JaxEvents

What JaxEvents does

JaxEvents (legal entity: Jacksonville Facilities) is a venue management and event-distribution platform that operates seven sports, entertainment, and convention venues in Jacksonville, Florida on behalf of the City of Jacksonville under a management partnership with Legends Global. The venue portfolio comprises VyStar Veterans Memorial Arena (home of the Jacksonville Sharks arena football team and Jacksonville Icemen hockey team), VyStar Ballpark (home of the Jacksonville Jumbo Shrimp, a Minor League Baseball team), the Jacksonville Center for the Performing Arts (home to FSCJ Artist Series and the Jacksonville Symphony), Prime F. Osborn III Convention Center (a converted 1919 train station with 78,540 sq ft of exhibit space and 18 meeting rooms), Ritz Theatre & Museum (a 400-seat heritage theater and African American history museum), Daily's Place (a flex-field outdoor amphitheater), and EverBank Stadium (NFL). Across the portfolio, JaxEvents runs ticketing on Ticketmaster, AXS, Eventbrite, and MLB.com, supports event discovery through the JaxEvents website and venue microsites, and operates the JaxEvents mobile app via theuphoria for discovery and mobile ticketing. The platform uses Simpleview CRM for event management, cashless payment systems across venues, and Legends Global's proprietary analytics platform. Operations are supported by preferred-vendor partnerships including SAVOR (in-house F&B), SAFE Management (security), IATSE Local 115 (technical labor), and PRI Productions (AV).

The business operates as a hybrid B2C/B2B GTM. On the consumer side, ticket sales and service fees flow through Ticketmaster, AXS, Eventbrite, MLB.com, and on-site box offices, supplemented by the JaxEvents mobile app and venue websites. Pricing is publicly disclosed for individual tickets, Sky Decks ($48/person), Bold City Balcony ($1,750/game), single suites ($1,200/game), Owner's Suites ($2,400/game), general parking ($10-$50), and museum admission ($5-$8). On the B2B side, dedicated sales teams and an RFP process handle venue rentals, private events, weddings, corporate functions, and trade shows. Additional monetization comes from premium seating and skybox rentals, naming-rights and sponsorship agreements (VyStar Credit Union on two venues, Ascension St. Vincent's, Haskell, Pepsi, Hilton Garden Inn), food and beverage via SAVOR, and Ritz Theatre & Museum admissions, memberships, and cultural programming (Ritz Voices choir, Ritz Writers program, educational field trips). The customer base spans individual event attendees, sports team tenants (Jumbo Shrimp, Sharks, Icemen, Waves), performing arts tenants, corporate clients, convention and trade-show organizers, educational groups, and cultural-heritage community visitors. The revenue figures are not publicly disclosed.

Operationally, JaxEvents functions less like an independent growth company and more like a contractual operating brand for city-owned assets. The venues are owned by the City of Jacksonville; Legends Global provides the venue-management backbone along with associated hospitality (SAVOR), security (SAFE Management), and labor (IATSE) services. No private equity, venture, or founder ownership is disclosed, and there is no evidence of public listing, M&A activity, funding rounds, or leadership changes in the available data. JaxEvents maintains an employment portal, media credentials process, and event gallery via Sparkfive, indicating formalized operations across HR, press, and digital content.

Name

JaxEvents

Legal name

Jacksonville Facilities

Website

https://jaxevents.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

JaxEvents (Jacksonville Facilities) is a Legends Global-operated venue management platform running seven City of Jacksonville-owned sports, entertainment, and convention venues, delivering unified ticketing, event discovery, premium hospitality, SAVOR food and beverage, and naming-rights sponsorship across the Jacksonville market.

