S.P.A.G
SPAG FINN Partners is an Asia-headquartered integrated marketing and communications agency serving 100+ global enterprises across healthcare/pharma, technology, consumer, travel, GCCs, and ESG, with eight offices across India, Singapore, UAE, Malaysia, China, and the Philippines.
- Company typePrivate
- Founded2000
- HeadquartersGurugram, India
- Headcount11–50
- GTM typeB2B
- OfferingServices
What S.P.A.G does
S.P.A.G, now operating as SPAG FINN Partners, is a specialized public relations, public affairs, and integrated marketing communications agency headquartered in Gurugram, India. Founded in 2000 by Aman Gupta as India's first healthcare-specialist PR firm, the firm today delivers services spanning brand strategy, public relations, digital marketing, content marketing, crisis communication, scientific communications, public affairs, media training, and research and insights. Its flagship proprietary offering, FINNFluence, is an influencer-marketing platform built on the proprietary SCORE model (Signal, Compliance, Overlap, Relevance, Engagement) and was launched in September 2025.
The company serves 100+ global brands and organisations, with documented enterprise clients including Roche Diagnostics, Novartis, Sanofi, GSK, AstraZeneca, Bayer, Abbott, Boston Scientific, Varian/Siemens Healthineers, J&J, Google, Microsoft, Intel, Honeywell, Walmart, Four Seasons, Herbalife, and Reckitt. Verticals of focus are Healthcare & Pharma, Technology & AI, Consumer Goods, Travel & Tourism, Global Capability Centers (GCCs), Sustainability & ESG, and Purpose/Social Impact. The agency is also a specialist partner to 10+ Fortune 500 Global Capability Centers operating in India.
SPAG FINN Partners generates revenue on a professional-services basis through retainers, project-based engagements, and strategic counsel arrangements. In 2024 the firm merged with US-headquartered FINN Partners Inc. and now operates as its Asia-Pacific arm across offices in India (Gurugram, Mumbai, Bengaluru, Hyderabad), Singapore (APAC Centre of Excellence), Abu Dhabi (Middle East hub), Kuala Lumpur, Beijing, and Manila, with partner-office reach across Australia, Hong Kong, Japan, Korea, New Zealand, Thailand, and Vietnam. The go-to-market motion is enterprise field sales with direct client engagement, supported by thought-leadership content (sector reports, whitepapers), the SPAG Dialogue event platform, and an active LinkedIn/Instagram/Facebook presence. AI is positioned as an advisory capability — including Generative Engine Optimization (GEO), AI Engine Optimization (AEO), sentiment analysis, and workflow automation — rather than as a core product.
S.P.A.G firmographics
Firmographics- Name
- S.P.A.G
- Legal name
- FINN Partners Inc.
- Website
- https://spag.asia
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SPAG FINN Partners is an Asia-headquartered integrated marketing and communications agency serving 100+ global enterprises across healthcare/pharma, technology, consumer, travel, GCCs, and ESG, with eight offices across India, Singapore, UAE, Malaysia, China, and the Philippines.
- Ownership category
- akta.pro rank
S.P.A.G industry classification
Industry- Product category
- Public Relations and Marketing Communications Services
- NAICS
- Advertising, Public Relations, and Related Services (5418), Advertising Agencies (541810), Public Relations Agencies (54182), Public Relations Agencies (541820)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Brand Campaign & Integrated Communications Agencies (MPAAAAAC)
- akta.pro secondary industry
- Product & Brand PR (Consumer & B2B) (BPAFADAH)
Keywords
Where S.P.A.G is headquartered
LocationHeadquarters
- HQ city
- Gurugram
- HQ country
- India
- HQ region
- Asia
Offices9 records
Markets served
S.P.A.G business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Integrated Marketing and Communications Services: SPAG FINN Partners generates revenue through providing integrated marketing and communications services including PR, brand strategy, digital marketing, content marketing, crisis communication, scientific communications, public affairs, and stakeholder engagement. Services are delivered through project-based engagements, retainers, and strategic consultancy arrangements with enterprise clients across Asia.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
S.P.A.G product offering
Product offeringCore offering
S.P.A.G (SPAG FINN Partners) is an integrated marketing and communications agency that delivers public relations, brand strategy, digital marketing, content marketing, crisis communication, scientific communications, public affairs, media training, and research services to enterprise clients. The agency's flagship standalone product is FINNFluence, a proprietary influencer marketing solution built on the SCORE framework. Clients include Fortune 500 healthcare, pharmaceutical, technology, consumer, travel, and GCC-sector multinationals across Asia.
