MobilLuck.ua

What MobilLuck.ua does

MobilLuck.ua, also operating under the brand name Shoper (shoper.com.ua), is a Ukrainian online multi-category e-commerce hypermarket founded in 2004. The company sells a broad assortment of consumer goods through its direct-to-consumer website, serving individual customers across major Ukrainian cities including Kyiv, Kharkiv, Dnipro, Lviv, and Odessa. Its product catalog spans 15+ categories — consumer electronics, household appliances, smartphones, computers, TV/audio/video equipment, sporting goods, children's products, tools, auto accessories, garden supplies, beauty/health products, pet supplies, and clothing — functioning effectively as a digital department store rather than a specialist vertical retailer.

The business operates on a straightforward retail-resale model: it purchases branded products (including Samsung, Xiaomi, LG, and Razer) and resells them through the e-commerce storefront at listed prices denominated in Ukrainian Hryvnia (UAH). Revenue is generated through product margin on hardware sales, with promotional activity centered on daily deals (\u0422\u043e\u0432\u0430\u0440 \u0434\u043d\u044f) and weekly specials (\u0422\u043e\u0432\u0430\u0440\u044b \u043d\u0435\u0434\u0435\u043b\u0438). The company maintains a call center in Kharkiv operating Monday–Saturday 09:00–18:00 and fulfills orders via delivery services across its geographic footprint. Marketing channels are limited to the website, promotional campaigns, and an email newsletter — there is no mobile app, no disclosed social media presence, and no public funding history.

From a technology and capability standpoint, MobilLuck.ua is a conventional e-commerce storefront. There are no proprietary AI/ML features, no mobile app, no disclosed APIs or third-party integrations, and no platform-side technical differentiators documented in the source material. The legal entity operates under the name 'Интернет-магазин shoper.com.ua' and is domiciled in Ukraine; ownership structure is undisclosed and no parent company, subsidiaries, or investor relationships are reported. The company's competitive positioning centers on convenience (one-stop online assortment), home delivery across multiple Ukrainian cities, and promotional pricing — competing in the broader Ukrainian consumer e-commerce market against specialist and generalist online retailers.

Name

MobilLuck.ua

Legal name

Интернет-магазин shoper.com.ua

Website

https://mobilluck.com.ua

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

MobilLuck.ua, operating as Shoper (shoper.com.ua), is a Ukrainian online multi-category e-commerce retailer founded in 2004 that sells consumer electronics, household appliances, sporting goods, children's products, and general merchandise to individual consumers across major Ukrainian cities including Kyiv, Kharkiv, Dnipro, Lviv, and Odessa.

Ownership category

akta.pro rank

Product category

Online Consumer Electronics Retail

NAICS

General Merchandise Retailers (455), Warehouse Clubs, Supercenters, and Other General Merchandise Retailers (45521), Warehouse Clubs and Supercenters (455211)

SIC

Retail-Misc General Merchandise Stores (5399), Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

National Big-Box Mass Merchandisers (CRAGABAA)

Keywords

• Consumer electronics retail
• Online retail store
• Household appliances retail
• Children's goods online shop
• E-commerce delivery Ukraine

Headquarters

HQ city

Kharkiv

HQ country

Ukraine

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Infrastructure, Personnel

Revenue model

1. Product Sales: Direct retail sales of consumer electronics, household appliances, and general merchandise through online store. The store operates on a one-time transaction model where customers purchase products at listed prices. Revenue is generated through product margin on electronics, gadgets, appliances, and various consumer goods categories.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

MobilLuck.ua, operating as Shoper (shoper.com.ua), is a Ukrainian online hypermarket retailer that sells a wide range of consumer electronics, household appliances, computers and laptops, TVs and audio/video equipment, home goods, sporting goods, children's products, tools, auto goods, garden supplies, beauty and health items, pet supplies, clothing and footwear, and office/stationery items directly to consumers via its e-commerce website with delivery to major Ukrainian cities. The store operates on a one-time product sales model with unit pricing in Ukrainian Hryvnia, regular promotional deals, and dedicated brand microshops for brands such as Samsung, Xiaomi, LG, and Razer.

Product overview

Shoper (shoper.com.ua) is a Ukrainian online multi-category e-commerce hypermarket that offers a comprehensive range of consumer products across multiple categories. The platform operates as a broad e-commerce marketplace rather than a single unified product with modules. The product portfolio includes: Phones and Gadgets (smartphones, tablets, smartwatches, headphones, accessories), TV/Audio/Video/Photo equipment, Laptops/Tablets/Computers with components, Household Appliances (kitchen, climate, personal care), Home Goods (textiles, cookware, furniture, smart home), Sports Goods (bicycles, electric transport, fitness equipment), Active Recreation and Tourism gear, Children's Goods (toys, transport, care), Tools and Repair equipment, Auto Goods, Garden/Dacha supplies, Beauty and Health products, Pet Supplies, Clothing and Footwear, and Office/Stationery items. The store serves customers across major Ukrainian cities including Kyiv, Kharkiv, Dnipro, Lviv, and Odesa.

