CannaCare Health

What CannaCare Health does

CannaCare Health GmbH is a German manufacturer and wholesaler of cannabidiol (CBD) wellness products, founded in 2018 and headquartered in Hamburg. The company produces a portfolio under its primary brand CANOBO — including CBD oils in 2.75%, 5%, and 10% concentrations, a cooling muscle gel (CANOBO-AKTIV), immune and sleep sprays, aroma oils, and a CBD cosmetics line — using hemp cultivated by agricultural partners in Germany and France and independent batch-level laboratory testing for CBD/THC content, pesticides, and heavy metals. Management estimates CannaCare is among the Top 3 CBD companies in Germany, with roughly 4,500 distribution points anchored by a 2,200-store ROSSMANN drugstore listing (held since February 2020), Budnikowski retail, pharmacy wholesale via distribution partner AMP, and direct-to-consumer channels including canobo.de, Amazon, and eBay.

The business operates on a wholesale-plus-D2C model: it sells one-time purchases of finished CBD products to retail and pharmacy partners, and directly to consumers online. It has no disclosed subscription or recurring-revenue mechanism, and pricing is not publicly disclosed. The company is privately held; since April 2022, 51% has been owned by Canadian-listed Greenrise Global Brands Inc. (CSE: RSS), with the original owners (founder Michael Oplesch and former majority shareholder Frank Otto) retaining the balance. CannaCare runs a lean operating model — 1 to 10 employees as reported — relying on contract manufacturing through its European Hemp Cultivation Network and channel partners for distribution, with the in-house team focused on product development, brand, and key account management.

Name

CannaCare Health

Legal name

CannaCare Health GmbH

Website

https://cannacare-health.de

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

CannaCare Health GmbH is a Hamburg-based German manufacturer and wholesaler of CBD wellness products sold under the CANOBO brand (oils, gels, sprays, cosmetics) via drugstore chains, pharmacies, and D2C e-commerce in Germany and Europe.

Ownership category

akta.pro rank

Product category

CBD Wellness Products

NAICS

Medicinal and Botanical Manufacturing (325411), Drugs and Druggists' Sundries Merchant Wholesalers (424210)

SIC

Medicinal Chemicals & Botanical Products (2833), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles) (CRANAHAA)

Keywords

• CBD wellness products
• Hemp-derived supplements
• CBD cosmetics
• CBD oils wholesale
• Cannabidiol manufacturing

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. B2C Product Sales (Own E-commerce): Direct-to-consumer sales of CANOBO CBD products through the company's own online shop at canobo.de, including CBD oils, muscle gels, wellness sprays, and sleep aids.
2. Retail & Drogerie Wholesale: Wholesale distribution of CANOBO products to major retail chains including ROSSMANN (2,200 stores) and Budnikowski, supplying CBD oils, muscle gels, and other wellness products as food supplements and cosmetics.
3. Pharmacy Distribution: Wholesale supply of CANOBO CBD products to pharmacies via the distribution partner AMP (Alternative Medical Products GmbH), including higher-concentration products such as CANOBO extra CBD oil with 10% natural active ingredient content.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

CannaCare Health is a German manufacturer and wholesaler of CBD-based wellness products marketed primarily under the CANOBO brand (and the VITALEA sub-brand for select retail partners). Its portfolio covers CBD oils at multiple concentrations, CBD muscle gels, immune and sleep sprays, aroma oils, and CBD-infused cosmetics and mouth oils. The company supplies these products through a broad German retail and pharmacy network as well as direct online channels.

Product overview

CannaCare Health is a German manufacturer and wholesaler of high-quality CBD (cannabidiol) products distributed primarily under the CANOBO brand. The product portfolio includes CBD oils in various concentrations (2.75%, 5%, 10%), cooling muscle gels, wellness sprays (immune support, sleep aids), aromatic oils, and cosmetics. The company operates a 'from seed to sale certified' quality process with independent laboratory testing of every batch. Products are distributed through multiple channels: the CANOBO online shop (canobo.de), ROSSMANN drugstores (2,200 locations), pharmacies, Amazon, eBay, and approximately 4,500 total distribution points in stationary German retail.