Product overview
SPAG FINN Partners is an integrated marketing and communications agency offering a comprehensive suite of services as a single unified offering rather than a modular platform. The core services include Brand Strategy & Development, Public Relations, Digital Marketing, Content Marketing, Crisis Communication, Scientific Communications, Public Affairs, Media Training, and Research & Insights. The agency's flagship product is FINNFluence, a next-generation influencer marketing solution built on their proprietary SCORE model. The agency specializes across sectors including Health, Technology, Consumer, Travel, GCC (Global Capability Centers), CSR, Sustainability & ESG, and Purpose & Social Impact. The services are offered through multiple regional offices across Asia including India (Gurugram, Mumbai, Bengaluru, Hyderabad), Abu Dhabi, Malaysia, China, Singapore, and Philippines, supported by FINN Partners' global network.
Differentiator
Problem solved
Functional benefit
Brands
- FINNFluence: Next-generation influencer marketing solution built on proprietary SCORE model (Signal, Compliance, Overlap, Relevance, and Engagement) designed to bring trust, compliance, and measurable impact to influencer marketing
- Global Intelligence
Products and services
- FINNFluence A next-generation influencer marketing solution that brings trust, compliance, and measurable impact to influencer marketing, built on SPAG's proprietary SCORE model (Signal, Compliance, Overlap, Relevance, and Engagement). It delivers a trust-first, ROI-driven framework for brand-safe creator partnerships, designed for brand and reputation-conscious enterprise marketers.
- Brand Strategy & Development Comprehensive brand strategy services covering brand discovery, personality and identity crafting, visual branding, verbal branding, strategic positioning, and audience persona research and development for enterprise clients across Asia.
- Public Relations Strategic PR services including media relations, investor relations, events and experiential marketing, social media, crisis communications, media training, message development, reputation management, market research, employee relations, and community relations for enterprise clients.
- Digital Marketing Data-driven multichannel digital campaigns including tailored B2B and B2C campaigns, email marketing, content strategies, SEO, digital activations, UX/UI design, marketing automation, CRM, MarTech platforms, social media strategy, and paid media management for enterprise clients.
- Content Marketing Content creation and strategy services including content strategy development, creation and curation of blog posts, videos, and social media content, audience engagement building, and performance analytics.
- Crisis Communication Comprehensive crisis management services including crisis preparedness, message development, scenario planning, spokesperson training, tabletop exercises, internal communications, crisis monitoring, rapid response, and crisis recovery for enterprise clients facing reputational risk.
- Scientific Communications Specialized health communication services including scientific content development, health jargon translation, multichannel distribution, and industry compliance for pharmaceutical and healthcare clients.
- Public Affairs Strategic public affairs services for influencing government, policymakers, and stakeholders across sectors including healthcare, technology, trade, transportation, MedTech, pharma, and NGOs.
- Media Training Expert media training programs including message development, interview techniques, crisis communication skills, media relations enhancement, and digital media training for executive spokespeople.
- Research & Insights Strategic research services including data analytics, quantitative and qualitative research, focus groups, audience research, empathy mapping, sentiment analysis, competitor analysis, social listening, and brand health analysis to inform communications strategy.
Quantifiable outcome
- 35% boost in engagement within three months for asthma-awareness drive in Malaysia through performance analytics
- +2 more outcomes
Companies that use S.P.A.G
Customer profileNamed customers22 records
Segments7 records
Ideal customer profiles4 records
S.P.A.G technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
S.P.A.G partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
S.P.A.G competitors and assessment
Company assessmentRegional players
- Golin: Interpublic Group's global PR firm with Asia operations focusing on healthcare, technology, and consumer sectors. Comparable in service offerings and client profile to SPAG, particularly in digital and earned-media-led campaigns.
