Ratio Clothing

What Ratio Clothing does

Ratio Clothing was a direct-to-consumer custom menswear brand that designed and sold made-to-measure suits, dress shirts, blazers, dress pants, formalwear, and outerwear. The company operated entirely online, using its own Shopify storefront to capture customer measurements, fit preferences, and pattern data, then producing garments through an in-house workshop of artisans. Pricing was based on individual garment configurations within a custom-clothing model rather than fixed SKUs, and the customer base was distributed consumer rather than enterprise.

The business relied on digital-first go-to-market: social channels (X, Facebook, Pinterest, Instagram, YouTube), email, and a content blog functioned as both acquisition and retention surfaces, while North America was the primary market with global shipping available. After operating independently for more than a decade, Ratio Clothing was consolidated into its parent brand Black Lapel in August 2023; the Ratio name was retired, and the same artisans, workshop, team, and customer measurement profiles were carried over to operate under the Black Lapel brand on the shared Shopify platform. As a standalone investable entity, Ratio Clothing no longer exists, and any continuing analysis applies only to the legacy customer book and workshop now embedded in Black Lapel.

Name

Ratio Clothing

Legal name

Ratio Clothing

Website

https://ratioclothing.com

Company type

Private

Founded year

2011

Operating status

Acquired

Headcount range

1–10 employees

Short description

Ratio Clothing was a direct-to-consumer custom menswear brand selling made-to-measure suits, shirts, blazers, dress pants, formalwear, and outerwear online; it was consolidated into parent brand Black Lapel in August 2023.

Ownership category

akta.pro rank

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Clothing Sales: One-time transaction-based sales of custom-made clothing including suits, shirts, blazers, dress pants, tuxedos, formalwear, and outerwear. Each garment is made to individual customer measurements and specifications.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Ratio Clothing sells made-to-measure menswear directly to consumers, including custom suits, dress shirts, blazers and sportcoats, dress pants, tuxedos, wedding attire, and outerwear. Each garment is produced to the customer's individual measurements in a shared workshop by the same skilled artisans, with stored measurements, patterns, and fit preferences reused across orders. Orders are placed online through the Shopify storefront and supported by email concierge service.

Product overview

Ratio Clothing was a custom clothing company offering made-to-measure suits, shirts, blazers, dress pants, formalwear, and outerwear. The company has been consolidated into Black Lapel, with all Ratio Clothing accounts, measurements, and patterns transferred to the Black Lapel platform. The same state-of-the-art workshop and skilled artisans continue to produce garments for the combined entity. The product portfolio includes custom suits (including Vitale Barberis Canonico fabrics), custom dress shirts (featuring Thomas Mason fabrics, Campus Oxford, Natural Stretch, and flannel options), custom blazers and sportcoats, dress pants, tuxedos, wedding suits, and custom overcoats. Fabrics sourced from Ratio's merchandising manager now guide Black Lapel's fabric selection program, with access to hundreds of thousands of world-class fabric options.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Suits Made-to-measure suits tailored to each customer's individual measurements, patterns, and fit preferences, produced in the same workshop by the same skilled artisans. Available in a range of styles including grey, navy, green, and stretch options, as well as heritage-mill variants such as Vitale Barberis Canonico and sub-$799 entry-level options.
• Custom Dress Shirts
• Custom Blazers & Sportcoats
• Custom Dress Pants
• Custom Tuxedos
• Wedding Suits
• Custom Overcoats & Outerwear

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Black LapelcoreStrategic or Co-development PartnerRatio Clothing has been fully consolidated into Black Lapel. All Ratio Clothing accounts, measurements, patterns, fit preferences, and order history have been transferred to Black Lapel. The same team, artisans, and workshop that served Ratio clients for years now operate under the Black Lapel brand. This consolidation combines both brands under one roof to focus energy on delivering the best custom clothing experience.

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• Black Lapel: Parent entity that absorbed Ratio Clothing. Operates the same DTC custom menswear model on Shopify with the same workshop and artisan team, making it the closest direct peer to the original Ratio business.
• Indochino: Direct-to-consumer custom suit and shirt retailer serving groomsmen, business, and occasion wear via made-to-measure fits. Most direct competitor to Ratio Clothing in the online custom menswear category.
• Suitsupply: Global menswear retailer offering tailored suits, shirts, and formalwear with both offline showrooms and online customization. Competes with Ratio on occasionwear and custom tailoring, especially in the wedding segment.
• Proper Cloth: DTC custom dress shirt specialist with extensive fabric library (Thomas Mason, Albini) and online measurement profiles. Highly comparable to Ratio's shirt category and digital-first measurement model.
• Knot Standard: Online custom menswear brand offering made-to-measure suits, shirts, and tuxedos with a focus on modern fits and direct digital ordering. Direct competitor in the custom suit and wedding party vertical.
• Alton Lane: Custom menswear brand combining showrooms with online ordering for suits, shirts, and formalwear. Comparable to Ratio in target customer (business/occasion wear) and customization model.
• Tailor Store: Online custom clothing brand offering made-to-measure shirts, suits, and trousers via self-serve measurement profiles. Comparable as a fully digital, fabric-rich custom menswear competitor.

Emerging players

• Generation Tux: Online formalwear rental and purchase brand focused on tuxedos and suits for weddings and black-tie events. Overlaps with Ratio's custom tuxedo and wedding suit categories but with a rental-led model.

Broad incumbents

• Brooks Brothers: Historic American menswear brand offering tailored suits, shirts, and formalwear through stores and online. Broad incumbent in the same dress-to-occasion menswear category Ratio serves, with overlapping custom/tailored offerings.
• Hugo Boss: Global premium menswear brand with broad suit, shirt, and formalwear lines across retail and DTC. Comparable as a broad incumbent player in the tailored menswear category Ratio competes in.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ratioclothing
• Facebookfacebook.com/ratioclothing
• LinkedInlinkedin.com/company/ratio-clothing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ratio Clothing