Nova Aeg
Nova Aeg S.p.A. is an Italian electricity and natural gas retailer serving households, SMEs, industrial clients, and public administrations through Coop retail stores, online channels, and direct sales. It sources energy directly from European markets, markets 100% renewable electricity and carbon-neutral gas, and is transitioning into renewable production under its 2025-2028 Industrial Plan.
- Company typePrivate
- Founded2017
- HeadquartersVercelli, Italy
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Nova Aeg does
Nova Aeg S.p.A. is an Italian electricity and natural gas retailer founded in 2017 as a wholly-owned subsidiary of Nova Coop s.c., headquartered in Vercelli. The company sources energy directly from European wholesale markets (GME, EEX, OTC) without intermediaries and resells it under three sub-brands: EnerCasa Coop for domestic customers served inside Coop retail stores (Piemonte, Lombardia, Liguria, Sardegna), EnerWeb Coop for nationwide online domestic self-service, and EnerImpresa Coop for SMEs, artisans, and large industrial / public-administration clients. All domestic offerings include 100% renewable electricity certified via GSE Guarantees of Origin and carbon-neutral natural gas via certified carbon-offset credits, supported by fixed-price ('Senza Sorprese') and dynamic ('Dinamica') tariff structures plus PLACET regulated offers.
The core operating platform combines physical distribution through ~520 Coop stores (Nova Coop, Coop Lombardia, Coop Liguria, Sardegna Coop), a digital self-serve channel, and direct enterprise sales. Proprietary technical assets include smart-meter remote gas-valve management compliant with UNI/TS 11689:2022, a public market-index transparency portal (PUN, PSBIL, PSV), and a D. Lgs. 24/2023 whistleblowing platform. The company is ISO 9001 certified, holds an Organizational Model 231, and is pursuing ISO 27001 and UNI/PdR 125:2022.
Commercially, Nova Aeg is transitioning from a pure retailer to a retailer-plus-producer. FY2025 results: €1.174B revenue, €7.1M+ net profit, 7.5 TWh of energy commercialized (5,789 GWh electricity + 1,751 GWh gas). It ranks 14th nationally in electricity sales (1.7% market share) and 8th in medium-voltage supply (3% share). A 10-year PPA with Enfinity Global (7.8 MW PV), a first owned ~4 MWp solar plant due summer 2026, a €15M Industrial Plan 2025-2028 targeting 250 MWp of managed renewables, the 2025 establishment of majority-owned YEE S.r.l. in Bari for Southern-Italy expansion, and the Legacoop CoopToCoop national cooperative framework anchor the next phase of growth.
Nova Aeg firmographics
Firmographics- Name
- Nova Aeg
- Legal name
- NOVA AEG S.p.A.
- Website
- https://novaaeg.it
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Nova Aeg S.p.A. is an Italian electricity and natural gas retailer serving households, SMEs, industrial clients, and public administrations through Coop retail stores, online channels, and direct sales. It sources energy directly from European markets, markets 100% renewable electricity and carbon-neutral gas, and is transitioning into renewable production under its 2025-2028 Industrial Plan.
- Ownership category
- akta.pro rank
Where Nova Aeg is headquartered
LocationHeadquarters
- HQ city
- Vercelli
- HQ country
- Italy
- HQ region
- Europe
Offices3 records
Markets served
Nova Aeg business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Electricity Sales (Retail & Wholesale): Nova Aeg sells electricity sourced directly from European markets to residential, business, and public administration customers. Electricity volumes reached 5,789 GWh in 2025. The company operates on both the retail market and wholesale markets (GME, EEX, OTC) for procurement and trading activities.
- Natural Gas Sales: Sales of natural gas with carbon offset certificates. Gas volumes reached 1,751 GWh in 2025. Gas supply is compensated through international certified carbon offset projects, making it carbon neutral for end customers.
- Power Purchase Agreement (PPA) Services: Corporate PPA agreements to source renewable energy (e.g., 7.8 MW photovoltaic PPA with Enfinity Global) and resell clean energy to customers. Also includes management of third-party renewable energy plants with target portfolio exceeding 250 MWp by end of 2026.
