Eldorado
Eldorado (eldorado.ua) is a private Ukrainian multi-channel retailer of consumer electronics and household appliances, operating a nationwide physical store network and e-commerce platform serving individual end consumers with delivery via Nova Poshta and Ukrposhta and multi-bank installment financing.
- Company typePrivate
- Founded1999
- HeadquartersKyiv, Ukraine
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Eldorado does
Eldorado, operating legally as LLC "Diesa" (ТОВ "Дієса", EDRPOU 36483471) and headquartered at 45 Bolshaya Vasilkovskaya Street, Kyiv, is a Ukrainian multi-channel retailer of consumer electronics and household appliances founded in 1999 and serving individual end consumers nationwide. The company runs an omnichannel model combining a network of physical retail stores across Ukraine with the eldorado.ua e-commerce storefront, complemented by delivery via Nova Poshta (to branches, parcel lockers, and customer addresses) and Ukrposhta (to postal branches). Product catalog spans smartphones, TVs and audio, laptops/PCs/tablets, gaming gear, kitchen appliances, home cleaning, climate control, beauty/health, automotive tools, sports/tourism, children's products, cookware, and photo/video accessories. Customers can place orders online for home/branch delivery or pick up in-store, typically within one hour of ordering when stock is available at the chosen location, and can subscribe to email/SMS alerts, browse brand-specific promotional campaigns, and participate in a loyalty/bonus program.
Revenue is generated primarily through one-time retail product sales at point of sale in Ukrainian Hryvnia (UAH), with no subscription component. Pricing is unit-based and publicly disclosed; periodic promotional discounts (Black Friday up to 70%) and a multi-bank installment program (Super Installment with overpayment as low as 0.1% via OTP Bank and eight+ partner banks including PrivatBank, Monobank, and Oschadbank) support higher-ticket purchases. Supplementary revenue/engagement mechanics include corporate gift cards (100-50,000 UAH, 1-year validity), Hitechnic-branded device setup services (PC, smartphone, Smart TV, Mac, PlayStation), an APS Tender-integrated electronic procurement portal for B2B supplier submissions, and a free iOS/Android mobile app.
The underlying technology is a conventional e-commerce retail platform with customer account management, wish-list and price-tracking features, integration with Nova Poshta and Ukrposhta logistics, and integrations with multiple payment partners (PrivatBank, Monobank, Oschadbank, OTP Bank, Sense Bank, Apple Pay, Google Pay). Eldorado engages consumers via owned-and-operated social channels (Facebook, Instagram, YouTube, TikTok, Telegram channel and bot, Viber bot) and an events-driven promotional calendar anchored on Black Friday/Cyber Monday and rotating seasonal and brand-vendor campaigns (e.g., Bosch, Elenberg, refrigeration cross-brand). Headcount is reported at 1,001-5,000 employees and the company is privately held with no parent, funding rounds, M&A, or public listing in the source data.
Eldorado firmographics
Firmographics- Name
- Eldorado
- Legal name
- ТОВ "Дієса"
- Website
- https://eldorado.ua
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Eldorado (eldorado.ua) is a private Ukrainian multi-channel retailer of consumer electronics and household appliances, operating a nationwide physical store network and e-commerce platform serving individual end consumers with delivery via Nova Poshta and Ukrposhta and multi-bank installment financing.
- Ownership category
- akta.pro rank
Eldorado industry classification
Industry- Product category
- Consumer Electronics & Home Appliances Retail
- NAICS
- Electronics and Appliance Retailers (4492)
- SIC
- Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- Consumer Electronics & Appliances Online Retailers (CRAFADAD)
Keywords
Where Eldorado is headquartered
LocationHeadquarters
- HQ city
- Kyiv
- HQ country
- Ukraine
- HQ region
- Europe
Offices1 record
Markets served
Eldorado business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retail product sales: Eldorado generates revenue primarily through direct retail sales of consumer electronics and household appliances to end consumers. Products are sold at listed prices with periodic promotional discounts (Black Friday up to 70% off). Revenue is one-time at point of sale with no recurring subscription component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing — one-time purchase |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Eldorado product offering
Product offeringCore offering
Eldorado is a Ukrainian omnichannel retailer of consumer electronics and household appliances, operating a nationwide physical store network alongside the eldorado.ua e-commerce site. Its core retail catalog spans smartphones, TVs, laptops and PCs, kitchen appliances, home cleaning and climate appliances, gaming gear, beauty and health products, automotive tools, sports and tourism goods, children's products, cookware, and photo/video equipment. Revenue is generated primarily through one-time point-of-sale retail transactions, supplemented by installment credit programs, gift cards, device-setup services, and a B2B electronic procurement portal.
