Genuine Scooters

What Genuine Scooters does

Genuine Scooters is a privately-held multi-brand distributor of two-wheeled vehicles headquartered in Chicago, Illinois. Founded in 2002, the company distributes and retails gas scooters, electric scooters, electric bikes, eMotos, and motorcycles across a portfolio of four brands: its own Genuine line (gas scooters including the flagship Buddy series, the G400C motorcycle, and the eBike/eScooter lineup), plus exclusive U.S. distribution rights for NIU (electric scooters), Royal Alloy (retro steel-body scooters), and Chicago Scooter Company (entry-level 50cc models). The company's proprietary hardware includes fuel-injected engines (e.g., Hooligan 170i's EFI system, 11.2 HP, 60 mph), the G400C's 397cc powerplant with Delphi EFI producing 26 HP, and electric drivetrains such as the CS 500 eBike's 48V 13Ah Lithium-ion battery paired with a 500W brushless geared motor and Shimano 7-speed drivetrain.

Genuine distributes exclusively through a network of more than 240 authorized dealers across the United States, with no direct-to-consumer sales — all units are sold via certified dealers who provide vehicle preparation, road testing, financing referral, parts, and warranty service. Pricing spans from $768 entry-level eScooters to $5,699 premium 300cc scooters and the $3,999 G400C motorcycle, with consumer financing offered through third-party partners and the proprietary Genuine Confidence Warranty program (3-year unlimited mileage on select models). Products are EPA and CARB compliant where applicable, and select models feature integrated mobile apps (Chase, Trail eScooters) for Bluetooth connectivity.

Revenue is generated primarily through wholesale hardware sales to dealers, parts and accessories (via ScooterWorks.com), and transaction fees from financing partners. Customer segments include urban commuters, beginner riders, recreational/enthusiast buyers, and casual/entry-level consumers. Geographic reach is exclusively domestic (USA), with marketing conducted through content (blog, buyer guides), email newsletter, social media, and dealer network marketing. The company has been in continuous operation for over 20 years, with the Buddy model commemorating its 20th anniversary (2006-2026), and shows no disclosed external funding, parent company, or acquisition activity.

Name

Genuine Scooters

Legal name

Genuine Scooters

Website

https://genuinescooters.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Genuine Scooters is a privately-held Chicago-based distributor of two-wheeled vehicles (gas scooters, electric scooters, eBikes, motorcycles) operating through 240+ authorized U.S. dealers, distributing its own Genuine brand plus NIU, Royal Alloy, and Chicago Scooter Company products.

Ownership category

akta.pro rank

Product category

Motorcycles and Scooters

NAICS

Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Automotive Parts and Accessories Retailers (441330), Automobile and Other Motor Vehicle Merchant Wholesalers (423110)

SIC

Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Scooter & Moped Manufacturing (ICE) (IMACAEAC)

akta.pro secondary industries

E-scooters & E-mopeds Manufacturing (IMACAOAB), Dirt Bike / Motocross / Enduro Motorcycle Manufacturing (IMACAEAH), E-Scooters (Stand-Up) (CRACASAB)

Keywords

• Gas scooters
• Electric scooters
• Motorcycle sales
• Electric bikes
• Powersports dealer

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Gas and Electric Scooter Sales: One-time hardware sales of gas scooters (50cc-300cc), electric scooters, eBikes, eMotos, and motorcycles through a network of authorized dealers. Products range from entry-level 50cc models to premium 300cc+ vehicles. Revenue is generated through wholesale distribution to dealers who retail to end consumers.
2. Parts and Accessories: Complete line of accessories including color-matched top cases, helmets, windscreens, and other customization items sold through the website and authorized dealers. A complete line of replacement parts available through dealer network and ScooterWorks.
3. Financing Services: The company offers financing options for customers through its website, enabling installment purchases of scooters and motorcycles through third-party financial partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Genuine Scooters manufactures and distributes a broad lineup of two-wheeled vehicles including gas scooters (50cc to 300cc), electric scooters, electric bikes (eBikes), eMotos, and motorcycles sold under its own Genuine brand as well as distributed brands such as NIU, Royal Alloy, and Chicago Scooter Company. The company distributes exclusively through a nationwide network of more than 240 authorized dealers who handle sales, prep, financing, and service.

