Cobramoto

What Cobramoto does

Cobra MOTO is a privately held, U.S.-based manufacturer of premium race-ready mini motocross motorcycles for youth competitors. Founded in 1993 (per product-page reference) and headquartered at 240 Uran Street, Hillsdale, Michigan, the company designs and manufactures its frames, engines, electric motors, and suspension components in-house, positioning itself as the only producer of competition off-road motorcycles that is "Made in the U.S.A." Its 2026 lineup spans 50cc-class gas models (CX50JR, CX50SR, CX50FWE) and the 65cc CX65 alongside three electric models (CX1E, CX3E, CX5E) targeted at AMA Micro-E and youth displacement classes. The company states it has delivered more than 300 national titles since 1994 and frames itself as the developmental starting point for many current professional motocross athletes.

The business model combines complete motorcycle sales distributed primarily through an authorized U.S. dealer network with a global direct-to-consumer e-commerce storefront for parts, tools, chemicals (notably its proprietary Cobra Clutch Milk for its 3-shoe clutch), accessories, apparel and licensed merchandise priced from roughly $5 to $555 per unit. Customer segments are the youth racer cohort (ages 6–14 competing in 50cc, 65cc, and Micro-E classes via AMA-sanctioned and Loretta Lynn's regional/national events) and the surrounding motorsports enthusiast and parent community. The company supports a Cobra Factory Racing elite team that competes in AMA events and runs the "Road to Loretta's" regional qualifier and iQualified rider-registration programs as a content and community marketing engine. No public revenue, funding rounds, institutional investors, AI/ML capabilities, API platform, or M&A activity are disclosed.

Name

Cobramoto

Legal name

Cobra MOTO

Website

https://cobramoto.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Cobra MOTO designs and manufactures premium youth motocross competition motorcycles (50cc and 65cc gas plus electric models) entirely in-house in Michigan, distributing through a U.S. dealer network and DTC e-commerce to youth racers and the motorsports community.

Ownership category

akta.pro rank

Product category

Youth Motocross Motorcycles

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)

SIC

Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Dirt Bike / Motocross / Enduro Motorcycle Manufacturing (IMACAEAH)

akta.pro secondary industries

Electric Motorcycles & Electric Scooters Manufacturing (IMACAEAB), Off-Road & MX Gear Retail (Dirt Bike/Motocross/Enduro) (CRAMANAG)

Keywords

• Youth motocross motorcycles
• Mini motocross bikes
• Electric motocross bicycles
• Motorcycle parts accessories
• Racing apparel merchandise

Headquarters

HQ city

Hillsdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Motorcycle Sales: Sale of complete competition motorcycles including 2026 models CX1E, CX3E, CX5E, CX65, CX50FWE, CX50JR, CX50SR
2. Parts and Accessories: Sale of replacement parts including brake pads, clutch components, sprockets, seat covers, frame guards, tools, and chemicals specifically designed for Cobra motorcycles
3. Apparel and Merchandise: Sale of branded apparel including t-shirts, hoodies, beanies, hats, socks, rain jackets, backpacks, and accessories for fans and racers

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Cobra MOTO designs, manufactures, and sells competition-ready youth motocross motorcycles (50cc to 125cc class), including both internal combustion models (CX50JR, CX50SR, CX65) and electric models (CX1E, CX3E, CX5E, CX50FWE). All major components — frames, engines, electric motors, and suspension — are produced in-house at the company's Hillsdale, Michigan facility. Complementing motorcycle sales, Cobra MOTO sells OEM replacement parts, specialty service tools, proprietary chemicals (Cobra Clutch Milk), and a full line of branded apparel and merchandise through its own e-commerce store and authorized U.S. dealer network.

Product overview

Cobra MOTO is a manufacturer of competition youth motocross motorcycles and related products. The company produces a portfolio of 2026 model year motorcycles including electric models (CX1E, CX3E, CX5E) and gas-powered models (CX50FWE, CX50JR, CX50SR, CX65) designed for youth racers. Beyond motorcycles, Cobra MOTO offers an extensive line of branded apparel including t-shirts, hoodies, sweatshirts, hats, socks, and beanies for both youth and adult riders. The company also sells a comprehensive range of parts, accessories, and tools specifically designed for their motorcycle lineup, as well as chemicals like clutch fluid. All products are positioned for the youth motocross racing market, with the company claiming to be the only producer of competition off-road motorcycles that are Made in the U.S.A.

Differentiator

Problem solved

Functional benefit

Brands

• Cobra Factory Racing: Elite team of riders competing in 50cc, 65cc, and Micro-E classes for AMA events, backed by Cobra MOTO.

