CMFG

What CMFG does

CMFG Marketing Consultancy is a London-based, privately-held specialist B2B marketing agency operating as a private limited company registered in England and Wales (company number 7303508). Founded as a full-service B2B agency, CMFG serves enterprise clients with complex or high-value products and services across five core service lines: Brand Marketing, B2B Marketing Strategy, B2B Content Marketing, Creative Campaigns, and an Outsourced B2B Marketing Team offering. The agency's delivery model is built around a network of highly experienced senior specialists assembled into bespoke client teams and managed through a single point of contact, anchored by Managing Director Greg Oxford, who brings 30+ years of communications industry experience from agencies such as Euro RSCG Skybridge and consulting firms including PA Consulting Group.

CMFG generates revenue through professional services engagements, with disclosed project values ranging from £1,000 to £500,000+, typically structured as multi-year contracts. Its customer base is exclusively enterprise, with named clients including Atos, Cigna, Worldline, Burford Capital, Collinson, Wilmington Healthcare, Woodsford, Agilisys, Canopy, IDT Finance, ONE RE, Peverel, and Thompson Taraz, spanning technology/IT, financial services, professional services, insurance, reinsurance, litigation finance, and healthcare. The firm operates across the UK and EU, does not have a proprietary technology platform, and differentiates through senior talent, bespoke team assembly, and integrations with marketing technology partners including Marketo, Salesforce, and a Platinum partnership with Lead Forensics for anonymous-to-identified B2B lead generation.

The agency's commercial and reputational positioning is supported by a 2021 EcoVadis Gold Medal (top 5% of rated companies on CSR), downloadable proprietary guides (Persuasion, Content, Assessing Creativity), and the November 2025 launch of the 'Marketing Rewired' book focused on AI-driven B2B marketing. Ownership is founder/management-led with no disclosed institutional investors, parent company, or external funding rounds, and the firm operates with a stated headcount of 1-10 employees from its London headquarters at 124 City Road.

Name

CMFG

Legal name

CMFG Marketing Consultancy

Website

https://cmfg.co.uk

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

CMFG is a London-based specialist B2B marketing agency delivering brand, strategy, content, campaigns, and outsourced marketing team services to enterprise clients across the UK and EU in technology, financial services, professional services, insurance, and healthcare sectors.

Ownership category

akta.pro rank

Product category

B2B Marketing Services

NAICS

Advertising Agencies (541810), Public Relations Agencies (54182)

SIC

Services-Management Services (8741)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industry

Technology & B2B PR (MPAAADAC)

Keywords

• B2B marketing agency
• Brand marketing services
• Marketing strategy consulting
• Content marketing services
• Outsourced marketing teams

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing Services and Consulting: CMFG generates revenue through providing full-service B2B marketing services including brand, strategy, content, campaigns, and outsourced marketing team solutions. Working with clients on projects from £1,000 to £500,000+, delivering measurable ROI through standout creative thinking and campaigns.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

CMFG is a London-based specialist B2B marketing agency delivering full-service marketing capabilities across brand, strategy, content, and creative campaigns. The agency assembles bespoke teams of senior marketing specialists, managed through a single point of contact, to help B2B companies plan, create, and implement integrated marketing plans that connect with sales and business development objectives across digital and direct channels.

Product overview

CMFG is a specialist B2B marketing agency offering a full-service marketing portfolio. The company provides five core service offerings: Brand Marketing, B2B Marketing Strategy, B2B Content Marketing, Creative Campaigns, and an Outsourced B2B Marketing Team. These services work together as an integrated marketing solution—Brand establishes identity foundations, Strategy illuminates routes to success, Content provides ammunition for campaigns across channels, Creative Campaigns build pipelines and drive revenue, and the Outsourced Team offers flexible resource. CMFG also offers educational resources including downloadable guides (B2B Persuasion Guide, B2B Content Guide, Assessing Creativity Guide) and the published book 'Marketing Rewired' focused on AI-driven marketing.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Marketing Brand creation, identity development, portfolio management, and brand evolution services for B2B companies with complex or costly products and services.
• B2B Marketing Strategy Strategic marketing planning including go-to-market plans, business development integration, sales and marketing alignment, and campaign planning for B2B clients.
• B2B Content Marketing Content strategy and creation for go-to-market, nurture, and acquisition campaigns, including video, infographics, literature, social content, print materials, and event management.
• Creative Campaigns Campaign development spanning acquisition, nurture, conversion, and loyalty phases, focused on lead generation, pipeline building, and revenue-driving campaigns across digital and direct channels.
• Outsourced B2B Marketing Team Flexible outsourced marketing resource providing additional or specialist marketing support for ad hoc projects, maternity cover, or senior marketing onboarding, managed through a single point of contact.
• Marketing Rewired Book Published book on AI-Driven Marketing providing a strategic playbook combining behavioural psychology, commercial fluency, and marketing technologies for B2B marketers.

Named customers14 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Partnerships

One partnership is on record.

• Lead ForensicscoreGTM or Marketing PartnerCMFG is a platinum partner of Lead Forensics, the market leading B2B lead generation software solution that turns anonymous web traffic into identifiable leads. This partnership enhances CMFG's ability to deliver sales-ready leads to clients' top performers and provides data, insight, and essential contact information for closing deals.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Gyro: A global B2B creative and media agency. Overlaps with CMFG on B2B technology and financial services clients but operates at significantly larger scale through its network and media-buying capabilities.
• Iris Worldwide: A global creative, brand and marketing agency with significant B2B and enterprise offerings. Comparable to CMFG on brand and campaign services for B2B clients but with much broader geographic and capability footprint.
• Ogilvy: Global advertising and integrated marketing network with strong B2B practice including Ogilvy One and Ogilvy Consulting. Provides overlapping services to CMFG for many of the same enterprise clients but at vastly greater scale.

Direct peers

• Stein IAS: A London-based B2B marketing agency focused on integrated marketing and communications for technology and B2B brands. Closely comparable to CMFG on customer profile (technology, financial services, complex products) and end-to-end B2B service model.
• Gravity Global: A global B2B marketing agency with London presence focused on complex technology and industrial clients. Directly comparable to CMFG on enterprise B2B positioning, integrated marketing services, and emphasis on measurable ROI.
• DWA: A multi-discipline UK creative agency with a substantial B2B practice serving technology and business services clients. Comparable to CMFG on customer segment, integrated full-service model, and UK-headquartered mid-market positioning.
• Velocity Partners: A UK-based B2B marketing agency specializing in technology sector content, ABM, and demand generation. Highly comparable to CMFG on focus area, geography, and service offering mix (content, campaigns, strategy for complex B2B products).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/cmfgcreative

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CMFG