Ownership category

akta.pro rank

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Ticket Sales & Service Fees: Primary revenue from ticket sales across all venues through Ticketmaster, AXS, Eventbrite, and direct box office. Commission-based ticketing with service fees per transaction.
2. Premium Seating & Suite Rentals: Revenue from luxury suites ($1,200-$2,400 per game), skydecks, Bold City Balcony, private event spaces, and premium experiences at VyStar Ballpark. Arena premium seating includes St. Johns Suites, Luxury Executive Suites, and Premium Loge Boxes.
3. Food & Beverage (SAVOR): In-house catering and concessions through Legends Global's SAVOR hospitality brand. Includes event catering, suite catering, concessions, and private event dining. Revenue from concessions, catering services, and private event catering.
4. Venue Rental & Private Events: Corporate events, weddings, social gatherings, conventions, and trade shows at convention center and performance venues. Revenue from facility rental fees for events.
5. Naming Rights & Sponsorship: Naming rights deals (VyStar Veterans Memorial Arena, VyStar Ballpark, Ascension St. Vincent's Box Office, Haskell Suite Level), permanent venue signage, digital advertising, and partnership sponsorships.
6. Museum Admissions & Programs: Museum self-guided tour admissions ($8 general, $5 students), field trips, memberships, and educational programs including Ritz Voices, Ritz Writers, and movie night submissions.

Pricing tiers

Go-to-market motion1 record

Distribution channels9 records

Marketing channels8 records

Core offering

JaxEvents operates and provides ticketing, food and beverage (via SAVOR), private event hosting, premium hospitality, and museum/cultural programming across seven Jacksonville venues: VyStar Veterans Memorial Arena, Jacksonville Center for the Performing Arts, VyStar Ballpark, Ritz Theatre & Museum, Prime F. Osborn III Convention Center, Daily's Place, and EverBank Stadium. The platform centralizes event discovery and ticket purchasing across all venues while offering B2B venue rentals, convention/trade show services, premium suite experiences (single suites $1,200/game, owner's suite $2,400/game, Bold City Balcony $1,750/game, skydecks $48/person), SAVOR catering, and naming-rights/sponsorship activations.

Product overview

JaxEvents is a multi-venue event management and ticketing platform operated by Legends Global for the City of Jacksonville's sports, entertainment, and convention facilities. The portfolio comprises seven distinct venues: VyStar Veterans Memorial Arena (concerts and sports), Jacksonville Center for the Performing Arts (performing arts and Broadway), VyStar Ballpark (minor league baseball), Ritz Theatre & Museum (cultural heritage and theater), Prime F. Osborn III Convention Center (conventions and meetings), Daily's Place (outdoor amphitheater), and EverBank Stadium (NFL). The platform aggregates events and ticketing across all venues, supported by multiple third-party ticketing integrations (Ticketmaster, AXS, Eventbrite, MLB.com). Beyond ticketing, JaxEvents provides venue management services including private event rentals, premium suite experiences, SAVOR catering operations, and cultural programming such as Ritz Museum exhibitions, Ritz Writers, and Ritz Voices youth ensemble.

