DoulaMatch.net

What DoulaMatch.net does

DoulaMatch.net is a privately held, bootstrapped two-sided online marketplace founded in 2008 and operated under KPEC Group from Washington State. It connects expectant families in the US and Canada with birth and postpartum doulas, allowing families to search profiles and view availability, certifications, and 30,000+ verified testimonials free of charge and without registration, while doulas pay modest annual subscription fees ($25/year for years 1-3, $40/year thereafter, and $15/year for Black and Indigenous doulas under a sliding scale introduced in 2020) to publish profiles and receive inquiries through a privacy-protected contact form.

The core product is a web-based directory and matching platform comprising the main doula search, dedicated listings for training events and childbirth education classes, segmented landing pages for Black, Indigenous, and Spanish-speaking doulas, and a Medicaid information page. The technology stack is deliberately lean and self-hosted: profiles, search, and an availability calendar that sorts results by most recent update; self-hosted maps (replacing Google Maps); removed third-party trackers including Google ReCaptcha and Gravatar; and Amazon SES for transactional email. Payment processing is fully outsourced to Stripe and PayPal in an architecture where no DoulaMatch personnel or systems ever see card data.

The business model is recurring annual subscription revenue from individual doula profiles, supplemented by fixed annual fees from training providers and monthly event-advertising fees. The company reports 4,000+ active doulas, 100% coverage of major US and Canadian cities, and 1,000+ doulas updating their availability weekly. With 11-50 employees, no external funding, and no disclosed revenue figures, DoulaMatch.net is a small, profitable, niche operator.

Name

DoulaMatch.net

Legal name

DoulaMatch.net

Website

https://doulamatch.net

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

DoulaMatch.net is a two-sided online marketplace, founded in 2008 and operated under KPEC Group, that connects expectant families in the US and Canada with birth and postpartum doulas through paid annual profile subscriptions, supported by training event and childbirth education listings.

Ownership category

akta.pro rank

Product category

Doula Marketplace

NAICS

Child Care Services (6244), Other Individual and Family Services (624190)

SIC

Services-Child Day Care Services (8351)

akta.pro primary industry

General Babysitter/Nanny Placement Agencies (HSAAALAA)

akta.pro secondary industries

Baby, Kids & Maternity Marketplaces (CRAFABAG), Newborn/Infant Mother’s Helper Support (HSAAAGAB)

Keywords

• Doula matching platform
• Birth support directory
• Postpartum care marketplace
• Doula training events
• Childbirth education listings

Headquarters

HQ city

Lake Odessa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales

Revenue model

1. Doula Profile Subscriptions: Doulas pay an annual fee to publish their profiles on the platform. Pricing is tiered based on years of membership and includes sliding scale options for Black and Indigenous doulas. Year 1-3: $25/year for general doulas, $15/year for Black and Indigenous doulas. Year 4+: $40/year.
2. Training Provider Advertising: Training providers pay a fixed annual fee to publish their profiles and monthly fees to advertise training events on the platform.
3. Group Profile Memberships: Doulas may join multiple group profiles at no additional cost. Group profile managers pay for publishing their profiles.
4. Training Event Listings: Training event advertisements are charged at a monthly rate. Events are not published after their start date.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

DoulaMatch.net operates an online two-sided marketplace that connects expectant families with birth and postpartum doulas through searchable profile listings, weekly-updated availability calendars, certification verification images, and a privacy-protected contact form. The platform also indexes doula training events and childbirth education classes for consumers. Families search and contact doulas for free, while doulas and training providers pay annual and monthly subscription fees to publish profiles and event advertisements.

Product overview

DoulaMatch.net operates as a marketplace platform comprising multiple interconnected listing services. The core product is the doula matching platform where families search for and hire birth and postpartum doulas through profile listings with availability calendars and testimonials. Supporting products include Training Event Listings for doula education and professional development, Childbirth Education Class Listings organized by geography, a Contact Form for secure family-to-doula communication, and a Testimonial Feature for client reviews. All services are targeted at the US and Canadian markets.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 30,000+ positive testimonials from families
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• StripecoreTechnology or IntegrationThird-party payment processor for credit card transactions. The integration is architectured so that no person or software from DoulaMatch ever sees payment information such as credit card numbers.
• PayPalcoreTechnology or IntegrationThird-party payment processor option. The PayPal javascript library creates a pop-up browser window to log into PayPal accounts for payment completion.
• Amazon Simple Email ServicecoreTechnology or IntegrationEmail delivery service used to send transactional emails to doulas and families. Amazon has visibility to email addresses and deliverability records.
• Doula Certifying OrganizationsminorOthersOver 400 doula certifying organizations are referenced on the platform's certification evaluation page, including DONA International, CAPPA, ICEA, and others. Doulas display their certification credentials from these organizations on their profiles.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Nanny Lane: Nanny placement marketplace with profile listings, reviews, and background checks. Mirrors DoulaMatch's placement-agency model where caregivers pay to publish profiles and parents search free.
• UrbanSitter: Babysitter and nanny marketplace with profile-based matching, parent reviews, and sitter background checks. Comparable to DoulaMatch in the two-sided marketplace dynamics serving the family-caregiver category.
• Sittercity: Online marketplace connecting parents with babysitters and nannies. Direct comparator to DoulaMatch's family-caregiver matching model: families search free, caregivers pay to publish profiles, and reviews/testimonials are core to the product.

Emerging players

• Helpr: On-demand in-home childcare marketplace with an app-led experience and employer benefit partnerships. Overlaps with DoulaMatch in the digital family-care marketplace category but with a mobile-first, employer-channel GTM.

Broad incumbents

• Care.com: Largest online marketplace for caregivers (childcare, senior care, housekeeping, pet care). Comparable to DoulaMatch as a two-sided paid-listing marketplace connecting families with family-care service providers, though Care.com operates at significantly larger scale and across many verticals.
• BabyList: Vertical marketplace and registry for baby and maternity products plus service provider listings. Adjacent to DoulaMatch through the baby/maternity shopping mission and audiences, with marketplace monetization to a similar SMB-supplier base.

Others

• The Bump: Pregnancy and parenting media platform with a vendor directory spanning doulas, photographers, and childbirth educators. Shares DoulaMatch's core audience (expectant parents) and over-laps in childbirth education class listings.
• Motherly: Pregnancy and postpartum content platform with ecommerce and brand partnerships. Comparable audience to DoulaMatch (expectant and new mothers) and an adjacent opportunity to capture pregnancy-stage demand beyond doula matching.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/doulamatch
• Facebookfacebook.com/50454044900

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DoulaMatch.net