Basso Design Group
Basso Design Group is a Troy, Michigan-based digital marketing and branding agency founded in 2003 that provides in-house website design, SEO, PPC, social media, and branding services to clients ranging from startups to enterprises across multiple verticals.
- Company typePrivate
- Founded2003
- HeadquartersTroy, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Basso Design Group does
Basso Design Group is a privately held, full-service digital marketing and branding agency founded in 2003 and headquartered in Troy, Michigan (with operations at 251 Diversion St., Suite 202, Rochester Hills, MI). The firm employs a 16+ person in-house team covering web design, development, SEO, PPC, social media, content, and branding, and serves clients ranging from small startups to global corporations across healthcare, education, financial services, retail, real estate, and tourism. Notable named clients include Beaumont Health, Michigan State University, Wayne State University, Coca-Cola Credit Union, Yogi Bear's Jellystone Parks, Great Expressions Dental Centers, and Michigan Eye Institute.
Basso Design Group firmographics
Firmographics- Name
- Basso Design Group
- Legal name
- Basso Design Group
- Website
- https://bassodesigngroup.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Basso Design Group is a Troy, Michigan-based digital marketing and branding agency founded in 2003 that provides in-house website design, SEO, PPC, social media, and branding services to clients ranging from startups to enterprises across multiple verticals.
- Ownership category
- akta.pro rank
Basso Design Group industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Graphic Design Services (541430), Custom Computer Programming Services (541511)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)
Keywords
Where Basso Design Group is headquartered
LocationHeadquarters
- HQ city
- Troy
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Basso Design Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Website Design and Development: Custom website design and development services including WordPress designs, eCommerce solutions, and custom web applications. One-time project-based pricing with ongoing maintenance options.
- Digital Marketing Services: Ongoing digital marketing services including SEO, pay-per-click campaigns, social media marketing, content marketing, and email marketing. Typically recurring retainer arrangements.
- Support and Maintenance: Website maintenance, updates, content authoring, design refreshes, and managed hosting services on secure, dedicated servers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom Quote-Based Pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Basso Design Group product offering
Product offeringCore offering
Basso Design Group is a full-service digital marketing agency that designs and develops custom WordPress websites, eCommerce platforms, and mobile applications, and delivers integrated digital marketing campaigns including SEO, pay-per-click advertising, social media marketing, content marketing, and email marketing. All creative, development, and marketing work is performed in-house by a Troy, Michigan-based team, with clients served on a project-basis and via recurring retainers for ongoing support and maintenance.
Product overview
Basso Design Group is a full-service digital marketing agency offering a comprehensive suite of web design and digital marketing services. The company operates as a service-based agency rather than a software product company. Its core offerings include custom website design and development (using WordPress, .NET, PHP, and modern web technologies), eCommerce solutions, mobile applications, search engine optimization, pay-per-click marketing, social media marketing, branding and identity services, content marketing, and ongoing support and maintenance. All design and development is conducted in-house at their Troy, Michigan office. The company has been operating since 2003 and serves clients ranging from small startups to global corporations.
Differentiator
Problem solved
Functional benefit
Products and services
- Website Design Services Custom website design and development service using WordPress, .NET, PHP, jQuery, JavaScript, CSS, AJAX, XML, and HTML. Includes responsive design with mobile-first approach, analytic tracking, and secure cloud-based hosting, intended for businesses seeking a bespoke web presence.
- Branding + Identity Strategic branding service covering brand identity development, full communication plans, digital strategy and implementation, focus groups, and business growth strategies. Intended for companies establishing or refreshing their brand expression across digital channels.
- Search Engine Optimization (SEO) SEO service covering engine submissions, weekly reports, key phrase development, website text rewriting, XML sitemap development, code review, active campaign monitoring, and analytics implementation. Aimed at businesses that need sustained organic search visibility.
- Pay-Per-Click Marketing (PPC) PPC campaign management with targeted advertising across multiple platforms, including creative ad design, dedicated campaign support, conversion rate optimization, and ROI improvement. Targets businesses seeking fast-track lead generation through paid search.
- Social Media Marketing Social media marketing service providing consistent content posting, engaging content creation, blog writing, search-aligned social strategies, and brand development across social platforms. Built for clients seeking sustained brand visibility and engagement on social channels.
- Content Marketing Content marketing service covering strategic blog writing, inbound marketing content production, and email marketing campaigns integrated with broader digital strategy. Designed for clients seeking lead nurturing through owned media.
