LifeConnect24

What LifeConnect24 does

LifeConnect24 is a UK-based, privately held personal alarm service provider founded around 2013 and headquartered in Norwich, with a headcount of 51–100 employees. The company sells monitored personal alarms and accessories to elderly, frail, and disabled individuals across the United Kingdom, positioning itself as a dedicated national personal alarm provider rather than a generalist security or healthcare player. Customers are acquired through a direct-to-consumer motion comprising an e-commerce website, phone sales, and a healthcare professional referral channel (carers, occupational therapists, nurses, and doctors), with free next-day delivery and a simple self-setup process designed to reduce friction for older users.

The product portfolio centres on the Lifeline Alarm Service — a 24/7 monitored platform supported by a TSA-accredited, UK-based Response Team that coordinates emergency contacts and passes medical history, allergies, and prescriptions to paramedics. Hardware includes the SmartLife Personal Alarm (digital-ready, with fall detection and a minimum 50m alert range), GPS-enabled watches and pendants with fall detection for users in and out of the home, MyAmie pendant alarms, dedicated fall detectors, panic alarms, and complementary key safes. Bundled LifeConnect Plans and a VAT exemption pathway for users with long-term medical conditions support conversion and retention.

The business model is recurring subscription-led, priced at approximately £30/month or £360/year (one month free annually), with hardware revenue layered on top via equipment sales and bundles. The company holds Cyber Essentials and TSA accreditations and serves only the UK domestic market; ownership structure, funding history, and leadership team beyond a single named director (Treena Budd) are not disclosed in the available source material.

Name

LifeConnect24

Legal name

Lifeconnect24

Website

https://LifeConnect24.co.uk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

LifeConnect24 is a UK-based personal alarm service provider selling 24/7 monitored alarms with fall detection and GPS to elderly, frail, and disabled individuals via e-commerce, phone sales, and healthcare professional referrals on a recurring subscription model.

Ownership category

akta.pro rank

Product category

Personal Emergency Response and Telecare Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Electromedical & Electrotherapeutic Apparatus (3845), Services-Home Health Care Services (8082)

akta.pro primary industry

Wearable Medical Alert Devices (Pendants, Watches, Bands) (HSAHAHAI)

akta.pro secondary industries

At-Home Medical Alert Sensors & Smart Home Safety Integrations (HSAHAHAJ), Home Patient Monitoring & Telehealth Devices (Vitals, Fall Detection, PERS) (HSABAKAE), Health Monitoring Wearables (ECG, BP, SpO2, CGM-compatible) (CRACAIAF)

Keywords

• Personal alarm services
• Elderly telecare monitoring
• Fall detection devices
• GPS medical alert systems
• 24/7 response monitoring

Headquarters

HQ city

Norwich

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Monthly Subscription: Recurring monthly subscription for alarm monitoring services. Customers pay a monthly fee for 24/7 monitoring, fall detection, and access to the response team.
2. Annual Subscription: Annual subscription model offering discounted pricing compared to monthly payments (1 month free when paying annually), providing predictable recurring revenue.
3. Hardware/Equipment Sales: Sale of personal alarm devices including pendants, watches, and GPS trackers, which may be bundled with monitoring subscriptions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

LifeConnect24 sells monitored personal alarm devices and 24/7 response services for elderly, frail, and disabled people in the United Kingdom. Customers subscribe monthly or annually to receive a wearable alarm (pendant, watch, or digital home unit) connected to a TSA-accredited UK-based Response Team that arranges emergency contacts, paramedics, and relays medical history. Hardware is sold bundled with subscriptions, with free next-day delivery and VAT exemption available for eligible users.

Product overview

LifeConnect24 is a personal alarm service provider offering a unified monitoring platform designed specifically for elderly, frail, and disabled individuals in the UK. The core offering is the Lifeline Alarm Service, which provides 24/7 monitoring through a TSA-accredited UK-based Response Team. The product portfolio centers on wearable personal alarms including Pendant Alarms (MyAmie Pendant), GPS-enabled watches and pendants with Fall Detection capabilities, Digital Alarms for the UK's digital switchover, and Panic Alarms. The SmartLife Personal Alarm serves as a flagship product featuring 24/7 monitoring, fall detection, and digital compatibility. GPS Personal Alarm devices (Watch and Pendant with Fall Detection) extend protection for users who are in and out of the home. Add-on accessories include Key Safes for secure key storage, and bundle packages (LifeConnect Plans) offer combined products at discounted rates. All services qualify for VAT Exemption for eligible users with medical conditions.