- Renewable Energy Production (Emerging): Nova Aeg is entering direct renewable energy production with its first owned photovoltaic plant (~4 MWp, ~3.2M EUR investment) near Vercelli, scheduled to come online summer 2026. Part of a 15M EUR industrial plan 2025-2028 for additional renewable assets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Senza Sorprese fixed-rate plans (electricity and gas) provide price stability with no surprises on monthly bills. |
| Usage-based | Monthly | Dinamica dynamic-priced plans (electricity and gas) index to market prices (PUN, PSV) for potentially lower costs. |
| Subscription | Monthly | PLACET regulated tariff plans compliant with ARERA regulations for customers in protected market transition. |
| Transaction based/ take rate | Pay-as-you-go | Referral discount: 10 EUR per successfully referred new customer, up to 50 EUR total (5 friends), applied as bill credit. |
| Transaction based/ take rate | Pay-as-you-go | WTS GAS LPG partnership: free tank loan (comodato) with 5L bonus per 100L purchased, rising to 10L/100L for NovaCoop Soci Prestatori. Tank purchase: 15% discount (20% for Soci Prestatori). |
| Transaction based/ take rate | Pay-as-you-go | CoopVoce mobile bundle: 40 EUR credit on CoopVoce SIM activation for existing EnerCasa Coop customers; 20 EUR credit per activated meter for CoopVoce customers switching to EnerCasa Coop. |
Go-to-market motion5 records
Distribution channels5 records
Marketing channels9 records
Nova Aeg product offering
Product offeringCore offering
Nova Aeg is an Italian electricity and natural gas retailer that sources energy directly from European wholesale markets and sells it to residential households, SMEs, large industrial customers, public administrations, and cooperatives across Italy. It offers fixed-price ('Senza Sorprese') and dynamic market-indexed ('Dinamica') tariffs for electricity and gas, dual-fuel bundles, PLACET regulated offers, and 100% renewable electricity plus carbon-neutral gas. The company distributes through three brands: EnerCasa Coop (in Coop stores), EnerWeb Coop (online nationwide), and EnerImpresa Coop (business segment).
Product overview
Nova Aeg is an electricity and natural gas supplier operating across Italy under the Nova Coop cooperative group. The company offers a multi-brand portfolio: EnerCasa Coop (retail stores in Northwest Italy and Sardinia), EnerWeb Coop (national online sales), and EnerImpresa Coop (business segment nationwide). Product offerings include fixed-price tariffs (Luce/Gas Senza Sorprese in monoraria and bioraria variants), dynamic market-indexed tariffs (Dinamica), and Placet standard offers. Services extend to smart metering (remote gas valve management), online payment portals, and dedicated business/domestic customer support. The company differentiates through 100% renewable electricity (certified via Guarantees of Origin) and carbon-neutral natural gas (via certified carbon offsets).
Differentiator
Problem solved
Functional benefit
Brands
- EnerCasa Coop: Brand for domestic electricity and natural gas supply available at Coop retail stores in Piedmont, Lombardy, Liguria, and Sardinia.
- EnerImpresa Coop
- EnerWeb Coop
Products and services
- EnerCasa Coop (Domestic Energy Brand) Consumer-facing brand offering domestic electricity (100% renewable) and carbon-neutral natural gas supply to households through Coop retail stores in Piemonte, Lombardia, Liguria, and Sardegna. Includes fixed-price, dynamic, and PLACET tariff options with dual-fuel and loyalty discounts.
- EnerWeb Coop (Online Domestic Brand) Online platform for nationwide self-serve subscription of domestic electricity and gas contracts, accessible from anywhere in Italy with WhatsApp support, targeting customers outside Coop store catchment areas.
- EnerImpresa Coop (Business Energy Brand) Energy supply brand serving artisans, retailers, professionals with Partita IVA, small enterprises, and large industrial clients across Italy, with bespoke pricing based on energy needs analysis via a dedicated commercial team.