- eCommerce Solutions Custom eCommerce website solutions integrated with WordPress-based designs, providing online retail functionality for businesses selling direct to consumers.
- Mobile Applications Custom mobile application development producing responsive apps for smartphones, tablets, and other devices, designed to adapt to user viewing dimensions.
- Custom Web Applications Custom web application development tailored to specific business requirements, built to address unique functional needs beyond a standard marketing website.
- Support + Maintenance Website maintenance and support service covering updates, content authoring, design refreshes, managed dedicated server hosting, and quick-turnaround maintenance requests. Sold as a recurring relationship to existing web design clients.
Quantifiable outcome
- 2x ROI and +175% ecommerce sales increase for retail clients
- +7 more outcomes
Companies that use Basso Design Group
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles5 records
Basso Design Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Basso Design Group partnerships and signals
Strategic signalScale indicators8 records
Recent moves4 records
Expansion highlights4 records
Basso Design Group competitors and assessment
Company assessmentDirect peers
- Major Tom: Major Tom is a digital marketing agency offering strategy, web design, and full-service digital campaign execution for mid-market and enterprise clients. Comparable service breadth and consultative GTM.
- WebFX: WebFX is a full-service digital marketing agency offering SEO, PPC, web design, and content marketing with mid-market and enterprise clients. Directly comparable service stack, GTM motion, and target buyer to Basso Design Group.
- Thrive Internet Marketing Agency: Thrive is a full-service digital marketing agency delivering web design, SEO, PPC, and social media marketing to SMB and mid-market clients. Closely matches Basso's horizontal service portfolio and consultative sales approach.
- Straight North: Straight North provides web design, SEO, PPC, and digital marketing services to mid-market B2B clients. Similar integrated agency model with measurable ROI-driven positioning comparable to Basso.
- Lounge Lizard: Lounge Lizard is a digital marketing and web design agency with award-winning branding and custom web development capabilities. Comparable full-service creative offering and award-driven brand positioning.
- Blue Fountain Media (Bounteous): Bounteous (formerly including Blue Fountain Media) is a digital experience agency offering web design, branding, and digital marketing. Directly competes for similar enterprise engagements with overlapping service lines.
- Clay: Clay is a full-service digital agency focused on branding, web design, and growth marketing for ambitious brands. Comparable positioning as a creative-led agency with integrated digital marketing services.
- Huemor: Huemor is a web design and digital marketing agency specializing in B2B and ecommerce brands. Closely aligned mid-market focus and integrated design + digital marketing service offering.
- Digital Silk: Digital Silk provides branding, custom web design, and digital marketing services for SMB and enterprise clients. Comparable full-service creative agency model and project-based engagement structure.
- Ignite Digital: Ignite Digital is a Canadian digital marketing agency offering web design, SEO, PPC, and social media marketing. Similar horizontal mid-market agency profile with comparable service mix to Basso.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Basso Design Group social profiles
Digital presenceBasso Design Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Basso Design Group leadership team
Management profileNumber of profiles
Profiles2 records
Basso Design Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Basso Design Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Basso Design Group
What does Basso Design Group do?
Basso Design Group is a full-service digital marketing agency that designs and develops custom WordPress websites, eCommerce platforms, and mobile applications, and delivers integrated digital marketing campaigns including SEO, pay-per-click advertising, social media marketing, content marketing, and email marketing. All creative, development, and marketing work is performed in-house by a Troy, Michigan-based team, with clients served on a project-basis and via recurring retainers for ongoing support and maintenance.
Is Basso Design Group a public or private company?
Basso Design Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Basso Design Group founded?
Basso Design Group was founded in 2003. It employs 11 to 50 people.
Where is Basso Design Group based?
Basso Design Group is headquartered in Troy, United States, in the North America region.
How does Basso Design Group make money?
Three revenue lines are on record. Website Design and Development is the primary driver. The others are digital Marketing Services and support and Maintenance.
Who are Basso Design Group's main competitors?
Direct peers on record are Major Tom, WebFX, Thrive Internet Marketing Agency, Straight North, Lounge Lizard, Blue Fountain Media (Bounteous), Clay, Huemor, Digital Silk and Ignite Digital.
Does Basso Design Group have an API?
No public API is recorded for Basso Design Group.
What industry is Basso Design Group in?
Basso Design Group's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAIAJ, Content Studio & Creative Resourcing (In-house/Embedded Teams). Its NAICS code is 541430 and its SIC code is 7330.