Product overview
Eldorado (eldorado.ua) is a major Ukrainian multi-channel retailer of consumer electronics and household appliances, operating both an e-commerce platform and a physical store network across Ukraine. The core offering is a broad retail catalog spanning smartphones and phones, TVs and audio equipment, laptops, PCs and tablets, kitchen appliances, home cleaning and climate appliances, gaming gear, beauty and health products, automotive tools, sports/tourism goods, children's products, and accessories. This retail catalog is supplemented by financial services (SUPER INSTALLMENT credit program in partnership with multiple banks including OTP Bank, PrivatBank, Monobank; installment payment options; and corporate gift cards ranging from 100 to 50,000 UAH), logistics and delivery services (store pickup, Nova Poshta, Ukrposhta, and address delivery), Hitechnic device setup and configuration services, and an electronic tendering portal for B2B procurement. The company runs seasonal promotional campaigns including Black Friday (up to 70% discounts), and brand-specific promotions for Bosch, Elenberg, and refrigeration appliances. The mobile application provides a supplementary shopping channel.
Differentiator
Problem solved
Functional benefit
Products and services
- Consumer Electronics and Home Appliances Retail Catalog
Quantifiable outcome
- Black Friday discounts up to 70% on electronics and appliances
- +1 more outcomes
Companies that use Eldorado
Customer profileSegments1 record
Ideal customer profiles2 records
Eldorado technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
Eldorado partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Nova PoshtacoreNova Poshta is the primary logistics partner for Eldorado's nationwide delivery. The partnership covers delivery to Nova Poshta branches, parcel lockers (postalomats), and direct customer address delivery across Ukraine. Delivery fees vary by product size category (small, large, and extra-large appliances).
- UkrposhtaminorUkrposhta provides postal delivery to its branches across Ukraine for Eldorado orders. Small-item delivery costs 69 UAH including VAT. Covers products up to 30 kg with maximum length 70 cm.
- PrivatBank (ПриватБанк)corePrivatBank is a key partner for installment payments (оплата частинами) enabling customers to split purchases into up to 6 monthly payments at internet-store prices with no commissions or overpayment. Also supports Super Installment (Супер розстрочка) financing.
- MonobankcoreMonobank provides installment payment options for Eldorado customers as part of the Super Installment program.
- Oschadbank (Ощадбанк)coreOschadbank offers installment payment (Оплата частинами) to Eldorado customers.
- OTP Bank (АТ 'ОТП Банк')coreOTP Bank is a licensed banking partner for the 'Супер розстрочка!' credit program with overpayment not exceeding 0.1%, as stated in the credit terms.
- Sense BankminorSense Bank provides installment payment options for Eldorado customers under the 'Оплата частинами' program.
- OTP Bank / PUMB / Sportbank / TASCOMBANK / GlobusPlus / A-bank / Sportbank / cloan.uaminorMultiple additional banking partners provide installment and credit payment options for Eldorado customers, including Super Installment and 'Оплата частинами' programs.
- HitechniccoreHitechnic is the primary service partner providing device setup services for Eldorado customers. Services include PC/laptop configuration, Android/iPhone setup, Smart TV configuration, MacBook/iMac setup, and PlayStation setup. Packages range from Minimum to VIP with licensed antivirus and optional on-site technician visits. Hotline: 0 800 505 520.
