SportMonks
- Company typePrivate
- Founded2016
- HeadquartersDeventer, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
SportMonks firmographics
Firmographics- Name
- SportMonks
- Legal name
- Sportmonks B.V.
- Website
- https://sportmonks.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
SportMonks industry classification
Industry- Product category
- Sports Data API
- NAICS
- Web Search Portals and All Other Information Services (519290)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Sports Data/Stats & Betting Rights Distribution (Official Data Feeds) (MPABAJAL)
- akta.pro secondary industries
- Sports Data Feeds & Integrity Monitoring (MPAEACAE), Sportsbook Trading, Odds & Feed Providers (MPAEAKAB), Fantasy Data Feeds & Statistics Providers (MPAEAHAE)
Keywords
Where SportMonks is headquartered
LocationHeadquarters
- HQ city
- Deventer
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
SportMonks business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- API Subscription Plans: SportMonks generates revenue primarily through tiered subscription plans for API access. Plans range from free basic access to premium tiers with higher request limits, more data coverage, and advanced features. Enterprise plans offer custom pricing with dedicated support and SLA guarantees.
- Custom Odds Feed Services: Premium odds data sourced from TXODDS partnership, offered as an add-on service to customers requiring extensive bookmaker coverage and historical odds data for betting and analytics applications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Tier - Basic access for testing and small projects |
| Subscription | Monthly | Starter Plan - For small developers and hobby projects |
| Subscription | Monthly | Basic Plan - For growing applications |
| Subscription | Monthly | Pro Plan - For production applications |
| Subscription | Annual | Enterprise Plan - For large-scale commercial use |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
SportMonks product offering
Product offeringCore offering
SportMonks provides real-time and historical sports data APIs covering Football, Cricket, and Formula 1, delivering live scores, fixtures, standings, player/team statistics, and odds through a JSON REST endpoint for use in betting platforms, live-score portals, fantasy sports applications, and media sites. An in-house data platform powered by a global scout network verifies and enriches the data, which is complemented by the TXODDS-powered Premium Odds Feed covering 450+ bookmakers and add-on modules such as xG analytics, AI predictions, Pressure Index, Expected Lineups, Transfer Rumours, Football News, and Match Facts.
Product overview
SportMonks is a sports data platform providing APIs and add-on modules across Football, Cricket, and Formula 1. The core product is the Football API covering 2,500+ leagues with real-time data, complemented by specialized Cricket and F1 APIs. Add-on modules including xG Data, Predictions API, Pressure Index, Premium Odds Feed, Expected Lineups, Transfer Rumours, News API, and Match Facts extend the core platform for advanced analytics, betting, and media use cases. The product also includes Football Widgets for no-code embedding. Pricing tiers range from Starter (5 leagues, €29/mo) through Growth (30 leagues, €99/mo), Pro (120 leagues, €249/mo), to custom Enterprise plans.
Differentiator
Problem solved
Functional benefit
Products and services
- Football API REST API providing real-time and historical football data covering 2,500+ leagues worldwide, including live scores, match events, statistics, fixtures, standings, team/player data, and odds. The flagship product serving iGaming, media, fantasy sports, and betting platforms.
- Cricket API Real-time cricket data API covering 130+ leagues across 30 countries, providing ball-by-ball data, runs, batting/bowling scoreboards, match schedules, and player statistics for Test, ODI, T20, and major tournaments.
- Formula 1 API Motorsport data API providing Formula 1 race results, driver rankings, season standings, lap times, team data, and race schedules with verified, customizable statistics.
- Football Widgets Embeddable pre-built widget components for displaying live scores, match details, standings, team information, and league tables on websites without API integration, including Hub Widget, Livescore Widget, Bracket Widget, Teams Widget, and Live Standings Widget.
- Premium Odds Feed High-frequency odds data feed powered by TXODDS providing pre-match and in-play odds from 180+ bookmakers across 20+ betting markets with odds history tracking.
- Football Predictions API AI-powered match prediction service providing probability forecasts for match outcomes, both teams to score, total goals, and correct scores across 900+ leagues using machine learning models.
- xG Data (Expected Goals)
Companies that use SportMonks
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
SportMonks technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability4 records
Feature4 records
SportMonks partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TXODDScoreSportMonks has a strategic partnership with TXODDS to provide a Premium Odds Feed service to their customers. This collaboration gives SportMonks access to odds data from over 450 bookmakers, covering pre-match and in-play odds with historical data going back several years. The TXODDS integration enhances SportMonks' data offering specifically for iGaming and betting industry customers, making it a core differentiator for their platform.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
SportMonks competitors and assessment
Company assessmentDirect peers
- Stats Perform: Stats Perform (owner of Opta) provides AI-powered sports data, official feeds, and betting data solutions across major sports including football. It is a primary competitor to SportMonks in serving betting operators, media, and fantasy sports customers with comprehensive league coverage.
