Roulottes M.L.R. inc

What Roulottes M.L.R. inc does

Roulottes M.L.R. inc is a private, independent multi-brand recreational vehicle (RV) dealership founded in 1984 and headquartered at 1274 boul. du Royaume in Chicoutimi, Quebec, Canada. The company serves the Saguenay-Lac-Saint-Jean region as what it claims to be the largest RV dealer in the area, operating from a single physical location with an 11-50 employee headcount. Its core business is the retail sale of new and pre-owned RVs, including travel trailers, fifth wheels, park model trailers, cargo trailers, truck campers, tent trailers, and motorized RVs across Class A, B, and B+/C configurations.

The dealership is an authorized retailer for six major OEMs — Keystone RV, Forest River, Alliance RV, Thor Motor Coach, Brinkley RV, and Safari Condo — giving it portfolio breadth spanning entry-level units starting around $27,000 to luxury fifth wheels and Class A motorhomes exceeding $160,000. Beyond vehicle sales, the company operates ancillary revenue streams: in-house parts and accessories sales, maintenance and repair services (including service contracts), and financing assistance to connect buyers with competitive-rate lenders. Brand-portfolio diversity and an accompanying parts/service operation form the core of its operating model.

Commercially, the go-to-market is sales-led and relationship-driven, with a traditional in-person showroom model supplemented by an online inventory portal offering 360-degree virtual tours, photos, and pricing. The dealership holds memberships in RV Care (a Canadian dealer network) and the Association des consommateurs du véhicule récréatif du Québec (ACVRQ), which provide consumer-protection credibility. No funding rounds, acquisitions, or expansion beyond the single Chicoutimi location are disclosed; the company appears to be a family or locally-owned independent operator with no institutional investors, no public listing, and no disclosed financial figures.

Name

Roulottes M.L.R. inc

Legal name

Roulottes MLR

Website

https://roulottesmlr.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Roulottes M.L.R. inc is a private multi-brand RV dealership founded in 1984 in Chicoutimi, Quebec, selling new and used travel trailers, fifth wheels, motorhomes, and park models to individual and family recreational buyers across the Saguenay-Lac-Saint-Jean region, with parts, service, and financing as ancillary revenue streams.

Ownership category

akta.pro rank

Headquarters

HQ city

Sacré-coeur-saguenay

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New RV Sales: Sale of new recreational vehicles including travel trailers, fifth wheels, park models, and motorhomes from various manufacturers.
2. Used RV Sales: Sale of pre-owned recreational vehicles in various conditions.
3. Parts and Accessories: Sale of RV parts and accessories.
4. Service and Repair: Maintenance and repair services for recreational vehicles, including the option to purchase service contracts.
5. Financing Services: Assistance with financing options for vehicle purchases, providing access to competitive interest rates.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Roulottes M.L.R. inc is a multi-brand RV dealership selling new and used recreational vehicles including travel trailers, fifth wheels, park model trailers, cargo trailers, truck campers, tent trailers, and Class A/B/B+/C motorhomes from manufacturers such as Keystone RV, Forest River, Thor Motor Coach, Alliance RV, Brinkley RV, Safari Condo, and others. The company also provides financing assistance, replacement parts, and service/repair for recreational vehicles.

Product overview

Roulottes M.L.R. inc is an RV (recreational vehicle) dealership located in Chicoutimi, Quebec, Canada, serving the Saguenay-Lac-Saint-Jean region. The company operates as a multi-brand dealership offering a diverse portfolio of recreational vehicles including travel trailers (roulottes de voyage), fifth wheels (caravanes à sellette), park model trailers (roulottes de parc), cargo trailers, truck campers, and tent trailers. The product lineup spans both motorized RVs (Class A, B, and B+/C motorhomes) and towable units. The company carries numerous branded products including Wildwood, Hideout, Cougar, Alto, Avenue, Delta, Benchmark, Brinkley, Montana, Timberwolf, Passport, Palomino, Prolite, Lance, Greywolf, Valor, Surveyor, Trail Runner, Chateau, and Gémini. In addition to vehicle sales, the company offers financing services and replacement parts. The dealership represents major manufacturers including Keystone RV, Forest River, Thor Motor Coach, Alliance RV, and Brinkley RV, while also holding membership in RV Care and ACVRQ dealer networks.

