Select Dental
Select-Dental SA is a Swiss manufacturer of custom-made dental chairs, treatment units, mobile carts, and complementary lighting and upholstery, serving general dentists, dental surgeons, hygienists, and orthodontists across Switzerland, France, and broader Europe via certified distributors.
- Company typePrivate
- Founded1988
- HeadquartersCarouge, Switzerland
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Select Dental does
Select-Dental SA is a Swiss manufacturer of custom-made dental chairs, treatment units, and complementary dental-practice equipment, headquartered in Carouge, Geneva. Founded in 1988 by Pierre Squaratti and transitioned in 2018 to Charles-Henri and Benoîte Potel, the company operates a single in-house workshop where every dental chair is mechanically and electronically assembled. Its core product range includes the Selectron MK2, Selectronic MK2, Select-R, Ortho, and Perfect Care units in both arm-mounted and mobile-cart configurations, with independent electronic management per instrument and a 7-inch touchscreen supporting per-user profiles (up to five users plus a guest). The portfolio is completed by Sileather silicone upholstery (O'Sellier Savary), Oudin Dentaire ceiling lights, Faro scialytic surgical lamps, refurbishment services, and a long-tail aftermarket with spare parts guaranteed for 10 years.
The business model combines one-time hardware sales with a durable aftermarket annuity. Pricing is quote-based and not publicly disclosed; a 12-month standard warranty can be extended up to 6 years, and the 10-year spare-parts guarantee creates a multi-year service relationship on each installed chair. Customers are segmented horizontally across general dental practitioners and dental surgeons (primary), with dental hygienists and orthodontists (secondary) and an aftermarket segment for renovation, spare parts, and maintenance.
Distribution is conducted through 30+ certified distributor and maintenance partners across Switzerland, France, Italy, the Netherlands, Germany, Austria, and Martinique, supplemented by a direct sales force at the Carouge headquarters for the home Swiss-Romande market. Technology integration partnerships with Bien-Air Dental SA (micromotors) and Elix Systems SA (touchscreen electronics) underpin the 2023 product generation. The company employs 11-50 people, operates without disclosed external funding, and reports no revenue figures publicly.
Select Dental firmographics
Firmographics- Name
- Select Dental
- Legal name
- Select-Dental SA
- Website
- https://selectdental.ch
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Select-Dental SA is a Swiss manufacturer of custom-made dental chairs, treatment units, mobile carts, and complementary lighting and upholstery, serving general dentists, dental surgeons, hygienists, and orthodontists across Switzerland, France, and broader Europe via certified distributors.
- Ownership category
- akta.pro rank
Select Dental industry classification
Industry- Product category
- Dental Equipment Manufacturing
- NAICS
- Dental Equipment and Supplies Manufacturing (339114)
- SIC
- Dental Equipment & Supplies (3843)
- akta.pro primary industry
- Dental & Oral Care Devices (Dental Units, Handpieces, Imaging) (HLAMAFAD)
Keywords
Where Select Dental is headquartered
LocationHeadquarters
- HQ city
- Carouge
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Select Dental business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- New dental equipment sales: Sale of custom-made dental chairs, mobile carts, and dental units manufactured in Select Dental's own workshop. Products are sold directly and through distributors.
- Equipment refurbishment and renovation: Renovation services for existing dental equipment, including custom projects assessed for feasibility.
- Spare parts and after-sales service: Spare parts are guaranteed available for 10 years. Maintenance kits and warranty/extended warranty services provided through a network of certified maintenance partners.
- Accessories (upholstery, scialytic lights, ceiling lights): Sale of complementary products including Sileather upholstery, Faro scialytic lights, and Oudin Dentaire ceiling lights.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Standard 12-month warranty included with all equipment |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Select Dental product offering
Product offeringCore offering
Select Dental designs, manufactures, and assembles custom dental chairs and treatment units (Selectron MK2, Selectronic MK2, Select-R, Ortho, Perfect Care) in arm-mounted and mobile-cart configurations at its workshop in Carouge, Geneva. The company integrates proprietary electronics (including a multi-user touchscreen and independent instrument management) and offers complementary accessories such as Sileather upholstery, Oudin Dentaire ceiling lights, and Faro scialytic lighting. Products are sold directly and through a network of 30+ certified European distributors, supported by 10-year spare parts availability, refurbishment services, and extended warranty programs up to 6 years.
