Sheffield and Rotherham Wildlife Trust
Sheffield and Rotherham Wildlife Trust is an independent UK registered charity that manages 15 nature reserves and delivers community-led wildlife conservation, education, and species recovery programmes across Sheffield and Rotherham, funded through memberships, donations, grants, and consultancy.
- Company typePrivate
- Founded1985
- HeadquartersSheffield, United Kingdom
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Sheffield and Rotherham Wildlife Trust does
Sheffield and Rotherham Wildlife Trust is an independent registered charity (Charity Number 700638; Company Number 2287928), founded in 1985 and headquartered in Sheffield, UK. It is one of 46 Wildlife Trusts forming the UK's largest voluntary organisation dedicated to wildlife conservation. The Trust manages 15 nature reserves across Sheffield and Rotherham (including Blacka Moor, Greno Woods, Wyming Brook, and Woodhouse Washlands), operates Ughill Farm as a nature-friendly farming demonstration site in the Dark Peak, and delivers community-led conservation through the Nature Recovery Sheffield and Nature Recovery Rotherham networks.
Its operational offering spans evidence-led conservation monitoring, species recovery programmes (notably the 2026 Arvicola Project for upland water voles using eDNA and a custom ESRI UK field survey application), habitat restoration and nature-based solutions (Connecting Limbs river restoration, Living Waters, Rotherham Rivers, natural flood management), and the South Yorkshire Woodland Partnership which has facilitated planting of over 500,000 trees and 7.65km of hedgerows. Ancillary programmes include outdoor learning for schools, the Green and Blue Social Prescribing wellbeing initiative, and inclusive community programmes such as Wild at Heart.
The Trust operates a diversified, multi-stream revenue model: individual/joint/family/gift memberships on monthly subscription, donations and fundraising appeals, an e-commerce online shop selling made-to-order organic cotton merchandise, corporate partnerships (memberships, wild work days, employee wellbeing packages), restricted government and institutional grants (Natural England, Defra/Forestry Commission Trees Call to Action Fund, National Lottery Community Fund, Landfill Communities Fund), legacy gifts, and ecological consultancy through its wholly-owned subsidiary Wildscapes CIC (a CIEEM Registered Practice). Customer segments span individual supporters, corporate partners, schools, community groups, landowners/farmers, and local authorities. The Trust has 51-100 employees and is governed by a Board of Trustees with a post-June 2025 leadership transition following the departure of long-serving CEO Liz Ballard.
Sheffield and Rotherham Wildlife Trust firmographics
Firmographics- Name
- Sheffield and Rotherham Wildlife Trust
- Legal name
- Sheffield Wildlife Trust
- Website
- https://wildsheffield.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Sheffield and Rotherham Wildlife Trust is an independent UK registered charity that manages 15 nature reserves and delivers community-led wildlife conservation, education, and species recovery programmes across Sheffield and Rotherham, funded through memberships, donations, grants, and consultancy.
- Ownership category
- akta.pro rank
Sheffield and Rotherham Wildlife Trust industry classification
Industry- Product category
- Wildlife Conservation Services
- NAICS
- Environment, Conservation and Wildlife Organizations (813312), Nature Parks and Other Similar Institutions (712190), Support Activities for Forestry (11531)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Wildlife Conservation & Species Protection (BPAGAGAB)
- akta.pro secondary industries
- Land Trusts & Protected Areas (BPAGAGAC), Biodiversity Conservation & Habitat Banking (AFAMAMAC), Education & Community Outreach (Responsible Pet Ownership) (BPAGAIAK)
Keywords
Where Sheffield and Rotherham Wildlife Trust is headquartered
LocationHeadquarters
- HQ city
- Sheffield
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Sheffield and Rotherham Wildlife Trust business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Others, Marketing or Sales, Technology or R&D
Revenue model
- Membership Subscriptions: Individual, joint, family, and gift memberships providing recurring revenue. Members receive welcome packs, renewal letters, Kingfisher magazine, and updates about Trust activities.
- Donations and Fundraising Appeals: One-time and recurring donations including specific appeals like Help Our Heathlands, Living Waters, and Acorn Fund. Donations processed via Direct Debit or online payment systems.