Differentiator

Problem solved

Functional benefit

Brands

• CANOBO: The primary product brand of CannaCare Health for high-quality CBD products including oils, muscle gels, and cosmetics.
• VITALEA

Products and services

• CANOBO CBD Oils CBD oil tinctures sold under the CANOBO brand at multiple concentration levels (2.75%, 5%, and 10% CBD), targeted at consumers seeking plant-based wellness support, available across drugstore, pharmacy, and online channels in Germany.
• CANOBO-AKTIV Muscle Gel CBD-infused muscle and joint gel sold under the CANOBO-AKTIV sub-line, designed for topical application to support muscle recovery, available in CANOBO retail and pharmacy channels.
• CANOBO Immun Spray Immune-support oral spray containing CBD, marketed under the CANOBO brand for daily immune system support.
• CANOBO Einschlaf Spray (Sleep/Night Spray) CBD-based sleep spray sold under the CANOBO brand, formulated to support sleep onset and nighttime relaxation.
• CANOBO Aroma Öle (Aroma Oils) Aroma oils containing CBD sold under the CANOBO brand, combining fragrance use with cannabidiol.
• CANOBO Kosmetik (CBD Cosmetics) Cosmetic products containing CBD sold under the CANOBO brand for skin and personal care applications.
• CANOBO Kosmetische Mundöle (Cosmetic Mouth Oils) Cosmetic mouth oils containing CBD sold under the CANOBO brand for oral care use.
• VITALEA CBD Oils Higher-concentration CBD oils sold under the VITALEA sub-brand, positioned as a partner-specific line for the Budnikowski retail chain.

Quantifiable outcome

• Listed in 2,200 ROSSMANN drugstore locations, with demand exceeding expectations since February 2020 launch.
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Greenrise Global Brands Inc.coreStrategic or Co-development Partner · 5 April 2022The Canadian listed company Greenrise Global Brands Inc. acquired 51% of CannaCare Health GmbH (including via share exchange) in April 2022. The merger gives CannaCare access to international markets and strengthens its position in raw material procurement outside Germany. Greenrise aims to become the market leader in the German CBD market. CannaCare's management team continues to lead the CBD wellness business. Frank Otto (previous majority shareholder) was appointed to Greenrise's Supervisory Board.
• AMP Alternative Medical Products GmbHcoreChannel Partner/ Reseller/ DistributorAMP is CannaCare's exclusive sales partner for pharmacy distribution of CANOBO products in Germany. From 1 May 2022, AMP took over and optimizes the pharmacy distribution of all CANOBO products. AMP also distributes Greenrise's medical cannabis products in Germany.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Endoca: Denmark-based manufacturer and wholesaler of CBD oils, capsules, topicals, and cosmetics. Directly comparable to CannaCare as a vertically integrated European CBD brand selling across retail, pharmacy, and D2C channels with an emphasis on quality and lab testing.
• Sanity Group: Berlin-based German cannabis and CBD company producing CBD wellness products, medical cannabis, and pharmaceuticals. Closest direct German peer, competing in the same regulatory and retail environment with overlapping pharmacy and DTC channels.
• Nordic Oil: EU-based CBD brand selling oils, cosmetics, and wellness products across multiple European markets via e-commerce, pharmacy, and retail. Highly comparable product mix and multi-channel GTM to CannaCare's CANOBO line.
• Naturecan: CBD wellness brand offering oils, topicals, and cosmetics with strong emphasis on lab testing and quality certifications. Comparable to CannaCare on positioning, product mix, and broad European e-commerce distribution.

Broad incumbents

• Canopy Growth: Large publicly listed cannabis company with a CBD wellness portfolio across multiple geographies, including Europe. A broad incumbent operating at far greater scale; relevant as a competitive force in EU retail and pharmacy CBD rather than a category leader.
• Tilray Brands: Global cannabis and CPG company with CBD wellness, medical cannabis, and consumer products operations in Europe. Overlaps with CannaCare in the German pharmacy and wellness channel via its medical and CBD brands.
• Aurora Cannabis: Global medical cannabis company with growing European consumer health footprint. Comparable in that it competes for German pharmacy distribution and is a capital-rich competitor to CannaCare's parent Greenrise.
• Charlotte's Web Holdings: US-listed CBD wellness brand selling oils, topicals, and pet products. Comparable on brand-led, quality-certified CBD positioning and multi-channel retail distribution, though primarily North America-focused.

Emerging players

• Elixinol Global: CBD brand offering oils, capsules, and topicals globally with a focus on premium, lab-tested formulations. Smaller and more international than CannaCare, with a comparable product mix and quality-led positioning.

Regional players

• CBD Vital: Austrian/German-speaking market CBD brand selling oils, cosmetics, and supplements primarily in DACH. Regional peer with overlapping retail, pharmacy, and e-commerce channels in the same consumer base CannaCare targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cannacare-health-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CannaCare Health