Products and services

• CX50FWE (2026) Electric youth motocross motorcycle in the 50-series class, designed for competition racing by young riders. Part of Cobra MOTO's 2026 model year lineup with fully integrated in-house electric powertrain.
• CX65 (2026) 65cc internal combustion youth motocross motorcycle designed for young competitive racers competing in AMA 65cc classes. Features proprietary 3-shoe clutch technology and is part of the 2026 lineup.
• CX5E (2026) Electric youth motocross motorcycle, part of Cobra MOTO's electric motorcycle lineup targeting Micro-E class competition. Released as a 2026 model year bike.
• CX1E (2026) Electric youth motocross motorcycle model in Cobra MOTO's 2026 lineup, aimed at younger riders entering electric-powered mini motocross competition.
• CX3E (2026) Electric youth motocross motorcycle model in Cobra MOTO's 2026 lineup, positioned between the CX1E and CX5E within the company's electric product range.
• CX50JR (2026) Entry-level 50cc internal combustion youth motocross motorcycle for junior racers, engineered as the first step in Cobra MOTO's racing progression pathway.
• CX50SR (2026) 50cc internal combustion youth motocross motorcycle for advanced youth racers competing at higher levels within the 50cc class, featuring the company's proprietary 3-shoe clutch.
• Cobra MOTO Branded Apparel and Merchandise Branded apparel line including t-shirts, hoodies, sweatshirts, hats, beanies, socks, rain jackets, tanks, and long sleeve shirts featuring Cobra MOTO branding and event-commemorative graphics (such as Loretta Lynn's finalist editions). Sold direct-to-consumer through cobramoto.com/shop with individual unit pricing ranging from approximately $5.00 to $129.89 per item.
• Cobra MOTO Replacement Parts and Accessories OEM and aftermarket replacement parts and accessories designed specifically for Cobra MOTO motorcycles, including radiator hose kits, frame grip guards, replacement seat covers (for CX65 and KING Series), GoPro mounts, the 10x10 Cobra Canopy, Ogio Cobra-branded backpack, yellow UV400 sunglasses, parts and projects organizer tray, trailer stickers, and custom number plates for 2022-2026 models. Sold through cobramoto.com/shop with unit pricing.
• Cobra MOTO Specialty Service Tools Specialty service tools designed for maintenance and tuning of Cobra MOTO motorcycles, including 32mm and 37mm fork seal drivers, flywheel puller for CX65, radiator cap removal tool, cartridge tube wrench, spoke nipple wrench, engine timing indicator, combination 32mm/37mm fork cap wrench, 37mm fork cap wrench, brake bleeding syringe, brake bleed kit, piston stop, and clutch tuning kit. Sold individually through cobramoto.com/shop.
• Cobra Clutch Milk Proprietary fluid engineered exclusively for Cobra MOTO's 3-shoe clutch, sold in 32oz bottles. Designed as the only recommended lubricant/fluid for the proprietary clutch system across the Cobra MOTO motorcycle lineup.

Quantifiable outcome

• 300+ national titles won since 1994

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core, major and minor.

• AMA (American Motorcyclist Association)coreStrategic or Co-development PartnerAMA sanctions Cobra MOTO racing events and events where Cobra bikes compete. Cobra Factory Racing team competes in AMA events in 50cc, 65cc, and Micro-E classes. The 'Road to Loretta's' program leads to AMA-sanctioned Loretta Lynn's Amateur National Championship.
• Cobra Factory Racing Elite RiderscoreOthersCobra sponsors an elite team of youth riders who compete in AMA events, serving as both a promotional platform and talent development program.
• Loretta Lynn's RanchmajorOthersHost venue for the prestigious Loretta Lynn's Amateur National Championship, the premier youth motocross event in the United States. Cobra runs 'iQualified' program to support riders attending Loretta's.
• GildanminorOEM/ Whitelabel/ Licensing PartnerGildan is a supplier/manufacturer of apparel blanks that Cobra MOTO customizes with their branding for their apparel line including sweatshirts, t-shirts, and other garments.
• OgiominorOEM/ Whitelabel/ Licensing PartnerOgio manufactures the Cobra MOTO branded backpack sold through the online store.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Stark Future: Stark VARG produces high-performance electric motocross bikes and represents an emerging EV-native threat to Cobra's electric youth lineup. Comparable in electric drivetrain technology focus, though Stark currently skews to adult riders.
• Oset Bikes: Oset specializes in electric trials and youth off-road bikes (12.5, 16.0, 20.0 Racing), directly competing with Cobra's entry-level Micro-E and CX50JR offerings. Niche EV-native specialist with strong youth focus.
• Sur-Ron: Sur-Ron's Light Bee X and youth-oriented electric off-road models compete with Cobra's CX1E/CX3E/CX5E in the youth electric segment. EV-native emerging player with strong enthusiast following but less formalized racing support than Cobra.

Direct peers

• KTM AG: KTM manufactures a full range of youth motocross bikes (50 SX, 65 SX, 85 SX) that directly compete with Cobra's CX50/CX65 lineup in amateur racing. Like Cobra, KTM emphasizes racing pedigree and dealer-supported distribution, making it the most direct head-to-head competitor.
• Husqvarna Motorcycles: Husqvarna (a KTM sister brand) produces youth motocross models (TC 50, TC 65) competing in the same 50cc/65cc AMA classes where Cobra's bikes dominate. Highly comparable product line and target customer.
• GASGAS Motorcycles: GASGAS (acquired by Pierer Mobility/KTM Group) offers youth motocross MC-E 5 and MC 50/65 models that overlap Cobra's electric (CX5E) and ICE (CX50/CX65) SKUs in the same AMA Micro-E and 50cc/65cc classes.

Broad incumbents

• Yamaha Motor: Yamaha's PW50 and TT-R series target the same youth entry-level motocross segment as Cobra's CX50JR, with a far broader dealer network and parent-company scale. Broad incumbent rather than niche specialist.
• Honda Powersports: Honda's CRF50F, CRF110F, and CRF125F compete with Cobra's youth lineup, supported by the largest U.S. motorcycle dealer network. Broad incumbent competing on scale and dealer reach rather than racing specialization.
• Kawasaki Motors: Kawasaki's KLX110 and KX65 compete with Cobra's youth off-road lineup, leveraging a broad powersports dealer footprint. Broad incumbent with multiple segments beyond youth motocross.

Regional players

• Beta Motor: Beta offers youth motocross and trials models with strong European racing heritage; comparable in niche focus and racing pedigree, though primarily a regional player with weaker U.S. dealer penetration than Cobra.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MotoCobra
• YouTubeyoutube.com/@cobramoto4534/videos
• Facebookfacebook.com/Cobra-MOTO-111748847290720
• LinkedInlinkedin.com/company/cobramoto
• Instagraminstagram.com/cobramotorcycles

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cobramoto