- Online Shop Sales: E-commerce sales of merchandise including clothing (t-shirts, hoodies, sweatshirts), accessories, and wildlife-related products. All items are made-to-order with 3-5 working day production turnaround.
- Corporate Partnerships: Corporate membership, wild work days (corporate volunteering), employee wellbeing packages, and social value partnerships with businesses.
- Government and Institutional Grants: Funding from Natural England's Species Recovery Programme, Trees Call to Action Fund, Landfill Communities Fund, and other government nature recovery initiatives.
- Wildscapes Consultancy Services: Ecological and land management consultancy services provided through Wildscapes CIC, the Trust's wholly-owned Community Interest Company.
- Legacy Gifts: Bequests and gifts in wills from supporters leaving legacies to support the Trust's charitable work.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Individual Membership - Personal membership for individuals supporting the Trust's work |
| Subscription | Monthly | Joint Membership - Two adults at the same address sharing membership benefits |
| Subscription | Monthly | Family Membership - Parents/guardians with children under 18 |
| One time/ perpetual license | Monthly | Gift Membership - Purchased as a gift for others |
| Transaction based/ take rate | Pay-as-you-go | Clothing and Merchandise - T-shirts, hoodies, sweatshirts and accessories |
| Unit Pricing | Pay-as-you-go | Delivery - Variable shipping rates based on destination and weight |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels10 records
Sheffield and Rotherham Wildlife Trust product offering
Product offeringCore offering
Sheffield & Rotherham Wildlife Trust is a registered charity that manages 15 nature reserves and Ughill Farm across Sheffield and Rotherham, delivers community-led Nature Recovery programmes, and provides environmental education, corporate partnerships, and ecological consultancy services through its wholly-owned subsidiary Wildscapes CIC. It funds this work through individual/family memberships, donations, appeals, grants, online merchandise sales, and corporate social-value packages.
Product overview
Sheffield & Rotherham Wildlife Trust operates as a conservation organization offering a diverse portfolio of interconnected programmes and services rather than a unified technology product. Core offerings include management of 15 nature reserves across Sheffield and Rotherham, community-led Nature Recovery initiatives in Sheffield and Rotherham, and nature-friendly farming through Ughill Farm. The Trust provides educational programmes for schools and outdoor learning, runs an online merchandise shop with sustainable products, offers membership and corporate partnership schemes, and delivers environmental consultancy through its Wildscapes subsidiary. Additional services include Living Waters river restoration, 30 Days Wild challenge, Nature Based Solutions including the Connecting Limbs River Sheaf project and Rotherham Rivers initiative, South Yorkshire Woodland Partnership for tree planting, Sheffield Swift City conservation, and the Evidence-led Conservation monitoring programme. Wildscapes operates as a CIEEM Registered Practice providing professional ecological consultancy.
Differentiator
Problem solved
Functional benefit
Products and services
- Membership Programmes Recurring individual, joint, family, and gift memberships giving supporters access to welcome packs, Kingfisher magazine, renewals, and updates about Trust activities.
- Corporate Partnerships B2B packages for businesses including corporate membership, wild work (volunteering) days, employee wellbeing programmes, and social value partnerships.
- Schools Education and Outdoor Learning Currriculum-linked outdoor learning programmes for primary, secondary, further and higher education establishments, including wild play sessions and teacher training.
- Wildscapes Environmental Consultancy CIEEM Registered Practice operated through Wildscapes CIC, providing professional ecology and land management consultancy services to landowners, developers, and public bodies.
- Online Shop E-commerce storefront selling ethically produced made-to-order merchandise including organic cotton clothing, mugs, and accessories, with profits supporting local wildlife and wild places.
Quantifiable outcome
- Record 57 lapwings recorded at Ughill Farm in March 2024 - largest flock since Trust acquired farm in January 2023
- +5 more outcomes
Companies that use Sheffield and Rotherham Wildlife Trust
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles5 records
Sheffield and Rotherham Wildlife Trust technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
Feature4 records
Sheffield and Rotherham Wildlife Trust partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and major.
