Roulottes Desjardins Inc

What Roulottes Desjardins Inc does

Roulottes Desjardins Inc is a family-owned recreational vehicle (RV) dealership headquartered at 2250 Boulevard du Curé-Labelle in Saint-Jérôme, Quebec, Canada. Founded in 1968, the company operates as a single-location dealer with 6 employees, claiming to be the largest Jayco dealer in Quebec. Its inventory spans 139 vehicles across travel trailers, fifth wheels, park models, and cargo/toy haulers, with 118 new units (primarily Jayco and sub-brands such as Eagle, Pinnacle, North Point, Jay Feather, and Jay Flight) and 21 pre-owned units from brands including Jayco, Heartland, Palomino, Passport, Prolite, and Puma. Used-RV prices are listed publicly (approximately $15,900 to $126,900 CAD), while new-vehicle pricing is provided on request.

The business operates five identifiable revenue streams: new RV sales, used RV sales, parts and accessories (via a Shopify storefront and physical parts counter), service and repairs (maintenance, adjustments, and full renovations), and on-site financing (with a disclosed example rate of 5.99% TAC over 72 months bi-weekly). The technology stack is modest: a dealership website with online inventory browsing, a separate Shopify e-commerce platform for parts, and standard CARFAX Canada integration for vehicle history reporting on used inventory. The company is affiliated with the RV Care dealer network and runs a multi-channel marketing presence (website, Facebook, Instagram, YouTube, and blog content) targeting family, retiree, first-time buyer, luxury, and outdoor sports segments.

From a go-to-market perspective, Roulottes Desjardins uses a traditional sales-led dealership model with knowledgeable staff guiding customers through RV selection, complemented by on-site financing and a full-service department to generate recurring parts and service revenue across the vehicle ownership lifecycle. Customer concentration is dispersed across individual consumer buyers, with the company serving a primary Quebec market but also extending reach into Ontario, Alberta, and British Columbia. The company is privately held with no external investors, no parent company, and no disclosed funding rounds; it operates as a stable, family-run business with 55+ years of continuous operation.

Name

Roulottes Desjardins Inc

Legal name

Roulottes Desjardins Inc

Website

https://roulottesdesjardins.ca

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

1–10 employees

Short description

Roulottes Desjardins Inc is a family-owned RV dealership in Saint-J\u00e9r\u00f4me, Quebec, founded in 1968 and operating as the largest Jayco dealer in Quebec. It sells new and pre-owned travel trailers, fifth wheels, park models, and toy haulers, supported by on-site financing, service, and parts operations serving individual consumer buyers across multiple Canadian provinces.

Ownership category

akta.pro rank

Product category

Recreational Vehicle Retail

NAICS

Recreational Vehicle Dealers (44121)

akta.pro industry

PRIMARYTHADAIAF

Long-Term / Seasonal RV Rentals

Travel & Hospitality/Car Rental & Mobility Services/Campervan / RV / Motorhome Rentals

Keywords

• RV dealership services
• Recreational vehicle sales
• Travel trailer dealer
• Fifth wheel sales
• RV service and parts

Headquarters

HQ city

Gatineau, QC

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. New RV Sales: Sale of new recreational vehicles primarily from Jayco brand and related sub-brands (Eagle, Pinnacle, North Point, Jay Feather, Jay Flight, Jayco). Contact for pricing on new units.
2. Used RV Sales: Sale of pre-owned recreational vehicles at various price points ranging from approximately $15,900 to $126,900 CAD. Prices exclude taxes and registration fees.
3. Parts and Accessories: Separate Shopify-based online store for RV parts and accessories. Physical parts counter at dealership.
4. Service and Repairs: Full-service maintenance and repair department with experienced technicians offering ongoing training. Services range from simple adjustments to complete renovation projects.
5. Financing Services: On-site financing options with example rate of 5.99% TAC, bi-weekly payments over 72 months, with $0 down payment calculations provided.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Roulottes Desjardins Inc operates a single-location RV dealership in Saint-Jérôme, Quebec, selling new Jayco-brand recreational vehicles (travel trailers, fifth wheels, park models, and toy haulers) along with pre-owned RVs from multiple brands. The dealership provides complementary parts, maintenance and repair services, and on-site consumer financing, positioning itself as a one-stop shop for RV ownership in Quebec.

Product overview

Roulottes Desjardins Inc is a family-owned RV (véhicules récréatifs) dealership in Saint-Jérôme, Quebec, with over 50 years of experience (established 1968). The company operates as a single-location dealership offering a portfolio of new and pre-owned recreational vehicles, with Jayco being the primary brand representing their quality-focused selection. Their product portfolio includes travel trailers (caravanes de voyage) with 85 units, fifth wheels (caravanes à sellette) with 38 units, park models (modèles de parc) with 7 units, and cargo/toy haulers (VRUS) with 7 units. The company also provides complementary services including service/maintenance, parts/accessories, financing, and CARFAX vehicle history reports. As the largest Jayco dealer in Quebec, they also carry brands such as Eagle, Eagle HT, North Point, Pinnacle by Jayco, Heartland, and Prolite. The dealership is affiliated with the RV Care dealer network.