Differentiator

Problem solved

Functional benefit

Brands

• Lifeline Alarm: Personal alarm service for elderly, frail, and disabled people in the UK, providing 24/7 monitoring and emergency response capabilities.

Products and services

• SmartLife Personal Alarm 24/7 monitored digital personal alarm with fall detection, a minimum 50m alert range, and the company's fastest alarm connection. Designed for elderly, frail, and disabled users in the UK who want simple setup and home-based protection.
• GPS Personal Alarm Watch with Fall Detection GPS-enabled personal alarm watch with automatic fall detection for elderly and vulnerable users in and out of the home. Priced at £30/month or £360/year (1 month free when paying annually).
• GPS Personal Alarm Pendant with Fall Detection GPS-enabled personal alarm pendant with fall detection, available as a neck or keychain option, providing on-the-go protection for elderly and vulnerable users outside the home.
• Pendant Alarms Wearable pendant alarms including the MyAmie Pendant with a red button for instant emergency response, available in neck and wrist formats, connected to the 24/7 UK-based Response Team.
• Digital Alarms Digital-compatible personal alarms designed for the UK's digital telephone network switchover, providing a future-proof home monitoring solution.
• Panic Alarms Emergency panic button alarms for elderly and vulnerable users who need immediate assistance when they feel unsafe or require urgent help.
• Lifeline Alarms Brand-named Lifeline alarm devices and services providing the core monitoring platform with 24/7 response team access for elderly, frail, and disabled users in the UK.
• Key Safes Physical key safes for secure key storage that allow emergency responders to access a property without causing damage during an alarm response.
• LifeConnect Plans (Bundles) Bundle packages that combine multiple LifeConnect24 products and services at discounted pricing for comprehensive personal alarm protection.

Quantifiable outcome

• Next-day delivery on all orders
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Medical Guardian: Medical Guardian is a US personal emergency response company offering pendant and mobile GPS medical alert systems with 24/7 monitoring. Similar product portfolio and subscription business model, though focused on the US market.
• Bay Alarm Medical: Bay Alarm Medical is a US-based personal medical alert provider offering in-home and GPS mobile alarms with 24/7 monitoring. Comparable product offering and subscription model but operates in the North American market rather than the UK.

Broad incumbents

• Apple (Apple Watch Fall Detection): Apple Watch includes automatic fall detection and emergency SOS, representing a consumer-tech incumbent that increasingly competes with dedicated PERS devices for tech-comfortable elderly users. Relevant as a competitive threat shaping the category.
• Lifeline (Philips): Philips Lifeline is one of the original and largest North American PERS brands offering pendant medical alert systems with 24/7 monitoring. Comparable as a broad incumbent in the personal emergency response category, though with US geographic focus.

Emerging players

• Buddi: Buddi is a UK-based wearable GPS tracking and personal safety device company focused on vulnerable individuals including elderly. Comparable in GPS wearable technology and personal alarm category, though with a stronger tech-platform emphasis.

Direct peers

• Taking Care (PPP Taking Care): Taking Care provides personal alarm and telecare services to elderly customers in the UK with 24/7 monitoring, including fall detection and GPS products. Directly comparable on service model, customer segment, and product portfolio.
• Age UK Personal Alarms: Age UK is one of the largest UK providers of personal alarms for elderly customers, offering pendant alarms with 24/7 monitoring across the UK. Directly comparable to LifeConnect24 on product, customer segment (elderly UK), and subscription business model.
• Careline365: Careline365 is a UK personal alarm service offering pendant alarms and fall detection with 24/7 monitoring. Directly comparable on product offering, customer segment (elderly UK), and subscription pricing structure.
• Telecare24: Telecare24 is a UK-based personal alarm provider offering pendant alarms and fall detection with 24/7 monitoring, serving the same elderly and vulnerable customer segment. Comparable on product range, pricing model, and go-to-market approach.
• SureSafe Alarms: SureSafe is a UK-based personal alarm and telecare provider selling pendant and GPS alarms with monitoring subscriptions. Competes with LifeConnect24 in the same product category and target customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/LifeConnect24
• LinkedInlinkedin.com/company/LifeConnect24

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LifeConnect24