- University of ManchestercoreUniversity partner in upland water vole research project (Arvicola Project) mapping and protecting water vole populations across Sheffield Lakeland area using environmental DNA and genetic tracking.
- University of StirlingcoreUniversity partner in upland water vole research project providing academic expertise in species monitoring and conservation genetics.
- ESRI UKcoreTechnology partner developing custom field survey mobile application for water vole monitoring, allowing volunteers and scientists to record findings directly in the field.
- Yorkshire WatermajorPartner providing fieldwork and survey support for water vole research and species recovery projects in South Yorkshire.
- Natural EnglandcoreFunding body and advisory partner for Species Recovery Programme projects. Natural England's Species Recovery Programme funds the Arvicola Project and white-clawed crayfish conservation work.
- Royal Society of Wildlife TrustscoreCo-leader of national white-clawed crayfish project as part of The Wildlife Trusts' conservation initiatives. Partnership coordinates species recovery efforts across the UK.
- University of SheffieldcoreCo-organiser of Deep Dive Day establishing a Nature Recovery Academic Learning Community. Partnership aims to bring together researchers, practitioners, policy-makers, and community members for nature recovery initiatives over 2-5 years.
- Wildscapes CICcoreCommunity Interest Company is a wholly owned subsidiary of Sheffield & Rotherham Wildlife Trust. Trades only to raise funds for the charitable organisation. Provides ecological and land management consultancy services.
- The Wildlife Trusts (46 UK Wildlife Trusts)coreSheffield & Rotherham Wildlife Trust is one of 46 Wildlife Trusts forming the UK's largest voluntary organisation dedicated to wildlife conservation.
- South Yorkshire Woodland PartnershipcorePartnership supporting creation and management of woodlands and trees across South Yorkshire to increase canopy cover for society and wildlife benefit. Includes stakeholder engagement, grant delivery, and tree planting initiatives.
- Sheffield Lakeland Landscape PartnershipmajorPartnership working with local farmers to increase wildlife, implementing natural flood management, and delivering landscape-scale conservation across Sheffield Lakeland area.
- Sheffield Street Tree PartnershipmajorPartnership developing the Street Tree Working Strategy for Sheffield and supporting care of the city's highway trees.
- Sheffield City CouncilmajorLocal government partner in planning consultations, nature recovery strategies, community forestry initiatives, and urban green space management.
- Kids Plant TreesmajorLocal not-for-profit organisation partnered with the Trust and Sheffield City Council for Go Wild! project creating free wild play spaces and tree planting in schools.
- Woodland TrustmajorNational conservation charity partnered with South Yorkshire Woodland Partnership for tree planting and hedgerow creation initiatives.
Scale indicators14 records
Recent moves6 records
Expansion highlights6 records
Sheffield and Rotherham Wildlife Trust competitors and assessment
Company assessmentBroad incumbents
- RSPB (Royal Society for the Protection of Birds): The UK's largest wildlife charity, with national reserves, advocacy, and significant grant-giving capacity including to local trusts. Comparable in mission but operates at vastly larger scale and overlaps primarily on advocacy, species recovery, and corporate partnership competition.
- Wildfowl & Wetlands Trust (WWT): National wetland conservation charity operating visitor wetlands centres, comparable to nature-reserve management and education programming in Sheffield & Rotherham; larger scale and broader geographic footprint, particularly relevant for Living Waters and Rotherham Rivers programmes.
- National Trust: UK-wide heritage and landscape charity managing countryside estates, often overlapping geographically with Wildlife Trust reserves and competing for the same family membership and corporate partnership audiences. Significant overlap on outdoor learning and visitor-facing nature experiences.
- Woodland Trust: National woodland conservation charity and active partner of Sheffield & Rotherham through the South Yorkshire Woodland Partnership. Competes for similar tree-planting grants and corporate partners but with a national scope and significantly larger reserves base.
Emerging players
- Buglife: UK invertebrate conservation charity focused on species and habitats that overlap with the Trust's nature reserve management work; smaller in scale but a thematic peer in invertebrate recording and conservation advocacy.
