Naked Sprout
Naked Sprout, trading as Naked Paper, is a Brighton-based UK DTC brand selling unbleached bamboo toilet paper, kitchen roll, and tissues directly to eco-conscious UK households via subscriptions and one-time purchases.
- Company typePrivate
- Founded2020
- HeadquartersBrighton, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Naked Sprout does
Naked Sprout (trading as Naked Paper) is a UK private limited company registered as Naked Paper, headquartered in Brighton, United Kingdom, and founded in 2020. The company manufactures and distributes unbleached bamboo and recycled-cardboard paper products — primarily toilet paper, kitchen roll, and tissues — sold under sustainability-led positioning with B Corp and FSC certifications and climate-footprint labelling on each product.
Naked Sprout firmographics
Firmographics- Name
- Naked Sprout
- Legal name
- Naked Paper
- Website
- https://nakedsprout.uk
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Naked Sprout, trading as Naked Paper, is a Brighton-based UK DTC brand selling unbleached bamboo toilet paper, kitchen roll, and tissues directly to eco-conscious UK households via subscriptions and one-time purchases.
- Ownership category
- akta.pro rank
Naked Sprout industry classification
Industry- Product category
- Household Paper Products
- NAICS
- Sanitary Paper Product Manufacturing (322291)
- akta.pro primary industry
- Specialty Household Paper (Recycled, Bamboo, Premium/Ultra-soft) (CRAJAFAJ)
- akta.pro secondary industries
- Recycled-Content & Sustainable Tissue/Hygiene Products (IMAMAGAK), Consumer Tissue Paper (Facial, Toilet, Paper Towels, Napkins) (IMAMAGAA)
Keywords
Where Naked Sprout is headquartered
LocationHeadquarters
- HQ city
- Brighton
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Naked Sprout business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Infrastructure, Personnel
Revenue model
- Product Sales - One-time Purchase: Direct e-commerce sales of toilet paper, kitchen roll, and tissues in various pack sizes (24, 48, 96 rolls)
- Subscription Orders: Recurring subscription model offering 10% discount on all orders with flexible frequency, order reminders, and ability to modify or cancel anytime
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 24 Rolls - Individual/Small Household |
| Unit Pricing | Pay-as-you-go | 48 Rolls - Family/Medium Household |
| Unit Pricing | Pay-as-you-go | 96 Rolls - Bulk/Value |
| Subscription | Monthly | Subscription Discount |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Naked Sprout product offering
Product offeringCore offering
Manufactures and sells unbleached bamboo toilet paper, kitchen roll, and facial tissues through direct-to-consumer e-commerce in the UK. Products are made from FSC certified bamboo and recycled cardboard without bleach or harsh chemicals, with a manufacturing facility powered by wind, sun, and natural biofuel. Available in 24, 48, and 96 roll pack sizes with optional recurring subscription.
Product overview
Naked Paper offers a portfolio of eco-friendly paper products centered around sustainable bathroom and kitchen essentials. The core offerings include Unbleached Bamboo Toilet Paper (the flagship product featuring double-length 2-ply rolls in bamboo), Unbleached Kitchen Roll, and Unbleached Tissues. An accessory product, the Roll Cosy, is also available. All products share the brand's positioning around being unbleached, free from harsh chemicals, and environmentally sustainable, with subscription options available across the toilet paper range.
Differentiator
Problem solved
Functional benefit
Products and services
- Unbleached Bamboo Toilet Paper
Quantifiable outcome
- Lowest cost per 100 sheets at 21p compared to Who Gives a Crap (31p), Cheeky Panda (26p), and Andrex (21p)
- +2 more outcomes
Companies that use Naked Sprout
Customer profileSegments3 records
Ideal customer profiles3 records
Naked Sprout technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Naked Sprout partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FSC (Forest Stewardship Council)coreFSC certified materials for bamboo and recycled cardboard sourcing. FSC licence code: FSC-C007915. Ensures paper products come from responsibly managed forests.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Naked Sprout competitors and assessment
Company assessmentBroad incumbents
- Andrex: Kimberly-Clark-owned UK mass-market toilet paper leader. The mainstream benchmark Naked Paper targets on price (both at 21p/100 sheets) while competing on sustainability credentials. Represents the largest incumbent threat and the most relevant reference point for category scale and trade marketing.