Differentiator

Problem solved

Functional benefit

Products and services

• Travel Trailers (Roulottes de voyage) Towable travel trailers available in various sizes and configurations for couples and families, sold through the Chicoutimi dealership.
• Fifth Wheel Trailers (Caravanes à sellette) Fifth wheel trailers designed for towing with a hitch mounted in the truck bed, offering spacious living areas for RV users.
• Park Model Trailers (Roulottes de parc) Park model trailers intended for seasonal or semi-permanent placement at campgrounds.
• Class A Motorhomes Class A motorhomes built on commercial truck chassis for full-time RV living.
• Class B Motorhomes Class B motorhomes (camper vans) built on van chassis for compact travel.
• Class B+/C Motorhomes Class B+ and Class C motorhomes offering a balance of size and amenities, built on cutaway van chassis.
• Cargo Trailers (Roulottes cargo) Cargo trailers for transporting equipment, vehicles, or goods.
• Fifth Wheel Cargo Trailers (Caravanes à sellette cargo) Fifth wheel cargo trailers combining living quarters with cargo capacity.
• Truck Campers (Caravanes portées) Truck campers that mount directly onto the truck bed.
• Tent Trailers (Tente-roulottes) Tent trailers with collapsible designs for easy towing and camping.
• RV Financing Services Financing assistance for the purchase of new or pre-owned recreational vehicles, with pre-approval options and access to competitive interest rates.
• RV Parts and Accessories Replacement parts and accessories for recreational vehicles sold to RV owners.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• RV CarecoreChannel Partner/ Reseller/ DistributorMember of the RV Care network, a Canadian RV dealer network providing additional credibility and consumer protection for customers.
• ACVRQcoreChannel Partner/ Reseller/ DistributorMember of the Association des consommateurs du véhicule récréatif du Québec, providing consumer protection and advocacy for RV buyers in Quebec.
• Keystone RVcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Keystone RV brands including Hideout, Cougar, Cougar Sport, Passport, and Timberwolf.
• Forest RivercoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Forest River brands including Wildwood, FSX, and Surveyor.
• Alliance RVcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Alliance RV brands including Avenue, Benchmark, Delta, and Valor.
• Thor Motor CoachminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Thor Motor Coach motorhomes.
• Brinkley RVminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Brinkley RV products.
• Safari CondominorChannel Partner/ Reseller/ DistributorAuthorized dealer for Safari Condo Alto travel trailers.

Scale indicators1 record

Recent moves4 records

Expansion highlights2 records

Broad incumbents

• Camping World: Largest RV dealer network in North America, offering sales, service, and parts across a broad product range. Represents the scaled, multi-location incumbent model that contrasts with Roulottes MLR's single-site approach.
• General RV Center: One of the largest family-owned RV dealer groups in the US, with multiple supercenters offering similar manufacturer brands and full-service capabilities.

Direct peers

• Roulottes Robert: Long-established Quebec RV retailer with a multi-brand portfolio and similar product mix including towables and motorized RVs.
• CFR Caravanes: Quebec-based RV dealer offering new and used recreational vehicles from multiple manufacturers, directly competing with Roulottes MLR for French-speaking RV buyers in the province.
• VR St-Nicolas: Quebec RV dealership selling travel trailers, fifth wheels, and motorhomes from major brands; competes with Roulottes MLR in the broader Quebec RV retail market.
• Le Festival du VR: Quebec RV dealer carrying multiple manufacturer brands and offering sales, financing, and service — directly comparable to Roulottes MLR's full-service dealership model.
• Can-Am RV Centre: Canadian multi-location RV dealership chain offering new and used RVs from major manufacturers, with broader Canadian reach but overlapping product categories.
• Roulottes Campeau: Quebec-based multi-brand RV dealer offering similar product categories (travel trailers, fifth wheels, motorhomes) and serving a comparable regional French-speaking customer base.

Regional players

• Voyager RV Centre: Western Canadian RV dealer offering a comparable multi-brand portfolio and full-service offering, illustrating the regional dealer model outside Roulottes MLR's Quebec territory.

Others

• Alliance RV: One of Roulottes MLR's key OEM suppliers (Avenue, Benchmark, Delta, Valor brands). Listed as a peer rather than a direct competitor, since Alliance is a manufacturer whose dealer network includes the subject company.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/roulottes-m-l-r-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roulottes M.L.R. inc