Piedmont Tire & Auto

What Piedmont Tire & Auto does

Piedmont Tire & Auto is a private, consumer-facing automotive repair and tire retail operator based in Northern Virginia. The company runs two physical service centers — one in Gainesville, VA (7400 Hillwood Dr) and one in Haymarket, VA (15151 Washington St) — staffed by ASE-certified technicians using computerized alignment, balancing, and engine diagnostic equipment. Its service menu spans brake repair, wheel alignment, engine repair and diagnostics, AC repair, battery replacement, oil changes, state and emissions inspections, suspension and transmission work, diesel repair, scheduled maintenance, towing (24-hour at Gainesville), and tire sales across nine major brands including Michelin, BFGoodrich, Continental, Bridgestone, Firestone, Toyo, Nitto, Uniroyal, and General Tire.

The business operates a direct-to-consumer, transaction-fee revenue model: customers bring vehicles in for one-off repair jobs or buy replacement tires with installation, paying per job or per tire. Pricing is quote-based and not publicly disclosed; tire selection is supported online via a vehicle search interface on piedmonttireandauto.com, but fulfillment is in-store. Marketing relies on the company website with SEO-optimized content, customer reviews on Google and Facebook, coupons/promotions, and a blog with car-care tips — all locally oriented toward the Gainesville-Haymarket trade area.

Piedmont was founded around 2007 (per the company's website copyright; firmographic data cites 1984, likely a parent or related-entity founding date) and is operated as a regional brand within Sun Auto Network, a strategic parent that owns more than 575 company-owned tire and service centers across the United States. In late 2025 Piedmont completed its rebrand under the Sun Auto Tire & Service name as part of the parent's nationwide consolidation of regional tire and auto service operators. Headcount is in the 11–50 range and the company is privately held with no disclosed funding or revenue figures.

Name

Piedmont Tire & Auto

Legal name

Piedmont Tire & Auto

Website

https://piedmonttireandauto.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Piedmont Tire & Auto is a privately held, two-location auto repair and tire retailer in Northern Virginia serving individual vehicle owners. It is operated as a regional brand within Sun Auto Network, which rebranded it under Sun Auto Tire & Service in late 2025.

Ownership category

akta.pro rank

Product category

Automotive Repair and Tire Services

NAICS

Tire Dealers (441340)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Retail Tire Sales & Installation (Consumer) (TLAKADAA)

akta.pro secondary industry

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)

Keywords

• Automotive repair services
• Tire sales retail
• Vehicle maintenance services
• Wheel alignment service
• Brake repair service

Headquarters

HQ city

Gainesville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Auto Repair Services: One-time transaction-based revenue from automotive repair services including brake repair, wheel alignment, engine repair, batteries, AC repair, state inspections, and other maintenance services. Services are charged per job completed.
2. Tire Sales: Sale of replacement tires from multiple major brands including Michelin, BFGoodrich, Uniroyal, Continental, General Tire, Firestone, Nitto, and Toyo. Revenue generated per tire/unit sold with installation services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Piedmont Tire & Auto operates as a full-service retail automotive repair facility and tire retailer, serving individual car, truck, and SUV owners in Northern Virginia from two physical locations in Gainesville and Haymarket, VA. The shop sells replacement tires from major brands and performs repair and maintenance services including brake repair, wheel alignment, engine diagnostics, AC repair, batteries, oil changes, state and emissions inspections, tire rotation, suspension, transmission, and diesel engine repair, supported by ASE-certified technicians and state-of-the-art equipment.

Product overview

Piedmont Tire & Auto is a full-service automotive repair facility and tire retailer operating two locations in Northern Virginia (Gainesville and Haymarket). The business offers a comprehensive portfolio of tire brands including Michelin, BFGoodrich, Uniroyal, Continental, General, Bridgestone, Firestone, Nitto, and Toyo. Core services include brake repair, wheel alignment, engine repair and diagnostics, AC repair, batteries, oil changes, state inspections, tire rotation, suspension repair, transmission repair, diesel engine repair, and 24-hour towing. The company employs ASE-certified technicians and uses state-of-the-art equipment, offering same-day service for most repairs along with convenience amenities like free shuttle service and night drop-off.