- Seventh Generation: Unilever-owned North American sustainable household and paper products brand. Comparable on recycled/sustainable toilet paper and kitchen towel positioning, though operating at much broader scale and as part of a multi-category portfolio rather than a specialist tissue play.
Emerging players
- Cloud Paper: US-based DTC bamboo and recycled tissue brand selling toilet paper, paper towels, and napkins to households and businesses. Comparable on sustainable tissue product mix, DTC plus B2B (office/hospitality) channel strategy, and subscription pricing model, though focused on the US market.
- Bumboo: UK-based bamboo toilet paper DTC brand with comparable unbleached, plastic-free, and subscription-friendly positioning. Operates in the same niche as Naked Paper with overlapping customer targeting but lower public visibility and review volume.
- Bim Bam Boo: Smaller DTC bamboo toilet paper brand with similar eco-positioning and subscription offering. Comparable product mix and target customer (eco-conscious households), though at a smaller scale and with less established brand presence than Naked Paper.
Direct peers
- The Good Roll: Netherlands-based bamboo toilet paper brand selling across Europe with a strong sustainability and B Corp positioning. Comparable on product (bamboo loo roll and kitchen paper), DTC model, and mission-led branding, and represents the most obvious geographic expansion template for Naked Paper.
- Reel: US-based DTC bamboo and recycled paper company selling toilet paper, paper towels, and napkins. Similar unbleached/sustainable positioning, DTC subscription, and climate-conscious branding, though geographically focused on North America rather than competing head-to-head in the UK.
- Cheeky Panda: UK-based DTC bamboo tissue brand selling toilet paper, kitchen roll, and facial tissues via subscription. Directly competes in the same bamboo eco-tissue category at 26p/100 sheets and operates a similar e-commerce plus wholesale model, with broader retail listings including major UK supermarkets.
- Tushy: DTC brand selling bamboo toilet paper alongside its core bidet business. Comparable on bamboo TP product format, subscription, and sustainability-led branding, but with a different category anchor (bidets) and US-centric distribution.
- Who Gives a Crap: Direct-to-consumer seller of bamboo and recycled toilet paper with 50% of profits donated to sanitation charities. Closest comparable on mission-driven positioning, product mix (bamboo loo roll, kitchen roll, tissues), and DTC subscription model, though it prices at 31p/100 sheets versus Naked Paper's 21p.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Naked Sprout compliance and trust
Trust signalCompliance2 records
Naked Sprout financial estimates
Financial estimateRevenue estimate
Valuation estimate
Naked Sprout leadership team
Management profileNumber of profiles
Naked Sprout funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Naked Sprout M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Naked Sprout
What does Naked Sprout do?
Manufactures and sells unbleached bamboo toilet paper, kitchen roll, and facial tissues through direct-to-consumer e-commerce in the UK. Products are made from FSC certified bamboo and recycled cardboard without bleach or harsh chemicals, with a manufacturing facility powered by wind, sun, and natural biofuel. Available in 24, 48, and 96 roll pack sizes with optional recurring subscription.
Is Naked Sprout a public or private company?
Naked Sprout is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Naked Sprout founded?
Naked Sprout was founded in 2020. It employs 1 to 10 people.
Where is Naked Sprout based?
Naked Sprout is headquartered in Brighton, United Kingdom, in the Europe region.
How does Naked Sprout make money?
Two revenue lines are on record. Product Sales - One-time Purchase is the primary driver. The others are subscription Orders.
Who are Naked Sprout's main competitors?
Broad incumbents on record are Andrex and Seventh Generation. Emerging players are Cloud Paper, Bumboo and Bim Bam Boo. Direct peers are The Good Roll, Reel, Cheeky Panda, Tushy and Who Gives a Crap.
Does Naked Sprout have an API?
No public API is recorded for Naked Sprout.
What industry is Naked Sprout in?
Naked Sprout's product category is Household Paper Products. Its primary akta.pro industry code is CRAJAFAJ, Specialty Household Paper (Recycled, Bamboo, Premium/Ultra-soft), with a secondary code of IMAMAGAK, Recycled-Content & Sustainable Tissue/Hygiene Products. Its NAICS code is 322291.