Maisons Pierre
Maisons Pierre is a French individual home builder (founded 1984) that constructs and sells RE2020-compliant single-family houses and small real-estate programs through a 50+ agency franchise network across France, serving first-time homebuyers, families, and real-estate investors.
- Company typePrivate
- Founded1984
- HeadquartersVert-saint-denis, France
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Maisons Pierre does
Maisons Pierre SAS is a French individual home builder founded in 1984 and headquartered in Vert Saint Denis (Cesson), France, structured as a Société par Actions Simplifiée with €20,306,000 of registered capital. The company designs, markets, and constructs single-family homes under the regulated Contrat de Construction de Maison Individuelle (CCMI) framework, holding LCA-FFB membership and RE2020 environmental compliance across its catalogue. It distributes through a franchise network of more than 50 agencies spanning over 25 French departments, supported by 12 technical centers and field-based commercial advisors, and delivers approximately 5 houses per day with a cumulative installed base exceeding 60,000 customers and 96% stated willingness-to-recommend satisfaction.
Its product architecture is organized into four primary ranges — Gamme Ma Maison (150+ versions, 1–5 bedrooms, from €117,900, in three finish tiers), Gamme Contemporaine (24 exclusive RE2020 models), Gamme Équation (4 entry-level garage-integrated models from €119,900), and Gamme Patrimoine (investor-oriented dual-unit houses €276,900–€316,900) — plus the Wagram Résidences subsidiary brand for VEFA collective/individual programs in Île-de-France (€232,000–€415,899). Underlying technology emphasizes energy efficiency and smart-home integration as standard: photovoltaic panels with battery storage (up to 60% energy savings), Delta Dore domotic box, thermodynamic water heaters (up to 75% water-heating savings), heat-pump climate control, motorized connected roller shutters, and a Technideal "Billy" energy-monitoring cabinet, with complementary components from Velux, Atlantic, Schneider Electric, ACTIS, Soprema, Isover, Placo, Aldes, and Monier.
The business model is one-time construction-sale revenue per home delivered (one-time license / multi-year contract) priced €117,900–€415,899+ depending on range, supplemented by land-bundled "maison + terrain" packages via land partners and assisted financing (PTZ) connections through banking partners. Customer acquisition combines a €1,000 referral program (operated with Phonème), national TV-radio-digital brand campaigns, content marketing via Maisons Pierre Le Mag, and showroom-based direct sales through franchise agencies. The strategic posture combines offensive product/segment extension (Gamme Équation, Patrimoine, Wagram Résidences) with defensive compliance moats (RE2020, CCMI, 10-year guarantees) within the French new-home market.
Maisons Pierre firmographics
Firmographics- Name
- Maisons Pierre
- Legal name
- Maisons Pierre SAS
- Website
- https://maisons-pierre.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Maisons Pierre is a French individual home builder (founded 1984) that constructs and sells RE2020-compliant single-family houses and small real-estate programs through a 50+ agency franchise network across France, serving first-time homebuyers, families, and real-estate investors.
- Ownership category
- akta.pro rank
Maisons Pierre industry classification
Industry- Product category
- Residential Home Construction
- NAICS
- New Single-Family Housing Construction (except For-Sale Builders) (236115), New Housing For-Sale Builders (236117)
- akta.pro primary industry
- Custom Home Building (IMAFABAC)
- akta.pro secondary industry
- Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)
Keywords
Where Maisons Pierre is headquartered
LocationHeadquarters
- HQ city
- Vert-saint-denis
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
Maisons Pierre business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- New Home Construction Sales: One-time sale of custom-built individual houses through Contrat de Construction de Maison Individuelle (CCMI). Revenue generated from construction contracts where customers purchase completed homes with land. Pricing varies by model, ranging from approximately 117,900€ to over 400,000€ depending on house model and specifications.
- Real Estate Investment Programs: Patrimoine range for real estate investment, selling multi-unit housing configurations (2-3 houses) for rental income and tax optimization purposes. Prices range from 276,900€ to 316,900€.
