The Jam Jar

What The Jam Jar does

The Jam Jar (legal entity: THE JAM JAR AD AGENCY PTY LTD) is a full-service branding and marketing agency headquartered in Perth, Western Australia, founded in 2008 by Nigel Moyes. The agency operates with a core team of 11-50 employees supported by a curated network of long-term specialist collaborators, and serves Western Australian businesses across professional services, healthcare, property, hospitality, retail, and trades. Its service portfolio spans four integrated pillars: brand strategy (positioning, identity, logo design, brand strategy), creative execution (campaigns, design, advertising, art direction, storytelling), digital services (web design across WordPress, Shopify, and Squarespace; SEO; Google Ads management as a certified Google Partner; Facebook and Bing Ads; social media management), and content production (photography, corporate/workplace/fashion photography, video).

The agency's business model is project-based professional services, with most engagements quoted per project and structured around a five-stage process (Discover, Define, Create, Deliver, Grow). Only photography services have published unit pricing ($380 + GST for portraits, $1,250 + GST for workplace photography). Founder Nigel Moyes maintains hands-on creative direction across all projects, bringing over 30 years of advertising experience combined with NZIPP-accredited professional photography credentials. The agency has no external investment, no parent company, and no subsidiaries, operating as a founder-owned Pty Ltd entity with ~17 years of continuous operation. Heavy reliance on founder involvement creates a concentration risk in creative leadership and limits scalability.

Name

The Jam Jar

Legal name

THE JAM JAR AD AGENCY PTY LTD

Website

https://thejamjar.com.au

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

The Jam Jar is a Perth-based, founder-led branding and marketing agency offering integrated brand strategy, creative, digital, and photography services to Western Australian businesses across professional services, healthcare, property, and retail sectors. Founded in 2008 by Nigel Moyes.

Ownership category

akta.pro rank

Headquarters

HQ city

Subiaco

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Brand & Creative Services: Brand positioning, brand identity, logo design, brand strategy, campaigns, design, advertising, art direction, and storytelling services. Project-based engagements with collaborative development process.
2. Digital Services: Website design and development (WordPress, Shopify, Squarespace), digital advertising (Google Ads management as Google Partner), SEO services, and social media management.
3. Photography Services: Corporate photography, workplace photography, fashion photography, portrait photography, and video production services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

The Jam Jar is a full-service branding and marketing agency offering integrated brand development, creative campaigns, digital services, and professional photography to Western Australian businesses. The agency delivers brand positioning, brand identity, logo design, and brand strategy; creative execution including campaigns, design, advertising, and art direction; digital services spanning web design (WordPress, Shopify, Squarespace), SEO, Google Ads, social media, and digital experiences; plus content production through photography (corporate, workplace, fashion) and video.

Product overview

The Jam Jar is a full-service branding and marketing agency offering an integrated portfolio of services spanning brand development (Brand Positioning, Brand Identity, Logo Design, Brand Strategy), creative execution (Campaigns, Design, Art Direction, Advertising), digital services (Web Design across WordPress/Shopify/Squarespace, Search Engine Optimisation, Digital Advertising, Social Media Management, Digital Experiences), and content creation (Photography, Workplace/Corporate/Fashion Photography, Video, Storytelling). The agency operates as a unified creative consultancy rather than a software product, with services designed to work together seamlessly from initial brand strategy through to digital execution and content production.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Positioning Strategic brand positioning service defining where a business stands in the market and why it matters to customers, used by Western Australian businesses seeking clearer market differentiation.
• Brand Identity Visual identity system including typography, color palette, graphic elements, photography direction, and layout principles that create a cohesive brand experience for businesses in Western Australia.
• Logo Design Logo design service creating simple, memorable, and scalable visual marks that reflect brand personality and positioning.
• Brand Strategy Brand strategy development creating clarity before creativity, providing direction and focus through discovery, research, and strategic direction for businesses.
• Campaigns Marketing campaign development combining strategic thinking with creative execution, bringing together messaging, design, advertising, digital marketing, social content, and video for clients.
• Design Graphic design services for brand collateral, marketing materials, brochures, packaging, signage, and digital assets.
• Advertising Advertising services across digital (Google Ads, display, social), print, outdoor (billboards, signage), and direct marketing channels.
• Art Direction Creative leadership ensuring cohesive, compelling brand experiences across design, photography, video, advertising, campaigns, and digital content.
• Storytelling Brand storytelling through website copy, brand messaging, advertising campaigns, photography, video, and social content.
• Web Design & Strategy Website design and development across WordPress, Shopify, and Squarespace platforms with clear structure, brand-aligned design, and conversion-focused approach.
• Digital Experiences Comprehensive digital presence design including websites, landing pages, user journeys, content experiences, and digital touchpoints.
• Search Engine Optimisation SEO services improving website visibility, technical performance, content alignment with user intent, and long-term authority building.
• Digital Advertising Google Ads management as a Google Partner, including campaign strategy, keyword targeting, ad copy, landing pages, and ongoing optimization.
• Social Media Management Social media content strategy, creation, scheduling, publishing, performance tracking, and optimization across platforms.
• Photography Professional photography including brand photography, landscape photography, portrait photography, corporate photography, fashion photography, and workplace photography.
• Video Video content creation for campaigns, websites, and social platforms with clear messaging, strong visual storytelling, and brand consistency.
• Corporate Photography Corporate and commercial photography including professional headshots, leadership portraits, and team photos for websites, pitch decks, and recruitment.
• Workplace Photography Workplace photography services capturing authentic representations of brands for websites, social media, brochures, and newsletters.
• Fashion Photography Fashion and lifestyle photography for retail brands including models, talent, stylists, hair and makeup artists.