- Luce Senza Sorprese Monoraria (Fixed Single-Rate Electricity Tariff) Fixed-price single-rate electricity tariff offering price stability against market volatility with no monthly bill surprises. Available to domestic customers through EnerCasa Coop.
- Luce Senza Sorprese Bioraria (Fixed Dual-Rate Electricity Tariff) Fixed-price dual-rate electricity tariff with differentiated pricing for peak and off-peak hours, providing price stability for domestic customers who can shift consumption.
- Luce Dinamica (Dynamic Electricity Tariff) Dynamic-priced electricity tariff indexed to the PUN (National Single Price) wholesale market indicator with monthly adjustments, allowing customers to benefit from lower market prices.
- Gas Senza Sorprese (Fixed Natural Gas Tariff) Fixed-price natural gas tariff offering predictable billing and carbon-neutral supply via certified CO2 offset credits, for domestic customers.
- Gas Dinamica (Dynamic Natural Gas Tariff) Dynamic-priced natural gas tariff indexed to PSBIL and PSV wholesale market indicators, with fluctuating rates based on wholesale gas market conditions for domestic customers.
- Luce e Gas Senza Sorprese Bioraria (Dual-Fuel Fixed Bundle) Bundle product combining fixed-price dual-rate electricity and fixed-price natural gas from a single supplier for domestic customers, with Dual discount for Coop members.
- Luce e Gas Senza Sorprese Monoraria (Dual-Fuel Fixed Single-Rate Bundle) Bundle product combining fixed-price single-rate electricity and fixed-price natural gas from a single supplier for domestic customers, eligible for Coop Dual discount.
- Luce e Gas Dinamica (Dual-Fuel Dynamic Bundle) Bundle product combining dynamic-priced electricity (PUN-indexed) and dynamic-priced natural gas (PSV-indexed) for domestic customers seeking market exposure.
- Placet Electricity and Gas Offers Standard fixed-price electricity and gas tariff offered under ARERA-regulated PLACET conditions for customers seeking a regulated fallback option during market transition.
- Telegestione Elettrovalvola Gas (Remote Gas Valve Smart Meter Service) Remote disconnection and reconnection service for gas solenoid valves integrated in G4-G6 smart meters, compliant with UNI/TS 11689:2022, enabling remote shutdown for contract termination or non-payment with customer safety notifications.
- Corporate Power Purchase Agreement (PPA) Services Corporate PPA services to source renewable energy from third-party producers (e.g., 7.8 MW PV PPA with Enfinity Global) and resell clean energy to customers. Includes management of third-party renewable energy plants with target portfolio exceeding 250 MWp by end of 2026.
Quantifiable outcome
- Over 7 TWh of energy commercialized in 2024 (7.5 TWh in 2025), ranking 14th nationally in electricity sales and 8th in medium-voltage supply
- +5 more outcomes
Companies that use Nova Aeg
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles5 records
Nova Aeg technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Nova Aeg partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered minor and core.
- TreedomminorNova Aeg partnered with Treedom to plant two forests: one honoring women who changed history (named trees), and one gifted to all women who sign a Nova Aeg electricity/gas contract in March. All trees are planted by local farmers who benefit economically and socially. Nova Aeg's Treedom partnership supports environmental sustainability and gender equality (aligned with UNI/PdR 125:2022 certification goals).
- Enfinity GlobalcoreEnfinity Global (renewable energy leader) and Nova Aeg signed a 10-year Corporate PPA for 7.8 MW of photovoltaic energy (~12 GWh/year) from an Enfinity plant in Emilia Romagna. This is Enfinity's first corporate PPA in Italy. The energy benefits Nova Coop customers (~4,800 households equivalent) and avoids 4,500+ tonnes of CO2 annually. Nova Aeg also signed Enfinity as a partner for future renewable energy procurement, with Enfinity having 270 MW under construction and 2 GW in permitting in Italy.