- Wagram Résidences Property Development: New apartment and house programs in Île-de-France, sold through VEFA (Vente en État Futur d'Achèvement) scheme. Properties range from 232,000€ to over 400,000€.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Gamme Équation: 4 models with integrated garage starting at 119,900€ |
| One time/ perpetual license | Multi-year contract | Gamme Ma Maison: 150+ versions from 117,900€ in 3 finish levels |
| One time/ perpetual license | Multi-year contract | Gamme Contemporaine: 24 exclusive modern design models at RE2020 standard |
| One time/ perpetual license | Multi-year contract | Gamme Patrimoine: Investment properties from 276,900€ to 316,900€ |
| One time/ perpetual license | Multi-year contract | Wagram Résidences: Apartments from 232,000€, Houses from 259,000€ to 415,899€ |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Maisons Pierre product offering
Product offeringCore offering
Maisons Pierre designs, builds, and sells custom individual houses under the French CCMI (Contrat de Construction de Maison Individuelle) framework, offering more than 190 model variants across four ranges (Ma Maison, Contemporaine, Équation, Patrimoine) plus the Wagram Résidences apartment and house programs. Homes are delivered with integrated connected-home technology, RE2020-compliant energy performance, photovoltaic panels with battery storage, and full after-sales service guarantees, distributed through a national franchise agency network of more than 50 locations.
Product overview
Maisons Pierre operates as a single-family home constructor offering four distinct house product lines (Ma Maison with 150+ versions, Contemporaine with 24 exclusive models, Équation with 4 garage-integrated models) and a real estate investment line (Gamme Patrimoine). The company also operates Wagram Résidences as a subsidiary brand for apartment and housing development programs. All models comply with RE2020 energy standards and include smart home features such as photovoltaic panels, battery storage, and connected home automation systems.
Differentiator
Problem solved
Functional benefit
Brands
- Wagram Résidences: Promotion immobilière du groupe Maisons Pierre, promoteur agile proposant des programmes immobiliers intimistes, collectifs ou individuels en Île-de-France.
- Gamme Patrimoine
Products and services
- Gamme Ma Maison Main product line offering more than 150 house versions with 1 to 5 bedrooms starting at €117,900, available in three finish levels — Ma Maison (standard/accessible), Premium (high equipment), and Wagram (premium). All homes are RE2020-compliant and include connected-home and energy-efficient features.
- Gamme Contemporaine Exclusive collection of 24 modern-design house models meeting RE2020 standards, featuring innovative architectural styles and contemporary aesthetics for individual homebuyers.
- Gamme Équation Entry-level product line of 4 house models with integrated garages starting at €119,900, offering multiple interior configurations and exterior finish options for first-time and cost-conscious buyers.
- Gamme Patrimoine Real estate investment product line featuring multi-unit housing configurations (Patrimoine 10, 12, 14) with 2–3 independent units per property priced from €276,900 to €316,900, designed for rental income and tax optimization through schemes such as Pinel and Cosse.
- Wagram Résidences Real estate development program of the Maisons Pierre group offering intimate residential developments of new-build apartments and houses (with landscaped gardens) across Île-de-France, sold off-plan under the VEFA scheme (e.g., Malakoff apartments from €232,000, Montreuil from €328,548, houses in Ô'Rive from €259,000, Goussainville from €389,900, Brétigny from €415,899).
Quantifiable outcome
- Up to 60% energy savings with photovoltaic panels and storage compared to non-equipped houses
- +4 more outcomes
Companies that use Maisons Pierre
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Maisons Pierre technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature7 records
Maisons Pierre partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and supporting.
- Delta DorecoreProvides connected domotic box for smart home control systems in all Maisons Pierre homes. Enables remote management of heating, lighting, and roller shutters via smartphone.
- VeluxcoreSupplier of roof windows equipped with solar-powered roller shutters for natural lighting and ventilation control in houses.
- AtlanticcoreProvides thermodynamic water heaters and climate control systems contributing to energy efficiency targets.
- Schneider ElectriccoreElectrical equipment and smart home integration solutions for connected house systems.
- PhonèmesupportingManages referral program (Parrainage) tracking and validation of customer referrals for Maisons Pierre.
- GEGI - Compagnie Européenne de Garanties ImmobilièrescoreProvides guarantee of refund and guarantee of delivery at agreed price and deadlines for CCMI contracts.
- AXAcoreCovers civil liability, professional liability, decennial liability, and damage insurance for construction operations.
- ACTISsupportingThermal insulation materials supplier for energy-efficient house construction.
- SopremasupportingBuilding waterproofing and insulation solutions provider.
- IsoversupportingGlass wool insulation materials for thermal and acoustic performance.
- PlacosupportingInterior plasterboard and construction solutions for finishing works.
- AldessupportingVentilation systems provider contributing to air quality and energy efficiency.
- MoniersupportingRoofing materials supplier including tiles and roof components.
- TechnidealsupportingEnergy management systems and Billy cabinet with dedicated application for monitoring solar energy production and consumption.