Broad incumbents
- Hill+Knowlton Strategies: Global communications consultancy with strong Asia-Pacific presence. Offers integrated PR, public affairs, and digital marketing services comparable to SPAG's portfolio, particularly in healthcare and technology.
- Weber Shandwick: Global public relations leader with significant Asia-Pacific presence. Competes in healthcare, technology, and consumer PR sectors with integrated communications offerings similar to SPAG.
- Burson: Major global communications agency (formed by BCW and Hill & Knowlton merger context) with significant Asia operations. Competes in healthcare, technology, and public affairs sectors with similar integrated service offerings.
- Edelman: World's largest PR firm with strong Asia operations including India, Singapore, and Middle East. Competes for the same Fortune 500 healthcare, technology, and consumer clients but at significantly greater global scale.
- FleishmanHillard: Major global PR network with offices across Asia including India and Singapore. Competes in healthcare communications, technology, and consumer sectors with full-service integrated marketing capabilities.
- MSL Group: Publicis Groupe's global PR and communications network with major Asia operations. Competes in healthcare, consumer, and technology communications with integrated earned, owned, and paid media capabilities.
- Ogilvy PR: WPP's global PR and influence arm with deep Asia presence. Offers integrated communications, brand strategy, and digital marketing similar to SPAG FINN Partners, serving similar Fortune 500 client profiles.
Direct peers
- Avian WE: India-based integrated communications and PR agency operating across technology, healthcare, consumer, and corporate sectors. Comparable in size and service portfolio to SPAG FINN Partners with similar India-centric enterprise client base.
- Adfactors PR: India's largest independent public relations firm, headquartered in Mumbai with pan-India presence. Direct competitor serving similar enterprise clients across financial services, healthcare, technology, and consumer sectors with integrated communications services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
S.P.A.G social profiles
Digital presenceS.P.A.G financial estimates
Financial estimateRevenue estimate
Valuation estimate
S.P.A.G leadership team
Management profileNumber of profiles
Profiles4 records
S.P.A.G subsidiaries and ownership
Company hierarchySubsidiaries1 record
S.P.A.G funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
S.P.A.G M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about S.P.A.G
What does S.P.A.G do?
S.P.A.G (SPAG FINN Partners) is an integrated marketing and communications agency that delivers public relations, brand strategy, digital marketing, content marketing, crisis communication, scientific communications, public affairs, media training, and research services to enterprise clients. The agency's flagship standalone product is FINNFluence, a proprietary influencer marketing solution built on the SCORE framework. Clients include Fortune 500 healthcare, pharmaceutical, technology, consumer, travel, and GCC-sector multinationals across Asia.
Is S.P.A.G a public or private company?
S.P.A.G is a private company. It is classified as corporate owned and is currently operating.
When was S.P.A.G founded?
S.P.A.G was founded in 2000. It employs 11 to 50 people.
Where is S.P.A.G based?
S.P.A.G is headquartered in Gurugram, India, in the Asia region.
How does S.P.A.G make money?
One revenue line is on record: integrated Marketing and Communications Services.
Who are S.P.A.G's main competitors?
Golin is listed as a regional player. Broad incumbents are Hill+Knowlton Strategies, Weber Shandwick, Burson, Edelman, FleishmanHillard, MSL Group and Ogilvy PR. Direct peers are Avian WE and Adfactors PR.
Does S.P.A.G have an API?
No public API is recorded for S.P.A.G.
What industry is S.P.A.G in?
S.P.A.G's product category is Public Relations and Marketing Communications Services. Its primary akta.pro industry code is MPAAAAAC, Brand Campaign & Integrated Communications Agencies, with a secondary code of BPAFADAH, Product & Brand PR (Consumer & B2B). Its NAICS code is 5418 and its SIC code is 7311.