- LegacoopcoreNova Aeg and Legacoop signed an accordo quadro (framework agreement) to supply electricity and gas to Legacoop member cooperatives, their workers, and employees at preferential rates. The CoopToCoop initiative also enables cooperative renewable energy producers (Legacoop members own 1,455 plants, 140+ MW) to sell energy through Nova Aeg to consumer cooperatives. Special attention to Workers Buyout cooperatives. The agreement also provides Nova Aeg access to the national Legacoop cooperative network (~650 member cooperatives).
- WeVèz (Energy Community)minorWeVèz is the first winning Energy Community (CER) from the Emilia-Romagna regional tender. Nova Aeg offers WeVèz members (and cooperative energy communities more broadly) the 'Luce Senza Sorprese Monoraria' tariff at preferential rates, promoting renewable energy sharing and energy democracy.
- La Nuova Cooperativa (Social Cooperative)minorLa Nuova Cooperativa (social cooperative providing cleaning, waste management, and green services) benefits from the Legacoop-Nova Aeg CoopToCoop agreement, receiving preferential electricity and gas rates. Nova Aeg offers all its dynamic and fixed-rate products under the partnership's terms.
- Sardegna Più – Supermercati di SardegnacoreNova Aeg (EnerCasa Coop) partnership with Sardegna Più – Supermercati di Sardegna, a cooperative retail chain with 75 member cooperatives, 351 stores across 143 Sardinian municipalities. Sardegna Coop customers receive EnerCasa Coop energy offers with loyalty benefits (Coop fidelity card points, exclusive discounts, renewable energy).
- ENER.BIT (Provincia di Biella)minorENER.BIT (51% owned by Provincia di Biella) manages energy, public lighting, electric mobility, and environmental education for the Province and member municipalities. Nova Aeg supports ENER.BIT's public sector clients with competitive energy supply as part of the broader cooperative energy ecosystem.
- Coop LiguriacoreEnerCasa Coop is distributed through Coop Liguria's 49 stores (42 supermarkets, 7 hypermarkets). Coop Liguria's 400,000+ members receive preferential energy supply conditions through Nova Aeg.
- WTS GAS (Walter Tosto Group)minorWTS GAS (Walter Tosto Group, leader in boiler systems for 60+ years) offers Nova Aeg customers exclusive LPG pricing: free tank loan with 5L bonus per 100L purchased (10L for NovaCoop Soci Prestatori), or 15% tank purchase discount (20% for Soci Prestatori). This extends Nova Aeg's energy offering to LPG users.
- Nova CoopcoreNova Aeg is subject to the control and coordination of Nova Coop (Socio Unico). Nova Coop operates 61 stores in Piemonte and 3 in alta Lombardia, housing Novapoint centers where Nova Aeg services are promoted and activated. Nova Coop's ~600,000 members receive preferential energy conditions and serve as the primary customer base for EnerCasa Coop. Nova Coop provides the cooperative identity, brand trust, and retail infrastructure that underpin Nova Aeg's go-to-market.
- Coop LombardiacoreEnerCasa Coop is distributed through Coop Lombardia's 56 retail stores (42 supermarkets, 14 hypermarkets). Coop Lombardia's 800,000+ members are eligible for EnerCasa Coop energy offers with exclusive discounts and loyalty benefits.
- Società Operaie di Mutuo Soccorso PiemontesiminorThe regional coordination of Mutual Aid Societies in Piemonte works with Nova Aeg to provide preferential energy conditions to member individuals and families, supporting the cooperative mutual aid ethos.
- CoopVoceminorCross-promotional partnership: EnerCasa Coop customers receive €40 credit on CoopVoce SIM activation; CoopVoce customers receive €20 credit per activated energy meter when switching to EnerCasa Coop. Valid until December 31, 2026. Up to 2 SIM per customer.
Scale indicators14 records
Recent moves9 records
Expansion highlights6 records
Nova Aeg competitors and assessment
Company assessmentDirect peers
- Enel Energia: Italy's largest retail electricity and gas supplier, serving tens of millions of customers across all segments (residential, SMB, enterprise, public sector). Most direct head-to-head competitor with Nova Aeg in the Italian free market, with significantly larger scale and national infrastructure.