Differentiator

Problem solved

Functional benefit

Products and services

• Phones and Gadgets Category of consumer electronics offered by the Shoper online store, including mobile phones (smartphones and button phones), tablets, smartwatches, fitness trackers, headphones, portable speakers, power banks, and accessories such as memory cards, phone cases, selfie sticks, batteries, car mounts, VR glasses, and docking stations; intended for individual consumers purchasing mobile and personal electronics.
• Portable Electronics Category of portable consumer electronics offered by Shoper, including walkie-talkies, e-readers, action cameras, MP3 players, sports watches, GPS navigators, voice recorders, solar-powered devices, and external hard drives; intended for individual consumers seeking portable consumer devices.
• TV, Audio, Video, Photo Category of TV, audio, video, and photo equipment offered by Shoper, including televisions, media players, photo cameras, action cameras, projectors, acoustic systems, home theaters, microphones, music centers, DVD players, HI-FI equipment, video cameras, tripods, studio equipment, lenses, and TV accessories such as mounts, cables, voltage stabilizers, antennas, and remotes; intended for consumers building home entertainment and photography setups, including dedicated Samsung and LG TV sections.
• Laptops, Tablets and Computers Category of computing products offered by Shoper, including laptops, tablets, monitors, computer components (video cards, processors, motherboards, cases, UPS units, hard drives, RAM, power supplies, cooling systems), MFPs, desktop computers, keyboards, graphics tablets, computer mice, servers, NAS storage, gaming consoles, printers, and networking equipment; intended for consumers and prosumers purchasing personal computing hardware and accessories.
• Household Appliances Category of household appliances offered by Shoper, including heaters, water heaters, range hoods, cooktops, refrigerators, washing machines, vacuum cleaners, climate control equipment (air conditioners, humidifiers, radiators, boilers, fans, dehumidifiers), large appliances, sewing machines, built-in appliances, kitchen appliances (electric kettles, food processors, coffee makers, multicookers, grills, mixers, toasters, microwaves, etc.), and personal care appliances; intended for individual consumers furnishing and maintaining their homes.
• Home Goods Category of home goods offered by Shoper, including mattresses, home textiles (bedding, pillows, towels, blankets, toppers, bedspreads), cookware, kitchen knives, teapots, pots, glasses, tableware, cutlery, thermos and thermomugs, office chairs, faucets, smoking accessories, smart home devices, lighting (garlands, lamps, outdoor lights, spotlights, chandeliers, table lamps), and food products; intended for consumers outfitting and stocking their homes.
• Sports Goods Category of sports goods offered by Shoper, including bicycles (mountain, men's, children's, city, women's), electric transport (electric bicycles, gyroscooters, segways, hoverboards, electric scooters, monowheels), cycling goods, fitness equipment (orbitrek, exercise bikes, dumbbells, yoga mats, Swedish walls), sports nutrition, sportswear, swimming, racquet sports, training weapons, winter sports (skates, sleds), and aquatic fitness equipment; intended for individual consumers pursuing sports and fitness.
• Active Recreation and Tourism Category of active recreation and tourism products offered by Shoper, including picnic supplies, grills, fishing gear, camping equipment, cooler bags, tents, flashlights, radios, boats, pools, inflatable furniture, motorcycles, telescopes, microscopes, binoculars, and knives; intended for consumers engaged in outdoor recreation, tourism, and hobby activities.
• Children's Goods Category of children's goods offered by Shoper, including school supplies, scooters, bicycles, gyroscooters, roller skates, electric cars, skateboards, strollers, car seats, toys (constructors, interactive toys, creativity sets, remote-controlled models, figures, toy cars, toddler toys, board games, dolls, plush toys, railways), feeding chairs, baby care products, baby monitors, playpens, cots, desks, trampolines, and gaming zones; intended for parents purchasing products for children of various ages.
• Tools and Repair Category of tools and repair equipment offered by Shoper, including ladders, tool sets, welding equipment, chain saws, power tools (drills, hammer drills, grinders, circular saws, jigsaws, routers, planers, spray guns, heat guns), measuring equipment, plumbing supplies, generators, pressure washers, hand tools, pneumatic tools, doors and windows, and garage equipment; intended for DIY consumers and tradespeople.
• Auto Goods Category of automotive goods offered by Shoper, including tires, wheels, batteries, car stereos, DVRs, jump starters, parking systems, FM transmitters, backup cameras, immobilizers, radar detectors, car lights, car racks, oils, car chemicals, car accessories, car audio, spare parts, and car vacuum cleaners; intended for individual consumers maintaining and accessorizing personal vehicles.