Differentiator

Problem solved

Functional benefit

Products and services

• New Jayco Travel Trailers Towable travel trailers from Jayco's Jay Feather, Jay Flight, Jay Flight SLX, and Eagle lines, available in various sizes and floor plans for families and entry-level buyers.
• New Jayco Fifth Wheels Heavy-duty towable fifth wheels from Jayco's Eagle, Eagle HT, North Point, and Pinnacle lines, designed for buyers seeking premium and spacious RVs.
• New Jayco Park Models Destination RVs from the JayLOFT BUNGALOW series (40LDSL, 401LOFT, 402DLFT, 402RLTS, 404LOFT, 401FLTS) designed for seasonal or semi-permanent placement with residential-style amenities.
• New Jayco Toy Haulers / Cargo (VRUS) Sport utility RVs combining living space with a rear cargo garage for transporting ATVs, motorcycles, and watercraft. Includes Seismic series (359, 286 TT, 265, 214) and Jay Flight 265TH.
• Used RVs Pre-owned recreational vehicles including travel trailers and fifth wheels from brands such as Jayco, Eagle HT, Pinnacle by Jayco, White Hawk by Jayco, Heartland, Palomino, Passport, Prolite, Puma, Sportsmen, Sun-Lite, Sunset Trail, and Tracer by Prime Time Manufacturing, priced from approximately $15,900 to $126,900 CAD excluding taxes and registration.
• RV Service and Repairs Full-service maintenance and repair department staffed by experienced technicians with ongoing training, offering services from simple adjustments to complete renovation projects for RV owners.
• RV Parts and Accessories Parts and accessories for customizing and maintaining RVs, sold through a physical parts counter at the dealership and a dedicated Shopify online store.
• On-site RV Financing On-site consumer financing with quick approval, offering multiple payment frequencies (bi-weekly, monthly, weekly), with example terms of 5.99% TAC over 72 months and $0 down payment options.

Quantifiable outcome

• Customers return for second and third vehicle purchases, demonstrating high satisfaction and loyalty
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• JaycocoreChannel Partner/ Reseller/ DistributorPrimary brand partner and exclusive major brand for new vehicle sales. Roulottes Desjardins claims to be the largest Jayco dealer in Quebec, offering the full range of Jayco products including Eagle, Pinnacle, North Point, Jay Feather, Jay Flight, and Jay Flight SLX lines.
• RV CareminorChannel Partner/ Reseller/ DistributorRV Care dealer network membership providing access to their network and marketing support. Listed as authorized RV Care dealer.
• CARFAX CanadaminorGTM or Marketing PartnerProvides vehicle history reports for used inventory, helping customers make informed purchasing decisions by reporting accident history, registration locations, import status, and odometer readings.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Lazydays Holdings: Public RV dealership group operating multiple supercenter locations across the US. Offers new and used RVs, service, parts, and financing with a customer-centric approach comparable to Roulottes Desjardins but at national scale.
• Camping World Holdings: Largest RV dealer and service provider in North America with over 200 locations across the US. Operates a similar full-service model of new/used RV sales, service, parts, and financing, but at vastly larger scale and broader geographic footprint than Roulottes Desjardins.

Direct peers

• Holiday World RV: Family-owned multi-location RV dealership in Texas and Oklahoma with new/used RV sales, service, parts, and financing. Operates a similar full-service family-oriented dealership model at a larger multi-state scale.
• General RV Center: Family-owned multi-location RV dealership in the US Midwest with sales, service, parts, and financing. Operates a similar full-service dealership model focused on customer relationships and brand partnerships at a larger multi-state scale.
• Voyager RV Centre: Western Canadian RV dealer with multiple locations in Alberta selling new and used RVs, parts, and service across multiple brands. Similar full-service dealership approach in the Canadian market with comparable customer segments.
• Colton RV: Family-owned multi-location RV dealership in New York with sales, service, parts, and financing. Operates a similar full-service dealership model with strong customer focus and multiple brand partnerships.
• Can-Am RV Centre: Canadian RV dealership based in Ontario offering new and used RVs, parts, and service. Operates the same full-service dealership model in the Canadian market with a similar brand portfolio and customer segments as Roulottes Desjardins.

Regional players

• Pleasureland RV Center: Family-owned RV dealership with multiple Minnesota locations offering new and used RV sales, service, and parts. Similar regional full-service model but operating in the US Midwest rather than Quebec, with no direct Canadian overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCUfzAlIM0qfXvvDZo6xGz8Q
• Facebookfacebook.com/roulottesdesjardins
• Instagraminstagram.com/roulottesdesjardins/?hl=fr-ca
• LinkedInlinkedin.com/company/roulottes-desjardins-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roulottes Desjardins Inc