What DataFactory does

DataFactory is an Argentine sports data and content company, founded in 2004 and headquartered in Buenos Aires with a second office in Mexico City. It operates a real-time sports data platform covering football and other sports, aggregating match incidents, statistics, and historical data through a proprietary pipeline that includes a freelance data entry network for live match recording. Its core products are DF Widgets (over 120 customizable, embeddable statistical modules per tournament), DF SportsNews and Notas Algorítmicas (automated pre-match, live, and post-match news generation with AI-driven versioning for different audiences), DataFeed XML (structured data feeds for broadcast graphics), and DF Agency (customized content services for videos, images, articles, and graphics). Specialized offerings include DF Mundial 2026 (an integrated World Cup coverage suite with Data Mining-based ranking predictions), gamification products (Quiniela Multijornada, Trivia), and a Branded Content model that places betting operator advertising into publisher-distributed statistical modules.

DataFactory serves 300+ clients across primary segments: media companies (CNN Español, ESPN, Fox Sports MX, TyC Sports, DirecTV Sports, Ecuavisa, El Universo, Ovación, BN Notícias), sports betting operators (25+ including Bplay, Betano, Caliente, WPlay, Casino Club, Betcris, PlayGreen), sports clubs and federations (Concacaf, AFA, Boca Juniors), and broadcasters and affiliates. Revenue mechanics combine subscription/recurring access to data, statistics, and widgets; professional services via DF Agency; and advertising through the Branded Content model, with a freemium free-widget-plus-branding offering as a customer acquisition channel. The go-to-market is sales-led with direct outreach, event presence at LatAm gaming conferences, and case-study-driven content marketing, and the company operates with a headcount band of 51–100 employees.

Name

DataFactory

Legal name

DataFactory SRL

Website

https://datafactory.la

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

DataFactory is an Argentine sports data and content company providing real-time statistics, algorithmic news, customizable widgets, and broadcast feeds to media companies, sports betting operators, clubs, and federations across Latin America.

Ownership category

akta.pro rank

Product category

Sports Data and Content Technology

NAICS

Broadcasting and Content Providers (516), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Services-Computer Processing & Data Preparation (7374), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Sportsbook Trading, Odds & Feed Providers (MPAEAKAB)

akta.pro secondary industries

Sports Data/Stats & Betting Rights Distribution (Official Data Feeds) (MPABAJAL), Sports Data Feeds & Integrity Monitoring (MPAEACAE)

Keywords

• Sports data feeds
• Sports statistics widgets
• Algorithmic sports content
• Sports betting data
• Sports media solutions

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Data/Statistics Subscription: Access to sports statistics, live data, and analytical content delivered through widgets, XML feeds, and API integrations. Revenue generated through subscription and usage-based pricing models.
2. DF Widgets: Customizable statistical content modules for websites, blogs, and apps. 100% customizable with over 120 widgets per tournament. Sold as subscription or per-implementation basis.
3. Algorithmic News Content: Automated sports news generation (pre-match, live, post-match) with AI enhancement. Three notes per event plus images. Revenue from content licensing and service fees.
4. DF Agency Content Services: Customized content creation including videos, images, articles, widgets, and graphics for digital assets. Professional services for marketing and social media content.
5. Branded Content: Placement of betting operator banners in sports statistics pieces consumed by sports, general interest, football sites, and club portals. Generates acquisition, conversion, and customer retention value.
6. Gamification Products: Quiniela Multijornada (sports predictions with rankings) and Trivia products for user engagement, lead generation, and brand retention.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

DataFactory provides real-time sports data, statistical widgets, and algorithmic content generation for media companies, sports betting operators, sports clubs, and federations across Latin America. Its portfolio includes embeddable responsive widgets (DF Widgets, HTML Center), automated pre-match/live/post-match news generation (DF SportsNews, Notas Algorítmicas), XML data feeds for broadcasting, and customized content creation services (DF Agency). It also operates a Branded Content model that places betting operator banners inside its statistical content distributed across media outlets.

Product overview

DataFactory is a sports data intelligence platform that provides a portfolio of integrated products for media companies, sports betting operators, clubs, federations, and brands. The core product line includes: DF Agency (custom content creation), DF Widgets (real-time statistical widgets for web/apps), DF SportsNews (algorithmic news generation), and HTML Center/Notas Algorítmicas (embeddable content modules). The specialized DF Mundial 2026 product offers World Cup coverage combining data mining-based rankings, live statistics, weekly reports, and integrated content (widgets, notes, videos, graphics). Additional offerings include gamification products (Quiniela Multijornada, Trivia) and Branded Content for betting operators. Data distribution is available via DataFeed XML.