- Butterfly Conservation: UK charity dedicated to butterfly and moth conservation, directly relevant given the 24 butterfly species including 3 NERC Act priority species recorded at Ughill Farm. Comparable citizen-science data programmes and habitat management focus.
Direct peers
- Yorkshire Wildlife Trust: Regional Wildlife Trust covering Yorkshire, with overlapping South Yorkshire reserve geography and direct competition for the same Wildlife Trusts network membership base, grants, and corporate partners. Most directly comparable peer given shared geography and member proposition.
- Derbyshire Wildlife Trust: Adjacent regional Wildlife Trust operating across the East Midlands / Peak District border with a comparable mix of moorland reserves, community programmes, and consultancy-style offerings; competes for similar grant funding streams and member demographics in nearby counties.
- Nottinghamshire Wildlife Trust: East Midlands Wildlife Trust with similar scale, reserve portfolio, education programmes, and reliance on the same Natural England and Lottery funding pots; comparable organisational structure and membership/donation revenue mix.
Others
- The Wildlife Trusts (Royal Society of Wildlife Trusts): National umbrella body coordinating the 46 UK Wildlife Trusts; operates shared branding, fundraising, and policy advocacy that Sheffield & Rotherham participates in and benefits from. Not a competitor but a federation partner that channels resources and sets shared standards.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Sheffield and Rotherham Wildlife Trust social profiles
Digital presenceSheffield and Rotherham Wildlife Trust compliance and trust
Trust signalCompliance1 record
Sheffield and Rotherham Wildlife Trust financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sheffield and Rotherham Wildlife Trust leadership team
Management profileNumber of profiles
Profiles4 records
Sheffield and Rotherham Wildlife Trust subsidiaries and ownership
Company hierarchySubsidiaries1 record
Sheffield and Rotherham Wildlife Trust funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sheffield and Rotherham Wildlife Trust M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sheffield and Rotherham Wildlife Trust
What does Sheffield and Rotherham Wildlife Trust do?
Sheffield & Rotherham Wildlife Trust is a registered charity that manages 15 nature reserves and Ughill Farm across Sheffield and Rotherham, delivers community-led Nature Recovery programmes, and provides environmental education, corporate partnerships, and ecological consultancy services through its wholly-owned subsidiary Wildscapes CIC. It funds this work through individual/family memberships, donations, appeals, grants, online merchandise sales, and corporate social-value packages.
Is Sheffield and Rotherham Wildlife Trust a public or private company?
Sheffield and Rotherham Wildlife Trust is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Sheffield and Rotherham Wildlife Trust founded?
Sheffield and Rotherham Wildlife Trust was founded in 1985. It employs 51 to 100 people.
Where is Sheffield and Rotherham Wildlife Trust based?
Sheffield and Rotherham Wildlife Trust is headquartered in Sheffield, United Kingdom, in the Europe region.
How does Sheffield and Rotherham Wildlife Trust make money?
Seven revenue lines are on record. Membership Subscriptions are the primary driver. The others are donations and Fundraising Appeals, online Shop Sales, corporate Partnerships, government and Institutional Grants, wildscapes Consultancy Services and legacy Gifts.
Who are Sheffield and Rotherham Wildlife Trust's main competitors?
Broad incumbents on record are RSPB (Royal Society for the Protection of Birds), Wildfowl & Wetlands Trust (WWT), National Trust and Woodland Trust. Emerging players are Buglife and Butterfly Conservation. Direct peers are Yorkshire Wildlife Trust, Derbyshire Wildlife Trust and Nottinghamshire Wildlife Trust. The Wildlife Trusts (Royal Society of Wildlife Trusts) is listed as an others.
Does Sheffield and Rotherham Wildlife Trust have an API?
No public API is recorded for Sheffield and Rotherham Wildlife Trust.
What industry is Sheffield and Rotherham Wildlife Trust in?
Sheffield and Rotherham Wildlife Trust's product category is Wildlife Conservation Services. Its primary akta.pro industry code is BPAGAGAB, Wildlife Conservation & Species Protection, with a secondary code of BPAGAGAC, Land Trusts & Protected Areas. Its NAICS code is 813312 and its SIC code is 700.