What Amavida Coffee Roasters does

Amavida Coffee Roasters is a privately held, founder-owned specialty coffee roaster and retailer founded in 2004 and headquartered in Santa Rosa Beach, Florida. The company imports, roasts, and distributes certified organic and fair trade coffee, with a multi-channel operating model spanning a micro-roastery and four company-owned cafes in the Florida Panhandle (Panama City/Historic St Andrews, Rosemary Beach, Seaside, Miramar Beach), a direct-to-consumer e-commerce storefront and $20/month Reserve Coffee Subscription, and a wholesale division supplying independent cafes and restaurants across the region. Roasting is conducted on Loring 35K convection roasters selected for an 80% reduction in CO2 emissions relative to traditional equipment, and the company sells into three named product tiers (Empowerment Series, Trekker Series, Reserve Series) anchored by the award-winning Espresso Mandarina blend.

The business generates revenue through five streams: (1) retail coffee and merchandise sales via cafes and e-commerce at $10-$22 per 12oz bag, (2) the Reserve Coffee Subscription ($20/month) for limited-release single-origin lots, (3) wholesale coffee and equipment supply with bundled services, (4) cafe food and beverage operations including espresso drinks and tea, and (5) experiential services (free monthly roaster tours, paid barista training, SCA certificate courses, and cafe design consulting). The wholesale program is end-to-end, offering coffee, commercial equipment, financing, training, and cafe design, which creates embedded B2B relationships with named accounts such as Wild Root Coffee, Finn's Barista Bar, The Pour, Sunrise Coffee Co., 2 Birds Coffee, and Tango 3 Coffee Company.

Amavida's competitive position is built on a dense stack of certifications (12+ year Certified B Corp, USDA Organic, Fair Trade, 100% Carbon Neutral since 2019, Plastic Neutral since 2020), direct trade relationships with 9+ coffee producer cooperatives through Cooperative Coffees since 2005, and industry recognition including 2018 Roast Magazine Roaster of the Year, 2019 Coffee Review Top 30 and 94-point scoring for Espresso Mandarina, Golden Bean Silver/Bronze medals, and a 2026 SCA Sustainability Awards finalist designation. The company is led by founder/owner Dan Bailey with Martín Trejo as Director of Coffee, and operates with 11-50 employees across a single Florida geography.

Name

Amavida Coffee Roasters

Legal name

Amavida Coffee Roasters

Website

https://amavida.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Amavida Coffee Roasters is a Certified B Corp specialty coffee roaster and retailer founded in 2004 in Santa Rosa Beach, Florida. It sources organic and fair trade coffee directly from nine-plus producer cooperatives, roasts on emissions-reducing Loring equipment, and sells through four Panhandle cafes, e-commerce, a $20/month subscription, and regional wholesale.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roasting

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080)

akta.pro primary industry

Coffee (Roasted, Ground, Whole Bean) (CRADAHAG)

akta.pro secondary industries

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE), Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

Keywords

• Specialty coffee roasting
• Organic fair trade coffee
• Coffee subscription service
• Wholesale coffee supply
• Barista training services

Headquarters

HQ city

Santa Rosa Beach

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Retail Coffee Sales (E-commerce & Cafes): Direct-to-consumer sales of whole bean coffee, ground coffee, and retail merchandise (mugs, brewing equipment, gift cards) through the amavida.com storefront and four Florida cafe locations. Products are sold in 4 oz, 12 oz, 2 lb, and 5 lb bag sizes. Coffee prices range from $10 to $22+ depending on product and size.
2. Coffee Subscriptions: Reserve Coffee Subscription at $20/month delivers limited release, small-batch roasted specialty coffees monthly in 12 oz bags. Available with weekly, bi-weekly, or monthly delivery frequency. This recurring revenue stream provides predictable income and customer retention.
3. Wholesale Coffee & Cafe Services: Wholesale division supplying coffee, roasting services, commercial equipment, financing options, and barista training to cafes, restaurants, and other businesses. The company also offers cafe design consulting covering conceptualization, installation, equipment maintenance, and product supply.
4. Cafe Operations (Bricks-and-Mortar): Revenue from four Florida Panhandle cafe locations serving espresso-based drinks, iced teas, and food items. Cafes are located in Historic St Andrews, Rosemary Beach, Seaside, and Miramar Beach (The Market Shops).
5. Experiential Services (Tours, Classes, Training): Public roaster tours and coffee tastings (free, held monthly), SCA certificate courses, barista training programs, and coffee classes offered to consumers and businesses. Revenue-generating培训 programs for wholesale partners.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Amavida Coffee Roasters is an importer, roaster, and purveyor of certified organic and fair trade specialty coffee, operating a micro roastery in Santa Rosa Beach, Florida. The company sells single-origin and blended roasted coffees direct-to-consumer through its e-commerce site and four Florida Panhandle cafes, via a monthly Reserve Coffee Subscription, and through a wholesale division serving independent cafes with coffee, equipment, barista training, and cafe design services.