- Land Partners (Partenaires Fonciers)coreNetwork of land partners providing available construction plots across regions where Maisons Pierre operates, enabling complete house-and-land package offerings.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Maisons Pierre competitors and assessment
Company assessmentBroad incumbents
- Kaufman & Broad: Major French residential developer (apartments and individual houses) with national reach. Comparable as a large-scale RE2020-compliant home provider serving both owner-occupiers and investors, though with a heavier multifamily tilt than Maisons Pierre.
- Geoxia (Maisons Phénix / Maison Castor): Long-established French home builder (Maisons Phénix, Maison Castor) with national agency coverage serving first-time buyers. Comparable on mass-market individual house construction and energy-efficient positioning.
Direct peers
- Trecobat: Western France (Bretagne, Pays de la Loire)-focused individual home builder with comparable customization model, bioclimatic design emphasis, and agency-based sales motion. A clear regional peer where Maisons Pierre also operates.
- Hexaôm (formerly Maisons France Confort): Largest French single-family home builder (Euronext-listed), operating a multi-brand network (Maisons France Confort, Hexaôm, Maisons Berval). Directly comparable to Maisons Pierre on CCMI-based construction, franchise/agency distribution, and RE2020-compliant catalog.
- Groupe B2i (Batico): French network of regional home-construction brands (Batico, Maisons Babeau Seguin, etc.) operating a multi-brand franchise model across multiple departments. Directly comparable to Maisons Pierre's 50+ agency franchise structure and single-family focus.
- Villas et Maisons de France: Franchise-network home builder (part of Hexaôm group historically) offering customizable single-family homes across multiple French regions. Comparable on franchise distribution, customization options, and investor-targeted product lines.
- Demeures Calade: French individual home builder offering customizable single-family homes with an agency network. Directly comparable on the custom-build, agency-distributed model used by Maisons Pierre's 190-model catalog.
- Edena (Edifices et Constructions): Mid-sized French home builder with agency network and CCMI-based sales process. Comparable as a custom-home operator targeting similar primary-residence and investor segments as Maisons Pierre.
Regional players
- Maisons du Sud: Southern France-focused individual home builder serving first-time buyers and investors. Comparable on customer segmentation (primary residence + investment) and CCMI-based contract model, though with a more regionally concentrated footprint.
Others
- Foncia (residential property services): Largest French residential property management firm. Comparable as an ecosystem adjacency — both serve French homeowners across the property lifecycle (purchase/construction vs. ongoing management) and could be a downstream partner for after-sales or rental management.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Maisons Pierre social profiles
Digital presenceMaisons Pierre compliance and trust
Trust signalCompliance3 records
Maisons Pierre financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maisons Pierre leadership team
Management profileNumber of profiles
Profiles1 record
Maisons Pierre subsidiaries and ownership
Company hierarchySubsidiaries1 record
Maisons Pierre funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maisons Pierre M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maisons Pierre
What does Maisons Pierre do?
Maisons Pierre designs, builds, and sells custom individual houses under the French CCMI (Contrat de Construction de Maison Individuelle) framework, offering more than 190 model variants across four ranges (Ma Maison, Contemporaine, Équation, Patrimoine) plus the Wagram Résidences apartment and house programs. Homes are delivered with integrated connected-home technology, RE2020-compliant energy performance, photovoltaic panels with battery storage, and full after-sales service guarantees, distributed through a national franchise agency network of more than 50 locations.
Is Maisons Pierre a public or private company?
Maisons Pierre is a private company. It is classified as private equity controlled and is currently operating.
When was Maisons Pierre founded?
Maisons Pierre was founded in 1984. It employs 251 to 500 people.
Where is Maisons Pierre based?
Maisons Pierre is headquartered in Vert-saint-denis, France, in the Europe region.
How does Maisons Pierre make money?
Three revenue lines are on record. New Home Construction Sales are the primary driver. The others are real Estate Investment Programs and wagram Résidences Property Development.
Who are Maisons Pierre's main competitors?
Broad incumbents on record are Kaufman & Broad and Geoxia (Maisons Phénix / Maison Castor). Direct peers are Trecobat, Hexaôm (formerly Maisons France Confort), Groupe B2i (Batico), Villas et Maisons de France, Demeures Calade and Edena (Edifices et Constructions). Maisons du Sud is listed as a regional player. Foncia (residential property services) is listed as an others.
Does Maisons Pierre have an API?
No public API is recorded for Maisons Pierre.
What industry is Maisons Pierre in?
Maisons Pierre's product category is Residential Home Construction. Its primary akta.pro industry code is IMAFABAC, Custom Home Building, with a secondary code of IMAFABAE, Residential Design-Build & Renovation-Integrated Builders. Its NAICS code is 236115.