Bodylines Day Spa

What Bodylines Day Spa does

Bodylines Day Spa is a single-location day spa and wellness center operating at 2330 San Ramon Valley Boulevard in San Ramon, California. The company delivers therapeutic massage (Swedish, Deep Tissue, Prenatal, Hot Stone, Couples, Reflexology, Reiki), professional facials (Classic, Gentleman's, Sensitive Skin, Teen, Clear Skin, Age Repair, Hydrating Vitamin C, Focus), body waxing, and holistic skincare treatments to individual consumers in the San Ramon trade area. Service delivery relies on a team of 12+ certified and licensed therapists and estheticians with over 200 years of combined experience, supported by specialized equipment including Celluma FDA-approved LED light therapy devices (blue light for acne, red light for collagen stimulation), microdermabrasion machines, dermaplaning surgical blades, and hot stone basalt tools, in conjunction with professional skincare product lines from Lira Clinical, Cosmedix, and Hale & Hush.

The company generates revenue through four primary streams: per-session service pricing (60-minute Swedish massage at $125 non-club / $105 club; 60-minute facials starting at $125), a recurring Club Membership subscription at a $95 monthly minimum with a 3-month commitment that delivers discounted pricing and roll-over sharable credits, gift card sales in fixed denominations from $25 to $500 plus custom amounts, and retail product sales of professional skincare brands. Three on-site independent wellness partners (permanent makeup artist Jee Kim, medical aesthetics nurse practitioner Azmina Koorji, and teeth whitening provider Smile Bright Studio) extend the service portfolio via likely rental or referral fee arrangements. Distribution is exclusively phone-based for appointments (no online booking system), with consumer acquisition driven by social media (Facebook, Instagram), Yelp, Google Business Profile, email newsletters for members, and word-of-mouth referrals, and a 15% first-time-guest discount on 60- or 90-minute services serving as the primary acquisition incentive.

Name

Bodylines Day Spa

Legal name

Bodylines Day Spa

Website

https://bodylinesdayspa.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Bodylines Day Spa is a single-location day spa and wellness center in San Ramon, California, offering therapeutic massage, professional facials, body waxing, and holistic skincare treatments to individual consumers via 12+ licensed therapists and a recurring Club Membership program.

Ownership category

akta.pro rank

Product category

Day Spa and Wellness Services

NAICS

Hair, Nail, and Skin Care Services (81211)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Day Spas (HSALAFAA)

akta.pro secondary industries

Day Spas (Facials, Body Treatments & Packages) (HSADAKAA), Spa Packages & Ritual Experiences (HSALAFAN), Couples Spa Treatment Services (HSALAFAK), Spa Body Treatments & Massage (Oils, Scrubs, Wraps) (CRABALAG)

Keywords

• Day spa services
• Therapeutic massage
• Professional facial treatments
• Body waxing services
• Wellness center treatments

Headquarters

HQ city

San Ramon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Spa Services: Bodylines Day Spa generates revenue primarily through providing massage therapy (Swedish, Deep Tissue, Prenatal, Hot Stone, Couples, Reflexology, Reiki), facial treatments (Spa Facial, Gentleman's Facial, Teen Facial, Sensitive Skin Facial, Anti-aging Facials, Acne Treatments), body waxing services (face and body areas), and body treatments. Services are priced per session with duration-based pricing. Club members receive discounted pricing.
2. Club Membership: Monthly subscription-based membership program offering discounted pricing on services and treatment add-ons. Minimum 3-month commitment required. Minimum monthly billing starts at $95.00. Credits roll over monthly and can be shared with friends and family.
3. Gift Cards: Gift cards available for purchase in fixed denominations ($25-$500) or custom amounts. Under California law, gift cards never expire. Can be used for services, products, and gratuities.
4. Retail Products: Sale of professional skincare products including Lira Clinical, Cosmedix, and Hale & Hush product lines used in treatments.
5. On-site Wellness Partner Services: Third-party wellness providers operate on-site including permanent makeup (Jee Kim), Botox and dermal fillers (Azmina Koorji), and teeth whitening (Smile Bright Studio). Bodylines likely receives rental or referral fees from these independent contractors.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Bodylines Day Spa is a single-location day spa in San Ramon, California that sells and delivers therapeutic massage services, professional facial treatments, body waxing, and holistic healing services (reflexology, reiki, lymphatic drainage) to individual consumers. The spa supplements its core treatments with a recurring Club Membership program, retail sale of professional skincare products, and gift cards.

