Happy Mountain Kombucha

What Happy Mountain Kombucha does

Happy Mountain Kombucha (HMK), operating under legal entity Dava Tea, is a craft kombucha and sparkling tea producer founded in 2011 in Portland, Oregon as a spin-off of sister company Portal Tea. HMK brews lightly fizzy, low-sugar kombucha using hand-blended white peony tea combined with herbs, flowers, spices, and extracts sourced from Portal Tea's proprietary blend library. The product portfolio spans a core kombucha line (multiple flavors including Peach Blossom, Lavender White, Ginger Root, Dragon Fruit, Honeydew Melon, Hopped Huckleberry, Hopped Grapefruit, Passionfruit, and seasonal varieties), a shelf-stable Sparkling Tea canned sub-line (Apple Orchard, Sweet Peach, Hibiscus Punch), kombucha-based Portland Pickles, SCOBY replacements for home brewers, and branded merchandise. Distribution operates through three channels: direct-to-consumer e-commerce with nationwide U.S. shipping (free over $25), wholesale to cafes, bars, food trucks, and restaurants across Oregon, Washington, and Montana, and retail placement through regional grocery chains New Seasons, QFC, and Market of Choice.

The company employs 1-10 people, is privately held with no disclosed external investment, and is positioned as a sister brand to Portal Tea, which operates three Portland tea shops and a tea caboose. Pricing follows a single-tier unit model: $22 per 12 oz kombucha bottle ($17.60 on sale), $14 per 4-pack of sparkling tea ($11.20 on sale), $80 per 24-can variety pack ($64 on sale), and a standard 20% promotional discount code (PNW20). Revenue mechanics are entirely transactional (one-time beverage, merchandise, and homebrew purchases) with no subscription, loyalty, or licensing model disclosed. The website is built on Wix, payment processing is handled through major card networks and digital wallets, and customer engagement is driven via Instagram, Facebook, TikTok, and LinkedIn organic social presence.

Strategic positioning emphasizes craft quality, Pacific Northwest origin, and balance between sweet and sour profiles at low sugar content. The company is in an active commercial expansion phase: nationwide DTC shipping was recently launched, the Sparkling Tea and Portland Pickles sub-brands extend the addressable product surface, and grocery/wholesale accounts are being added daily. However, no revenue, headcount growth, or funding data is disclosed, and the business remains a sub-scale regional craft operator with limited but diversifying product and channel reach.

Name

Happy Mountain Kombucha

Legal name

Dava Tea

Website

https://happymountainkombucha.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Happy Mountain Kombucha is a Portland, Oregon craft kombucha and sparkling tea producer founded in 2011, serving health-conscious consumers and Pacific Northwest food service accounts through DTC e-commerce, wholesale, and regional grocery retail.

Ownership category

akta.pro rank

Product category

Craft Kombucha and Functional Beverages

NAICS

All Other Specialty Food Retailers (445298)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Kombucha Production (AFAFAHAA)

akta.pro secondary industries

Kombucha & Other Fermented Non-Alcoholic Beverages (AFAFABAK), Functional Foods & Wellness Beverage Retail (Kombucha, Adaptogens, CBD where legal) (CRAHAEAH)

Keywords

• Craft kombucha beverages
• Sparkling tea products
• Fermented tea drinks
• Low sugar beverages
• Kombucha wholesale distribution

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Beverage Sales: Direct sales of kombucha and sparkling tea products to consumers through e-commerce website, available in bottles, cans, and kegs in various flavors.
2. Wholesale Distribution: Wholesale distribution to retail partners including New Seasons, QFC, Market of Choice, and Portal Tea stores. Also supplies cafes, bars, food trucks, and restaurants.
3. Merchandise Sales: Sale of branded merchandise including shirts, hats, and other apparel items.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Happy Mountain Kombucha manufactures and sells craft kombucha and sparkling tea beverages brewed with hand-blended white peony tea combined with herbs, flowers, spices, and extracts, marketed as lightly fizzy and low in sugar. Its product range includes core kombucha flavors in 12 oz bottles, shelf-stable sparkling teas in 12 oz cans (4-pack and 12-pack), kombucha-based Portland Pickles, SCOBY replacements for home brewers, 24-can variety packs, and branded HMK apparel and merchandise. Products are sold direct-to-consumer through the company's e-commerce site with nationwide U.S. shipping and through wholesale accounts with cafes, bars, food trucks, restaurants, and regional grocery partners.

Product overview

Happy Mountain Kombucha is a craft kombucha and sparkling tea beverage company based in Portland, Oregon. The core product is a line of lightly fizzy, low-sugar kombucha drinks brewed with hand-blended white peony tea, herbs, flowers, spices, and extracts. The product portfolio includes: the core Kombucha line in various flavors (Peach Blossom, Lavender White, Ginger Root, Dragon Fruit, Honeydew Melon, Hopped Huckleberry, Hopped Grapefruit, Passionfruit, Seasonal Blueberry Lemon, Portland Pickles); a Sparkling Tea sub-line (Sweet Peach, Hibiscus Punch, Apple Orchard); SCOBY replacements for home brewing; merchandise items; and variety packs. The company was created by Portal Tea Company in 2011 and operates as its sister company.