Product overview
Select-Dental SA is a Swiss manufacturer of custom-made dental equipment based in Carouge, Geneva, operating since 1988. The company produces a comprehensive portfolio of dental chairs and treatment units, including the Selectron MK2, Selectronic MK2, Select-R, and Ortho models with various configurations (arm-mounted units, mobile carts). These integrate with upholstery from the Sileather® range featuring memory foam and 29 color options. The product lineup also includes supplementary equipment such as Oudin Dentaire ceiling lights and Faro scialytic lighting systems (EVA, MAIA). The company offers related services including equipment refurbishment, after-sales maintenance, and extended warranty programs up to 6 years with 10-year spare parts availability.
Differentiator
Problem solved
Functional benefit
Products and services
- Selectron MK2 Arm-mounted (transthoracic) dental treatment unit featuring whip arms with automatic instrument winding, independent electronic management per instrument, and a 7-inch touchscreen that stores personalised configurations for up to 5 users plus 1 guest.
- Selectronic MK2 Arm-mounted (transthoracic) dental treatment unit with suspended whip arms for greater freedom of movement, independent electronic management per instrument, and capacity for up to 5 instruments including a Luzzani syringe and BienAir MX2 micromotors.
- Select-R (arm-mounted) Arm-mounted dental unit with suspended whip arms supporting up to 6 instruments with user-configurable distribution, pneumatic pedal, and intuitive manual adjustment, marketed as ideal for secondary chairs, nursing care, and hygiene setups.
- Ortho Dental unit with suspended whips on a rotating arm supporting up to 4 instruments, designed specifically for orthodontic practices with manual instruments always within reach, suited for secondary chair setups.
- Selectronic MK2 (Mobile Cart) Independent mobile cart version of the Selectronic unit with whip arms, 7-inch touchscreen, and independent electronic management for up to 6 instruments.
- Select-R (Mobile Cart) Independent mobile cart supporting up to 6 instruments with pneumatic pedal options and intuitive manual adjustment, with a 100% ambidextrous design that integrates with existing practice furniture.
- Perfect Care Dental chair from the SD-Anatom range with suspended whip arms on a mobile unit, 100% ambidextrous profile, standard 4 instruments (expandable to 6), and available in three heights (PMR/accessibility, standard, surgical).
- Sileather Upholstery Range Silicone upholstery coverings for dental chairs and operator seats, manufactured by O'Sellier Savary Sàrl with memory foam, offering hypoallergenic, antimicrobial, and hydrophobic properties and available in 29 colour options.
- Oudin Dentaire Ceiling Lights Ceiling-mounted dental lighting manufactured in France by Oudin Dentaire, available in Evo (up to 5000°K) or Erg'O' (up to 6500°K) versions, in 11 colours with optional TV screens and a 5-year warranty.
- Faro Scialytic Lighting (EVA, MAIA) LED surgical (scialytic) lighting from Italian manufacturer Faro, including the EVA and MAIA models, featuring high CRI colour reproduction, temperature range from 2,700 to 5,700 K, and options including Sunlight LED, integrated camera, Theiatech, and Sensor motion control.
- Equipment Refurbishment Services Renovation and refurbishment services for existing dental equipment, with 10-year spare parts availability and custom maintenance kits, with projects assessed case-by-case for feasibility.
- After-Sales Service and Extended Warranty Responsive after-sales service delivered through official certified partners in Switzerland and Europe, with a 12-month standard warranty extendable up to 6 years and a 10-year spare parts availability guarantee.