Product overview

Bodylines Day Spa is a single-location day spa and wellness center in San Ramon, California, offering a comprehensive portfolio of massage, skincare, and body treatment services. The core service offerings include therapeutic massage treatments (Swedish, Deep Tissue, Prenatal, Hot Stone, and Couples Massage), holistic healing services (Reflexology, Reiki, and Lymphatic Drainage), and professional facial treatments (Classic Spa Facial, Gentleman's Facial, Sensitive Skin Facial, Teen Facial, Clear Skin Facial, Age Repair Facial, and specialized resurfacing treatments including Dermaplane and Micro-dermabrasion). The spa also provides body waxing services, massage and facial enhancements/add-ons, a Club Membership program with discounted pricing, and gift cards. On-site wellness partners offer additional services including permanent makeup, Botox and dermal fillers, and teeth whitening. Services are booked by phone only as the spa does not have an online booking system.

Differentiator

Problem solved

Functional benefit

Products and services

• Therapeutic Massage Services (Swedish, Deep Tissue, Prenatal, Hot Stone, Couples) Therapeutic and relaxation massage services for individual consumers, offered in 30, 60, and 90-minute durations, including Swedish Massage, Deep Tissue Massage, Prenatal Massage (for clients past their first trimester), Full-Body Hot Stone Massage using heated basalt stones, and Couples Massage performed side-by-side. Priced per session with non-club and club member tiers.
• Holistic Healing Services (Reflexology, Reiki & Massage, Lymphatic Drainage) Holistic energy and manual healing services including Reflexology (pressure-point therapy on the feet corresponding to organs and glands), Reiki & Massage (combined 60-minute Reiki and Swedish Massage), and Lymphatic Drainage Treatment (gentle rhythmic movements to reduce fluid retention, improve circulation, and support post-operative recovery).
• Professional Facial Treatments Professional facial treatments for individual consumers including Classic Spa Facial, Gentleman's Facial, Prenatal Facial, Sensitive Skin Facial, Teen Facial, Clear Skin Facial, Premium Clear Skin Facial with Celluma Blue Light LED Therapy, Age Repair Facial, Premium Age Repair Facial with Celluma Red Light LED Therapy, Hydrating Vitamin C Facial, Focus Facial, and Deep Cleansing Back Facial. Treatments address anti-aging, acne, sensitive skin, teen skin concerns, and skin brightening.
• Skin Resurfacing Treatments (Dermaplane and Microdermabrasion) Mechanical and abrasive skin resurfacing services for individual consumers. Dermaplane Treatment uses a surgical blade to remove dead skin and vellus hair to minimize fine lines, wrinkles, and scars; Micro-dermabrasion Treatment deeply exfoliates and polishes skin to improve texture, reduce fine lines, blackheads, and hyperpigmentation.
• Body and Face Waxing Services Professional hair removal services for individual consumers using both soft and hard waxes formulated for sensitive skin. Includes face waxing (eyebrows, lip, chin, ears, nose, sideburns, full face) and body waxing (arms, legs, back, bikini, Brazilian, stomach, chest, under arm) with member and non-member pricing tiers.
• Massage and Facial Enhancement Add-ons Add-on enhancements to massage or facial services, including mini hot stones, cooling back mud mask, aromatherapy, CBD lotion, organic hydrating hand treatment, scalp treatments, SubZero cool pain relieving gel, hydrating age repair eye treatment, and Mystiq Cryo Brightening Boost Mask. Priced separately with member and non-member rates.
• Club Membership Program Monthly recurring subscription program for individual consumers with a minimum 3-month commitment and customizable monthly billing starting at $95.00. Members receive discounted pricing on all services and add-ons, special email promotions, the ability to share credits with friends and family, roll-over credits, and the option to pause membership for up to 3 months.
• Gift Cards Retail gift cards sold in fixed denominations of $25–$500 or custom amounts, available online via PayPal checkout, by phone, or in person. Redeemable for spa services, retail products, and gratuities; non-refundable and never expire under California law. Physical cards available for pickup or USPS mail delivery for $3 shipping.
• Retail Skincare Products Retail sale of professional-grade skincare products from Lira Clinical, Cosmedix, and Hale & Hush, sold at the spa front desk for at-home use following in-spa treatments.

