Hausengel

What Hausengel does

Hausengel Holding GmbH is a family-owned German healthcare services company headquartered in Ebsdorfergrund-Heskem, founded in 2005 and operating a 24-hour live-in home care platform for elderly and chronically ill individuals. The company matches German families with live-in caregivers (Betreuungskräfte) sourced from a franchise network across nine Eastern European countries, organizes the placement, manages legal and contractual compliance, and provides ongoing 24/7 coordination support. Its primary product, 24-Stunden-Pflege, is bundled with Pflegeberatung (care consultation) using a proprietary multi-step Bedarfserfassung (needs assessment) questionnaire and a regional SEO/web presence targeting all German federal states. The company also co-developed DIN SPEC 33454, the German industry standard for live-in care brokering, and holds unique AnFöVO recognition in North Rhine-Westphalia that enables Pflegekasse reimbursement for live-in care costs.

The business generates revenue from four streams: (1) placement and coordination fees for live-in caregiver matching, the core service at approximately €2,500+/month with net Eigenanteil from €945/month after Pflegekasse reimbursements; (2) own ambulatory nursing care services (ambulanter Pflegedienst) operated at three German locations in Marburg, Düsseldorf, and Munich, billed directly to Pflegekasse; (3) franchise fees from nine Eastern European country partners; and (4) Hausengel-Haus, an ambulantly managed residential care community at Heskem, plus the Hausengel-Akademie training program (20,000+ alumni). Go-to-market is sales-led, anchored by free personal consultations (phone, WhatsApp, on-site), referral bonuses of €200–€1,500, and ~50% word-of-mouth acquisition, supported by review-platform presence (Trustpilot 4.4/5) and content marketing via the Pflegeratgeber. The customer base is a long-tail of individual families with Pflegebedürftige relatives; there is no enterprise channel.

Operations span ~260 group employees, 150,000+ lifetime placements since 2005, and a multi-line service portfolio under managing directors Juliane Bohl and Simon Wenz. Hausengel has accumulated top-tier third-party validations (Stiftung Warentest 2017, Deutscher Gesundheits-Award 2025 overall winner, TOP 100 Innovator 2023) and is a privately held GmbH with no disclosed external investors, funding rounds, or revenue figures.

Name

Hausengel

Legal name

Hausengel Holding GmbH

Website

https://hausengel.de

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Hausengel Holding GmbH is a German family-owned healthcare services company that matches families with Eastern European live-in caregivers for 24-hour home care, supported by own ambulatory nursing offices, a nine-country franchise network, and co-developed DIN industry standards.

Ownership category

akta.pro rank

NAICS

Services for the Elderly and Persons with Disabilities (624120), Assisted Living Facilities for the Elderly (623312)

SIC

Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Respite Caregiver Staffing & Coverage (HSABAMAF)

akta.pro secondary industries

Caregiver Support & Respite Coordination (Assessment/Scheduling/Voucher Navigation) (HLADAKAJ), Respite In-Home Care (Short-Term Relief) (HLADAGAH), Family Caregiver Support, Training & Coaching (HLADAGAK)

Keywords

• Live-in home care
• Ambulatory nursing services
• Care worker placement
• Care consultation services
• Assisted living community

Headquarters

HQ city

Heskem

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D, Infrastructure

Revenue model

1. Care Worker Placement / Live-in Care Matching: Hausengel matches families with live-in care workers (Betreuungskräfte) sourced from Eastern European countries. The company organizes and coordinates the entire arrangement including contractual support, ongoing management, and 24/7 advisory services. Revenue is generated through fees charged to families for the matching and ongoing coordination of live-in care placements.
2. Ambulatory Care Services: Hausengel operates its own ambulatory care services (ambulanter Pflegedienst) at physical locations in Marburg, Düsseldorf, and Munich, providing direct nursing and care services billed to health insurance funds (Pflegekassen) under the Sachleistungen (in-kind benefits) model.
3. Franchise Network: Hausengel extends its brand and operational framework to franchise partners across 9 Eastern European countries, who source and place live-in care workers. Franchise fees contribute to revenue.
4. House Community (Hausengel-Haus): An ambulantly managed residential community (ambulantly betreute Wohngemeinschaft) for people needing support, operated under the Hausengel-Haus brand at the Generationenpark Heskem location.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Hausengel is a German home care services company that arranges 24-hour live-in care for families with elderly or care-dependent loved ones by matching them with vetted caregivers from Eastern European countries. The company operates its own ambulatory nursing services at three German locations, provides professional care consultation and bureaucratic support (Pflegekasse reimbursements), and runs a residential care community. End-to-end coordination, caregiver matching, ongoing management, and 24/7 emergency hotline support are bundled into monthly service fees.

Product overview

Hausengel operates a multi-service care platform combining 24-hour live-in care at home, professional care consultation, and ambulatory nursing services. The core offerings include 24-Stunden-Pflege (live-in home care with Eastern European caregivers), Pflegeberatung (expert care advisory), and Ambulante Pflege (outpatient care through their own nursing services). Supporting services include the Hausengel-Haus residential care community, Hausengel-Akademie for caregiver training, Pflegegradrechner for care level assessment, and a Pflegeratgeber information portal. The company serves clients across all German federal states through their own offices in Marburg, Munich, and Düsseldorf, with additional franchises and partner networks across Germany and Eastern Europe.