- Goalserve: Goalserve provides real-time sports data feeds covering football, basketball, baseball, and other sports via XML/JSON APIs. It targets a similar SMB-to-enterprise developer and betting operator base as SportMonks.
- StatsBomb: StatsBomb provides advanced football analytics, event-level data, and AI-powered insights to clubs, media, and betting operators. It overlaps with SportMonks' Football API and xG/Predictions offerings, particularly for customers seeking richer tactical analytics.
- Genius Sports: Genius Sports is a sports data and technology company specializing in data feeds, odds, and integrity services for sportsbooks. It competes directly with SportMonks in iGaming/betting data and odds distribution, particularly with tier-1 operators.
- Sportradar: Sportradar is the largest sports data and content company, offering official data feeds, odds, and betting technology to operators globally. It directly competes with SportMonks in football, betting, and multi-sport data APIs, though at a vastly larger scale and with deeper league rights.
- API-FOOTBALL: API-FOOTBALL is a developer-focused football data API covering fixtures, live scores, odds, and standings. It is a direct competitor to SportMonks in the freemium football API space targeting developers and small betting/media applications.
Broad incumbents
- Catapult Sports: Catapult is a global leader in athlete performance tracking, wearable GPS, and video analysis used by professional teams. It overlaps with SportMonks at the broader sports data/analytics layer but specializes in team-side performance rather than consumer-facing data feeds.
- Hudl: Hudl provides video analysis, performance data, and recruiting tools predominantly for amateur and professional sports teams. While not a betting data peer, it competes in the broader sports analytics and content layer where SportMonks' Football API/xG products intersect with team performance workflows.
Emerging players
- Football Data (football-data.co.uk): Football Data provides historical football results and odds data, widely used by hobbyists and developers. It is a smaller, lower-tier competitor to SportMonks' Football API in serving developer and analytics use cases, primarily on historical rather than real-time data.
- Sportlogiq: Sportlogiq is a computer-vision sports analytics company providing player tracking and event data primarily in hockey and soccer. It is comparable to SportMonks in offering advanced football analytics, but with a narrower sports footprint and a club-side focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
SportMonks social profiles
Digital presenceSportMonks financial estimates
Financial estimateRevenue estimate
Valuation estimate
SportMonks leadership team
Management profileNumber of profiles
Profiles2 records
SportMonks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SportMonks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SportMonks
What does SportMonks do?
SportMonks provides real-time and historical sports data APIs covering Football, Cricket, and Formula 1, delivering live scores, fixtures, standings, player/team statistics, and odds through a JSON REST endpoint for use in betting platforms, live-score portals, fantasy sports applications, and media sites. An in-house data platform powered by a global scout network verifies and enriches the data, which is complemented by the TXODDS-powered Premium Odds Feed covering 450+ bookmakers and add-on modules such as xG analytics, AI predictions, Pressure Index, Expected Lineups, Transfer Rumours, Football News, and Match Facts.
Is SportMonks a public or private company?
SportMonks is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SportMonks founded?
SportMonks was founded in 2016. It employs 11 to 50 people.
Where is SportMonks based?
SportMonks is headquartered in Deventer, Netherlands, in the Europe region.
How does SportMonks make money?
Two revenue lines are on record. API Subscription Plans are the primary driver. The others are custom Odds Feed Services.
Who are SportMonks's main competitors?
Direct peers on record are Stats Perform, Goalserve, StatsBomb, Genius Sports, Sportradar and API-FOOTBALL. Broad incumbents are Catapult Sports and Hudl. Emerging players are Football Data (football-data.co.uk) and Sportlogiq.
Does SportMonks have an API?
Yes. SportMonks offers a REST API providing real-time and historical sports data across Football, Cricket, and Formula 1. The API supports JSON format with flexible include parameters for customizing responses, filtering and sorting capabilities, and webhook support for real-time event delivery. Available versions include API 3.0 (current), API 2.0 (deprecated), Cricket API, and Motorsports API. Authentication uses Bearer token/API key. Rate limits vary by plan (2,000-5,000 API calls per entity per hour). Code samples available in JavaScript, Python, PHP, Java, Go, and Ruby. Postman collections provided. A sandbox/demo environment and AI API Coach for code generation are also available. Developer documentation is at docs.sportmonks.com.
What industry is SportMonks in?
SportMonks's product category is Sports Data API. Its primary akta.pro industry code is MPABAJAL, Sports Data/Stats & Betting Rights Distribution (Official Data Feeds), with a secondary code of MPAEACAE, Sports Data Feeds & Integrity Monitoring. Its NAICS code is 519290 and its SIC code is 7990.