Master Rooter

What Master Rooter does

Master Rooter is a family-owned and operated septic tank service company headquartered at 209 Industrial Park Drive Unit D, Cumming, Georgia, serving residential and commercial customers across North Georgia and the greater Atlanta metropolitan area, including Dawsonville, Cumming, Gainesville, and Atlanta. The company has operated for over 20 years and provides a unified set of septic management services: residential septic tank pumping (starting at $140 for the first 1,000 gallons and 1 foot of sludge), visual inspections ($99), septic repair work, commercial septic and grease trap services, and 24/7 emergency response with rapid same-day dispatch.

Operations are built around physical field assets — vacuum trucks, inspection cameras, and mini-excavator equipment used to access and service underground tanks — combined with licensed, in-house technicians. The company delivers services directly to the customer's property through phone-based scheduling (404.445.7795) and website contact forms, with no intermediary distribution channels and no software, app, or API layer disclosed.

The revenue model is predominantly transactional and unit-priced: one-off payments for pumping, inspection, and repair work, supplemented by larger commercial maintenance engagements. To reduce friction on bigger-ticket repairs, Master Rooter has assembled a multi-lender financing stack — Service Finance (a division of Truist Bank) as the primary partner, with Fortiva Bank and Turns Financing as secondary options — offering customer credit limits up to $25,000. Customer acquisition is driven by SEO-oriented service-area landing pages, an educational blog and septic-basics content hub, social media presence (Facebook, Google+), promotional discounts (military, senior, repair, inspection letter), and word-of-mouth from a base of named residential testimonials. No external equity funding, subsidiaries, or headcount disclosures are present in the available data.

Name

Master Rooter

Legal name

Master Rooter

Website

https://rooterga.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Master Rooter is a family-owned septic tank service company in Cumming, Georgia, offering pumping, inspection, repair, commercial, and 24/7 emergency services to residential and commercial customers across North Georgia and the greater Atlanta area.

Ownership category

akta.pro rank

Product category

Septic Tank Services

NAICS

Septic Tank and Related Services (562991), Water and Sewer Line and Related Structures Construction (23711)

SIC

Sanitary Services (4950)

akta.pro primary industry

Septic Tank Pumping & Septage Hauling (BPALAMAD)

akta.pro secondary industry

Sewer & Stormwater Line Cleaning (Jetting, Rooting) (BPALAMAG)

Keywords

• Septic tank pumping
• Septic inspection services
• Drainfield repair
• Grease trap cleaning
• Emergency septic service

Headquarters

HQ city

Cumming

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Septic Pumping Services: One-time service revenue from septic tank pumping, typically required every 3-5 years per property. Base price of $140 for first 1,000 gallons plus additional charges for extra waste volume or unique circumstances.
2. Septic Inspection Services: Visual inspection and comprehensive system evaluation services. Pricing at $99 for basic visual inspection, with full inspection letters available at discounted rates.
3. Septic Repair Work: Repair services for septic systems including pipe repairs and drainfield restoration. Offered at discounted rates with various promotional offers available.
4. Commercial Septic Services: Large-scale commercial septic tank maintenance and pumping services for businesses including restaurants, with emphasis on grease trap cleaning.
5. Financing Services: Partnership with Service Finance (Truist Bank), Fortiva Bank, and Turns Financing to provide short-term and long-term financing options up to $25,000 for customers needing payment flexibility.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Master Rooter provides residential and commercial septic tank services in North Georgia, including pumping ($140 starting price for first 1,000 gallons), visual inspections ($99), repair work, drainfield evaluation, grease trap cleaning, and 24/7 emergency response for septic backups and overflows. Service is delivered directly to customer properties using specialized vacuum trucks, inspection cameras, and a mini-excavator.

Product overview

Master Rooter is a family-owned septic tank service company offering a unified set of septic management services for residential and commercial properties in North Georgia. The core offerings include septic tank pumping (starting at $140), visual inspections ($99), septic repair work, commercial septic services, and 24/7 emergency response. The company also provides financing options through Service Finance (Truist Bank), Fortiva Bank, and Turns Financing. Service coverage includes Atlanta, Cumming, Gainesville, and Dawsonville, Georgia.

Differentiator

Problem solved

Functional benefit

Products and services

• Septic Tank Pumping Service Residential septic tank pumping service priced at $140 starting price for the first 1,000 gallons and 1 foot of sludge/solids, including digging up to 18 inches with mini-excavator and 50 feet of hoses to access the tank. Recommended every 3-5 years for proper maintenance.
• Visual Septic Tank Inspection Visual septic system inspection priced at $99 to evaluate septic tank condition and identify issues requiring attention. Additional services such as writeup/letter or system excavation would constitute a full inspection at separate cost.
• Septic Repair Work Septic system repair services including pipe repairs and drainfield restoration, available with 10% off for repair work (not available for pumping-only service). Discounted rates and various promotional offers available.
• Commercial Septic Services Large-scale commercial septic tank maintenance and pumping services for businesses including restaurants, with emphasis on grease trap cleaning. Handles projects of any size or complexity.
• Emergency Septic Service 24/7 emergency septic tank service available for urgent situations including septic backups, overflows, and sewage flooding into homes. Includes rapid response within 1-2 hours for urgent calls and night/weekend availability.

Quantifiable outcome

• Septic systems with regular maintenance can last 35+ years
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Mr. Rooter Plumbing: Mr. Rooter is a national plumbing and sewer/drain franchise that performs septic and sewer line work, drainfield repairs, and 24/7 emergency service. Comparable business model to Master Rooter but with national brand reach and franchised scale.
• Roto-Rooter: Roto-Rooter is the largest national drain cleaning, sewer and septic service brand, offering 24/7 emergency response. It overlaps Master Rooter's core offering (sewer/drain cleaning and septic pumping) but operates at vastly greater scale and broader geographic footprint.
• Benjamin Franklin Plumbing: Benjamin Franklin Plumbing is a national plumbing franchise whose services include sewer line clearing, sump pump work, and drainfield-related plumbing. Comparable service mix to Master Rooter but offers broader plumbing categories and a franchise-driven model.
• ARS / Rescue Rooter: ARS (parent of Rescue Rooter) is a large multi-state plumbing, sewer, and drain services provider offering 24/7 residential and commercial service. It overlaps with Master Rooter's plumbing/sewer scope and emergency response model but at broader regional scale.

Others

• HomeServe USA: HomeServe partners with utilities and municipalities to sell home repair service plans (including septic and sewer coverage) to homeowners. It is an enabling/ecosystem participant rather than a direct service competitor, but relevant to Master Rooter as a channel partner and demand source for repair work.
• Bio-Microbics: Bio-Microbics is a manufacturer of decentralized wastewater treatment and septic system equipment. It is an upstream technology/enabling supplier to septic service providers like Master Rooter rather than a competitor, but its installed base drives Master Rooter's recurring service demand.

Direct peers

• Wind River Environmental: Wind River Environmental is one of the largest U.S. providers of septic, grease trap, and wastewater services for residential and commercial customers. It directly competes with Master Rooter's pumping, cleaning, and emergency service offering, particularly in commercial grease trap work.
• Zoom Drain: Zoom Drain is a franchised drain and sewer cleaning specialist focused on residential and commercial customers with 24/7 emergency service. Closely aligned with Master Rooter's core drain/sewer and septic service offering at a single-site-per-territory scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sharer.php?u=https%3A%2F%2Frooterga.com%2F
• Xx.com/MasterRooterga

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Master Rooter