Differentiator

Problem solved

Functional benefit

Products and services

• Tire Sales Retail sale of replacement tires from multiple major brands (Michelin, BFGoodrich, Uniroyal, Continental, General, Bridgestone, Firestone, Nitto, Toyo) for cars, trucks, and SUVs, with in-store installation.
• Brake Repair Brake system inspection, repair, and replacement services for foreign and domestic vehicles.
• Wheel Alignment Computerized vehicle alignments and wheel balancing using state-of-the-art equipment.
• Engine Repair and Diagnostics Engine repair and computerized diagnostics services for foreign and domestic vehicles.
• AC Repair Air conditioning repair and maintenance services, including electrical and electronic systems.
• Batteries Battery testing, replacement, and related electrical services.
• Oil Changes Lube, oil, and filter change services.
• State and Emissions Inspections State safety and emissions inspections for vehicle compliance.
• Tire Rotation Tire rotation services to extend tire life.
• Suspension Repair Suspension system repair and maintenance services.
• Transmission Repair Transmission repair services for vehicles.
• Towing Service 24-hour towing service available at the Gainesville location.
• Diesel Engine Repair Diesel engine repair and maintenance services.
• Scheduled Maintenance Manufacturers' recommended scheduled maintenance services for foreign and domestic vehicles.
• Night Drop-Off Convenience service allowing customers to leave vehicles at the shop after hours.
• Free Shuttle Service Free shuttle transportation to and from work for customers while their vehicles are being serviced.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Sun Auto Network / Sun Auto Tire & ServicecoreOthers · 1 December 2025Piedmont Tire & Auto is part of Sun Auto Network, a larger automotive service consolidation initiative. Piedmont completed its rebrand under the Sun Auto Tire & Service brand in late 2025. The parent company Sun Auto Network operates more than 575 company-owned tire and service centers across the United States. This represents a corporate consolidation strategy under the Sun Auto brand.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Monro, Inc. Operates one of the largest U.S. chains of tire and auto service centers (Monro Auto Service, Mr. Tire, Tire Choice), offering the same tire-plus-repair mix as Piedmont at much greater scale.
• Midas: Franchised auto service network focused on brakes, exhaust, and general repair with tire offerings; competes for the same maintenance-dollars customer base as Piedmont.
• Pep Boys: National full-service tire and auto care chain (now under Icahn Automotive) with a comparable tire-plus-repair menu; broader incumbent with overlapping service lines.
• Meineke Car Care Centers: Franchised chain offering tires, brakes, exhaust, and general repair; comparable business model and customer base to Piedmont's repair-side operations.

Direct peers

• Les Schwab Tire Centers: Large regional tire and auto service chain (Western U.S.) with a similar multi-brand tire retail model plus full mechanical service; directly comparable on store-level economics and customer experience.
• Sun Auto Tire & Service: Parent brand under which Piedmont now operates; Sun Auto Tire & Service runs 575+ company-owned tire and auto service centers across the U.S. with an identical service menu (tires, brakes, alignment, engine, AC) and is the closest direct comparable.
• Discount Tire: National tire retailer focused on passenger and light-truck tire sales with installation; overlaps directly with Piedmont's tire retail business and competes in the same Northern Virginia trade area.
• Firestone Complete Auto Care: Bridgestone-owned retail network offering tires plus full mechanical repair; directly comparable on product mix (including Firestone-brand tires that Piedmont also retails) and customer segment.
• Goodyear Tire & Service Network: Goodyear's company-owned and franchised retail stores sell tires and provide automotive services; a direct competitor on both the tire retail and service dimensions.

Emerging players

• Jiffy Lube: National quick-service chain for oil changes and routine maintenance; partial overlap with Piedmont's maintenance services and competes for the same time-sensitive consumer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Piedmont Tire & Auto