Quantifiable outcome

• NovaVet Diagnostics became Australia's largest independent veterinary diagnostic pathology service within 12 months of brand launch
• +2 more outcomes

Named customers12 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationCertified Google Partner meeting recognised standards across campaign performance, spend, and certification. Agency offers Google Ads management services including campaign strategy, keyword targeting, ad creation, and ongoing optimization for clients.
• WordPresscoreTechnology or IntegrationPrimary website platform for businesses requiring flexibility, scalability, and strong SEO performance. Used for highly customised websites supporting professional services through to complex content-driven sites.
• ShopifycoreTechnology or IntegrationE-commerce platform for online stores combining seamless user experiences with powerful sales functionality. Used for retail and product-based businesses selling products online.
• SquarespacecoreTechnology or IntegrationWebsite platform for businesses wanting beautifully designed websites with streamlined content management. Particularly suited to creative businesses, consultants and service-based organisations seeking simplicity.
• SquarespacecoreTechnology or IntegrationE-commerce platform for online stores combining seamless user experiences with powerful sales functionality. Used for retail and product-based businesses selling products online.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Block (Blockbranding): Perth-based branding and creative agency offering brand identity, design, and digital services to WA clients. Directly comparable as another boutique Western Australian brand agency of similar size and client mix.
• Meerkats: Perth branding and design agency serving WA businesses across brand identity, digital, and creative services. Comparable in scale, geography, and full-service branding offering.
• Redhanded Creative: Perth creative agency providing branding, design, and digital marketing to WA clients. Comparable boutique-size WA creative agency with similar vertical spread.
• Rumble Creative: Perth-based creative and branding agency serving WA SMB and mid-market clients. Comparable in geography, service mix, and target client profile.
• Society: Perth creative agency offering brand, design, and digital services. Comparable boutique WA creative agency with overlapping service categories and client base.
• Lemon Cheerful: Perth branding and design studio serving small and mid-market businesses. Comparable as a boutique WA brand design competitor with a similar founder-led model.

Broad incumbents

• The Brand Agency: Top Australian creative and brand agency with offices across Australia including Perth. Broader incumbent offering overlapping brand, digital, and campaign services but at significantly larger scale.
• 303 MullenLowe Perth: Global creative network's Perth office offering full-service advertising, brand, and digital. Comparable as a Perth-based brand and advertising services provider but operating as part of a multinational network.
• Thinkerbell: Australian creative agency known for brand strategy, advertising, and creative work. Comparable in services offered (brand strategy, campaigns, creative) but at national scale and a much larger headcount.
• BMF: Award-winning Australian full-service advertising and brand agency. Comparable in advertising, brand, and creative services but operates nationally with significantly greater scale and resources.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/thejamjarcreative
• Facebookfacebook.com/thejamjaragency
• LinkedInlinkedin.com/company/the-jam-jar

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Jam Jar