Product overview

Genuine Scooters operates as a multi-brand distributor and retailer of two-wheeled vehicles based in Chicago, Illinois. The portfolio spans multiple product categories and sub-brands: (1) Genuine-branded gas scooters under the Buddy, Rattler, and Urbano sub-brands ranging from 50cc to 170cc, featuring classic styling, fuel injection on select models, and automatic CVT transmission; (2) Distributed electric scooter brands including NIU (MQi GT100, MQi+ Sport, NQi GTS Sport, NQi Sport Standard/Extended, UQi GT) offering connected features and extended range; (3) Royal Alloy retro steel-body scooters (Grand Prix 300S at 300cc with liquid-cooled EFI engine, Grand Tourer 150 with SYM powerplant); (4) Chicago Scooter Company budget-friendly models (Bella Classic 50, Go 50/50 Max, Nitro Sport 50, Pug 50); (5) Genuine G400C motorcycle featuring a 397cc single-cylinder engine with classic styling; (6) Genuine eBikes including CS 500 (step-through, 500W motor), CU 500 (removable battery), and XS 750F (all-terrain, 750W motor with fat tires and suspension); (7) Genuine eScooters Chase and Trail with Bluetooth app connectivity, removable batteries, and integrated lighting; (8) Prima accessories brand for helmets, racks, and customization items; (9) Financing and warranty services including the Genuine Confidence Warranty program offering 1-3 year coverage. Products are distributed exclusively through a network of over 240 authorized dealers across the United States.

Differentiator

Problem solved

Functional benefit

Brands

• Genuine: The company's primary brand featuring gas-powered scooters including Buddy, Buddy Kick, Hooligan, Rattler, Roughhouse, and Urbano models.
• Genuine Motorcycles
• Genuine eBikes
• Genuine eScooters
• Genuine EV

Products and services

• Buddy Series Scooters Genuine's flagship sub-brand of classic-styled scooters available in 50cc, 125cc, and 170cc displacements, including the Buddy 50, Buddy 50 International, Buddy 125, Buddy 170i, and Buddy Kick 125i. Targeted at beginner and urban riders seeking automatic CVT transmissions, fuel-injected options on select trims, and Italian-inspired styling.
• Hooligan 170i

Quantifiable outcome

• 3-year unlimited mileage warranty coverage on select models
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• NIUcoreChannel Partner/ Reseller/ DistributorNIU is a leading global electric scooter manufacturer whose products are distributed exclusively in the United States through Genuine Scooters' authorized dealer network. Genuine distributes NIU's full line of electric scooters including MQi GT100, MQi+ Sport, NQi GTS Sport, NQi Sport Standard, NQi Sport Extended, and UQi GT models.
• Royal AlloycoreChannel Partner/ Reseller/ DistributorRoyal Alloy produces retro-style steel-bodied scooters inspired by classic Italian designs. Genuine Scooters distributes Royal Alloy products including Grand Prix 300S and Grand Tourer 150 models through its authorized dealer network in the United States.
• Chicago Scooter CompanycoreChannel Partner/ Reseller/ DistributorChicago Scooter Company produces affordable, reliable 50cc scooters for entry-level riders. Genuine distributes their products including Bella Classic 50, Go 50, Go 50 Max, Nitro Sport 50, and Pug 50 models.
• ScooterWorkscoreChannel Partner/ Reseller/ DistributorScooterWorks is the official parts, accessories, and e-commerce platform for Genuine Scooters products. They also host Genuine electric bikes (CS 500, CU 500, XS 750F) and eScooters (Chase, Trail). Electric vehicle support email: [email protected].

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Segway-Ninebot: Segway-Ninebot manufactures consumer e-scooters and e-mopeds that overlap with Genuine's Chase and Trail kick-style eScooters, as well as with NIU's urban EV scooter SKUs distributed by Genuine.
• Super73: Super73 is a US-based e-bike brand targeting urban and recreational riders in the same lifestyle-driven segment as Genuine's CS 500, CU 500, and XS 750F eBikes, though it primarily sells direct-to-consumer.

Direct peers

• Piaggio (Vespa): Piaggio's Vespa is the iconic Italian-style scooter brand competing in the same 50cc–300cc urban commuter segment Genuine occupies in the US, including via branded dealer networks and similar style-driven positioning.
• NIU Technologies: NIU is the global electric scooter partner that Genuine distributes in the US; it is also a comparable peer because NIU's product line directly overlaps with several Genuine EV sub-brands at similar price points.
• Lance Powersports: Lance Powersports distributes a similar range of 50cc–200cc scooters, motorcycles, and powersports vehicles in the US through a multi-brand dealer model overlapping with Genuine's positioning.
• Tao Motor: Tao Motor supplies entry-level 50cc scooters and powersports through US dealers, directly overlapping with Genuine's Chicago Scooter Company sub-brand and entry-level price points.
• Kymco: Kymco is a Taiwanese scooter manufacturer with a US distribution presence spanning 50cc–300cc scooters, targeted at the same urban commuter and beginner rider segments as Genuine.

Broad incumbents

• Honda Powersports: Honda's scooter and motorcycle portfolio spans the same displacements as Genuine but at vastly greater scale, served through Honda's nationwide dealer network that competes for shelf space at multi-brand powersports dealers.
• Yamaha Motor: Yamaha's scooter lineup (Vino, Zuma, XMAX) directly competes with Genuine's 50cc–300cc offerings and is sold through Yamaha's broader powersports/motorcycle dealer network.
• Suzuki Motor: Suzuki's entry-level scooter and motorcycle lineup competes in the same beginner-rider and urban commuter segments where Genuine's Buddy, Roughhouse, and Urbano lines play.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/genuinescooters

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Genuine Scooters