- Edison Energia: Major Italian retail energy supplier with similar customer segmentation (residential, business, public administration) and competitive presence in fixed and dynamic pricing offers. Listed on Borsa Italiana (EDF affiliate), with broader infrastructure assets than Nova Aeg.
- A2A Energia: Italian multi-utility with significant retail electricity and gas operations, primarily in Northern Italy (Lombardia) where Nova Aeg also operates. Comparable business model with industrial customers, public sector tenders, and renewable energy assets.
- Iren Mercato: Northern Italian multi-utility serving residential and business customers across Emilia-Romagna, Piemonte, and Liguria. Directly overlaps Nova Aeg's core geographic markets with similar mid-tier positioning and public sector procurement activity.
- Hera Comm: Multi-utility with retail energy offerings based in Emilia-Romagna, operating nationally across residential, business, and public administration segments. Comparable customer mix and recent tender wins to Nova Aeg.
- Acea Energia: Italian multi-utility with retail electricity and gas operations, primarily serving Central Italy (Lazio, Tuscany) with growing national presence. Similar tier to Nova Aeg in terms of market share and customer base size.
- Estra: Italian multi-utility with cooperative origins serving Central Italy (Tuscany, Marche, Umbria). Structurally similar to Nova Aeg with multi-utility scope (gas, electricity, telecommunications) and cooperative ownership model.
- Dolomiti Energia: Trentino-Alto Adige-based energy company with cooperative roots, serving residential and business customers in Northern Italy. Comparable size to Nova Aeg and similar cooperative-aligned ownership structure.
- Illumia: Italian independent retail energy supplier with similar product portfolio (fixed, dynamic, dual-fuel offers) and competitive pricing strategy. Comparable mid-tier market positioning and customer focus on transparent, digital-first acquisition.
- Sorgenia: Italian digital-first retail electricity and gas supplier with strong brand recognition and competitive pricing focus. Competes directly with Nova Aeg's EnerWeb Coop digital channel, particularly in residential and SMB segments outside physical Coop catchment areas.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Nova Aeg social profiles
Digital presenceNova Aeg compliance and trust
Trust signalCompliance5 records
Nova Aeg financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nova Aeg leadership team
Management profileNumber of profiles
Profiles3 records
Nova Aeg subsidiaries and ownership
Company hierarchySubsidiaries1 record
Nova Aeg funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nova Aeg M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nova Aeg
What does Nova Aeg do?
Nova Aeg is an Italian electricity and natural gas retailer that sources energy directly from European wholesale markets and sells it to residential households, SMEs, large industrial customers, public administrations, and cooperatives across Italy. It offers fixed-price ('Senza Sorprese') and dynamic market-indexed ('Dinamica') tariffs for electricity and gas, dual-fuel bundles, PLACET regulated offers, and 100% renewable electricity plus carbon-neutral gas. The company distributes through three brands: EnerCasa Coop (in Coop stores), EnerWeb Coop (online nationwide), and EnerImpresa Coop (business segment).
Is Nova Aeg a public or private company?
Nova Aeg is a private company. It is classified as corporate owned and is currently operating.
When was Nova Aeg founded?
Nova Aeg was founded in 2017. It employs 51 to 100 people.
Where is Nova Aeg based?
Nova Aeg is headquartered in Vercelli, Italy, in the Europe region.
How does Nova Aeg make money?
Four revenue lines are on record. Electricity Sales (Retail & Wholesale) is the primary driver. The others are natural Gas Sales, power Purchase Agreement (PPA) Services and renewable Energy Production (Emerging).
Who are Nova Aeg's main competitors?
Direct peers on record are Enel Energia, Edison Energia, A2A Energia, Iren Mercato, Hera Comm, Acea Energia, Estra, Dolomiti Energia, Illumia and Sorgenia.
Does Nova Aeg have an API?
No public API is recorded for Nova Aeg.