag vests and jackets for motorcyclists. The product line includes two main technology platforms: mechanical tether-triggered systems (connected to the motorcycle via lanyard) and electronic wireless systems with built-in sensors (accelerometer, gyroscope, GPS) for automatic fall detection. Core products include the Turtle 2 and E-Turtle 2 airbag vests (available in HiVis and Black), the Double Turtle and E-Double Turtle vests (with 28L expanded protection volume), leather airbag jackets (Black and Brown), Free-Air Vented mesh jackets (standard and HiViz), Custom Leather airbag vest for discreet protection, GP Air Track vests for race track use (electronic and mechanical), and H-MOOV airbag backpacks combining utility with safety. Accessories include Kevlar jeans pre-prepped for airbag use, Knox protectors, and HELITE-branded headwear. All products integrate the proprietary Turtle Technology with SAS-TEC back protection and CE certification through CRITT Sport Loisirs.

Differentiator

Problem solved

Functional benefit

Products and services

• Helite Turtle 2 Airbag Vest (Mechanical Trigger) Mechanical tether-connected airbag vest for motorcycle riders providing protection of cervical, back, pelvis, sacrum and thorax areas with 100 ms inflation and retro-reflective strips for high visibility.
• Helite E-Turtle 2 Airbag Vest (Electronic Trigger) Wireless electronic airbag vest with real-time fall detection at 360 degrees using onboard accelerometer, gyroscope, and GPS sensors. Detects accidents from 18 km/h at any impact angle with 80 ms inflation.
• Helite Double Turtle Airbag Vest (Mechanical Trigger) Mechanical airbag vest featuring Turtle 2 Technology with 28L protection volume for maximum impact absorption, reinforced back protection (SAS-TEC level 1) and ribcage protection.
• Helite E-Double Turtle Airbag Vest (Electronic Trigger) Electronic version of the Double Turtle vest with 28L optimized protection volume, 80 ms rapid inflation, and Turtle Technology for reinforced back and ribcage protection.
• Helite Leather Airbag Jacket Full-grain cowhide leather motorcycle jacket with integrated Turtle airbag system, 1.3 mm thick leather, CE-certified SAS-TEC back protector, KNOX shoulder/elbow protectors, removable insulation liner, and less than 0.1 second airbag inflation. Available in Black and Brown.
• Helite Free-Air Vented Airbag Jacket Mesh airbag jacket designed for high temperatures with ventilated technical fabric and removable thermal, waterproof, and windproof lining. Mechanical tether system with 100 ms inflation for vital area protection; also offered in a Hi-Vis Yellow version with retro-reflective inserts for 360-degree nighttime visibility.
• Helite Custom Leather Airbag Vest Leather airbag vest (1.2 mm thick) offering discreet airbag protection without looking like safety gear, integrating Turtle Technology with SAS-TEC back protector for style-conscious riders.
• HELITE e-GP Air Track Vest (Electronic Trigger) Wireless electronic airbag vest designed for race track use with real-time 360-degree fall detection and 80 ms ultra-fast inflation. Aerodynamic fit designed to wear over motorcycle leather suits.
• Helite GP Air Track Vest (Mechanical Trigger) Tether-connected mechanical airbag vest for race track riders with tight aerodynamic fit, space for suit hump, 100 ms inflation, and removable leather back sliders.
• HELITE H-MOOV Airbag E-Backpack (Electronic Trigger) Airbag backpack combining utility with safety. Electronic system with accelerometer, gyroscope, and GPS sensors. 18L protection volume covering back, neck, chest, abdomen, and sacrum. Features ventilated 3D mesh back, waterproof fabric, reflective elements, rain cover, and helmet holder.
• HELITE H-MOOV Airbag Backpack (Mechanical Trigger) Tether-connected mechanical airbag backpack with 18L-23L adjustable capacity. Waterproof fabric with reflective elements, includes rain cover and helmet holder. Reusable after inflation with 60cc cartridge replacement.
• HELITE Beenie Light Blue Light blue beanie cap accessory from HELITE sold on the Helite Moto storefront.
• HELITE Bio-Washed Hat (Light Blue / Dark Blue) Bio-washed cotton hat available in light blue and dark blue colors, sold as branded headwear accessories.
• Kevlar Jeans Pre-Prepped for Airbag Use (Black / Blue) Kevlar-reinforced riding jeans (black and blue variants) pre-prepped for Helite airbag bladder installation, sold in multiple sizes to pair with Helite airbag vests.
• Knox Knee/Elbow Protectors Knox-brand knee and elbow protectors for additional impact protection, sold as accessories compatible with Helite riding gear.

Quantifiable outcome

• Inflation time of 80ms on electronic models and 100ms on mechanical models
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bering: French motorcycle gear manufacturer (like Helite's parent) with airbag-ready jackets and vests; overlaps on European design language, mid-range pricing, and street/commuter rider targeting.
• Alpinestars: Global motorsport apparel leader and the dominant motorcycle airbag competitor through its Tech-Air electronic vest platform, sold worldwide through extensive dealer networks — direct overlap with Helite's mechanical and electronic airbag vests.
• Dainese: Italian premium motorcycle apparel and protection brand, creator of the D-Air wireless airbag system. Competes head-to-head with Helite in electronic airbag vests and racing/leather suit integration.
• Spidi: Italian motorcycle apparel maker with integrated airbag jacket technology (including Track-IT electronic system) targeting sport, touring, and racing riders — directly comparable to Helite's Turtle and GP Air product lines.
• RST: UK-based motorcycle apparel brand offering its own mechanical and electronic airbag vest systems, competing with Helite in the mid-market street and touring segments.
• Furygan: French motorcycle apparel specialist offering airbag-equipped jackets and vests, sharing both origin geography with Helite and similar positioning in the street/commuter protective gear category.
• Held: German manufacturer of motorcycle gloves, jackets, and airbag vests with a tether-based airbag product line directly comparable to Helite's mechanical Turtle series in target customer and price band.
• Richa: Belgian motorcycle apparel brand with a dedicated airbag vest/jacket range, overlapping Helite's mid-market street and commuter segments across both mechanical and electronic trigger technologies.

Emerging players

• Klim: US-based powersports apparel specialist with strong adventure/dual-sport positioning; while not primarily an airbag maker, it competes in the same premium riding jacket category where Helite sells leather and ventilated airbag jackets.

Broad incumbents

• Rev'it!: Dutch premium motorcycle apparel brand with broad jacket and protection line that overlaps Helite's leather and textile airbag jacket SKUs, though without a proprietary airbag platform.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HeliteMoto
• Facebookfacebook.com/HeliteMotoUSA
• LinkedInlinkedin.com/company/helite-moto

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Helite Moto USA