Differentiator

Problem solved

Functional benefit

Brands

• Sparkling Tea: A line of iced teas available in shelf stable 12 oz cans featuring flavors like Apple Orchard, Sweet Peach, and Hibiscus Punch.
• Portland Pickles

Products and services

• Happy Mountain Kombucha (core kombucha line) Lightly fizzy, low-sugar craft kombucha brewed with hand-blended white peony tea, herbs, flowers, spices, and extracts, available in 12 oz bottles in multiple flavors including Peach Blossom, Lavender White, Ginger Root, Dragon Fruit, Honeydew Melon, Hopped Huckleberry, Hopped Grapefruit, Passionfruit, and seasonal varieties like Blueberry Lemon. Targeted at health-conscious individual consumers and wholesale food-service buyers.
• Sparkling Tea (shelf-stable canned line) Shelf-stable sparkling iced teas available in 12 oz cans in 4-pack or 12-pack formats, including Sweet Peach (peach and vanilla with black tea), Hibiscus Punch (non-caffeinated pineapple and hibiscus), and Apple Orchard (apple and sencha green tea). Sold to consumers and wholesale accounts.
• Variety Pack (24-can) A 24-can refrigerated variety pack featuring 4 cans each of six kombucha flavors (Cucumber Mint, Ginger Root, Hopped Grapefruit, Honeydew Melon, Lavender White, and one seasonal flavor). Aimed at consumers and gift purchasers wanting breadth of the HMK range.
• Portland Pickles — Cucumber Dill Kombucha-based pickles made with filtered water, organic white peony tea, organic kombucha culture, organic cane sugar, organic dill weed, and organic cucumber flavor. Targeted at kombucha enthusiasts and craft food shoppers.
• SCOBY Replacement (homebrew culture) A live SCOBY (Symbiotic Culture Of Bacteria and Yeast) sold to home kombucha brewers, available for shipment anywhere in the United States. Priced at $10.00 regular / $8.00 sale. Targeted at home-brewing consumers of craft kombucha.
• HMK Branded Merchandise Branded merchandise line including HMK shirts (regular and flannel), flat bill caps, and dad hats featuring the Happy Mountain Kombucha logo, sold direct-to-consumer via the e-commerce shop.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature1 record

Partnerships

Four partnerships are on record, tiered core.

• Portal TeacoreStrategic or Co-development PartnerPortal Tea is the sister company and parent organization of Happy Mountain Kombucha. Happy Mountain Kombucha was created in 2011 by Portal Tea Company using customer favorite tea blends. Portal Tea provides the tea expertise and blends used in HMK products.
• New SeasonscoreChannel Partner/ Reseller/ DistributorRegional grocery chain partner. Happy Mountain Kombucha products are available for purchase online through New Seasons.
• QFCcoreChannel Partner/ Reseller/ DistributorRegional grocery chain partner. Happy Mountain Kombucha products are available for purchase online through QFC.
• Market of ChoicecoreChannel Partner/ Reseller/ DistributorRegional grocery chain partner. Happy Mountain Kombucha products are available at Market of Choice locations.

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Direct peers

• Brew Dr. Kombucha: Portland, Oregon-based craft kombucha brand with overlapping PNW retail presence, similar DTC-plus-wholesale model, and a comparable flavor-forward, low-sugar positioning. Direct head-to-head competitor on regional shelves and in foodservice.
• Humm Kombucha: Bend, Oregon-based craft kombucha company selling bottled kombucha through grocery, natural food, and on-premise accounts across the western U.S. Closely comparable craft positioning and product format.
• Wild Tonic Jun Kombucha: Craft fermented tea (jun) producer with a similar flavor-innovation, low-sugar, and natural-channel positioning. Comparable product format and target consumer, though fermented with honey rather than cane sugar.

Broad incumbents

• Health-Ade Kombucha: Larger, venture-backed craft kombucha brand with national grocery and natural channel distribution. Competes with HMK in the same low-sugar, flavor-forward craft kombucha segment, but at significantly greater scale.
• GT's Living Foods (Synergy): The category-defining kombucha brand with nationwide distribution in conventional and natural grocery. Establishes the price/format benchmark that HMK's kombucha competes against on shelf.
• KeVita: Probiotic and kombucha-tonic beverage brand owned by PepsiCo with national distribution. Competes with HMK in the kombucha and sparkling probiotic beverage set across grocery, convenience, and foodservice.
• Suja Life: National functional beverage brand (juices, kombucha, probiotic drinks) sold in mainstream grocery and natural channels. Competes with HMK's Sparkling Tea sub-line and kombucha for functional, better-for-you occasions at national scale.

Emerging players

• Better Booch: Southern California-based organic craft kombucha brand with broader U.S. retail and on-premise presence. Comparable craft positioning, organic ingredient emphasis, and small-batch production model.

Regional players

• Portland Soda Works: Portland-based craft soft drink / sparkling beverage maker. Adjacent craft beverage producer with shared regional retail and foodservice accounts, competing for cooler and shelf space in the same PNW on-premise and grocery channels.

Others

• Atlas Coffee Club / Townshend's Tea (parent context): Portland-based craft tea company that spun up Brew Dr. Kombucha; useful comparable for understanding the tea-parent-to-kombucha-brand model that HMK and Portal Tea follow, including flavor IP sourcing and shop-to-bottle retail crossover.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hmkpnw
• LinkedInlinkedin.com/company/happy-mountain-kombucha
• Instagraminstagram.com/hmkpnw
• TikToktiktok.com/@wixstudio

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Happy Mountain Kombucha