Differentiator

Problem solved

Functional benefit

Brands

• Hausengel-Haus: Ambulant betreute Wohngemeinschaft für Menschen mit Unterstützungsbedarf, die in vertrauter Umgebung leben und von professioneller Pflege vor Ort profitieren.
• Hausengel Akademie

Quantifiable outcome

• Over 150,000 successful care placements since 2005
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature2 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Arbeitgeberverband Pflege (AGV Pflege)minorOthersHausengel is a member of the Arbeitgeberverband Pflege (Employers' Association for Nursing), representing the interests of care sector employers and contributing to policy advocacy for the industry.
• Bundesverband Ambulante Dienste und Stationäre Einrichtungen (bad e.V.)minorOthersHausengel holds membership in the Federal Association of Ambulatory Services and Stationary Facilities (bad e.V.), a major industry body for German care service providers.
• Bundesarbeitsgemeinschaft Ausländische Pflegekräfte (BAGAP)minorOthersHausengel is a member of BAGAP, the Federal Working Group on Foreign Care Workers, which focuses on issues related to the employment and integration of international care workers in Germany.
• Apotheken Umschau ( Wort & Bild Verlag)minorOthersApotheken Umschau published a feature article (Praxisbericht) covering the experiences of Family Pondorf with Hausengel's 24-hour live-in care service, providing third-party editorial validation of the company's service quality. The article was subsequently referenced on Hausengel's website as a customer case example.
• Stiftung WarentestminorOthersStiftung Warentest conducted a 2017 evaluation of 13 nationwide broker agencies for Eastern European care workers. Hausengel was the only agency without relevant contractual deficiencies and was named a top performer, providing significant third-party credibility.
• DIN (Deutsches Institut für Normung) — Expert Panel for DIN SPEC 33454coreStrategic or Co-development PartnerHausengel's managing director Juliane Bohl was appointed to the DIN expert panel for the development of DIN SPEC 33454, a voluntary quality standard for 24-hour live-in care brokering. Hausengel was actively involved in defining industry standards for quality, transparency, and consumer protection in the live-in care sector.
• Franchise Partner Network (9 Eastern European Countries)coreChannel Partner/ Reseller/ DistributorHausengel operates a franchise model with partner agencies in Czech Republic, Latvia, Bulgaria, Croatia, Lithuania, Poland, Romania, Slovakia, and Hungary. These partners source, vet, and place live-in care workers from their respective countries into German households arranged through Hausengel.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• BeneVit Pflegegesellschaft: One of Germany's largest dedicated 24-hour live-in care placement agencies, sourcing Eastern European caregivers and offering matching, contracting and ongoing support to families — a near-direct comparison to Hausengel's core placement model.
• Promedis24 Pflegedienst: German provider of 24-hour home care and ambulatory services with a comparable model of matching Eastern European live-in caregivers combined with in-house nursing services, directly overlapping Hausengel's value proposition.
• Pflege zu Hause (Home Care) Agencies (e.g., PflegePlus24): Network of regional 24-hour live-in care agencies operating under similar Vermittlung models across Germany, targeting the same families seeking affordable in-home care for elderly relatives.
• Home Instead (Germany / Global): International franchise network offering non-medical in-home care services for seniors in Germany; similar customer segment, in-home care model, and franchise-based distribution to Hausengel's German operations.

Emerging players

• Pflegix: German digital marketplace connecting families with vetted caregivers for in-home elderly and child care, representing an emerging digital-native alternative to traditional broker-led live-in care placement.

Broad incumbents

• Alloheim Senioren-Residenzen: One of Germany's largest private operators of residential care homes and ambulatory services, a broad incumbent in the same care market whose institutional-residential model competes for the same elderly population Hausengel serves at home.
• Korian Deutschland (Clariane): Major European care operator running nursing homes, assisted living and home care services in Germany, including the formerly known Deutsche Pflege- und Wohnstift and Pflegetravel businesses — competes broadly for elderly care demand, including home-based alternatives.
• Caritas Pflege & Gesundheit: Germany's largest non-profit care provider, operating ambulatory nursing services and care facilities nationwide; competes for ambulatory and home-care contracts from the same Pflegekasse-funded customer base as Hausengel.
• Diakonie Pflegedienste: Major non-profit provider of ambulatory and residential elderly care across Germany, offering in-home nursing and household help — directly comparable in service mix to Hausengel's ambulatory layer.

Regional players

• Cera Care (UK): UK-based technology-enabled home care provider combining matching, ambulatory services and a digital platform; comparable in business model and tech-enabled positioning to where Hausengel is heading, though operating in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Hausengel
• LinkedInlinkedin.com/company/hausengel-gmbh
• Instagraminstagram.com/hausengel.rundumversorgt
• TikToktiktok.com/@hausengel.rundumversorgt
• Xx.com/diehausengel

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hausengel