Boss Magazine

What Boss Magazine does

BOSS Publishing is a B2B media company that operates two digital publication brands: BOSS Magazine, a cross-industry business publication covering 12 verticals (Construction, Education, Energy, Food & Drink, Government, Healthcare, Lifestyle, Manufacturing, Mining, Retail, Supply Chain, and Technology), and Reboot Magazine, a technology-focused spin-off covering AI, Cybersecurity, Data & Analytics, Digital Transformation, Enterprise IT, and People & Culture. The company is headquartered in Carlsbad, California, and operates under the Digital Ink Co. umbrella, which provides publishing services and technology infrastructure. Content is distributed through a WordPress-based website (thebossmagazine.com), an HTML5 digital magazine reader (mag.reboot-magazine.com), monthly email newsletters, and a LinkedIn presence, with monthly themed magazine issues and a continuous cadence of articles and executive interviews.

The company's underlying technology stack is modest and conventional for a digital publisher: a WordPress CMS for articles and editorial content, an HTML5 reader application for digital magazine distribution, and standard email newsletter infrastructure. There is no proprietary technology platform, no API offerings, no mobile applications, and no AI/ML capabilities disclosed. The content is produced through a human editorial team and relies on featured executive interviews with enterprise leaders (HPE, AWS, Newsmax, Krispy Kreme, Lovesac, Hospital for Special Surgery, among others) to attract readership.

BOSS Publishing generates revenue through two primary streams: (1) advertising and sponsorships sold to enterprise B2B brands (including SAP, Samsung, Deloitte, AT&T, Verizon, Google, Meta, LG, Cisco, and Schneider Electric) on multi-year contracts with in-house design services included, and (2) digital magazine subscriptions for BOSS Magazine and Reboot Magazine. The GTM motion is sales-led for advertising and event/content-driven for audience development. Content is free to readers, with the business model depending on converting audience reach into advertiser revenue across 12 verticals. The company is privately held with no disclosed funding history, management team, or financial metrics.

Name

Boss Magazine

Legal name

BOSS Publishing

Website

https://thebossmagazine.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Business Media and Digital Publishing

NAICS

Periodical Publishers (513120), Periodical Publishers (51312), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Business, Finance & Industry Trade Magazines (MPAJAEAM)

Keywords

• B2B media publishing
• Digital business magazines
• Industry vertical content
• Executive thought leadership
• Digital advertising platforms

Headquarters

HQ city

Carlsbad

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Advertising and Sponsorships: BOSS Publishing generates revenue through advertising packages sold to B2B companies. The company offers in-house design services for advertisements. Sponsors include major enterprise brands such as SAP, Samsung, Deloitte, AT&T, Verizon, Google, Meta, LG, Cisco, and Schneider Electric.
2. Magazine Subscriptions: The company offers digital magazine subscriptions for both BOSS Magazine and Reboot Magazine, with monthly issues distributed through their digital reader platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

BOSS Publishing produces and distributes digital business magazines — BOSS Magazine (cross-industry, 12 verticals) and Reboot Magazine (technology) — containing executive interviews, thought-leadership articles, and editorial coverage. The publications are delivered monthly via an HTML5-based digital reader and are monetized primarily through advertising and sponsorship packages sold to enterprise B2B advertisers, with secondary subscription revenue.

Product overview

BOSS Publishing operates two main publication products: BOSS Magazine, a cross-industry business publication covering Construction, Education, Energy, Food & Drink, Government, Healthcare, Lifestyle, Manufacturing, Mining, Retail, Supply Chain, and Technology; and Reboot Magazine, a dedicated technology publication focusing on AI, Cybersecurity, Data & Analytics, Digital Transformation, Enterprise IT, and People & Culture. Both publications include article archives, magazine archives, featured interviews, and industry-specific content organized by topic and sector.

Differentiator

Problem solved

Functional benefit

Brands

• Reboot Magazine: Technology-focused spin-off magazine covering AI, Cybersecurity, Data & Analytics, Digital Transformation, Enterprise IT, and People & Culture topics.

Products and services

• BOSS Magazine A digital business publication covering 12 industry verticals including Construction, Education, Energy, Food & Drink, Government, Healthcare, Lifestyle, Manufacturing, Mining, Retail, Supply Chain, and Technology. Includes executive interviews, thought-leadership articles, and monthly digital magazine editions distributed via an HTML5 reader.
• Reboot Magazine A technology-focused spin-off digital magazine covering AI, Cybersecurity, Data & Analytics, Digital Transformation, Enterprise IT, and People & Culture. Published as a separate digital publication with its own archive, monthly issues, and subscriber base.
• Advertising and Sponsorship Packages B2B advertising and sponsorship packages sold to enterprise brands, including in-house creative design of advertisements. Current sponsors include SAP, Samsung, Deloitte, AT&T, Verizon, Google, Meta, LG, Cisco, and Schneider Electric.

Quantifiable outcome

• Monthly magazine issues covering 12 industry verticals

Named customers18 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Digital Ink Co.coreOthersDigital Ink Co. is the parent company powering BOSS Publishing. The company operates the publication under the Digital Ink Co. brand, with the same contact information ([email protected], [email protected], [email protected]) and phone number (+1 760-848-0609) shared between both entities. The footer states 'Powered by Digital Ink.'

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Industry Dive: B2B digital media company publishing industry-specific newsletters and magazines across more than 20 verticals (construction, healthcare, energy, retail, etc.). Closely comparable in its multi-vertical, niche-B2B-to-executive model and advertising-led revenue mix.
• Endeavor Business Media: B2B trade media company operating hundreds of brand titles across diversified industries including construction, healthcare, manufacturing, and government. Comparable in vertical fragmentation and reliance on B2B advertising revenue.
• WTWH Media: B2B media company covering engineering, healthcare, food, and retail through a portfolio of digital brands and events. Comparable in operating multiple niche verticals via a shared publishing infrastructure and advertising sales model.
• AZoNetwork: B2B digital publisher covering science, technology, and healthcare verticals with editorial content and advertising-led revenue. Comparable in audience-of-executives, multi-vertical structure, and B2B ad monetization.
• VentureBeat: B2B technology media company covering AI, cybersecurity, data, and enterprise IT — directly comparable to Reboot Magazine's topic mix and enterprise advertising model.
• Built In: B2B technology media network covering enterprise tech, AI, and digital transformation with city-based executive audiences. Comparable in targeting B2B tech buyers and monetizing through enterprise sponsorships.
• CIO Magazine: Long-running B2B technology publication covering enterprise IT, digital transformation, and cybersecurity. Comparable in technology-vertical focus and enterprise-advertiser-driven revenue model.

Broad incumbents

• Forbes: Large-scale multi-vertical business media brand covering finance, technology, healthcare, energy, and lifestyle. Comparable in B2B reach and enterprise advertiser base, but operates at substantially greater scale and breadth.
• Fortune: Established B2B business media brand covering technology, finance, leadership, and industry verticals. Comparable in executive audience and enterprise advertising, but operates as a broad incumbent rather than a niche trade publisher.
• Adweek: B2B media brand serving the advertising, marketing, and media industries. Related as an advertising-supported B2B publication model, though focused on the advertising industry itself rather than serving as a general multi-vertical B2B media outlet.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/boss-magazine

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boss Magazine