Product overview

Amavida Coffee Roasters operates as an organic and fair trade coffee company offering a portfolio of products centered around specialty coffee. The core offerings include single origin coffees (such as Hinga Kawa from Rwanda, Miguel Padilla Chinguel from Peru, and Natural Nemba from Burundi), house espresso blends (notably Espresso Mandarina), and organic teas. The company provides subscription services (Reserve Coffee Subscription), wholesale programs for commercial cafes, and retail merchandise including brewing equipment. Additional services encompass barista training, SCA certification courses, roaster tours, and cafe design consulting. Products are organized into series: Empowerment Series (approachable everyday coffees), Trekker Series (exceptional unique coffees), and Reserve Series (limited availability specialty lots).

Differentiator

Problem solved

Functional benefit

Brands

• Empowerment Series: Coffees with light blue labels, very approachable and great for drinking all day
• Trekker Series
• Reserve Series
• Espresso Mandarina
• Reserve Coffee Subscription

Products and services

• Espresso Mandarina

Quantifiable outcome

• 94 points scored by Coffee Review for Espresso Mandarina, ranked Top 30 Coffee of 2019
• +7 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

19 partnerships are on record, tiered core, minor and supporting.

• rePurpose GlobalcoreStrategic or Co-development Partner · 1 January 2020rePurpose Global is the world's first plastic credit platform and a B Corporation. Amavida partnered with rePurpose Global to become certified plastic neutral, offsetting 100% of their plastic output (16,778 lbs/year) through recovery and recycling programs managed by impact partner Taka Taka Solutions in Kenya.
• Taking RootcoreStrategic or Co-development Partner · 1 January 2019Taking Root is a carbon offset organization running the CommuniTree reforestation program in Nicaragua. Amavida partnered with Taking Root to achieve 100% carbon neutrality in 2019, investing in carbon offsets that directly impact coffee-growing communities through tree planting and reforestation.
• Lastrå LifeminorStrategic or Co-development Partner · 1 January 2018Lastrå Life creates reusable stainless steel straw sets. Amavida partnered with Lastrå to eliminate single-use plastic straws at their cafes as part of their environmental commitment. A portion of each Lastrå sale supports ocean plastic cleanup.
• Cooperative CoffeescoreStrategic or Co-development PartnerCooperative Coffees is a fair trade coffee importer and cooperative of roasters. Amavida has partnered with Cooperative Coffees since 2005 to source directly from small producer cooperatives across Latin America, Caribbean, Africa, and Asia, ensuring transparent trading relationships and ethical sourcing. Many Amavida relationships with cooperatives (Fondo Paez since 2005) originated through Cooperative Coffees.
• LoringcoreTechnology or IntegrationLoring is the manufacturer of the 35K coffee roaster used at Amavida's roastery. The Loring roaster reduces CO2 production from roasting by 80% compared to traditional roasters, supporting Amavida's carbon neutrality goals.
• La MarzoccosupportingTechnology or IntegrationLa Marzocco is a leading manufacturer of professional espresso machines. Amavida's cafes use La Marzocco equipment and the company has participated in La Marzocco-sponsored events at SCA EXPO, showcasing Amavida coffee brewed on La Marzocco machines.
• Alpha DominchesupportingTechnology or IntegrationAlpha Dominche manufactures precision coffee brewing/extraction technology. Amavida's Director of Coffee, Martin Trejo, participated in SCA EXPO 2018 at the Alpha Dominche booth demonstrating specialty coffee brewing using their technology.
• Rishi TeasupportingChannel Partner/ Reseller/ DistributorRishi Tea is a supplier of specialty teas to Amavida's cafes. Amavida uses Rishi's organic teas including orange blossom tea, tropical crimson tea, and Rishi teapots for preparation. Barista training includes Rishi tea education.
• Working Cows DairysupportingChannel Partner/ Reseller/ DistributorWorking Cows Dairy is a USDA-certified organic farm providing dairy products to Amavida cafes. The farm's cows are described as happy and healthy, aligning with Amavida's ethical sourcing values.
• pink House AlchemysupportingChannel Partner/ Reseller/ Distributorpink House Alchemy is a local flavoring syrup producer supplying consciously crafted syrups for Amavida's espresso-based drinks and lattes. Examples include Madagascar vanilla, rosemary agave, maple lavender flavors.
• On the Ground Global (OTG)coreStrategic or Co-development PartnerOn the Ground Global is a nonprofit supporting sustainable coffee communities. Amavida partners with OTG on community projects including Chiapas artisan bracelet sales (1,288 bracelets purchased in 2021 raising $6,000+), clean water projects, and agronomy training with Union Maya Vinic through Coop Coffees Impact Fund.
