What Society does

Society is a full-service creative production studio headquartered in Los Angeles that has produced commercials, branded content, animation, and documentary work since its founding in 2005. The company serves both advertising agencies (30+ partnerships including Wieden+Kennedy, BBDO, 72andSunny, Leo Burnett, Publicis, DDB, and Team One) and direct brand clients (100+ logos including Apple, Amazon, Disney, Microsoft, Toyota/Lexus, Intuit/QuickBooks, Gilead/Biktarvy, and MasterClass) across nine production genres spanning automotive, animation, healthcare, business/tech, documentary, humor, fashion, high-concept, and lifestyle content.

Its core differentiators are operational rather than software-based. Society has developed proprietary production techniques including a custom drone-mounted spotlight system (126,000 lumens from nine 900-watt LED units on an Alta 8 octocopter, built with RVRD for a Lexus campaign) and a hybrid 2D/3D character animation pipeline with a custom 'Joysticks and Sliders' lip-sync plugin (developed with Fraser Davidson and Ben Skinner, enabling 120 minutes of MasterClass animation in 3 months versus a typical 6–12 month timeline). The studio assembles optimized project teams from a curated network of approximately 30 named director collaborators rather than operating a rigid in-house director model.

The business model is entirely project-based professional services: revenue is generated through one-off production engagements covering pre-production, production, and post-production, with all pricing handled via direct inquiry to [email protected] and no publicly disclosed rates or recurring contracts. The company reached union-signatory international production status by 2018 and operates shoots globally across the US, Western Europe, and Southeast Asia. Ownership appears to be founder/privately held with no disclosed external investment, no parent company, and no funding rounds.

Name

Society

Legal name

Society

Website

https://society.tv

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Society is a Los Angeles-based, full-service creative production studio founded in 2005 that produces commercials, branded content, animation, and documentary work for 100+ brands (Apple, Amazon, Disney, Toyota, Gilead, Intuit) via 30+ agency partnerships (Wieden+Kennedy, BBDO, 72andSunny, Publicis).

Ownership category

akta.pro rank

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Production Services: Project-based creative production fees for video/film content. Revenue is generated through professional services engagements with agencies and brands, including pre-production, production, and post-production services. No recurring revenue model; entirely project-based with quotes provided upon inquiry.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Society is a full-service creative production studio that delivers end-to-end video and commercial production services for advertising agencies and direct brand clients. The studio provides creative development, direction, production management, and post-production across genres including automotive, animation, business/tech, documentary, fashion, healthcare, high-concept, humor, and lifestyle. Engagement is project-based, with Society assembling optimized teams of directors, producers, and crew for each campaign.

Product overview

Society is a full-service creative production studio that offers comprehensive video and commercial production services. The company provides end-to-end production capabilities including creative development, direction, production management, and post-production across various genres such as automotive, animation, business & tech, documentary, fashion, healthcare, high concept, humor, and lifestyle content. Their service model is organized around assembling optimized teams for each project, drawing on specialized expertise and relationships cultivated over decades. The company does not offer distinct software products but rather positions its creative production services and expertise as the core offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Full-Service Commercial and Branded Content Production End-to-end production services including creative development, direction, production management, and post-production for broadcast commercials, digital content, documentary filmmaking, animation, and branded content across all genres. Delivered to advertising agencies and direct brand clients.
• Creative Development and Direction Services Pre-production creative services including treatment development, scripting, and directorial oversight for client campaigns, drawing on a curated network of collaborating directors.
• Animation and Post-Production Services Animation production and post-production services including 2D, 3D, and hybrid 2D/3D character animation, supported by proprietary tools like the 'Joysticks and Sliders' plugin for rapid dialogue synchronization.
• Specialized Technical Production (Drone Lighting and Custom Equipment) Bespoke production engineering for campaigns requiring novel technical solutions, exemplified by the drone-mounted spotlight system (126,000 lumens, 9x 900-watt LED units on an Alta 8 octocopter) developed with RVRD for the Lexus campaign — the first such use in automotive advertising.