Quantifiable outcome
- Equipment covers 97% of dental practice types (general practitioners and dental surgeons)
- +3 more outcomes
Companies that use Select Dental
Customer profileSegments5 records
Ideal customer profiles3 records
Select Dental technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Select Dental partnerships and signals
Strategic signalPartnerships
28 partnerships are on record, tiered core and minor.
- Bien-Air Dental SAcoreCollaborated with Select Dental on the 2023 launch of a new dental chair featuring new electronics, new design, and an LCD touchscreen with integrated programs. Bien-Air provides micromotor technology integrated into Select Dental units.
- Elix Systems SAcorePartnered with Select Dental on the 2023 new chair launch with integrated touchscreen programs. Elix Systems contributed electronic/integration expertise for the new LCD touchscreen with integrated programs.
- O'Sellier Savary SàrlcoreSwiss supplier of upholstery coverings. O'Sellier manufactures Sileather silicone upholstery in Bulle, Switzerland, which Select Dental uses on all its dental chairs and operator seats.
- Dc Technique SAcoreCertified distributor and maintenance partner in Switzerland, with locations in Plan-les-Ouates (Geneva) and Bevaix.
- Dental Services SàrlcoreCertified distributor and maintenance partner in Switzerland (Savièse, Valais).
- Set Steril Expert TicinominorCertified distributor and maintenance partner in Switzerland (Ticino region).
- ACCT EurlcoreCertified distributor in France (Dijon), providing sales and maintenance of Select Dental equipment to French dental practices.
- Cime Dentaire SAScoreCertified distributor in France (Pont-du-Château), providing sales and maintenance of Select Dental equipment.
- BDS Bretagne Service Dentaire SASUminorCertified distributor in France (La Mézière, Brittany).
- Denko SàrlminorCertified distributor in France (Chelles).
- Dentall Project SàrlminorCertified distributor in France (Rillieux-la-Pape, near Lyon).
- DenThèmes SàrlminorCertified distributor in France (Bois-de-Haye, Lorraine region).
- Didier Dentaire Services SàrlminorCertified distributor in France (L'Isle-Adam).
- Hertrich Dental SàrlminorCertified distributor in France (Ottrott, Alsace).
- Ims SASminorCertified distributor in France (Le Pradet, near Toulon).
- Infinity Maintenance Dental SàrlminorCertified distributor and maintenance partner in Martinique, serving the French Caribbean region.
- Itc Pineau SASminorCertified distributor in France (Dijon).
- JL Dental SàrlminorCertified distributor in France (Châtellerault, Nouvelle-Aquitaine).
- Medozahn SASminorCertified distributor in France (Gif-sur-Yvette, near Paris).
- OJ2D SASUminorCertified distributor in France (Belfort).
- Rmd Import SàrlminorCertified distributor in France (Vigneux-de-Bretagne, near Nantes).
- Semdatec Dental SàrlminorCertified distributor in France (Lamazière-Basse, Corrèze).
- Sigma Net Santé SASminorCertified distributor in France (Annecy).
- Weber Dental SàrlminorCertified distributor in France (Andrésy, near Paris).
- Bixio Alegiani Dentale Toscana SrlminorCertified distributor in Italy (Florence, Tuscany).
- Dentalair Products Nederland B.V.minorCertified distributor in the Netherlands (Dordrecht).
- Dental-und Röntgentechnik PlöttnerminorCertified distributor in Germany (Leubsdorf, Saxony).
- Winter DentalminorCertified distributor in Austria (Unterweitersdorf).
Scale indicators5 records
Recent moves7 records
Expansion highlights4 records
Select Dental competitors and assessment
Company assessmentDirect peers
- A-dec: US-based global manufacturer of dental chairs, delivery systems, and dental furniture serving general practitioners and specialists. Highly comparable to Select Dental as a premium dental equipment manufacturer focused on chair-based treatment units, with similar customization and reliability differentiators.