Differentiator

Problem solved

Functional benefit

Brands

• DF Agency: Creates customized sports content for betting companies, media, and brands. Delivers videos, images, notes, widgets, and graphics for digital assets.
• DF Widgets
• DF SportsNews
• DF Mundial 2026

Products and services

• DF Agency Content creation and management service that delivers videos, images, notes, widgets, and graphics for digital assets, creating personalized content for betting operators, media, and brands based on sports data.
• DF Widgets Responsive design statistical widgets for websites, blogs, and apps providing real-time calendars, results, detailed statistics, and live data for football and other sports. Customizable with over 120 widgets per tournament.
• DF SportsNews Automated algorithmic news generation product that creates pre-match, live, and post-match content for football matches using statistical data and AI, designed for traffic generation with high content volume.
• HTML Center Responsive statistical modules for websites, blogs, and apps that provide agile and attractive solutions for enhancing sports content, offering direct HTML embedding without iframes.
• Notas Algorítmicas (Algorithmic Notes) Algorithmic notes that automatically generate sports content based on statistical data for media, blogs, and betting sites, with AI-powered content adaptation for different audiences.
• DF Mundial 2026 Comprehensive FIFA World Cup 2026 coverage product including Data Mining-based ranking, live data, exclusive team information, weekly reports, draw coverage, interactive calendar, venue/stadium data, and 8 integrated content products (widgets, notes, videos, graphics).
• Quiniela Multijornada Gamification product for sports predictions with rankings and centralized records, designed to generate traffic, leads, and user loyalty for betting operators and brands.
• Trivia Themed quiz gamification with photo questions, live rankings based on correct answers, direct prizes, monthly or event-linked trivias, final draws among participants, and viral referral system.
• DataFactory Branded Content Advertising placement model for betting operators featuring brand banners on statistical sports content modules distributed across sports, general interest, and club websites for brand positioning and user acquisition.
• DataFeed XML XML data feed providing football and other sports statistics for broadcasting, streaming, and platform integration.

Quantifiable outcome

• Gamification campaigns can increase customer interaction by up to 48% and retention by 22%
• +2 more outcomes

Named customers17 records

Segments8 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and flagship.

• Casino ClubcoreGTM or Marketing Partner · 1 November 2024Casino Club launched a new Sports Statistics section in collaboration with DataFactory, featuring real-time Football, Formula 1, and Basketball widgets. DataFactory provides white-label statistics portal and social media content for user engagement and betting registration conversion.
• BN NotíciascoreStrategic or Co-development Partner · 1 October 2024DataFactory partnered with BN Notícias, one of the largest news portals in Bahia and all of Northeast Brazil. The partnership delivers precise sports data, in-depth analysis, and exclusive insights using DataFactory's expertise in data analysis and machine learning. Custom metrics and insights were developed specifically for BN Notícias to enable more precise and relevant sports coverage for the Bahian audience.
• EcuavisacoreGTM or Marketing Partner · 1 August 2024Ecuavisa uses DataFactory's statistics integration for comprehensive Ecuadorian sports coverage. Partnership enables diverse content formats using XML and HTML combinations for exclusive design and reduced workload.
• WPlayflagshipGTM or Marketing Partner · 1 February 2024WPlay from Colombia was the first betting operator to adopt DataFactory's Branded Content model from February 2024. The brand now has presence in 20+ media outlets across Colombia's most important regions, enabling customer acquisition and conversion through sports statistics integration.
• El UniversocoreGTM or Marketing PartnerMajor Ecuadorian newspaper integrates DataFactory widgets for sports statistics and table positioning on their digital platform.
• FutbolEcuadorcoreGTM or Marketing PartnerLeading Ecuadorian football portal uses DataFactory's fixture and statistics coverage for comprehensive tournament data.

Scale indicators6 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Kambi Group: Established B2B sportsbook technology provider offering a turnkey platform for sports betting operators including data, odds, and trading tools. Overlaps with DataFactory's sportsbook-focused feed and content products but operates a broader platform.

Others

• Catena Media: Online sports betting and casino affiliate operator generating sports content and traffic for betting operator clients. Adjacent ecosystem participant sharing customer base with DataFactory but focused on acquisition rather than data feeds.

Direct peers

• FeedConstruct (BetConstruct): Sports data feed and content platform within BetConstruct providing live statistics, odds feeds, and data-driven content to sportsbook operators and media. Comparable in product structure and target buyer overlap with DataFactory's data feed and widget offerings.
• Sportradar: Global leader in sports data and content, providing official data feeds, odds, and integrity services to sportsbooks and media. Directly comparable as a sports data feed and content provider serving betting operators and media worldwide.
• DATA Sports Group: B2B sports data provider offering odds feeds, statistics, and results APIs for sportsbook operators and platform providers. Comparable feed-driven model targeting the betting operator ecosystem with which DataFactory is also heavily engaged.
• Genius Sports: Sports data and technology company providing official data feeds, trading technology, and content to sportsbook operators and media leagues. Comparable as a feed and content partner for betting operators with technology-led differentiation.
• LSports: Sports data feed provider offering real-time odds, scores, and statistics APIs to sportsbook operators and platform providers. Comparable in feed-driven B2B model targeting betting operators, though more weighted toward odds than media-facing widgets.
• Stats Perform: Sports data and AI company operating the Opta brand, delivering official data feeds, statistics, and AI-driven insights to media and betting operators. Closely aligned with DataFactory's widget, feed, and AI-content offerings.
• Enetpulse: Danish sports data provider delivering real-time scores, statistics, and content feeds to media and betting operators globally. Comparable as a data feed vendor with similar customer profile of sportsbooks and sports media.

Emerging players

• Sportmonks: API-first sports data provider offering football and other sports data via developer-friendly endpoints to a range of sports media and platform customers. Comparable in API/data feed delivery, though typically more weighted toward developer/SMB customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/datafactoryla
• Instagraminstagram.com/datafactory
• YouTubeyoutube.com/channel/UCz_placeholder
• Facebookfacebook.com/datafactoryla
• LinkedInlinkedin.com/company/datafactory-la

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DataFactory