SaaSCan
WTC Solutions is an Ottawa-based early-stage growth advisory firm founded in 2018 by Lauren Thibodeau. It provides Customer Success, Customer Experience, and Strategic Planning advisory services to early-stage companies and startups through workshops, coaching, and mentoring engagements.
- Company typePrivate
- Founded2018
- HeadquartersOttawa, Canada
- Headcount1–10
- GTM typeB2B
- OfferingServices
What SaaSCan does
WTC Solutions is an early-stage growth advisory firm headquartered in Ottawa, Canada, founded in 2018 by Lauren Thibodeau. The firm targets early-stage companies and startups that need to build foundational Customer Success, Customer Experience, and Strategic Planning capabilities before scaling. Its productized service offerings include (1) a Customer Success advisory anchored by a proprietary Customer Success Maturity Assessment, (2) a Customer Experience advisory built around Customer Journey Mapping workshops inspired by Forrester practices, and (3) a Strategic Planning advisory that delivers workshops and follow-on implementation coaching. There is no disclosed software platform or technology product; the underlying technology is the firm's proprietary methodology, its workshop and assessment frameworks, and its accumulated insight from 70+ prior engagements. The firm bundles workshops, implementation coaching, and mentoring with quarterly touch points to support execution.
SaaSCan firmographics
Firmographics- Name
- SaaSCan
- Legal name
- WTC Solutions
- Website
- https://saascan.ca
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- WTC Solutions is an Ottawa-based early-stage growth advisory firm founded in 2018 by Lauren Thibodeau. It provides Customer Success, Customer Experience, and Strategic Planning advisory services to early-stage companies and startups through workshops, coaching, and mentoring engagements.
- Ownership category
- akta.pro rank
Where SaaSCan is headquartered
LocationHeadquarters
- HQ city
- Ottawa
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
SaaSCan business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Advisory Services: Professional advisory services including Customer Success, Customer Experience, and Strategic Planning engagements. Services include workshops, implementation coaching, mentoring, and quarterly touch points.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom advisory engagements |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
SaaSCan product offering
Product offeringCore offering
SaaSCan's supplied content describes WTC Solutions, which delivers Customer Success Advisory, Customer Experience Advisory, and Strategic Planning Advisory services to early-stage companies. Engagements combine workshops, implementation coaching, mentoring, and quarterly execution touch points. Delivery is people-driven advisory rather than a packaged software product.
Product overview
WTC Solutions is an early-stage growth advisory firm offering three interconnected service offerings: Customer Success Advisory (using a proprietary Customer Success Maturity Assessment), Customer Experience Advisory (facilitated Customer Journey Mapping workshops inspired by Forrester practices), and Strategic Planning Advisory (workshops delivering practical, executable strategic plans). These services are designed to help early-stage companies build strong foundations for scaling, with support through implementation coaching, mentoring, and quarterly execution touch points.
Differentiator
Problem solved
Functional benefit
Products and services
- Customer Success Advisory Services Advisory services that evaluate and develop a company's Customer Success Function using a proprietary Customer Success Maturity Assessment, then deliver prioritized recommendations supported by implementation coaching and mentoring. Targeted at early-stage companies and startups.
- Customer Experience Advisory Services Customer journey mapping workshops inspired by Forrester Customer Experience practices, right-sized for early-stage companies, with prioritized plans to operationalize the journey as the company scales.
- Strategic Planning Advisory Services Strategic Planning workshops using proven frameworks brought together in a unique WTC Solutions approach, delivering practical plans that companies implement, supported by quarterly touch points for execution and adaptation.
Quantifiable outcome
- 257% increase in customer utilization rate
- +1 more outcomes
Companies that use SaaSCan
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
SaaSCan technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SaaSCan partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights2 records
SaaSCan competitors and assessment
Company assessmentDirect peers
- The Success League: B2B SaaS customer success advisory firm offering consulting, training, and community for SaaS companies — directly comparable in client base (SaaS startups) and service model (CS advisory).
- Customer Success Network: Customer success advisory, training, and certification provider serving B2B SaaS — comparable niche focus on CS consulting for SaaS and recurring-revenue businesses.
- Winning by Design: B2B SaaS consulting firm specializing in sales, customer success, and revenue enablement — directly comparable target market (SaaS startups/scale-ups) and methodology-driven workshop engagement model.
- Force Management: B2B SaaS sales and customer success consultancy with methodology-based advisory — comparable in serving SaaS founders with frameworks, workshops, and revenue strategy engagements.
Broad incumbents
- Gainsight: Market-leading customer success platform with an adjacent professional services/advisory practice — overlaps with WTC's CS advisory niche but operates at vastly greater scale and as part of a software platform business.
- TSIA: Technology & Services Industry Association providing research, advisory, and benchmarking for tech-enabled companies — broader industry advisory that touches CS strategy and benchmarking for SaaS firms.
- Totango: Enterprise customer success platform with a partner ecosystem of CS consultants — comparable in serving the CS function of SaaS firms but as a technology vendor rather than an advisory firm.
- Sandler Training: Global sales and leadership training/coaching franchise — adjacent in offering workshops, coaching, and methodology-driven engagements to B2B organizations including SaaS startups.
Emerging players
- Reforge: SaaS growth education and community offering programs for product, growth, and customer success leaders — comparable target audience (SaaS operators at growth-stage companies) with adjacent educational/consulting model.
- Vitally: Mid-market customer success platform serving a similar SaaS CS audience — delivers value through software rather than advisory, and could eventually productize what WTC consults on.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks4 records
Key highlights5 records
Customer concentration
SaaSCan social profiles
Digital presenceSaaSCan financial estimates
Financial estimateRevenue estimate
Valuation estimate
SaaSCan leadership team
Management profileNumber of profiles
Profiles1 record
SaaSCan funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SaaSCan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SaaSCan
What does SaaSCan do?
SaaSCan's supplied content describes WTC Solutions, which delivers Customer Success Advisory, Customer Experience Advisory, and Strategic Planning Advisory services to early-stage companies. Engagements combine workshops, implementation coaching, mentoring, and quarterly execution touch points. Delivery is people-driven advisory rather than a packaged software product.
Is SaaSCan a public or private company?
SaaSCan is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SaaSCan founded?
SaaSCan was founded in 2018. It employs 1 to 10 people.
Where is SaaSCan based?
SaaSCan is headquartered in Ottawa, Canada, in the North America region.
How does SaaSCan make money?
One revenue line is on record: advisory Services.
Who are SaaSCan's main competitors?
Direct peers on record are The Success League, Customer Success Network, Winning by Design and Force Management. Broad incumbents are Gainsight, TSIA, Totango and Sandler Training. Emerging players are Reforge and Vitally.
Does SaaSCan have an API?
No public API is recorded for SaaSCan.