- APS TendercoreAPS Tender provides an automated electronic procurement system for Eldorado's B2B purchasing. Suppliers submit offers exclusively through the APS Tender electronic trading platform at eldorado.aps-tender.com. Technical support available at [email protected], (044) 333 76 28.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
Eldorado competitors and assessment
Company assessmentDirect peers
- Allo: Ukrainian omnichannel retailer of consumer electronics, smartphones, and home appliances with both physical stores and a national e-commerce site. Competes head-to-head with Eldorado in the same product categories and customer segments.
- Comfy: Major Ukrainian omnichannel retailer of consumer electronics and home appliances with nationwide store coverage and an e-commerce platform. Overlaps almost entirely with Eldorado's product catalog and target consumer base.
- Moyo: Ukrainian retailer specializing in consumer electronics and household appliances with both brick-and-mortar stores and online operations. Directly comparable assortment and target customer profile to Eldorado.
- Rozetka: Ukraine's largest online retailer and marketplace, directly competing with Eldorado across consumer electronics, home appliances, smartphones, and adjacent categories. Operates an omnichannel model with delivery nationwide, and is the most significant competitive threat to Eldorado's market position.
- Citrus: Ukrainian retailer focused on smartphones, gadgets, and consumer electronics with omnichannel operations. Overlaps with Eldorado's core electronics categories and competes for similar value-conscious Ukrainian consumers.
- Foxtrot: Established Ukrainian electronics and home appliance retailer with physical stores and online sales. Competes directly with Eldorado across smartphones, laptops, TVs, and household appliances nationwide.
Regional players
- M.Video: Major Russian consumer electronics and home appliance omnichannel retailer with a similar store-plus-online model to Eldorado. Comparable in business model and assortment, but operates in a different geographic market (Russia) rather than directly competing in Ukraine.
- DNS: One of Russia's largest electronics and home appliance retail chains with an extensive store network and digital platform. Mirrors Eldorado's omnichannel model and assortment strategy but serves a different regional market.
Others
- Prom.ua: Major Ukrainian horizontal online marketplace where multiple sellers list electronics and appliances. Adjacent competitor to Eldorado in the online channel but operates as a third-party marketplace rather than an inventory-led retailer.
Broad incumbents
- Epicentr: Ukraine's largest home improvement and household goods retailer with a significantly broader assortment than Eldorado, including furniture, construction materials, and appliances. Competes with Eldorado in the major appliance and home category, but operates at a much larger and more diversified scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Eldorado social profiles
Digital presenceEldorado financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eldorado leadership team
Management profileNumber of profiles
Profiles2 records
Eldorado funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eldorado M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eldorado
What does Eldorado do?
Eldorado is a Ukrainian omnichannel retailer of consumer electronics and household appliances, operating a nationwide physical store network alongside the eldorado.ua e-commerce site. Its core retail catalog spans smartphones, TVs, laptops and PCs, kitchen appliances, home cleaning and climate appliances, gaming gear, beauty and health products, automotive tools, sports and tourism goods, children's products, cookware, and photo/video equipment. Revenue is generated primarily through one-time point-of-sale retail transactions, supplemented by installment credit programs, gift cards, device-setup services, and a B2B electronic procurement portal.
Is Eldorado a public or private company?
Eldorado is a private company. It is classified as unknown and is currently operating.
When was Eldorado founded?
Eldorado was founded in 1999. It employs 1,001 to 5,000 people.
Where is Eldorado based?
Eldorado is headquartered in Kyiv, Ukraine, in the Europe region.
How does Eldorado make money?
One revenue line is on record: retail product sales.
Who are Eldorado's main competitors?
Direct peers on record are Allo, Comfy, Moyo, Rozetka, Citrus and Foxtrot. Regional players are M.Video and DNS. Prom.ua is listed as an others. Epicentr is listed as a broad incumbent.
Does Eldorado have an API?
No public API is recorded for Eldorado.
What industry is Eldorado in?
Eldorado's product category is Consumer Electronics & Home Appliances Retail. Its primary akta.pro industry code is CRAFADAD, Consumer Electronics & Appliances Online Retailers. Its NAICS code is 4492 and its SIC code is 5734.