• Kahawatu FoundationsupportingStrategic or Co-development PartnerKahawatu Foundation is a nonprofit focused on coffee farmer welfare. Amavida and partners (Kickapoo Coffee, Greenco) worked with Kahawatu to provide goats to 109 coffee farmers in Burundi's Nemba area, creating off-season income through milk production and breeding programs.
• Greenco (via Sucafina)supportingStrategic or Co-development PartnerGreenco manages washing stations in Burundi (including Nemba) and is responsible for processing some of the finest Burundi coffees. Greenco is a force for social and economic good in Burundi, implementing strategies to tackle unsustainable profits and decreasing yields for local farmers.
• Kickapoo CoffeeminorStrategic or Co-development PartnerKickapoo Coffee collaborated with Amavida on sourcing Burundi Nemba coffee through Greenco. Both companies share a minimum price guarantee to ensure fair, sustainable wages for farmers.
• Sol y Cafe CooperativecoreStrategic or Co-development PartnerSol y Cafe is a Peruvian coffee cooperative supporting quality-focused producers through sustainable and community-driven practices. Miguel Padilla Chinguel is a long-standing partner of Sol y Cafe, whose coffee won 2nd place in Peru's Cup of Excellence competition.
• Hinga Kawa CooperativecoreStrategic or Co-development PartnerHinga Kawa Cooperative in Rwanda's Gakenke District has 2,017 members (916 women) farming Red Bourbon variety at elevations of 1700-2100 meters. The cooperative owns two washing stations. Amavida sources multiple processing methods (Washed, Honey, Natural) from this cooperative.
• Fondo Paez CooperativecoreStrategic or Co-development PartnerFondo Paez is a Colombian coffee cooperative. Amavida has sourced coffee from Fondo Paez since 2005, one of their longest-standing relationships. Fondo Paez coffee scored 90+ points by Sustainable Coffee Review.
• Muungano CooperativesupportingStrategic or Co-development PartnerMuungano Cooperative in the Democratic Republic of Congo is one of the last regions with large specialty coffee export potential. Amavida participates in OTG's benefit events for Congo coffee communities.
• Taka Taka SolutionssupportingImplementation/ SI/ Consulting PartnerTaka Taka Solutions is Kenya's largest end-to-end waste management company with a vertical-integrated supply chain. They are Amavida's impact partner under the rePurpose Global plastic neutrality program, ensuring proper plastic waste removal and recycling.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Counter Culture Coffee: Direct specialty coffee roaster competing in the same sustainability-focused, direct-trade niche. Both companies operate roastery-cafes, wholesale programs, training, and sustainability-driven sourcing with cooperative relationships.
• Kickapoo Coffee: Certified B Corp specialty roaster with direct cooperative sourcing, including a co-sourced Burundi Nemba relationship with Amavida via Greenco. Similar mission-driven, multi-channel specialty coffee operator.
• Stumptown Coffee Roasters: Pioneering specialty coffee roaster with direct trade sourcing, cafes, wholesale, and subscription. Operates at a much larger scale but in the same product category and target customer.
• Intelligentsia Coffee: Specialty roaster known for direct trade, single-origin emphasis, and barista training programs. Closely aligned with Amavida on sourcing philosophy and educational programming.
• Verve Coffee Roasters: Specialty coffee roaster combining roastery operations with multiple cafe locations and a subscription program. Highly comparable on product mix, cafe-retail blend, and DTC e-commerce.
• La Colombe Coffee Roasters: Specialty coffee roaster with cafes, wholesale, and DTC ready-to-drink products. Comparable on multi-channel specialty operations, though larger and more diversified into RTD beverages.
• Colectivo Coffee: Specialty coffee roaster operating multiple cafe locations, wholesale accounts, and direct trade sourcing. Strongly comparable roastery-cafe model with regional concentration.
• Blue Bottle Coffee: Specialty coffee company with roastery, cafes, subscription, and wholesale operations. Now owned by Nestle, providing a relevant scaled exit-comparable for premium specialty roasters.

Broad incumbents

• Peet's Coffee: Established specialty coffee company (founded 1966) with broad retail grocery presence, cafes, and DTC. Larger-scale incumbent operating across all the same categories Amavida serves.

Emerging players

• Cafe Britt: Specialty coffee roaster focused on Latin American origins with sustainability certifications and e-commerce DTC. Comparable on origin storytelling and ethical sourcing positioning.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/amavidacoffee

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amavida Coffee Roasters