- Castellini: Italian dental equipment manufacturer producing dental chairs, treatment units, and accessories, part of the Cefla group. Directly comparable product portfolio (dental units, chairs, complementary equipment) and similar mid-market positioning in Europe.
- Planmeca: Finnish manufacturer of dental chairs, units, imaging, and CAD/CAM systems with strong European presence. Comparable as a premium dental equipment brand offering integrated treatment units and chairs, with overlapping customer segments (general practitioners and specialists).
- Midmark: US-based manufacturer of dental equipment including chairs, delivery systems, and cabinetry for dental practices. Comparable product portfolio with focus on dental operatories and ergonomic equipment for general practitioners and specialists.
- Anthos: Italian manufacturer of dental chairs and treatment units, also part of the Cefla group alongside Castellini. Overlapping product range targeting European dental practices with similar customization and ergonomic differentiation.
- J. Morita: Japanese dental equipment manufacturer producing chairs, treatment units, imaging, and endodontic systems. Comparable on dental chairs and ergonomic treatment unit design with focus on quality and reliability.
- Fedesa: Spanish dental equipment manufacturer producing dental chairs, units, and complementary equipment. Comparable as a European dental equipment manufacturer focused on the same mid-market customer segment with custom-configurable treatment units.
Emerging players
- Fedegari Group: Smaller European dental equipment manufacturers (various Italian, Polish, Turkish players) compete in similar mid-market segments with comparable dental chair offerings. They represent peer-set alternatives for European dental practices seeking non-incumbent options.
Broad incumbents
- Dentsply Sirona: Global leader in dental equipment and consumables with a comprehensive portfolio spanning chairs, imaging, CAD/CAM, instruments, and orthodontics. Overlaps with Select Dental on dental chair units but operates at vastly greater scale across many product categories and geographies.
- KaVo (Envista): German dental equipment manufacturer (now part of Envista Holdings) producing premium dental chairs, handpieces, and imaging systems. Comparable on dental chairs and treatment units but operates as part of a much larger dental products portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Select Dental social profiles
Digital presenceSelect Dental financial estimates
Financial estimateRevenue estimate
Valuation estimate
Select Dental leadership team
Management profileNumber of profiles
Profiles6 records
Select Dental funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Select Dental M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Select Dental
What does Select Dental do?
Select Dental designs, manufactures, and assembles custom dental chairs and treatment units (Selectron MK2, Selectronic MK2, Select-R, Ortho, Perfect Care) in arm-mounted and mobile-cart configurations at its workshop in Carouge, Geneva. The company integrates proprietary electronics (including a multi-user touchscreen and independent instrument management) and offers complementary accessories such as Sileather upholstery, Oudin Dentaire ceiling lights, and Faro scialytic lighting. Products are sold directly and through a network of 30+ certified European distributors, supported by 10-year spare parts availability, refurbishment services, and extended warranty programs up to 6 years.
Is Select Dental a public or private company?
Select Dental is a private company. It is classified as family owned and is currently operating.
When was Select Dental founded?
Select Dental was founded in 1988. It employs 11 to 50 people.
Where is Select Dental based?
Select Dental is headquartered in Carouge, Switzerland, in the Europe region.
How does Select Dental make money?
Four revenue lines are on record. New dental equipment sales are the primary driver. The others are equipment refurbishment and renovation, spare parts and after-sales service and accessories (upholstery, scialytic lights, ceiling lights).
Who are Select Dental's main competitors?
Direct peers on record are A-dec, Castellini, Planmeca, Midmark, Anthos, J. Morita and Fedesa. Fedegari Group is listed as an emerging player. Broad incumbents are Dentsply Sirona and KaVo (Envista).
Does Select Dental have an API?
No public API is recorded for Select Dental.
What industry is Select Dental in?
Select Dental's product category is Dental Equipment Manufacturing. Its primary akta.pro industry code is HLAMAFAD, Dental & Oral Care Devices (Dental Units, Handpieces, Imaging). Its NAICS code is 339114 and its SIC code is 3843.