Quantifiable outcome

• QuickBooks campaign exceeded impression goals by 122%, generating 25 million impressions and 20,000 conversions
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered core.

• 72andSunnycoreGTM or Marketing PartnerLong-term agency partnership. 72andSunny engages Society as production partner for client campaigns.
• BBDOcoreGTM or Marketing PartnerEstablished agency partnership for production services.
• Wieden+KennedycoreGTM or Marketing PartnerLong-term agency partnership for creative production.
• Leo BurnettcoreGTM or Marketing PartnerAgency partnership for production services.
• PubliciscoreGTM or Marketing PartnerAgency partnership for production services.
• DDBcoreGTM or Marketing PartnerAgency partnership for creative production.
• PeriscopecoreGTM or Marketing PartnerAgency partnership featured in QuickBooks case study. Engaged Society for QuickBooks accountant appreciation campaign.
• Venables Bell & PartnerscoreGTM or Marketing PartnerAgency partnership featured in Renaissance Hotels case study. Engaged Society for Discover This Way campaign.
• Highdive AdvertisingcoreGTM or Marketing PartnerAgency partnership featured in RAM case study. Engaged Society for RAM Truck Month campaign during Texas winter storm crisis.
• Team OnecoreGTM or Marketing PartnerAgency partnership featured in Lexus case study. Engaged Society for Lexus innovation campaign.
• Digitas/Digitas HealthcoreGTM or Marketing PartnerAgency partnership featured in Biktarvy case study. Engaged Society for first major HIV treatment campaign featuring real patients.
• Fraser DavidsoncoreStrategic or Co-development PartnerAnimation partner for hybrid 2D/3D character system development. Collaborated on MasterClass Nancy Cartwright animated course - 120 minutes delivered in 3 months.
• Ben SkinnercoreStrategic or Co-development PartnerAnimation partner for hybrid 2D/3D character system development. Collaborated on MasterClass animated course.
• RVRDcoreTechnology or IntegrationDrone technology specialist partner. Worked with Society to develop custom drone-mounted spotlight system - first-of-its-kind in automotive advertising. 126,000 lumens from 9x 900-watt LED units on Alta 8 octocopter.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Prettybird: Boutique commercial and branded content production studio headquartered in Los Angeles with a director-driven model and a similar blue-chip brand and agency client base. Closely comparable in scale, positioning, and creative production services for advertising campaigns.
• Radical Media: Global production studio producing commercials, branded content, and documentary work for major brands and agencies. Comparable in multi-genre production capabilities and Fortune 500 client roster.
• Anonymous Content: Los Angeles-based production company producing commercials, branded content, and feature films for global brands. Comparable in serving Fortune 500 enterprises and major agencies with high-end creative production across formats.
• Buck: Design-driven production and animation studio producing commercials and branded content with strong technical capabilities. Comparable in animation, design, and production services for major brands.
• Tool of North America: Boutique commercial production studio with strong director roster serving major brands and agencies. Comparable in scale, agency partnerships, and creative production positioning.
• RSA Films: Ridley Scott-associated commercial and film production company producing global advertising campaigns. Comparable in producing premium commercial content for Fortune 500 brands.
• Partizan: Global production company and director representation firm producing commercials, music videos, and branded content. Comparable in director-driven model and enterprise brand client base.
• B-Reel: Creative production and technology company producing commercial and branded content with proprietary technical innovation. Comparable in cross-format production and emphasis on innovative production solutions.
• Smuggler: Director-led commercial and music video production company with global offices serving major brands and agencies. Comparable in producing high-profile advertising campaigns across formats.
• MJZ: Long-established Los Angeles commercial production company representing top-tier directors for global brand campaigns. Comparable in director representation and commercial production for advertising.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/society/reels/?__d=1%2F

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Society