Quantifiable outcome

• 15% discount for first-time guests on 60 or 90 minute services
• +1 more outcomes

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

Three partnerships are on record, tiered minor.

• Pretty Please Permanent Makeup Studio (Jee Kim)minorOthersJee Kim is a SofTap Permanent Cosmetics Artist and member of the Society of Permanent Cosmetic Professionals (SPCP). She provides facial enhancement cosmetics, eyebrow hair-strokes, and correction procedures. Operates as an on-site wellness partner at Bodylines. Contact: 415-320-0092. Note: This is an independent contractor arrangement and gift cards are not valid with this partner.
• Azmina Koorji, FNP, ACNP-BC (Jubilee Clinic and Aesthetics)minorOthersAzmina is an accomplished aesthetic specialist and practicing Nurse Practitioner specializing in Family Practice and Acute Care with 8+ years of experience in aesthetics. Provides Botox/Dysport injections, dermal fillers, microneedling, PRP treatments, abdominal scar removal, hair restoration, and Kybella injections. Operates as an on-site wellness partner. Contact: (925) 586-1170.
• Smile Bright Studio (Teresa Ketterman)minorOthersOffers teeth whitening services using enamel-safe, non-bleach treatment. Bodylines discount pricing available: $105 single session, $160 double session, $285 couples session. Great for professionals, weddings, portraits, proms, holidays, job interviews, and special occasions. Contact: (925) 826-6463 or www.smilebrightstudios.com.

Scale indicators2 records

Expansion highlights4 records

Direct peers

• The Now Massage: Boutique massage studio chain specializing in affordable, modern, walk-in-friendly massage experiences. Comparable in massage-focused offering but differentiated by digitally native booking model and minimalist aesthetic.
• Woodhouse Day Spa: Day spa chain offering massage, facials, and body treatments in a full-service spa setting. Comparable in service menu and target customer profile, with a similar boutique-versus-chain positioning.
• Elements Massage: National therapeutic massage-focused chain with membership program. Comparable in core massage offerings and pricing structure, operating at a smaller scale than Massage Envy but with similar recurring-revenue model.
• Massage Heights: Membership-based day spa chain with focus on therapeutic massage and skin care. Closely comparable in recurring-revenue model and service breadth to Bodylines' Club Membership program.
• LaVida Massage: Membership-based massage chain with focus on therapeutic and customized massage. Comparable in subscription mechanics and customer retention model to Bodylines' Club Membership.
• Burke Williams Day Spa: Premium West Coast day spa chain with multiple California locations offering massage, facials, and body treatments. Comparable in service breadth and West Coast positioning, though at a higher price point than Bodylines.
• Massage Envy: Largest membership-based massage and facial chain in the US with thousands of franchised locations. Most directly comparable to Bodylines in service mix (massage, facials, memberships) and customer base, though at much larger scale.
• Hand & Stone Massage and Facial Spa: National day spa franchise offering massage, facials, and waxing with a membership model. Closely comparable in service portfolio, pricing tier, and recurring revenue mechanics to Bodylines.

Broad incumbents

• Spa Nordstrom: Day spa services operated within Nordstrom department stores, offering facials and massage. Comparable in facial and skincare offerings but part of a much larger retail operation with different traffic dynamics.

Emerging players

• European Wax Center: Specialty waxing chain with membership program, offering focused hair removal services. Comparable in waxing service line and recurring membership model, though Bodylines offers a broader menu beyond waxing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Bodylines-Day-Spa-and-Wellness-Center-136334324426
• Instagraminstagram.com/bodylinesdayspa
• LinkedInlinkedin.com/company/bodylines-day-spa-inc-

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bodylines Day Spa