Differentiator

Problem solved

Functional benefit

Products and services

• VyStar Veterans Memorial Arena Multi-purpose arena hosting Jacksonville Sharks (Arena Bowl Champions, arena football), Jacksonville Icemen (hockey), Jacksonville Waves, and touring concerts/entertainment events. Offers premium seating including St. Johns Suites, Luxury Executive Suites, and Premium Loge Boxes. Located at 300 A Philip Randolph Blvd, Jacksonville, FL 32202 with 5,400+ on-site parking spaces. Ascension St. Vincent's Box Office located on site.
• Jacksonville Center for the Performing Arts Performing arts venue at 300 Water St, Jacksonville, FL 32202 housing Moran Theater, Jacoby Symphony Hall, and Terry Theater. Home to FSCJ Artist Series (Broadway productions including Wicked, James Taylor, Diana Ross) and Jacksonville Symphony Orchestra. Hosts Lost and Found service at (904) 633-6110.
• VyStar Ballpark Minor League Baseball stadium at 301 A. Philip Randolph Blvd, Jacksonville, FL 32202, home to the Jacksonville Jumbo Shrimp (MILB). 11,000-seat capacity featuring 12 luxury skyboxes, four skydecks, knuckle seating, grass berm seating, and the Haskell Suite Level. Previously known as Baseball Grounds of Jacksonville; venue for upcoming Banana Ball World Tour stop in 2026.
• Ritz Theatre & Museum Historic African American cultural venue and museum at 829 North Davis Street, Jacksonville, FL 32202; 400-seat theater with rotating art exhibitions and cultural programming. Museum hours Tue-Fri 10AM-4PM, Thu until 8PM on 1st and 3rd Thursday, Sat-Sun by appointment. General admission $8, students $5. Hosts private events (up to 400 guests; Duval Street Room holds 120 guests).
• Prime F. Osborn III Convention Center Convention center at 1000 Water St, Jacksonville, FL 32204 converted from a historic train station. Offers 78,540 sq ft exhibit hall space, 18 meeting rooms, grand ballroom, and grand lobby with 75-foot ceilings. Convention Center parking $12 per vehicle per day, cashless. Books conventions and trade shows via RFP submission process; security contact (904) 630-4046; main line (904) 630-4000.
• Daily's Place Outdoor amphitheater and flex field complex adjacent to VyStar Veterans Memorial Arena at 300 A Philip Randolph Blvd, hosting concerts and outdoor entertainment events.
• Private Events & Group Bookings Private and corporate event booking service for weddings, birthdays, anniversaries, corporate meetings, conferences, holiday parties, and product launches across all JaxEvents venues. Customizable catering and event planning services available; coordinated via Private Event Sales Team using dedicated email inquiries and online inquiry forms.
• SAVOR Food & Beverage / Catering Exclusive in-house catering and concessions by SAVOR (Legends Global's hospitality brand) across all Jacksonville venues. Provides event catering, suite catering, concessions, and private event dining with signature dishes, refreshing beverages, and locally inspired menus celebrating Jacksonville's culture, including a partnership with local bakery Cinottis.
• Premium Experiences (Suites, Skydecks, Bold City Balcony) Upscale hospitality packages at VyStar Ballpark including luxury suites (Single Suite $1,200/game, Owner's Suite $2,400/game), Bold City Balcony ($1,750/game, includes 12 tickets, 4 parking passes, all-inclusive F&B), and Skydecks ($48/person, includes game ticket and all-you-can-eat picnic buffet; minimums 40 third base / 24 home plate / 50 first base). Similar premium experiences available at VyStar Veterans Memorial Arena (St. Johns Suites, Luxury Executive Suites, Premium Loge Boxes) and Jacksonville Center for the Performing Arts.
• Ritz Theatre & Museum Membership Annual subscription membership program at Ritz Theatre & Museum. Benefits include 12 months of free museum access, early entry to exhibit openings, exclusive presale access, 20% discount on Ritz Theatre production tickets, and 5 complimentary concession vouchers annually.
• Ritz Museum Educational Programs Cultural education initiatives at Ritz Theatre & Museum including field trips, museum self-guided tours ($8 general, $5 students; Tue-Fri 10AM-4PM, Thu until 8PM on 1st and 3rd Thursdays, Sat-Sun by appointment), traveling trunk programs, and community exhibitions celebrating African American heritage. Group/field-trip bookings via [email protected] / (904) 807-2014.

Quantifiable outcome

• 11,000 capacity at VyStar Ballpark for minor league baseball
• +2 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Twelve partnerships are on record, tiered flagship, core and minor.