• Country, Garden, Vegetable Garden Category of country, garden, and vegetable garden products offered by Shoper, including ladders, garden equipment (trimmers, cultivators, lawn mowers, leaf blowers, chain saws, tractors), garden tools, pumps, hoses, sprinklers, garden furniture, solar devices, pools, flower pots, and agricultural supplies; intended for consumers managing gardens, country homes, and small-scale growing.
• Beauty and Health Category of beauty and health products offered by Shoper, including perfumes, beauty and health devices, cosmetics, decorative cosmetics, children's cosmetics, and intimate goods; intended for individual consumers purchasing personal care and beauty items.
• Pet Supplies Category of pet supplies offered by Shoper, including aquariums, aquarium supplies (lighting, pumps, filters), pet food, pet houses and scratching posts, and pet clothing; intended for consumers owning and caring for pets.
• Clothing and Footwear Category of clothing and footwear offered by Shoper, including jackets, children's bags and backpacks, youth backpacks, clothing, watches, women's bags, men's bags, suitcases, and children's clothing and footwear; intended for individual consumers purchasing apparel, bags, and footwear for adults and children.
• Office and Stationery Category of office and stationery products offered by Shoper, including school supplies, safes, shredders, paper, office chairs, office supplies, water coolers, and trading equipment; intended for consumers, students, and small office buyers purchasing stationery and office items.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• SamsungcoreChannel Partner/ Reseller/ DistributorSamsung brand products sold through Shoper online store. Dedicated Samsung e-shop section available on the platform. Products include Samsung televisions and other Samsung electronics.
• XiaomicoreChannel Partner/ Reseller/ DistributorXiaomi smartphones and smartwatches sold through Shoper online store with dedicated brand section.
• LGminorChannel Partner/ Reseller/ DistributorLG brand products including LG televisions sold through the store.
• RazerminorChannel Partner/ Reseller/ DistributorRazer gaming peripherals including headsets sold through Shoper with promotional pricing.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Rozetka: Ukraine's largest general-merchandise online retailer, selling electronics, household appliances, and a wide hypermarket assortment. Directly comparable business model, customer base, and category coverage to Shoper, but at substantially larger scale.
• Foxtrot: Large Ukrainian multi-channel electronics and home appliances retailer with both physical stores and a strong online storefront. Same electronics-led category mix and domestic customer base as Shoper, with overlapping brand partnerships (Samsung, LG).
• Comfy: Major Ukrainian electronics and home appliances retailer operating online and through physical stores. Direct competitor in the same electronics/appliance categories and the same Ukrainian consumer market.
• Allo: Ukrainian multi-category online retailer focused on smartphones, electronics, and household goods, with additional chain of physical experience stores. Overlapping assortment, customer base, and delivery-led value proposition.
• Eldorado (Ukraine): Ukrainian multi-channel retailer of electronics, appliances, and related categories. Closely comparable hypermarket-style assortment and D2C online model, though with a heavier physical-store footprint than Shoper.
• Moyo: Ukrainian general-merchandise retailer spanning electronics, appliances, and broad consumer categories, with online plus physical-store presence. Same D2C e-commerce model and Ukrainian consumer target as Shoper.
• Epicentr: Ukraine's largest home improvement and general-merchandise hypermarket chain, with a growing online store carrying electronics, appliances, and household goods. Comparable hypermarket-style breadth, though anchored in furniture/DIY rather than gadgets.

Emerging players

• Prom.ua: Large Ukrainian horizontal online marketplace that aggregates many independent sellers, including in electronics, tools, and household goods. Adjacent competing model for the same Ukrainian SMB/consumer shopper, but with a marketplace rather than inventory-led structure.

Regional players

• Citrus (citrus.ua): Ukrainian electronics and gadgets-focused online retailer, particularly strong in smartphones and accessories. Overlapping category focus on phones/gadgets that mirror Shoper's core electronics offering.

Broad incumbents

• OZON (Russia/CIS operations): Large general-merchandise online marketplace with historic reach into CIS markets. Comparable broad-assortment hypermarket online model and overlapping shopper profile, providing a benchmark for how far online general-merchandise leaders can scale in the region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/Mobilluck_spec
• LinkedInlinkedin.com/company/mobilluck

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MobilLuck.ua