• VyStar Credit UnionflagshipGTM or Marketing PartnerNaming rights sponsor for VyStar Veterans Memorial Arena and VyStar Ballpark. Major financial institution with significant community presence in Jacksonville. Provides promotional support and branding across venue signage and marketing materials.
• Ascension St. Vincent'scoreGTM or Marketing PartnerNaming rights sponsor for the Ascension St. Vincent's Box Office at VyStar Veterans Memorial Arena. Healthcare provider partnership providing medical services and sponsorship at venue.
• HaskellcoreGTM or Marketing PartnerSuite Level sponsor at VyStar Ballpark. Haskell Suite Level provides premium seating experience with sponsor branding and support.
• Legends GlobalflagshipStrategic or Co-development PartnerWorld's leading venue management and services company operating all Jacksonville Facilities venues. Provides fully integrated solution including feasibility consulting, owner's rep, sales, partnerships, venue management, hospitality (SAVOR), merchandise, and content & booking. Manages 450 venues, 20,000 events, 165 million guests annually.
• SAVOR (Legends Global)coreStrategic or Co-development PartnerExclusive in-house food and beverage partner for all Jacksonville venues. Delivers catering and concessions through first-class hospitality. Creates signature dishes, refreshing beverages, and locally inspired menus celebrating Jacksonville's vibrant culture.
• SAFE ManagementcoreImplementation/ SI/ Consulting PartnerExclusive security services provider for Prime F. Osborn III Convention Center. Provides event security staff, badge checkers, ticket takers, coat & luggage check, and overnight event staffing.
• IATSE Local Union 115coreImplementation/ SI/ Consulting PartnerCollective bargaining agreement for technical services personnel at Prime F. Osborn III Convention Center. Required for rigging in ballrooms and exhibit halls, including trade show aisle signage. Exclusive provider for audio-visual production larger than basic mic and speaker setup.
• PepsiminorGTM or Marketing PartnerOfficial beverage partner for Jacksonville Facilities venues. Provides beverage products and promotional support.
• Cinottis BakeryminorGTM or Marketing PartnerLocal bakery partner for Jacksonville Facilities venues. Contributes to food and beverage offerings with local bakery products.
• TicketmasterflagshipChannel Partner/ Reseller/ DistributorPrimary third-party ticketing platform for events across Jacksonville venues. Handles ticket sales, distribution, and transaction processing for majority of events.
• AXScoreChannel Partner/ Reseller/ DistributorSecondary ticketing platform for select Jacksonville events. Distributes tickets for performances including Zach Top, Benson Boone, and other AXS-branded events.
• Hilton Garden InnminorGTM or Marketing PartnerOfficial hotel partner for VyStar Veterans Memorial Arena. Offers event planner booking discounts and cross-promotional opportunities for venue visitors.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ASM Global: ASM Global is the world's largest venue management company (formed by merger of SMG and AEG Facilities), managing hundreds of arenas, stadiums, convention centers, and theaters worldwide. It is the most direct comparable to JaxEvents/Legends Global's role in operating municipal venue portfolios under management contracts.
• Oak View Group (OVG): OVG is a venue development and management company focused on arenas, convention centers, and live entertainment venues (including Climate Pledge Arena and UBS Arena). Directly comparable in business model of operating and programming third-party-owned venues, and a direct competitor for municipal venue management contracts.
• Sodexo Live!: Sodexo Live! (formerly Centerplate/Legends Hospitality) provides venue hospitality, F&B catering, and concessions at major stadiums, arenas, and convention centers. Directly comparable to JaxEvents' SAVOR in-house catering operations across sports and convention venues.
• Spectra (now part of Legends Global): Spectra was a leading venue management and hospitality provider (merged into Legends Global in 2024). Historically a direct competitor to Legends/ASM Global in operating arenas, convention centers, and performing arts venues for municipalities and universities.

Broad incumbents

• AEG (Anschutz Entertainment Group): AEG is a global sports and live entertainment conglomerate that owns/operates venues (Staples Center/Crypto.com Arena, The O2), teams (LA Kings, LA Galaxy), and AEG Presents touring. Comparable to JaxEvents/Legends Global across venue management, content booking, and F&B operations, but at vastly larger scale.
• Madison Square Garden Entertainment Corp. MSG Entertainment owns and operates iconic venues including Madison Square Garden, Radio City Music Hall, and The Beacon Theatre, and hosts major sports teams (Knicks, Rangers) and concerts. Comparable in operating a multi-venue portfolio spanning sports, entertainment, and cultural programming, though as an asset owner rather than contract operator.
• Live Nation Entertainment: Live Nation is the world's largest live entertainment company, operating Ticketmaster, promoting concerts, and managing venues (House of Blues, Fillmore). Comparable to JaxEvents across ticketing, event promotion, and venue operations, but at a global scale and as an integrated promoter/operator/owner.

Others

• Nederlander: Nederlander operates and books performing arts venues and theatrical productions across the U.S., comparable to JaxEvents' Jacksonville Center for the Performing Arts programming and Ritz Theatre live entertainment. Different in being primarily a Broadway/theatrical producer-operator rather than a general venue manager.
• Feld Entertainment: Feld Entertainment produces major live touring family shows (Monster Jam, Disney On Ice, Ringling Bros.) and rents arenas globally for its events. Comparable to JaxEvents as an arena event producer/tenant rather than a venue operator.
• Caesars Entertainment: Caesars Entertainment operates entertainment venues, arenas (Caesars Superdome), and hospitality properties with significant live entertainment programming. Comparable in venue operations and premium experience monetization, though anchored in gaming/hospitality rather than municipal venue contracts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/jaxevents

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JaxEvents